Victory Ignition Concept Is A Very Sporty Cruiser

It had been widely rumored that Victory Motorcycle would launch a sportier offering, using the 60° water-cooled 1,200cc engine that powered the Project 156 race bike almost to the top of Pikes Peak. The new model is a tectonic shift for Victory, which also this year debuted its first electric model – though the Empulse TT is really just a rebadged Brammo Empulse R. Debuting the Ignition concept at the 2015 EICMA show today though, it’s clear that Victory Motorcycle is becoming more than a modern alternative to Harley-Davidson and the metric cruisers from Japan. The design is attractive, even to our sport-bike focused eyes. That’s due in part to designer Urs Erbacher, who specializes in custom-styled drag bikes.

2016 Benelli Leoncino Brings Back the Lion Cub

Benelli is not a brand we usually talk about with great reverence, as the Italian company has steadily lost its luster since its acquisition by China’s Qianjiang Group. Benelli’s motorcycles were never known for being terribly reliable, and unfortunately the artful designs that they exuded have slowly eroded away over time. The big announcement for Benelli at the 2015 EICMA show is the new Benelli Leoncino, the “lion cub” model that’s rooted in Benelli’s post-WWII history. This modern take on the classic Benelli Leoncino is an attractive scrambler model, which makes 47hp from its 500cc parallel-twin engine. This also means that the Benelli Leoncino a well-suited A2 license machine in Europe, and its wire-spoked wheels are 19″ in the front and 17″ in the rear, and should make the Leoncino surprisingly adapt at light off-road use.

Bimota Tesi 3D RaceCafe Is “Pinnacle Weird”

We present you with perhaps the strangest motorcycle to debut at the 2015 EICMA show. The Bimota Tesi 3D champions the hub-center steering chassis design, and is one of the more unique motorcycles in the industry right now. Its design is positively futuristic, so it is a little strange that Bimota is trying to make the Tesi 3D into a café racer with the launch of the Bimota Tesi 3D RaceCafe. Powered by the same 803cc air-cooled v-twin engine that’s found in the Scrambler series, you can tell that Bimota is trying to latch onto the post-heritage trend that is dying a slow death in the motorcycle industry, but hasn’t quite figured out how to do it yet.

Bimota Impeto, Supercharger Optional

The Bimota range has a long history of Ducati-powered machines, as the Italian brand has been used the most out of all the motorcycle manufacturers to power Bimota’s street and race bikes. The Bimota Impeto adds another Ducati-powered model to the slew of others, but it differentiates itself as the only 162hp streetfighter in the lineup. If the Impeto looks familiar to the Bimota DB8, there’s good reason, as the two bikes share the Ducati Diavel’s Testastretta 11° DS engine. As such, the chromoly steel chassis share a number of components, leaving most of the differences down to styling choices between the two liquid-cooled models. Our personal favorites are the exhaust and seat, which mirror each other with a rising flair.

The Aprilia RSV4 R-FW Misano Is Basically a MotoGP Bike

The Aprilia Factory Works program is easily the most ridiculously awesome thing to come out of the 2015 EICMA show because it offers regular consumers (with a healthy pocketbook) the chance to own a 230hp+ Aprilia RSV4 superbike, just like what they race in the World Superbike Championship…and very close to what they race in MotoGP. Aprilia was a little vague though on what the Factory Works program entailed, but thankfully today at the EICMA show they clarified what exactly would be available from Aprilia Racing. Coming up with five trim-levels for the RSV4 superbike, Aprilia has basically answered every track day enthusiast’s / amateur racer’s wet dream, and distracted us from the fact that the Noale company has a woefully aging product lineup.

