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Official: Monster to Sponsor Yamaha Factory MotoGP Team

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Monster Energy has agreed to a two-year partnership deal with Yamaha Factory Racing, which will see the Monster brand act as sponsor to Yamaha’s MotoGP team. The announcement had been widely anticipated, and reported on here prior to Christmas, and extends Monster’s participation in MotoGP, where they go head-to-head with the other energy drink giant, Red Bull.

Though the deal between Yamaha and Monster will provide a useful influx of cash for the Japanese factory team (Spanish website Motocuatro.com put the total sponsorship deal at 4 million euros) Monster will not become title sponsor. Instead, the Monster logos will receive the same kind of prominence as Japanese oil sponsor ENEOS, appearing on the fairings of both bikes, as well as on the leathers of both Jorge Lorenzo and Valentino Rossi.

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Racing

Monster To Sponsor Yamaha’s Factory MotoGP Team?

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It is looking increasingly likely that energy drink company Monster is to take on a role as co-sponsor of Yamaha’s MotoGP team. Spanish website Motocuatro is reporting that Yamaha has bought Jorge Lorenzo out of his personal sponsorship by rival energy drink maker Rockstar and that both Lorenzo and Valentino Rossi are to carry Monster sponsorship on their leathers and on the fairings of their Yamaha M1s for 2013 and 2014.

According to Motocuatro, the story started earlier this year, after Lorenzo renewed his contract with Rockstar, and Valentino Rossi announced he would be signing with Yamaha. Both Rockstar and Monster had been in talks with Yamaha to step up their sponsorship of their riders – both men have personal contracts with their respective energy drink brands – to increase exposure for the brand.

At first, Motocuatro reports, Monster showed an interest in moving up as co-sponsor on Rossi’s bike, gaining the same level of sticker coverage as ENEOS, the Japanese oil brand which also adorns the Yamaha’s fairings.

In response, Rockstar started negotiations with Yamaha to match Monster’s offer, meaning that both Lorenzo and Rossi would have equal levels of energy drink sponsorship on their bikes. Lorenzo would have Rockstar stickers, while Rossi would have Monster badges.

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Racing

Where Will Rossi End Up Racing in 2013 and Beyond?

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It has been an intense week or so for speculation about the next and biggest cog in MotoGP’s Silly Season merry-go-round. The question of Valentino Rossi’s future has filled the media, with multiple, and sometimes conflicting, stories appearing in the international press. So, that Rossi should dominate the headlines is logical.

After all, with Casey Stoner retiring, and the futures of Jorge Lorenzo, Dani Pedrosa and Marc Marquez all settled, Rossi’s decision will determine not just where he lands, but also to a massive degree it will determine who will fill the rest of the seats in MotoGP next year.

Rossi’s choice is fairly straightforward: he can elect to stay at Ducati and hope that Filippo Preziosi can soon provide him with a competitive bike; he can take up the offer he is believed to have from Yamaha to join the factory team; or he can accept a ride with a satellite Honda team aboard a full-factory RC213V.

During his daily briefing with the press at each race weekend, Rossi has suggested that his primary focus is to stay with Ducati and make the Desmosedici competitive. Yet all of the news stories in the past 10 days have been suggesting that Rossi is close to signing a deal with Yamaha, with the sponsors backing the deal varying depending on the source.

So what is the truth? Just where will Valentino Rossi end up next season? Is it possible to make any sense of the rumors and conjecture that surround the future of the nine-times World Champion? Let us examine each possibility, and see what we can piece together.

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Video: Valentino Rossi’s Mugello Helmets, Part 2

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Monster’s series on Valentino Rossi’s Mugello helmets continues (Part 1 here), with this second installment just teasing out the nine-time World Champion’s signature special Mugello helmet. The video is certainly less wordy than the first, and from what we can gather, Rossi will have a ring of flowers on his head for the Italian GP.

With MotoGP to take to the historic Italian track for FP3 and Qualifying in just a few hours, we shouldn’t have too long to wait to see the final product from Aldo Drudi. Until then, this video will have to suffice. Check it out after the jump.

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Video: Valentino Rossi’s Mugello Helmets, Part 1

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It looks like Monster Energy has a nice video series cooking with Valentino Rossi, just ahead of the nine-time World Champion racing in front of his home crowd this weekend at the Italian GP. Of course, Rossi is known for his special helmets at the Mugello round, and 2012 will be no different, as The Doctor once again has trusted Aldo Drudi to paint him a special AGV lid for the race.

Usually a surprise to race fans, the last few years we have been getting peeks of the Drudi’s work on Twitter, usually from Rossi’s mechanics Alex Briggs. But for this year, Monster and Rossi have teamed up to make a special multi-part promo video to promote the helmet, and the race.

Yeah sure it’s a promotional work for Monster (a personal sponsor of Rossi), but it is actually pretty interesting to hear Valentino, in his own words, explain the significance and meaning behind his and Drudi’s collaborations.

If this first part is any indication of what is to come, we should be in for a nice little web series this race-weekend, though no one is expecting a miracle from Rossi and the Ducati Corse team in their results. Check the video out after the jump.

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Racing

Video: John McGuinness – A Legend in the Making

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John McGuinees, the King of the Mountain, could quit road racing today and go down in history as a legend of the sport. The thing is though, Mr. McPint is showing no signs of slowing down, and in reality McGuinness is at the top of his game — adding two more race wins from the 2012 Isle of Man TT to his impressive total. Nineteen wins to his name, McGuinness was favored to win his 20th in the Senior TT, after coming in second during the TT Zero competition.

