Before anyone cracks the joke, no Ducati is not recalling the 2010 Multistrada 1200 for it’s bird-beaked appearance. Instead, the Italian manufacturer is recalling the sport-touring motorcycle for some faulty screws in the bike’s center stand and steering head, and also for faulty throttle cable routing that causes the cable to rub against the bike’s radiator. Issuing three separate recalls for these problems, the screw recalls affect all MTS 1200 models, while the center stand issue is related only to the Multistrada 1200 S Touring model.
What does racing to the clouds look like on a Ducati Multistrada? Well it looks a little bit like this if you’re Greg Tracy. At the helm of one of the 2010 Ducati Multistrada racing at the 2010 Pikes Peak International Hill Climb, Tracy is looking in-form for the event after this practice session. Also spotted in the video is Team Spider Grips Ducati teammate Alexander Smith, who Tracy catches about a minute into the video.
Ducati has reported that the first 500 initial pre-orders for the 2010 Ducati Multistrada 1200 have been filled, and there is now a 60 day waiting period for the new sport-tourer. Citing a strong reception to the Multistrada’s “four-bikes-in-one” capability, Ducati sees an additional 500 units to be sold in the coming months. This last statement seems sort of like a no-brainer, after-all another 500 bikes will be sold eventually, right?
Actually, the entire statement is sort of strange when you consider what 500 pre-sold orders really entails in a markets like the United States & Canada. With a plethora of dealers in these countries, the reality is that this statement amounts to dealerships pre-selling their initial inventory, which consisted of one or two motorcycles. Yes, the Ducati Multistrada 1200 is sold-out for the next two month, but when you ship only 500 units to the entire North American market, you can almost guarantee being sold out on a bike during its release, right?
Why, a lot like this of course. We love the sound of v-twins in the morning.
Source: Ducati News Today
How important is the 2010 Ducati Multistrada 1200 to the Italian company? Consider this, despite releasing a bevy of new and revised motorcycles for the 2010 model year, only the Multistrada 1200 has seen the Bologna company bend over backwards to market its sport-tourer with a bevy of videos. Part of this is due to the extra pocket change seen in the adventure segment of motorcycling, but an even more important reason for Ducati’s aggressive media push is the need for the Italian brand to stand for something more than just expensive sport bikes.
Before there were Hypermotards and Multistrada 1200′s, Ducati still saw the lion’s share of its sales come from the Monster line, despite the company being better known for its Superbike line. Unlike some other companies, Ducati was fortunate enough to realize that you can’t play in only one market segment, and began looking for new ways to expand it’s product lineup…thus the Multistrada 1200 was born. In an effort to keep up with all the marketing around the beak-nosed bike, we’ve compiled all of the Ducati Multistrada 1200 videos we could find, so sit back, grab a beverage, and enjoy them after the jump.
Ever wonder what great action footage of the 2010 Ducati Multistrada 1200 would be like if you set it to the music commonly found in a piano bar? Well never fear, Ducati has the answer for you. Check it out after the jump. And just a tip, queue up your own tunes.