Here is What the 2017 Suzuki GSX-R1000 Will Look Like

As we predicted, Suzuki has debuted a new Suzuki GSX-R1000 superbike at the EICMA show, though before you get your hopes too high, we should preface that the model is actually the Suzuki GSX-R1000 concept. Suzuki clearly isn’t ready to bring the GSX-R1000 to market in-time for the 2016 model year, and our sources tell us that the Suzuki GSX-R1000 Concept will in fact be the 2017 Suzuki GSX-R1000, which will debut in the second half of 2016. That being said, the news is an exciting development from Suzuki, which says that the new Suzuki GSX-R1000 is the lightest and most powerful superbike ever from the Japanese manufacturer. To our eye, it looks to be the most advanced as well.

Erik Buell Racing Deal Falls Thru – Will Be Sold…Again

The situation around Erik Buell Racing is rapidly becoming comical, as the American motorcycle brand is headed back to auction, after its sale to Bruce Belfer failed to close. The Milwaukee Journal-Sentinel reports that Erik Buell Racing will go back to the auctioning block on December 10th, because Belfer was unable to secure financing on his $2.25 million purchase price for Erik Buell Racing. As has become the trend among Buell-loyalists, Belfer blames Hero MotoCorp for the failure of his deal to close. “They (Hero) went in before we closed and started to remove things, to the point where an entire warehouse was moved,” Belfer said to the Milwaukee Journal-Sentinel.

The Yamaha MT-10 Is Not Your Grandpa’s FZ-1

Perhaps a model whose debut is obvious to us now, hindsight always being 20/20, Yamaha has just dropped the 2016 Yamaha MT-10 on us at this year’s EICMA show. The Yamaha MT-10 helps round out Yamaha’s MT brand, with affordable and edgy models available from 125cc all the way up to now 1,000cc. Without even riding the Yamaha MT-10 we are fairly certain that this street bike, with its Yamaha YZF-R1 race track DNA, is a hoon to ride with its over-abundance of personality – it would have to, with a face like that. There is no word yet if the 2016 Yamaha MT-10 will come to the USA, potentially supplanting the Yamaha FZ-1 from its perch. Considering how different those two bike demographics are though, we have a hard time seeing it.

2016 Ducati Multistrada 1200 Enduro – More ADV

This is Ducati’s first real foray into the adventure-touring segment of motorcycles, and the 2016 Ducati Multistrada 1200 Enduro promises to up the ante on the Multistrada 1200’s off-road ability, with a purpose-built trail stomper. As we can see from the photos, there have been several changes to the Multistrada 1200 to make it more ADV capable, the most important of which is the double-sided swingarm, for added strength and rigidity. Other changes include a 19″ front wheel, shod with knobby tires, a skid plate, and a higher-mounted single exhaust can. We are told the fuel tank has been punched out to 30 liters, which is almost 8 gallons – certainly enough fuel to get you properly lost in the great outdoors.

Bimota Impeto “Hyper-Naked” Debuting at EICMA

In addition to the Bimota Tesi 3D RaceCafe that will debut at the EICMA show in Milan next week, the boutique Italian brand has another new model for our two-wheeled consumption, the Bimota Impeto. Bimota is calling the Impeto a “hyper-naked” model, which we take to mean a nasty-fast streetfighter machine, which will take over from the Bimota DB9. We say this because sometimes things get lost in translation when it comes to Bimota press releases. Bimota does clearly say though that the Ducati Testastretta 11° DS engine will power the Bimota Impeto, which should mean that the Impeto will make around 162hp with its dual-spark engine.

MIC Forecasts Motorcycle Sales Decline for 2012

03/15/2012 @ 2:09 pm, by Jensen Beeler13 COMMENTS

The Motorcycle Industry Council’s Business Advisory & Forecast group has issued a report that predicts a sales decline in the US new motorcycle market for 2012. The news comes fresh on the heels of the 0.3% gain that the motorcycle industry’s leading brands experienced in 2011 in the American market, and is the first time that the MIC has forecasted future new motorcycle sales for the United States.

Adding some validity to the report is the fact that the MIC, in conjunction with the Institute for Trend Research, accurately predicted 2011’s modest sales growth. This news is interesting to note, as it goes counter to news about the recovering economy and the increased national average gasoline price, both of which have been linked to previous bumps in volume for motorcycle sales.

