Video: The Best Highside Save Ever?

During the second AMA Pro Supersport qualifying session at Sears Point, #422 Genki Hagata had a moment that every motorcycle racer knows all too well: a highside. Still completing his out-lap, Hagata’s Yamaha YZF-R6 lost traction at the rear wheel, and then abruptly regained it, which for most riders would usually mean an ejection seat straight into the kitty litter, but not for Genki. Holding onto the bars throughout the incident, Hagata avoided crashing (again, as the case would be for the weekend), and while he missed making the cut-off for Supersport grid by only a few tenths of a second, we still think he was the big winner of AMA Pro Racing’s third road-racing stop of the season.

Photo of the Week: Here’s to the Unsung Heroes of MotoGP

This, race fans, is Danilo Petrucci, one of the brave souls trying his luck on the future of MotoGP hardware, in his case the doggedly underpowered Came IodaRacing Project machine. Not on a (relatively) zippy Aprilia ART, or a Honda-powered FTR, Petrucci qualifies on the same grid as Casey Stoner and Jorge Lorenzo, and brings to this gunfight a knife that packs a whopping 185 bhp, compared to the factory prototype engines that are rumored to be around 260 bhp. As I photograph a race, I see a much different version of the event than TV viewers. I watch the recorded TV broadcast later, and can tell you that there is a lot going on with the Claiming Rule Team bikes that doesn’t make in onto TV.

Suter 500 Factory V4 – Thank You for Smoking

We are now purely a “suck, squeeze, bang, blow” society, and while that suits many motorists just fine, there are some who enjoy the smell of pre-mix in the morning — you know who you are. You enjoy the sound of angry bees following you from apex to off-camber. You think a displacement for “serious riders” starts at around 250cc. You like your engine compression low, and your powerbands narrow. You sir (or madam), are a two-stroke junky, and we have just the fix you need. Having a bevy of intriguing two-wheeled projects within its walls, the Swiss bike that catches our eye today is the Suter 500 Factory V4: a two-stroke, 500cc, V4, track weapon that puts out over 200 hp and weighs 284 lbs ready to race — no, that is not a typo.

Photo: Five – Two = Podium

Blurred to protect against spoilers, we’ll just leave things simply by saying that World Superbike’s Race 2 at Donington Park is well worth a watching if you haven’t already seen it. Decided right down to the last few turns, race pundits surely will be discussing the race and its outcome over the next week. Unsurprisingly, geography is playing a major a role in how things are being viewed. Though in a race where a number of questionable passes occurred, it is hard to single out this one event from the plethora of others that occurred during the race, but of course this one had the biggest effect on the race outcome. Click past the jump for the he said, she said, and of course for some slightly sharper photos.

Norton V4 Gets Shakedown Test Ahead of Isle of Man TT

More news from Norton, as the British firm has begun track-testing its V4 road race bike, in preparation of the 2012 Isle of Man TT. Focusing on the bike’s handling, Norton has been working hand-in-hand with Öhlins and Dunlop developing the bike’s chassis. The trio has devised the highly sophisticated “165 mph no hands” test, which supposedly checks the stability of the bike, though we imagine Health & Safety would frown upon it. With the bike’s Aprilia RSV4 motor putting out 195hp at the crank, and with the total race package weighing 419 lbs (195 kg) when it is sopping wet, the Spondon-framed Norton may not be exactly what fans of the famous marques were hoping for after seeing the very appealing Norton NRV 588, though it does seem to be a potent package.

2012 Brammo Empulse R – Was It Worth the Wait?

Launching in downtown Los Angeles, the 2012 Brammo Empulse R & 2013 Brammo Empulse broke their cover and officially debuted. Right off the bat from the designations, you can see that Brammo intends for the Empulse R to be a 2012 model, with the base model Emuplse coming out next year (more on that further down). As we expected, the Brammo Empulse R got quite the price bump after its 22-month marination, and will be $18,995 MSRP. Meanwhile when the Brammo Empulse becomes available next year, it will have a slightly more palatable $16,995 price tag.

Up-Close with the Erik Buell Racing 1190RS ‘merica Edition

While the EBR 1190RS race bikes were on the track, their $40,000+ street-legal counterparts were on display outside of the Erik Buell Racing garage. Rocking an American flag livery, I naturally took pictures of this show bike. Eye catching to say the least, nothing says “Made in ‘merica” better than a red, white, and blue color scheme, especially when it is laid over carbon fiber. And while I want to love this bike because of its nuances and outside-of-the-box technical design, I don’t.

Sunday Summary at Estoril: Be Afraid, Be Very Afraid

If there’s one lesson we can take from Sunday’s race at Estoril, it’s this: “I’ve always said we know Casey’s the guy that’s the fastest guy in the world. Maybe over the seasons he hasn’t put the championships together, but by far he’s the best guy in the world.” Cal Crutchlow is not known for mincing his words, and his description of Casey Stoner pulls no punches. But given the fact that Stoner only managed to win the Portuguese round of MotoGP by a second and a bit, is that not a little exaggerated?

Up-Close with the 2012 Brammo Empulse RR

Brammo is back for electric motorcycle racing in the North American TTXGP series, as the Ashland-based company is set to defend it’s #1 plate this year with Steve Atlas on board ( Shelina Moreda is slated to join the team later in the season). Gaining a title sponsorship from Icon, Brammo arrived at Sears Point with some edgy graphics on the 2012 Brammo Empulse RR. Dropping roughly 35 lbs in weight, and gaining roughly 50hp over the bike they ran at last year’s season opener, Brammo is making most of those gains in its revised motor and power inverter for the newest Empulse RR.

