Officially Official: MV Agusta Brutale Dragster 800 RR

We already brought you the first high-resolution photos of the MV Agusta Brutale Dragster 800 RR (say that three times fast!) yesterday, which were sent to us by our Bothan Spies. In response, MV Agusta has unveiled the Dragster RR and Brutale RR today, ahead of the EICMA show. Like the updated Brutale 800 RR, the Brutale Dragster 800 RR features a revised 798cc three-cylinder engine, which makes 140hp at the 13,100 rpm, and a very peaky 63 lbs•ft of torque at 10,100 rpm. Numerous visual cues have been changed, included red-anodized fork tubes, red-painted cylinder heads, and aluminum tubeless wire-spoked wheels. An eight-way adjustable steering damper continues the noticeable changes, to the 370 lbs machine (dry).

MV Agusta Brutale 800 RR — 140hp & MVICS 2.0

Along with the new Dragster RR, MV Agusta has debuted the Brutale RR, ahead of the EICMA show. Like its hot rod cousin, the MV Agusta Brutale 800 RR gets a 15hp increase, which makes for 140hp at the 13,100 rpm peak. A very peaky motor indeed, maximum torque arrives at 10,100 rpm at 63 lbs•ft. The Brutale RR also features the MVICS 2.0 electronics package, which first debuted on the still unreleased MV Agusta Turismo Veloce. An update to the already robust MVICS package, the key feature in the 2.0 revision is the quickshift operation, both for upshifts and downshifts. Equipped with EAS 2.0 and ABS as standard, we see the Brutale 800 RR priced at a modest €13,980 for the European market, while the similarly equipped MV Agusta Brutale 800 EAS ABS has a €2,300 price advantage, at €11,680 MSRP.

Ducati Scrambler Will Be “Made in Thailand”

Almost four years ago, we reported on Ducati opening a new assembly plant in Thailand. The move, which peeved Ducati’s factory workers, would see bikes destined for the Southeast Asian market assembled in the Thai plant, thus side-stepping many of the region’s aggressive tariffs on motorcycles. Nearing the end of 2014 now, and our Bothan Spies report that the Ducati Scrambler models will be the first motorcycles assembled in Ducati’s Thai plant that will then be shipped to the world market — a move that comes right after Ducati reached a new contract with its workers and unions, which sees the factory employees working fewer hours at higher wages.

Up-Close with the Yamaha YZF-R3

This week we not only go a chance to see the 2015 Yamaha YZF-R3 unveiled at the AIMExpo, but also we had the chance to see the R3 up-close in the flesh. The budget-minded sport bike shows the obvious signs of more cost-effecient construction and fitted components, yet retains the fit-and-finish you would expect from a Yamaha motorcycle. This makes the R3 a prime candidate for aspirational riders, who want an affordable first motorcycle that looks the part of a proper sport bike. Track enthusiasts and veteran riders though will be disappointed with the Yamaha YZF-R3’s non-adjustable KYB suspension, box swingarm design, and bulky chassis — this is still a 368lbs (wet) motorcycle.

Even More Photos of the 2015 Yamaha FJ-09 Leak

Yesterday we brought you the first official photo of the Yamaha FJ-09 tourer, which had been accidentally added to the Yamaha FZ-09 gallery on the Yamaha NA press site. Today it seems that leaks in Yamaha continue for the FJ-09, as our Dutch friends at Nieuwsmotor have discovered a bevy of press images, ahead of the 2015 Yamaha FJ-09’s debut at EICMA next month. Based around the FZ-09/MT-09 platform, the FJ-09 uses a similar three-cylinder engine as the sport nakeds, though looks to have more suspension travel and other touring elements. Picking up where the Yamaha TDM left off as a middleweight sport/adventure-tourer, the Yamaha FJ-09 could be a very interesting addition to Yamaha’s lineup.

