Ducati Sets Sales Record for 2014 – 45,100 Bikes Sold

Ducati Motor Holding is reporting another record sales year, and that the Italian motorcycle manufacturer sold 45,100 bikes in 2014. This marks the fifth year in a row that Ducati has shown sales growth, and it’s the third year in a row that the sales figures have been an all-time record for the Italian brand. Sales for 2014 were up 2% over 2013, with the USA again leading as Ducati’s most important market (8,804 units sold in the USA). Unsurprisingly, the Asian market is growing quickly for Ducati as well, up 11% in 2014. Ducati attributes its sales growth in-part to its new water cooler Monster line, where the Ducati Monster 1200 and Ducati Monster 821 helped raise Monster sales by 31%, with 16,409 new bikes sold in 2014.

Newspeak: The Advent of the “Adventure-Sport”

In the past decade the ADV segment has been a confusing amalgamation of differing interests, and over that time-period, two distinct groups have boiled to the surface. First there are the “Long Way Round” hopefuls, who invariably own a BMW R1200GS/A, and seem to be on some sort of perpetual preparation for an African safari. More recently, a second group has appeared: those riders who look to these big ADV bikes as more versatile Sport-Touring machines. All these riders, and their bikes, have been wedged into a single “Adventure” category, and it has created a bit of confusion for the segment. So, I want to introduce the concept of the “Adventure-Sport” and how it differentiates from the previous “Adventure-Touring” category.

MotoGP: Ducati’s Desmosedici GP15 Officially Delayed

As had been widely expected, Ducati will not have the GP15 ready for the first test at Sepang, in early February. In an interview with the MotoGP.com website, due to be shown on 19th January, Ducati Corse boss confirmed that work was still underway on the all-new bike; and that instead, Ducati will be bringing an uprated version of last year’s bike, dubbed the GP14.3, to test aspects of the new design not requiring the new engine. The delays have been trailed by both Dall’Igna and Paolo Ciabatti, speaking to the media at the Valencia test and at the Superprestigio dirt track event in December. The GP15 is a completely new bike, designed from the ground up, with a completely redesigned engine.

1972 Honda CB500, 3D Printed to Life Size

We’ve talked a bit before about the virtues of 3D printing, and how this increasingly affordable technology could change the consumer landscape as far as how we buy basic parts in the motorcycle industry. For as practical as how 3D printing, or rapid prototyping, can be, it can also be beautiful and used for art. This story is sort of a merger of those two ideas. Jonathan Brand has hoped to buy a 1972 Honda CB500 motorcycle, but the birth of his son changed that plan. Where there is a will though, there is a way, and Brand came up with the next best thing — he built a life-size model of a CB500 with his 3D printer.

Mercedes CEO: No Further Acquisition of MV Agusta

Italians are rejoicing over the news that Mercedes-Benz CEO Dieter Zetsche has made it clear that the German car manufacturer is not interested in acquiring more of MV Agusta’s private stock. Loyal readers will remember that Mercedes-AMG purchased 25% of MV Agusta last October, for a rumored €30 million — echoing the move Audi made in Ducati. Talking at the North American International Auto Show in Detroit though, Zetsche said “however, to avoid what happened with Ducati we point out that we have no intention to take over the business or produce motorcycles. MV Agusta can do it better than us.”

Triumph Has Its Best Sales Year Since Its Rebirth

Good news for Triumph Motorcycles fans, as the British motorcycle marque is reporting a banner year for 2014 — with 54,432 units sold worldwide. That figure is up 4% over 2013’s sales figure of 52,089 units, which was the first time that Triumph broke the 50,000 unit mark since the company’s rebirth in 1984. Helping Triumph reach this new high-water mark was the company’s home market, where Triumph accounted for one-in-five motorcycles sold in the UK (over 500cc). Overall, Triumph saw 8% growth in the UK, as modest growth considering the British market was up roughly 10% last year. The news is not all good, however. Triumph previously reported that financial figures for the first-half of 2014 were down, with revenue down £364 million from £369 million, and net income at a loss of £8 million.

