In what we assume is an effort to draw Ducati’s racing heritage onto their new sport-tourer, the 2010 Ducati Multistrada 1200, Ducati has announced that it will run a pair of the new Multistrada’s at the 2010 Pikes Peak International Hill Climb. Ducati is looking to reclaim its 1200cc-class victory from 2008, where the company secretly used a prototype Hypermotard 1100 (what later became the 2010 Ducati Hypermotard 1100 EVO), in what the company calls a “skunk works” mission. In order to secure victory, Ducati has partnered with Ducati of Newport Beach and Spider Grips of Southern California, the same people behind the 2008 winning team. More after the jump.
How important is the 2010 Ducati Multistrada 1200 to the Italian company? Consider this, despite releasing a bevy of new and revised motorcycles for the 2010 model year, only the Multistrada 1200 has seen the Bologna company bend over backwards to market its sport-tourer with a bevy of videos. Part of this is due to the extra pocket change seen in the adventure segment of motorcycling, but an even more important reason for Ducati’s aggressive media push is the need for the Italian brand to stand for something more than just expensive sport bikes.
Before there were Hypermotards and Multistrada 1200’s, Ducati still saw the lion’s share of its sales come from the Monster line, despite the company being better known for its Superbike line. Unlike some other companies, Ducati was fortunate enough to realize that you can’t play in only one market segment, and began looking for new ways to expand it’s product lineup…thus the Multistrada 1200 was born. In an effort to keep up with all the marketing around the beak-nosed bike, we’ve compiled all of the Ducati Multistrada 1200 videos we could find, so sit back, grab a beverage, and enjoy them after the jump.
Ducati has announced that the first 2010 Ducati Multistrada 1200 has rolled off the assembly line in Bologna, Italy. The white MTS 1200S with Öhlins suspension got the usual Ducati welcome, with champagne toasts and even a “baptizing” ceremony. The first Multistrada 1200S’s are set to be available by April of this year, while the MTS 1200 base model and ABS version should be out later in in May.
The Multistrada 1200 is an important motorcycle for Ducati as it shows the brand extending its mark beyond the performance bike realm, and into the sport-touring class, which is no easy feat considering the adventure bike/sport-touring king, the BMW GS, is the best selling motorcycle in the world. To help battle the GS, Ducati has made the Multistrada 1200 to have an engine with the longest service intervals in Ducati history: 15,000 miles. Photos of the first production Multistrada 1200 after the jump.
We still have several months before the Ducati Multistrada 1200 is released here in the United States, but Ducati North America has revealed that the cost of owning the $14,995 Multistrada will be even cheaper with the now announced 15,000 mile valve service interval. With the longer mileage between major services, the Multistrada 1200 better positions itself as a touring/adventure option and to compete against the BMW R1200GS.
Ducati North America has announced the delivery dates of its 2010 model line-up to the US dealerships, with the bulk of the new Ducati’s arriving in February, while the Multistrada 1200 comes to us in April & May. Click past the jump for a full price and arrival schedule.
By now you’ve surely seen the new 2010 Ducati Multistrada 1200, which was launched at the EICMA motorcycle show in Milan. Replacing the collectively agreed upon ugly Multistrada, the MS 1200 also has questionable taste in its design. Love it or hate it, the new Multistrada 1200 competes with the BMW GS at every turn, even in the ugliest bike category.
After unveiling the 2010 Ducati Multistrada 1200 in Milan this past week, Ducati has now also released pricing information on the new model in its various forms. The new Multistrada 1200 will range in prices which begin at $14,995 and go all the way up to $19,995. Click past the jump for a full price breakdown.
Ducati has officially acknowledged the existence of the upcoming Multistrada 1200, making a dedicated mini site for the adventure tourer. There’s not a lot there now in regards to information (there’s only a countdown timer to EICMA and a teaser video), but it does at least confirm the rumor of the bike’s name not being Stradaperta (we still like that name better). We’ll be in Milan in 10 days, bringing you as much information about the most hyped Ducati to date. Video and pictures after the jump
The usually accurate folks at SoloMoto have broken an interesting plot twist to the ever unfolding drama of the soon to be released Stradaperta, and that is the bike is to be called instead the Multistrada 1200. Taking the nomenclature of the machine it replaces, Ducati is allegedly hoping to build of the reputation and brand that the Multistrada motorcycle has made in the industry. With this break, also comes news that four variations of the motorcycle will be offered. More on that after the jump.