Up-Close with the Kawasaki Ninja H2R

Asphalt & Rubber was on-hand for the AIMExpo in Orlando, covering the new bikes that are debuting on North American soil. We’ve already seen the new Yamaha YZF-R3 released here, as well as the Alta RedShift electric motorcycles (formerly BRD Motorcycles). While both bikes are impressive, and are massively important to the American motorcycle scene, the buzz remains about the Kawasaki Ninja H2R. The AIMExpo is the first venue for Americans to get a glimpse of Kawasaki’s hyperbike, and the H2R sits like a praying mantis, waiting to strike you with its supercharged charms. Naturally, we had to get a closer look…and bring you a bevy of high-resolution detail shots from the trades how floor. Enjoy!

2015 Yamaha FJ-09 Leaked ahead of EICMA

Someone at Yamaha is going to get a stern talking to today, as it seems a photo of the still unreleased Yamaha FJ-09 made its way to Yamaha’s press site accidentally, and didn’t yank it down before our friends at Common Tread caught a glimpse of it. Mixed in with photos of the Yamaha FZ-09, the photo of the 2015 Yamaha FJ-09 doesn’t really give too much away from the machine, as we’ve seen the same shot in black & white already. However, since it’s the new bike season, and Yamaha has already shown the YZF-R3 and teased the all-new YZF-R1, we thought it would be appropriate to show you this new model in all its glory. Based off the FZ-09 platform, the FJ-09 will be Yamaha’s budget-minded sport/ADV-touring machine, picking up were the old Yamaha TDM left off.

Ducati 1299 Will Have “Tiptronic-Like” Shifting

If there is a common thread for Ducati’s upcoming EICMA reveal, it is the influence and benefits of owner Audi AG. We have already seen the German car manufacturer’s variable valve timing technology find its way into the Testastretta engine, in the form of Desmodromic Variable Timing (DVT). Our sources say that the all-new Ducati Multistrada, which will debut in just a few weeks’ time, will be the first model equipped with DVT. While Ducati ups its ante in the ADV market, our Bothan spies have tipped us off to another piece of Audi tech that will find its way onto a Ducati motorcycle, as the 1299 will received a “Tiptronic-like” gearbox that allows for touch-button upshifts and downshifts.

Yamaha YZF-R3 Revealed – 321cc Twin Coming to the USA

The rumors were true, Yamaha is bringing a special small-displacement model to market, the Yamaha YZF-R3. As the name indicates, the new R3 gets a fuel-injected displacement bump over the R25, to the tune of 321cc. Debuted at the AIMExpo today, the Yamaha YZF-R3 is coming to the USA, with a price tag of $4,990. Said by Yamaha to have “class-leading power”, the new R3 finally adds a small-displacement sport bike to Yamaha’s North American lineup, and makes an attractive offering when compared to the other 250cc/300cc machines from the other Japanese manufacturers. Expect to see it in Yamaha dealers, starting January 2014. Yamaha North America expects the YZF-R3 to be the volume leader for the company in the USA and Canada, and rightfully so.

Ducati Announces DVT — Desmodromic Variable Timing

As was teased, Ducati is unveiling its “DVT” technology today, which stands for Desmodromic Variable Timing, and to showcase that technology (borrowed from Volkswagen), Ducati has produced the first motorcycle engine with variable valve timing on both the intake and exhaust camshafts. Adapted to the now-called Ducati Testastretta DVT engine, which we reported will debut first on the new Ducati Multistrada for 2015, Ducati’s new v-twin powerplant can change the intake and exhaust timing independently, and throughout the rev range. This means that the Ducati Testastretta DVT engine can be optimized for peak power at high rpms, while maintaing rideability and smoothness at lower rpms — not to mention keeping with emission and noise regulations throughout the rev range.

Mission Motors Changes Management Line-up – Appoints Jit Bhattacharya as Interim CEO

02/11/2010 @ 10:20 am, by Jensen Beeler6 COMMENTS

Mission Motors Changes Management Line up – Appoints Jit Bhattacharya as Interim CEO tradition is not a business model mission motors 6 635x423

Mission Motors has announced today that they have replaced co-founder Forrest North in his role as company CEO. The move signals a change within Mission Motors that shows the company focusing on bringing products into production and putting them into consumers’ hands. In their announcement, Mission Motors’ Board of Directors have begun their search for a long-term CEO with experience in product development and automotive manufacturing, but in the interim the company will be headed by its current COO Jit Bhattacharya.