MIC Establishes Standard to Test Range on Electric Motorcycle – Self-Policing with a Prelude to OEM Entry

05/04/2011 @ 6:12 pm, by Jensen Beeler2 COMMENTS

The Motorcycle Industry Council (MIC) has taken it upon itself to establish a new standard on how to gauge the range of electric motorcycles. Since their entry into the market, we’ve seen some interesting performance claims from electric motorcycle manufacturers — some more misleading than others. Doing a little self-policing, the MIC has stepped in and established a universal standard that will attempt to quantify the real-world range of electric two-wheelers.

This news is important for two reasons, with the first being the obvious need of some sort of apples-to-apples comparison between the electric motorcycle brands, and the MIC’s desire to intervene on the nonsense occurring in this space before things get really out of hand.

The other major takeaway from this news is perhaps more subtle, as the MIC’s interest in regulating electrics is incredibly telling of what’s coming down the pipe from the major OEMs. A group comprised of executives from the largest US motorcycle brands, one has to wonder why this organization would be interested in regulating this budding segment in the motorcycle industry, that is unless it was setting the groundwork for OEM involvement in the E2V space…and boom goes the dynamite.

US Motorcycle Sales up 7% in Q1 2011

04/25/2011 @ 5:34 pm, by Jensen Beeler1 COMMENT

The Motorcycle Industry Council is reporting that US motorcycle sales are up 7% in Q1 of 2011, with 102,547 units being sold in the year’s first three months. Leading the charge were scooter sales, which were up nearly 50% to 6,246 units, while on-road units were up as well, pushing 70,879 units in Q1 (a 6.9% gain).

Despite the strong numbers from on-road and dual-sport models, off-road vehicles did not fare as well, with ATV sales down 16% and off-road motorcycle sales down 5.5% (47,702 & 18,725 units respectively), making 2011 still a mixed bag depending on what side of the industry you are on.

MIC Launches Electric Vehicle Task Force

06/29/2010 @ 4:32 pm, by Jensen Beeler9 COMMENTS

The Motorcycle Industry Council (MIC) has formed a task force to study the issues surrounding electric motorcycles and other vehicle segments in the powersports industry. While the task force’s participants aren’t being named, almost all the major OEM manufacturers are involved, as well as most of the electric motorcycle producers. While the groups hasn’t finalized its priority list of issues, performance standards and consumer education seem to be top-billed action items for the task force, as group looks to create fair comparisons between the budding industry and entreached ICE market.

First Quarter 2010 Motorcycle Sales Down 21% – March 2010 Sales Down 5%

04/28/2010 @ 9:18 am, by Jensen Beeler8 COMMENTS

The Motorcycle Industry Council has released the latest figures on motorcycle and industry sales for the first quarter of 2010, and the figures show a 21% decrease in motorcycle sales compared to 2009, with the industry as a whole posting a 23% loss. These statistics paint a continued doom and gloom scenario for the motorcycle industry, but there is a silver lining in the March 2010 numbers, which show an increase in some segments, and a slowing decline in the rest. Check after the jump for a full breakdown.

Industry Report: Have We Found the Bottom?

10/21/2009 @ 9:32 am, by Jensen Beeler3 COMMENTS


The latest data from the Motorcycle Industry Council (MIC), suggests that the end of cascading motorcycle sales may be near. According to the MIC, the combined new unit sales for motorcycles, scooters, and ATVS during the past 9 months were down 40% from last year’s numbers. While still frighteningly low, these results show a 2% rebound in sales when compared to the first 6 months of 2009.

Q1 New Unit Motorcycle Sales Fall Nearly 30% – Lead Bike Ban All Hype?

04/23/2009 @ 3:47 pm, by Jensen Beeler2 COMMENTS


First quarter numbers for the powersports industry  are coming in, and they don’t look good. New unit sales were down more than 30% compared to Q1 of 2008. This drop is attributed to both the economic slowdown, as well as the ban on youth-designed ATVs and motorcycles with lead paint.