Husqvarna 401 Concepts Will Be 2017 Production Models

One of the more intriguing things to come out of the 2014 EICMA motorcycle show in Milan were Husqvarna’s two “401” concepts, the Vitpilen and Svartpilen. The café-styled bikes are based off the KTM 390 Duke platform, though you wouldn’t know it from looking at them. Husqvarna said at EICMA that if there was sufficient interest, the Vitpilen and Svartpilen could go into production. With an overwhelming critical response from the press and fans, it should come no surprise then that our friends at Bike.se are reporting that Husqvarna intends to make the small-displacement machines a part of its 2017 model lineup.

Ducati Desmosedici Cucciolo Concept by Alex Garoli

Imagine if you will that the first Ducati, the Ducati Cucciolo, and the most modern Ducati, the Ducati Desmosedici, had a child — what would it look like? That far-fetched question nagged Mexican designer Alex Garoli, so he decided to build a concept of the machine. At the core of the Ducati Desmosedici Cucciolo is the V4 powerplant of Italy’s MotoGP race bike, and around it Garoli has imagined a modern steel trellis frame that mimics the bicycle frame look of the post-WWII motorized bicycles that pulled Italy out of deep recession. Of course the most interesting thing about Garoli’s concept is the fact that it’s a ~12:1 scale model. The work is pretty exquisite, even if you don’t agree with the concept’s ethos.

Is Suzuki Reviving the Katana and Gamma Names?

Signs of life are starting to trickle out of Hamamatsu, as Suzuki finally seems to be working on new models for our riding pleasure. First, it was the news that the turbocharged Suzuki Recursion concept is likely to go into production, and now it’s that the Japanese OEM is reviving iconic names from its past: Katana and Gamma. Suzuki has re-registered the Katana name & logo with both the European and American trademark offices, while the Gamma logo has been re-registered in the EU. What this means precisely in terms of future models is up for debate. As for the name Katana, the evidence might already be in front of us with the Recursion concept. The Suzuki Katana line started life as a performance-oriented machine, and slowly saw its name watered down into the sport-touring segment.

MV Agusta Gets €15 Million Loan for New Business Plan

Good turns for MV Agusta, as the Italian motorcycle manufacturer has secured a €15 million loan from SACE and Banca Popolare di Milano (BPM). The loan, which was issued by BPM and guaranteed by SACE, will go towards MV Agusta’s foreign growth plans, namely the company’s strengthening of its US business, and its push into Brazil and Southeast Asia. The more business-speak version of that statement is that MV Agusta will use the €15 million to implement the company’s 2014-2018 business plan, which has the company expanding its product range and penetrating into “high-potential” markets.

Not Homologated: Ducati 1199 Panigale & MV Agusta F3

02/09/2012 @ 11:48 am, by Jensen Beeler12 COMMENTS

UPDATE: On 2/10/2012, the FIM released an updated homologation list, which includes the 2012 Ducati 1199 Panigale S for racing in the World Superstock 1000 Cup.

The regulations for the 2012 World Superbike Championship are out, and two names are noticeably not present from the homologation lists for World Superbike and World Supersport: the Ducati 1199 Panigale and the MV Agusta F3. That’s right, the two biggest motorcycles to debut in 2012 have not yet been blessed to compete in this season’s two premier production motorcycle racing classes.

MV Agusta F3 Enters Production – Sales up 12% in 2011

02/05/2012 @ 11:18 pm, by Jensen Beeler11 COMMENTS

Only MV Agusta would send a press release out on the weekend, Super Bowl weekend no less. Apparently unable to contain the excitement that the MV Agusta F3 has entered production, the Varese-based company has not only sent out a proof of life video, but also released some information about its three-cylinder supersport and the company in general.

Reportedly selling 12% more motorcycles in 2011 than 2010 (that’s a volume change that can be counted in the hundreds, not thousands), MV Agusta also announced that its orders for the 2012 MV Agusta F3 and 2012 MV Agusta Brutale 675 have nearly doubled MV’s expected yearly volume, though by our math the Italian company is still likely shy of the sales needed to break-even on the financial side of the equation.

With its assembly line running at nearly double its usual capacity, MV Agusta has put together a quick behind the scenes video of the making of the F3. A cool look on what occurs behind the curtain of Oz, it is interesting to note that all the bikes shown are the MV Agusta F3 Serie Oro, and not the base model. While the Oro is to hit dealers in the USA before its $13,495 sibling, you would think that MV Agusta would have a couple of those on the assembly line already as well, considering after all that it is the MV Augusta F3 base model that will comprise the bulk of the company’s orders.