The transition, while seemingly drastic, is one that every startup must face as it moves from a visionary and industry challenging mindset to a functional and operational capacity. This movement in management is one that virtually all startups face at some point or another, and something we’ve talked about here in some detail in our “Tradition is not a Business Model” series, so it’s announcement at this point in time isn’t terribly surprising to this author, and storied lesson in entrepreneurship that transcends even into the motorcycle industry.

Mission One Deliveries Delayed Until Q2 2011 – “Mission Two” in the Works

02/11/2010 @ 10:15 am, by Jensen Beeler3 COMMENTS

Mission One Deliveries Delayed Until Q2 2011 – “Mission Two” in the Works Mission One delivery Q2 2011 560x301

In conjunction with its announcement that Forrest North has stepped down as CEO of Mission Motors, the San Francisco based company is also announcing that the delivery dates for the Mission One electric superbike have been pushed back from Q4 of 2010 to Q2 of 2011. Mission Motors attributes the deadline push-back to the unforeseen economic collapse in both the motorcycle industry as well as in the capital markets. Despite these setbacks, the company is still on track to deliver the Mission One in a timeframe quicker than or equal to the industry norm, and has also revealed that an addition to the Mission One (which we’ll dub the Mission Two until we hear otherwise) will be announced later this year.

Chinese Motorcycle Powerhouse Zongshen Eyes Mission Motors for Strategic Partnership

02/02/2010 @ 11:19 pm, by Jensen Beeler18 COMMENTS

Chinese Motorcycle Powerhouse Zongshen Eyes Mission Motors for Strategic Partnership Mission Motors Chongqing Zongshen China  560x391

Chongqing Zongshen Power Machinery Co. announced today that it has signed a memo of cooperation with Mission Motors, which could see the Chinese company link up with the San Francisco firm to develop electric drive systems for the emerging market and in other markets throughout the world.

In the memo, Zongshen outlines its intent to become a major shareholder in Mission Motors, and to also inject capital into the small startup after it presents a three year plan to the Chinese company. For Mission Motors the move would be valuable strategic partnership to gain a foothold in China, which already has a booming two-wheeled market and need for reduced CO2 emissions.

Asphalt & Rubber’s Jensen Beeler Talks (a lot) on The Motorcycle Nation Podcast

01/25/2010 @ 3:39 pm, by Jensen Beeler5 COMMENTS

Asphalt & Rubbers Jensen Beeler Talks (a lot) on The Motorcycle Nation Podcast DSC 7777

It was a busy weekend in the A&R office, not only was John Adamo out talking on the EVcast, but our own editor Jensen Beeler took some time this Sunday talk (at length!) to Steve McQueen and the Motorcycle Nation podcast. Jensen and Steve cover everything from how Asphalt & Rubber got its start (spoiler alert: he lost a bet with Warren Buffett), A&R StreetLevel, electric motorcycle startups, American motorcycle companies, and just about anything else that came up in-between.

Listen to the podcast after the jump, subscribe to Motorcycle Nation on iTunes, and listen to Jensen learn what life is like on the other side of the interview table after the jump.

Mission Motors Gets Jazzy Cool as They Slide Around Infineon Raceway

12/29/2009 @ 2:45 pm, by Jensen Beeler10 COMMENTS

Mission Motors Gets Jazzy Cool as They Slide Around Infineon Raceway Mission Motors Mission One Infineon Video 560x372

Want to see what the fastest production electric motorcycle looks like as it power-wheelies and slides the back-end around Infineon Raceway? The folks at Mission Motors thought you might, and put together a promotional video that showcases the (Editor’s Note: Mission Motors President Edward West has commented below that this is a fan video) Mission One doing its thing to an urban beatnik vibe. Grab a cup of your favorite fair trade coffee, put on your hipster skinny jeans, and get ready to see motorcycling through the eyes of the Mission District à la San Francisco in the video after the jump.

