Enjoy This Yamaha FZ-10 Mega Gallery

The Yamaha FZ-10 is the Japanese brand’s R1-powered streetfighter that looks like it just stumbled off the set of a Michael Bay movie. This Bumblebee lookalike is growing on me though, and it’s easily one of the top new bikes I’ve been itching to try since last year’s EICMA show debut. Before we get into that though, Yamaha has a bevy of high-resolution photos to share with us for our two-wheeled pleasure. These photos represent the finalized USA-spec machine, whereas previous photos you’ve likely seen on Asphalt & Rubber were either of the European-spec Yamaha MT-10, or the non-finalized FZ-10. The differences between the motorcycles are subtle, but we didn’t need much of an excuse to share the photos with you. No doubt, more than a few readers will find their future computer desktop picture in the files below.

David Yurman Forged Carbon Moto by Walt Siegl

Many of you have likely seen Walt Siegl’s “Bol D’Or” custom MV Agusta Brutale 800 with a retro-flare. It is an amazing piece of work, and the basis for today’s post, which brings you a glimpse of the David Yurman Forged Carbon Moto by Walt Siegl. Actually the first model from Walt Siegl’s Bol B’Or line, we are just seeing this motorcycle now because it comes with a twist: it has forged carbon parts, crafted by jewelry maker David Yurman. A lot can be said about forged carbon, enough worthy of its own article, but the tl;dr version is that the composite material is set to replace traditional carbon fiber parts – in a big way. When you add that to an already attractive motorcycle design, well…checkout the hi-res photos yourself.

Skully Investors Oust Founders, Marcus & Mitch Weller

TechCrunch is reporting, and our sources have confirmed, that the investors behind the Skully AR-1 helmet have ousted one of the company’s founders, Marcus Weller, along with his brother Mitch Weller. For those who don’t know, Marcus Weller was Skully’s CEO, while Mitch Weller served as the company’s Chief of Staff. The departure of the Weller brothers comes after Skully continually missed its delivery deadlines with its first product, the Skully AR-1, which is a helmet with an integrated rear-facing camera, small computer system, and heads-up-display oculus. Hopefully this means that Skully will finally get on the right path and begin delivery helmets to its plethora of early backers. We are not holding our breath, however.

2017 Montesa Cota 4RT260 Gets “BNG” – Still Awesome

Normally, we would roast a brand for bringing a “bold new graphics” model to market, but in the case of the 2017 Montesa Cota 4RT260, we will give the Spanish firm a pass…purely because we think trials riding is AWESOME. So, yup…for the 2017 model year, Montessa is brining basically the same machine to market, with the big changes being the red, white, and blue HRC-inspired color scheme, along with the chromed fork tubes that have black-painted lowers. If it counts as a technical change, the kickstarter lever has been made longer than on what is found on the 2016 model, and of course there is a “race replica” version, which drips in carbon fiber, Showa suspension pieces, and has the traditional Repsol livery.

Bottpower BOTT XR1R – The Street Tracker You Deserve

The Bottpower BOTT XR1R is the bike that Harley-Davidson should be building right now, and it’s the kind of machine that actually would have benefitted from Buell’s “innovations” for street bikes. With 150hp and a target weight of 150kg, the BOTT XR1R should be plenty of fun on tight circuits, but still powerful enough for longer courses. And then of course, once you’re done flogging the XR1R for the day, you will still want to spend a couple hours drooling over its titanium frame, carbon fiber bodyworks, and modern-day electronics. We have always been a fan of Bottpower’s work, but it still feels strange to say that the Spanish builder has created the bike that America has been dreaming of for the past decade or more.

Ducati 1299 Panigale S Anniversario – Celebrating 90 Years

Ducati is celebrating its 90th anniversary this year, with the culmination of that celebration happening at World Ducati Week. As we previewed already, Ducati would give a sneak peak of a new model at the event, and debut a limited edition machine as well. Well, we have had more than a sneak peak of the upcoming Ducati Supersport model, and now we get the full monty of the Ducati 1299 Panigale S Anniversario – a special superbike that commemorates 90 years of Ducati motorcycles. Only 500 machines will get the Ducati 1299 Panigale S Anniversario’s limited edition paint job, gold-colored metal pieces, and bevy of technical upgrades. One interesting new feature though is the debut of the EVO version of the Ducati Traction Control (DTC) and Ducati Wheelie Control (DWC) systems.