Team Alstare Racing an MV Agusta F3 in World Supersport?

12/16/2011 @ 4:03 pm, by Jensen Beeler5 COMMENTS

You can’t keep a good race team down, as talk in the World Superbike paddock this week has been swirling around the Alstare Racing team. One of several teams to be on the receiving end of Suzuki’s withdrawal from the major racing series, Alstare found its factory-support from Suzuki draw to a close at the conclusion of the 2011 WSBK Championship season. We use the words “factory support” loosely of course, as Alstare Suzuki had been developing the Suzuki GSX-R1000 almost exclusively in-house, receiving only production OEM parts from Suzuki when needed.

As Suzuki shut its doors to WSBK and MotoGP racing, in the hopes of saving money to buy its stock back from minority shareholder Volkswagen (among other things), the Alstare Team Principal Franics Batta vowed that he would race with the Japanese manufacturer, or not race at all. News then came out that linked Team Alstare to possibly taking over the Kawasaki Factory WSBK team, which would later be handed to World Supersport’s Provec Motocard Kawasaki team. Other rumors linked Batta as interested in campaigning with MV Agusta, though the Belgian team owner could not get a callback from Varese.

Progress has seemingly been made on that front though, as Alstare Racing is reportedly closing in on a deal with the Italian company to campaign an MV Agusta F3 in World Supersport, with the relationship possibly growing to include an MV Agusta F4 RR in a seaon’s time.

MV Agusta Returns to the Isle of Man TT

11/29/2011 @ 1:38 pm, by Jensen Beeler13 COMMENTS

It looks like MV Agusta will be making a “historic return” to the Isle of Man TT, as the venerable road race has announced that the factory-backed of World Performance Racing (WPR) will be entering MV Agusta F3 & F4 motorcycles in the 101st running of the Mountain Course.

WPR, a family-run business based in Chesterfield will be campaigning the exotic Italian bikes with the help from Chorley’s Moto GB, though it is not clear what the Italian factory’s involvement is with the racing effort precisely. According to the TT, the last time an MV Agusta was raced around the TT course was in 2007, when the late Martin Finnegan finished 4th with a 125.685 mph pace in the Superstock TT race.

MV Agusta F3 675 Will Cost $13,495 in the USA

11/03/2011 @ 8:02 am, by Jensen Beeler48 COMMENTS

MV Agusta has made it no secret that it plans on bringing more affordable motorcycles to its product line-up, as the Italian company has simply no choice but to increase its production volume in a bid to attain profitability. Introducing more affordable versions of its already existing models like the MV Agusta F4R & MV Agusta Brutale R 1090, the 2012 MV Agutsa F3 675 and soon-to-be-debuted MV Agusta Brutale 675 are the first bottom-up new modesl to carry this ethos for the Italian brand.

MV Agusta F3 675 Details MVICS Electronics Package

11/02/2011 @ 2:54 pm, by Jensen Beeler12 COMMENTS

MV Agusta must be feeling antsy about the upcoming EICMA show in Milan, as the Italian company first teased its MV Agusta Brutale 675 in a video last week, and today it has released the final specifications of its upcoming 2012 MV Agusta F3 motorcycle. While we’re sure the 126hp 675cc three-cylinder motor, with its 52lbs•ft of torque, will please the discerning supersport purchaser, MV Agusta is betting that its MVICS (Motor & Vehicle Integrated Control System) electronics package is what is really going to get you excited about the Italian machine (did we mention it looks gorgeous too?). Clearly reading our thoughts that electronics are the new horsepower, the MV Agusta F3 675 is now the only supersport to boast ride-by-wire & traction control, and also comes along with optional wheelie and launch control vehicle dynamics.

Trouble Brewing for the MV Agusta F3?

08/30/2011 @ 3:03 pm, by Jensen Beeler7 COMMENTS

All is not well regarding the new MV Agusta F3, several sources have now told Asphalt & Rubber. Teasing the F3 motorcycle for almost two years now, the three-cylinder supersport has been on the radar of two-wheeled enthusiasts since well before its 2010 debut at the EICMA show. While the latest creation from Varese is undisputedly a stunner, and promises some more than peppy performance and features, eyebrows within the industry were raised with its very pre-mature debut in Milan, and its accompanying lack of any real concrete technical specifications.

