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Most Asphalt & Rubber readers are aware of Skully, the San Francisco startup that is making a helmet with an integrated heads-up-display (HUD), and many A&R readers are also aware that Skully is now officially late in delivering its maiden product to the masses.

Finally acknowledging the tardiness to its 2,000 or so early-adopting customers, Skully has released a video (after the jump) explaining its activities, and that the company is on-track for its new delivery date, before the end of the year – or as they say in marketing speak: just in time for Christmas.

Of course we knew back in late-2013, when Skully first announced its helmet, that there was no way the company was going to hit its delivery promise for 2014, though now the company seems in good stead for its new 2015 promise, with an actual office in SF, a deal with Flextronics to make the augmented reality portion of the helmet, and manufacturing tooled-up.