Some Details on the New Ducati Supersport

You may have already seen the leaked photo from World Ducati Week, which shows that the Ducati Supersport is making a return to Bologna’s lineup. We haven’t seen the “Supersport” sport-touring line in almost a decade, but it will be making a return for the 2017 model year, with two bikes. Since yours truly is at World Ducati Week this year, I was able to get a peak at the Supersport, and can share with you some details on the machine. The Ducati Supersport has a rich history as a sport-tourer; back when that segment actually existed, and was distinct from being just a superbike for the road. This model seems very much a return to that past.

Ducati SuperSport S Spotted at World Ducati Week

Of the many attractions at the Misano World Circuit Marco Simoncelli, Ducati is giving enthusiasts a chance to preview a new bike that will officially debut at the EICMA show in Milan (in addition to the two machines that will unveil tomorrow). The affair is a strictly managed, no cellphones allowed, sort of sneak peak at the new machine – thus, it comes as no surprise that some fan has snapped a photo of the secret bike on a hidden phone. In case you were wondering, this is why we can’t have nice things. You can’t put the cat back in the bag though, so get ready folks because we have good news: the Ducati SuperSport is coming back! As you can see in the photo, the machine in question is called the Ducati Supersport S, an homage to the bikes of the same name that came almost 40 years before it.

The Bullshit Argument That It’s Time to Say Goodbye to the Honda CBR600RR and Other Supersport Machines

British magazines MCN dropped a bombshell on the motorcycle world today, reporting that Honda was set to discontinue the Honda CBR600RR, with no supersport replacement in sight. According to their reports, the main impetus for the Honda CBR600RR being discontinued is the Euro 4 emission standards, which the Honda CBR600RR does not meet. Honda feels too that the demand for a 600cc sport bike is too low to warrant updating the CBR600RR to meet Euro 4 regulations, let alone building an all-new machine for the market that would be Euro 4 compliant.

KTM Is Working on an 800cc Parallel-Twin ADV Bike

“If your quarry goes to ground, leave no ground to go to” seems to be KTM’s marching orders right now, as the Austrian brand is pushing into seemingly every segment and market with its motorcycle lineup. KTM already has a robust off-road lineup, which they have used to launch themselves into the ADV category with great success. As such, the KTM 1190 Adventure series already sees strong sales success with adventure-touring riders, but KTM isn’t resting on those laurels. Set to debut a 800cc parallel-twin platform later this year, KTM CEO Stefan Pierer has revealed, while talking to MCN, that his company will soon have a rival for the Honda Africa Twin.

AMA Pro Road Racing Signs TV Deal with CBS Sports

04/23/2013 @ 3:10 pm, by Jensen Beeler25 COMMENTS

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Good news for American road racing fans, as AMA Pro Road Racing has inked a TV deal with the CBS Sports Network. With live flag-to-flag coverage of the National Guard SuperBike and GoPro Daytona SportBike classes, as well as a 30-minute preview show before-hand, it looks like the USA is getting proper coverage of its national motorcycle racing series through the 2014 series.

The news is a huge sigh of relief for AMA Pro Road Racing, which has been without a proper tv contract up until this point, despite being already one round into the 2013 season. For the riders and teams, this also means that their ability to attract sponsors has just been greatly improved. Able now to properly show national TV coverage, support, and attention, sponsors will be less gun-shy in handing over their marketing dollars — though one has to wonder how much damage has already been done.

For AMA Pro Road Racing, the deal means a step-back from the edge of the cliff, which could have seen the motorcycle racing here in American fall into the abyss of obscurity had it not made it onto the television screen of fans and wouldbe followers. With the deal good through the end of the 2014 season, hopefully the series can build some much needed momentum as the economy recovers. The full press release is after the jump.

This is LCR Honda

04/15/2013 @ 3:18 pm, by Jensen BeelerComments Off on This is LCR Honda

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For the amount of media that LCR Honda generates, you would think that Lucio Cecchinello’s small satellite Honda MotoGP team is much larger than it is in actuality.

This is because Cecchinello and his crew take a different tack from the rest of the MotoGP paddock when it comes to marketing strategies — the most notable of which is the team’s revolving door livery, which lines up specific brands for races in specific markets.

A team of passionate enthusiasts, LCR Honda also has a knack for producing engaging media pieces, which can be as lurid as the Playboy sponsorship debut of LCR Honda in 2009 (NSFW), or as simple as the video shown after the jump.

For all the superlatives about MotoGP being the “premier class” of motorcycle racing, it is rare that the artwork that is performed on the track is of the same caliber as to what the teams show in their communications. This however is not the case with LCR Honda.

