So here’s the good news, after all the uncertainty regarding its media contracts, the 2013 World Superbike Championship will be broadcasted in the United States afterall. The bad news however is that WSBK racing will be on the beIN Sport network. Yeah, we haven’t heard of them either.
With the World Superbike season-opener now less than two weeks away, bad news looms for motorcycle race fans in the United States, as the SPEED Channel (now a part of FOX Sports), does not have a television contract to air WSBK and MotoGP for their 2013 seasons.
An issue that has been hanging in limbo since the start of the year, Superbike Planet yesterday suggested that American motorcycle racing fans could be without the World Superbike Championship on their televisions sets this year (we have heard similar murmurings regarding AMA Pro Racing as well).
Now today, Roadracing World confirmed with SPEED that the network still does not have any contracts with Dorna for the TV rights to WSBK and MotoGP. What’s worse, SPEED’s Vice President of Media Relations Erik Arneson gave no indication that the TV channel was any closer to finishing a deal with Dorna than it was earlier this year.
After 10 years and 233 episodes on the air, American Chopper is finally getting dragged out behind the shed, and put out of its misery on December 11th, 2012. It has been a long road with the Teutul family, as for the past decade we have watched the Oedipal struggle between Paul Jr. and Paul Sr., with man-child Mikey trapped in the middle, serving as the only adult in the group.
Things started out well enough, with the folks at Orange County Choppers making some interesting customs, and exposing a mainstream TV audience to the world of motorcycles…albeit in the same lowest-common denominator way that is typically found on WWF’s Monday Night RAW.
Like all good Hollywood dreams, the money started to trickle in for “theme” bikes on the show. Turning what should have been an exposé of mechanical craftsmanship into a marketing/PR circle-jerk with the Teutul family’s severe anger-management issues as the sideshow distraction.
Somewhere within the plot lines of Paul Sr.’s bicep size, and his battle with son on who can more perfectly fit the description of narcissism in the DSM-IV, bikes were made…but really we just showed up to see how many chairs could be thrown across the room in a single episode, or how often Paul Jr. could act like a spoiled brat.
It is hard to upstage Valentino Rossi. It takes something large, significant, to take the limelight away from the nine-time World Champion, and the man who has been the charismatic heart of MotoGP for the best part of 15 years. To do that, you have to “Go big or go home,” as British road racer Guy Martin likes to put it.
At Le Mans, Casey Stoner upstaged Rossi. The press conference – usually a rather staid affair, with the usual niceties about the track, each rider’s chances at the circuit and a couple of witticisms – started unusually, with Nick Harris, the veteran commentator who leads the official press conferences, saying that Stoner would like to make a statement to the press. Stoner then proceeded to press the big red button that set Twitter, the internet and newswires ablaze. In the process, he did not so much ignite the 2013 MotoGP Silly Season, as douse it in liquid oxygen and set a flame thrower to it.
If you haven’t heard of the motorcycle rider who is suing BMW and Corbin seats for causing a lasting erection, then you have likely been living under a rock for the past few days. First reported by Courthouse News, the story has swept the pages of motorcycle blogs around the world, and has even garnered serious mainstream media attention. There is a reason this story is going viral, right? Our inner-child loves a good dick joke, and the setup on how a motorcycle has made a man erect virtually sells its comedic self. There is of course the “damn lawyers” angle as well, which makes for a nice one-two punch.
As you can imagine, the bulk of the commentary, both from readers and from professional journalists, has centered around the absurdity of the claim, with even jokes being offered about how an aged BMW rider should be thanking the German motorcycle brand for saving him money on Viagra, etc. The situation reminds me of the McDonald’s hot coffee lawsuit. You know the story, right?. A woman buys a cup of coffee at McDonald’s, spills it on herself while in the car, and sues the bastards for her incompetence. True to litigious American form, the unthinkable happened, and a jury awarded this gold-digging woman millions of dollars. It is repudiating, and it stands for everything that is wrong with the legal system, or so we would be lead to believe — especially by the media.