There doesn’t seem to be any doubt in the TT paddock that McGuinness will break the twenty-win barrier, a feat only ever accomplish by one other man: Joey Dunlop. But, fate has a cruel way of changing our expectations. Three wins in a TT fortnight is no easy matter, and no one wants to win more than John McGuinness himself. So, it goes to show you a bit about the man when you learn that McGuinness was instrumental in the canceling of the Senior TT, since his voice hold some of the most weight with the riders and Race Control — even though his own racing interests would have been served best by the race’s continuation in adverse conditions.

On that Saturday’s Senior TT, no one wanted to make more history than McGuinness — of course he wanted to do so in an entirely different way than what occurred. It will now be a long wait before he can lay claim to that twentieth IOMTT victory trophy, but John McGuinness isn’t too worried about that I suspect, and I reckon he has his eyes leveled firmly on the horizon, staring at what would seem to be an impossible an impossible number that starts with three.

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Racing

Josh Hayes to Test Yamaha YZR-M1 at Valencia

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AMA Pro Racing Champion Josh Hayes will get a chance to swing a leg over some MotoGP machinery later this year, as the American rider will get to ride with the Monster Tech 3 Yamaha squad at the post-season test in Valencia. Taking place immediately after the final 2011 MotoGP round in Valencia, Hayes will ride Colin Edwards’ 800cc Yamaha YZR-M1, as the Texan Tornado will presumably be released from his Tech 3 duties so that he can begin testing his CRT bike at the first 2012 season test. The ride is joint-promotion by both Monster and Yamaha USA, and it also sees Josh Hayes’ better half, Melissa Paris, riding Bradley Smith’s Tech 3 Tech 3 Mistral 610 Moto2 race bike at the Spanish test.

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Bikes

Ducati Monster 659 – Australia’s New LAMS Learner

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According to our friends at Ducati News Today, Ducati Australia has announced that it will begin offering a Ducati Monster 659, a Learner Approved Motorcycle Scheme (LAMS) compliant motorcycle for learning motorcyclists. Something we reported on back in March, the Monster 659 is a repurposed Monster 696 that complies with Australia’s laws and restrictions regarding motorcycle purchases by new riders.

Though with this news the Monster 659 has been official announced, it still is not clear how Ducati arrived to its 659cc displacement for the Ducati Monster 659. Logic would dictate either a reduced bore size, or a shortened stroke, with the latter being our best guess, but Ducati Australia so far has been mums the word about it.

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Products

Radical Ducati Il Mostro Kit

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It should be apparent by now that we loves us some Radical Ducati here at Asphalt & Rubber. And why shouldn’t we be? Those Spanish desmoholics have put out some really impressive motorcycles the past few years, not only putting their small shop on the map, but Spain as a whole as a budding venue of custom motorcycles (check out the work fro Sbay for more Spanish goodness for instance). The process at Radical Ducati is pretty simple, take parts collected from various Bologna motorcycles, mash them up with some creative flare, add-in some custom fabrication, and presto: you have some unique motorcycles that embody the best of Ducati’s designs.

Now typically if you wanted your own Radical Ducati you’d have to fork over a hefty amount of money, and the figure out how to get your masterpiece back to respective your country of origin. While this technically remains true, you can now at least give your Ducati Monster the Radical treatment, as those crazy Spaniards have come out with the Il Mostro customization kit for the Ducati Monster 696, 796, & 1100.

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Rumors

New Ducati Learner Model Coming to Australia?

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News coming from our good friends at Ducati News Today, tell us that according to one Australian dealer, Ducati is set to debut a small-displacement learner motorcycle that would adhere to Australia’s Learner Approved Motorcycle Scheme (LAMS). Fraiser Motorcycles is stating that Australia will get the new model in the coming months, and good money says that the bike is a modified Monster 696.

Whether that machine will have a smaller bore or shorter stroke is up for debate, but we imagine whichever is cheapest to produce will likely dictate the answer. Also expect to see some sort of deliberate power reduction used in the design, as Australia’s LAMS calls for a 201hp/metric ton horsepower-to-weight ratio.

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Bikes

2011 Ducati Monster 1100 EVO

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Ducati has updated the Monster 1100, giving it the EVO treatment, which brings with it +5hp on top (for a total of 100hp), while keep torque at 76 lbs•ft. The 2011 Ducati Monster 1100 EVO also benefits from Ducati’s electronics package, which now includes standard ABS, Ducati Traction Control (DTC), and Ducati Data Acquisition (DDA) as standard OEM equipment.

Fitted with a two-canister side exhaust (you can debate if this is being channeled from the Diavel or the Streetfighter), the Monster 1100 EVO tips the scales at 373lbs, 4lbs less than the 2010 Monster 1100 ABS. In addition to these goodies, Ducati has also revised the sitting position by adding a new seat and a 20mm higher bar-riser, there’s some nice rally stripes thrown into the mix.

Diehard Ducati fans will be sad to hear the Monster 1100 EVO is fitted with the APTC wet clutch, making for smoother transmission work, but perhaps less Italian soul (this means the entire Monster line will now have wet clutches). Photos after the jump.

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