With products traditionally launched at the November EICMA show going on sale immediately the next model year, MV Agusta made a shocking announcement in 2010 that the F3 would be a 2012 model. Obviously launched with the intention of generating immediate buzz about the newly re-acquired MV Agusta brand, and its goal of becoming a larger volume producer (and actually a profitable company for a change), the F3 and its progeny like the MV Agusta Brutale B3 are supposed to usher in a new era for the Italian brand.

Apparently teased early to help prove demand for MV’s new product offering, this new ethos unfortunately has apparently done little to sway creditors and investors on the viabiliy of the brand, especially since the names associated with driving MV Agusta into the ground are still associted with the decidedly not-so-new regime. Though the Castiglionis were able to negotiate a stellar deal with Harley-Davidson regarding the purchase of MV Agusta (they bought the company for one euro, and got an operating cash flow of 20 million in the bank), according to our sources that are close to MV, the Italian company has had a hard time raising additional working capital, and has also found negotiations with parts suppliers to be difficult, with the outside firms demanding to be paid up-front for their wares.

MV Agusta F3 ‘Serie Oro’ Unveiled

07/14/2011 @ 9:35 am, by Jensen Beeler11 COMMENTS

MV Agusta has officially taken the wraps off its collector’s edition MV Agusta F3 ‘Serie Oro’ motorcycle, showing the three-cylinder supersport machine in its final production trim. Producing only 200 units of the Gold Series, MV Agusta is building these bikes to each customer’s specifications, with a price tag upwards of €20,000 being the name of the game. Helping justify that high cost for the MV Agusta F3 Serie Oro, MV Agusta has made Brembo monobloc calipers, Öhlins forks, an Öhlins TTX rear shock, and forged aluminum wheels all stock on the 675cc supersport machine.

The premium F3 also boasts plenty of carbon fiber and a sophisticated electronics package, though some might find the price hard to swallow in the middleweight sport bike category (even if there are nice touches like painted mirrors and intake grills). Accordingly, MV Agusta has also announced the MSRP for the base model MV Agusta F3, with European pricing set at €11,990. Production for the MV Agusta F3 has also been moved up by four months, meaning bikes will be in the hands of dealers by the end of this year. Photos of the 2012 MV Agusta F3 ‘Serie Oro are after the jump.

First Sounds of the 2012 MV Agusta F3

06/13/2011 @ 4:56 am, by Jensen Beeler4 COMMENTS

MV Agusta brought out its new three-cylinder sportbike, the 2012 MV Agusta F3, to its annual international gathering of owners and enthusiasts, and as you would expect in this digital age, the cameraphones and video cameras were in full-swing as it rolled out of the truck. The F3’s design was clearly not complete in-time for the 18th annual gathering, as parts of the bike noticeably looked un-finished or were inoperable (there are no turn signals in the mirrors for instance, and we hear the LED tail light didn’t work).

But that all matters for not, as what we really want is to hear that triple purr, and these videos don’t disappoint in that regard. If anything actually, the MV Agusta F3 sounds subdued, likely because of noise and emissions standards in the EU becoming more and more strict. We imagine some aftermarket kit will help put some life into that exhaust note, but we’re sure MV fans will enjoy the silky smooth sound of the MV Agusta’s new three-cylinder lump. Two videos await you after the jump.

Details Leak on the MV Agusta Brutale 675 “B3″

03/24/2011 @ 1:10 pm, by Jensen Beeler9 COMMENTS

MV Agusta is hosting it dealers meeting this weekend, and it is expected that the Italian company will unveil details on its upcoming 2011-2012 model line-up. With information coming forth about its new smaller Brutale 675 “B3″, a naked version of the companies recently unveiled MV Agusta F3 three-cylinder supersport, MV Agusta is likely to have the bike on sale as early as February 2012, with a base price of €8,990.

This puts the MV Agusta Brutale 675 squarely in the Triumph Street Triple’s price range, but bests its British counterpart with a claimed 120hp (de-tuned from the F3’s expected 140hp output). Also expected to be announced at the dealer meeting is the company’s plan for the releasing the MV Agusta F3, and news of a 201hp MV Agusta F4 “Corsacorta”.