Mea Culpa: The Media’s Hard-on for a Good Penis Story

As you can imagine, the bulk of the commentary, both from readers and from professional journalists, has centered around the absurdity of the claim, with even jokes being offered about how an aged BMW rider should be thanking the German motorcycle brand for saving him money on Viagra, etc. The situation reminds me of the McDonald’s hot coffee lawsuit. You know the story, right?. A woman buys a cup of coffee at McDonald’s, spills it on herself while in the car, and sues the bastards for her incompetence. True to litigious American form, the unthinkable happened, and a jury awarded this gold-digging woman millions of dollars. It is repudiating, and it stands for everything that is wrong with the legal system, or so we would be lead to believe — especially by the media.

How to Save Harley-Davidson – Step 2: Shift Your Product Lineup into New Segments

04/07/2010 @ 5:54 am, by Jensen Beeler66 COMMENTS

How to Save Harley Davidson – Step 2: Shift Your Product Lineup into New Segments RSD Cafe Sportster 2 560x373

35 motorcycles, 7 model lines, 4 chassis, 3 motor families, & 1 market segment, that’s Harley-Davidson’s product line by the numbers. Where many large production motorcycle companies might have 30 or so motorcycles that span the entire gamut of motorcycling’s different sub-markets, Harley-Davidson has put all of its eggs in the heavy cruiser market. This singular pursuit of one market segment has not only been the cause for Harley’s success, but also a significant contributing factor to the company’s recent downfall, which has led to a recently rumored leveraged buyout.

As the old idiom goes, one should not put all their eggs in one basket, which is exactly the faux pas being committed here by Harley-Davidson in its product offering. Businesses, especially public ones, should always have an eye on sustained long-term growth, and a key element to that goal is a well-diversified position in their appropriate industry. Taking this lens and applying it to Harley-Davidson, one can immediately see a portfolio that has been extensively mismanaged by focusing on only one segment of the total motorcycle industry: the heavy cruiser market.

What this has effectively created is a motorcycle company that looks like Alfred Hitchcock’s take on Baskin Robins: 31 flavors, but they’re all Rocky Road.

MotoSafe: Safe Parking for Your Motorcycle and Gear

02/24/2010 @ 6:05 am, by Jenny Gun4 COMMENTS

MotoSafe: Safe Parking for Your Motorcycle and Gear MotoSafe secure motorcycle parking 560x266

Based out of the UK, MotoSafe is a name that implies exactly what you’re thinking…it’s a safe for motorcycles. While presumably you could use a MotoSafe for your private residence (think apartments & condos), the real benefit of MotoSafe comes in the form of safe paid-for-parking in metropolitan areas. With room for not only a bike and gear and for a small fee, MotoSafe could provide the city rider with all the peace of mind they need.

Asphalt & Rubber Heads to Milan & EICMA

11/08/2009 @ 8:52 am, by Jenny Gun1 COMMENT

Asphalt & Rubber Heads to Milan & EICMA EICMA logo 560x447

This week will feature a slightly different format than usual, as we’ll be coming to you directly from the 2009 EICMA motorcycle show in Milan. With media reveals starting in 24 hours, each morning this week we will bring you the latest news from the show, which is expected to have a bevy of motorcycles shown to the public for the first time (well that is of course unless you’re already an avid A&R reader, in which case you’ve already seen some of these bikes).

Come early, come often, but expect the bulk of the days’ post to come like a fire hose in the morning (PST). You can also check back to this post to see a directory listing of articles stemming from EICMA. Also, for the absolute latest happenings, check out A&R StreetLevel as we’ll be tweeting away throughout the week. Enjoy!

The 2009 EICMA Story Listing:

Last updated 11/11/09 @ 5:00pm Milan time.

Inmotec Unveils Plans for 2010 MotoGP Program

10/24/2009 @ 9:47 am, by Jenny Gun5 COMMENTS

Inmotec Unveils Plans for 2010 MotoGP Program Inmotec MotoGP 635x442

New race teams seem to be flocking to the 2010 MotoGP season. First it was Italian hopeful FB Corse, and now Spanish Inmotec has joined the fray with their own MotoGP bid. With their official launch to come at the Valencian GP, Inmotec hopes to enter their 800cc prototype racer, the the Inmotec GPI 10, with success against not only the other privateer teams, but against the factory squads as well. More after Inmotec after the jump.

Industry Report: Have We Found the Bottom?

10/21/2009 @ 9:32 am, by Jenny Gun3 COMMENTS

Industry Report: Have We Found the Bottom? bottom of the well 560x420

The latest data from the Motorcycle Industry Council (MIC), suggests that the end of cascading motorcycle sales may be near. According to the MIC, the combined new unit sales for motorcycles, scooters, and ATVS during the past 9 months were down 40% from last year’s numbers. While still frighteningly low, these results show a 2% rebound in sales when compared to the first 6 months of 2009.

Honda Ceasing Motorcycle Production in Spain

10/20/2009 @ 3:47 pm, by Jenny Gun4 COMMENTS

Honda Ceasing Motorcycle Production in Spain Honda old school logo 560x344

Honda by most standards is the rock of the motorcycle industry, so take notice with the news that the Japanese manufacturer is preparing to cease its production lines in Santa Perpetua, Spain. While not an outright closure, 160 employees will be laid off, taking the Spanish Honda workforce from 340 employees to 180.