As I sat back this weekend and watched the comments flood in about the story, I realized that we the media (myself included) have done a huge disservice to the public at large — an act I thought I would never do. We offered up this story to mass consumption knowing full well the headline chasing/link-baiting were we about to commit. You see, I know a thing or two about the McDonald’s coffee case, and how that story was pitched by the media. Sitting in my first-year torts class in law school, our professor baited his trap and we walked right into it when he offered up the same premise as I have done above. How dare someone sue over some spilled coffee! How dare this man sue for an erection! Whether or not the seat caused it even!
The photo you see above is of Stella Liebeck, the 79-year-old grandmother who spilled 190°F coffee on herself while in a parked car, and suffered third-degree burns on her thighs, pelvic, groin, and genitalia. If that photo shocks and offends you, then I have made my unapologetic point. But what is truly shocking is the full-story behind Stella’s injuries and “frivolous” lawsuit. I have republished the account of her story after the jump, but hopefully it sheds a different light on the plight of our BMW rider, who claims to have had painful, uncomfortable, year-long lasting erections.
Jesse James, the man we love to hate, is back in the news today with reports that his Payupsucker Productions, Inc. has teamed-up with Circle King Networks to create El Jefe Entertainment, a motor sports enthusiasts focused production company. While James has always been regarded as a true artisan in the craft of motorcycle fabrication, his true spotlight of fame came from his media savvy in leveraging his name and creating shows like Monster Garage and Jesse James is a Dead Man.
El Jefe Entertainment’s goal is to “develop, produce and distribute exciting, authentic motor-sport based and car enthusiast entertainment,” and will be focusing with movies and products that will be available on DVD, Pay Per View, as well as direct and mobile formats.
WSBK’s worldwide television audience grew by 33% from the 2009 to 2010 season. According to Infront, the “championship reached a cumulative audience of 498 million” for the 2010 season, meaning each WSBK race garnered around 40 million viewers. While still a considerably smaller number than MotoGP, which claims around 300 million viewers for each race, this is the sort of jump in audience that makes sponsorship dollars appear more easily. The official WSBK website had “a 30% increase of unique visitors compared to 2009,”with a total of four million individual visitors in 2010.
After 40 years of covering the motorcycle industry, weekly magazine Cycle News ceased publishing nearly three months ago, survived only its website. It looks like the brand will live on though, as Cycle News has been acquired by the Motorsport Aftermarket Group (MAG), the owner of such brands like Vance & Hines, Renthal, and Performance Machine. MAG will now own and operate the cyclenews.com site, and will bring back former editor Paul Carruthers, who left Cycle News right before it stopped publication. MAG plans on focusing with an online publication strategy, with the possibility of a print edition coming out at some later time.
UPDATE: Cycle News has indeed closed its business doors.
Rumors are rife that Cycle News has closed it’s doors after nearly 50 years of motorcycle print publishing. Once the pinnacle publication of the industry, Cycle News has slowly seen its readership get eaten up by conglomerate driven publications like Cycle World, Motorcyclist, and Sport Rider…and of course web-based motorcycle news sites like yours truly. As Superbike Planet’s Dean Adams puts it, “if true, this is truly the end of an era for the motorcycle publishing industry,” we couldn’t agree more.
Carmichael Lynch, the ad agency behind Harley-Davidson’s “Screw it, Let’s Ride” campaign, has just announced that it will be parting ways with the Milwaukee motorcycle manufacturer. In a pair of “it’s not you, it’s me” press releases, the two companies, which have partnered together for the past 31 years, cite different reasons for their mutual departures.
Harley-Davidson CMO Mark-Hans Richer said in the company’s statement that, “our strategies have been moving away from a singular consumer target and a one-size-fits-all agency solution. Rather than accept this new reality, Carmichael Lynch chose a different path and we respect that.” Meanwhile according to Advertising Age, President of Carmichael Lynch Doug Spong said that, “Our agency leadership came to the consensus that we’ve taken the Harley-Davidson brand as far as we can. It’s in our best interest to part ways.”