Mission Motors Commits to 2010 TTXGP [Confirmed]

12/03/2009 @ 8:08 am, by Jensen Beeler5 COMMENTS

Mission Motors Commits to 2010 TTXGP [Confirmed] Mission Motors Mission One Infineon Raceway 560x373

Following yesterday’s announcement that Zero Motorcycles will be entering into electric streetbike racing and the TTXGP, comes news that Mission Motors will also be entering the TTXGP series with their LSR setting Mission One sportbike. The first stop of the TTXGP North American Championship is set to be held at Infineon Raceway, which has been the test track of choice for Mission Motors and the Mission One. Press release after the jump.

Tradition Is Not A Business Model: Mission Motors

10/27/2009 @ 7:10 pm, by Jensen Beeler9 COMMENTS

Tradition Is Not A Business Model: Mission Motors tradition is not a business model mission motors 11When is a motorcycle more than a bike? When does the electric motorcycle become more than a powertrain? One of the largest hurdles that electric motorcycles face (along with electric vehicles as a whole) is the public notion that these vehicles are like their internal combustion counterparts, and therefore fit into the same preconceived anatomy of what a motorcycle should look and behave like.

However, with electric motorcycles comes the opportunity to start with a fresh slate on how we move about on two-wheels. If form follows function, then with this new function should come a new form. Yet, I still find it amusing when I see electric motorcycles with fabricated fairing fuel tanks. Granted there is a lot to be said about industrial design and its relation to psychology, but I think this fact illustrates the unfluctuating desire of motorcyclists to make every square bike fit through a round-hole.

Despite this allegory, the motorcycle industry sees electric motorcycle startups challenging a lot of norms that we still cling to desperately in the motorcycle industry. Our final stop in the “Tradition Is Not A Business Model” tour of motorcycle startups, takes us to San Francisco, California and the offices of Mission Motors. Fresh on the heels of Mission’s announcement of the Neimen Marcus Limited Edition Mission One, I got a chance to sit down with company CEO/Founder Forrest North and Product Manager Jeremy Cleland, to talk about how technology changes the way we understand and use motorcycles; and perhaps more important, how manufacturers can design and build better motorcycles better in the future.

Lightning Motorcycles Does 166 MPH Bonneville Run

10/16/2009 @ 7:15 pm, by Jensen Beeler3 COMMENTS

Lightning Motorcycles Does 166 MPH Bonneville Run Lightning Motors Bonneville land speed record 8 560x420

Watch out Mission Motors, electric motorcycle manufacturer Lightning Motorcycles is gunning for you. This week at the SCTA World Finals at the Bonneville Salt Flats, the Lightning’s pre-production prototype set a speed of 166.388 mph. While only completing a single pass down the salt flats, and not a return journey to make an official speed entry, 166 mph is still an impressive mark, and has provided the company with crucial information as they get ready to go commercial in 2010. Photos and more after the jump.

Mission Motors Unveils the Neiman Marcus Limited Edition Mission One

10/10/2009 @ 3:30 pm, by Jensen Beeler2 COMMENTS

Mission Motors Unveils the Neiman Marcus Limited Edition Mission One Mission Motors Niemen Marcus Edition 11

Just in time for the holiday season, Mission Motors has made it into the Neiman Marcus Christmas Book with their Mission One electric motorcycle. The Neiman Marcus Limited Edition Mission One will only consist of 10 bikes, and accordingly comes with a $73,000 price tag. More after the jump.

BUB: Mission Motors Officially The World’s Fastest Production Electric Motorcycle [Updated]

09/15/2009 @ 10:05 am, by Jensen Beeler4 COMMENTS

BUB: Mission Motors Officially The Worlds Fastest Production Electric Motorcycle [Updated] Mission Motors Bonneville salt flats LSR 635x438

When Mission Motors first came out of stealth mode, they used the slogan “The World’s Fastest Electric Production Sportbike”, and quoted a top speed of a 150 mph. It seems only logical then, that the company would have to back that claim up at some point, and apparently that time is now.

Last week we showed you a simple YouTube video entitled: “Electric Motorcycle 160 MPH”, and now we know the story behind that 160 mph run, and can report that the Mission One electric motorcycle is the fastest production electric motorcycle in the world, with an official land speed record of 150.059 mph. Video and more after the jump.