Video: Ask Me Something, with Dani Pedrosa

04/01/2013 @ 1:44 pm, by Jensen Beeler6 COMMENTS

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For just a simple three-day test at the Circuit of the Americas, it is astounding how much marketing material that has poured out from the camps that surround the Honda and Yamaha factory MotoGP race teams. A true testament to the notion that if Dorna loosened its tight grip on recording video at MotoGP events, it could greatly benefit the sponsors, and thus the teams, and thus the riders of the sport.

Take our latest example with an Alpinestars’s “Ask Me Something” video installment that features HRC rider Dani Pedrosa. A simple four-minute promotional clip shot atop the observation tower at the Circuit of the Americas, Pedrosa gets some much needed fan interaction (and humanization), and Alpinestars has a cool promotional video to help justify the millions of dollars its spends in MotoGP each season.

If this had been an “official” test, where Dorna’s media bosses could impose its draconian rules about video, this short segment for one of the paddock’s greatest sponsors would never have occurred (or worse, Alpinestars would have had to pay tens of thousands of dollars to get permission to film its sponsored rider).

But instead since the COTA test was a “private” test, we get a glimpse into how the MotoGP paddock would function if it was a well-oiled media machine. We have never seen so much marketing material made for the US market come from MotoGP before now. It makes you wonder about something, doesn’t it?

Lin Jarvis Explains Yamaha’s New Social Media Policy

03/29/2013 @ 5:12 pm, by David Emmett10 COMMENTS

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There was much consternation ahead of the Jerez MotoGP test, when it emerged that the Factory Yamaha MotoGP team had imposed a new social media policy. Given that Yamaha has perhaps the strongest presence on social media of all MotoGP teams, fans feared that the access they had been given would be restricted.

Apart from riders Valentino Rossi and Jorge Lorenzo, Yamaha also has Alex Briggs, mechanic to Valentino Rossi, Ramon Forcada, crew chief to Jorge Lorenzo, and Wilco Zeelenberg, team manager to Jorge Lorenzo on their payroll, all three popular figures on Twitter.

At the official launch of Yamaha’s 2013 MotoGP campaign, we spoke to Yamaha Racing Managing Director Lin Jarvis to ask about the policy, and try to clear up any confusion surrounding the situation. Our first question was naturally, did Yamaha indeed have a new social media policy?

Consumer Reports: BMW & Harley-Davidson Motorcycles Are Less Reliable than Japanese OEMs

03/26/2013 @ 4:17 pm, by Jensen Beeler49 COMMENTS

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In its May issue, Consumer Reports dives into the topic of motorcycle reliability, and confirms what many of us already knew: bikes from BMW and Harley-Davidson were reported to be less reliable than those from the Japanese OEMs.

Interestingly enough however, BMW and Harley-Davidson owners were also far more likely to make a repeat-purchase with their chosen brand than were owners of Japanese motorcycles, sans those of Hondas, which scored just slightly lower than BMW and Harley-Davidson on customer retention.

Looking at customer complaints of “major” mechanical problems from the last four years, the report from over 4,000 motorcycle owners confirms the high-water mark set by the Japanese OEMs on motorcycle reliability, but also shows the power of good branding as it translates into brand loyalty and customer retention.

While Kawasaki, Suzuki, and Yamaha may be winning the minds of riders with their production prowess, they are losing the hearts of consumers, which is interesting since any salesman will tell you it is easier to keep a current customer, than to make a new one.

Lin Jarvis: Sponsorship, Vision, & Races Outside of Europe

03/22/2013 @ 5:56 pm, by David Emmett4 COMMENTS

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At the presentation of Yamaha’s 2013 MotoGP campaign, where the bike which Jorge Lorenzo and Valentino Rossi will ride in the coming season was unveiled, it was clear that there was one thing missing from the bike: this season, as for the last two years, Yamaha’s MotoGP team will not have a title sponsor, but will campaign in corporate colors once again.

Though the news hardly came as a surprise – the colors being used throughout the winter testing period suggested that Yamaha would be racing without a title sponsor – we were interested to find out whether the current situation is sustainable.

To that end, we cornered Yamaha Racing’s Managing Director Lin Jarvis, and put a few questions to him. Firstly, we asked, could Yamaha’s MotoGP team manage without a title sponsor, or was the expanded support from non-title sponsors sufficient? The answer to those questions was “yes and yes” Jarvis quipped.

Harley-Davidson Gains 10% on the Interbrand 100

03/18/2013 @ 3:40 pm, by Jensen Beeler3 COMMENTS

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Something we missed when it was published, Harley-Davidson has remained on the 2012 Interbrand 100, and even made a 10% gain in value according to Interbrand’s brand valuation. The 76th most valuable brand worldwide in 2009, Harley-Davidson fell to 98th on the list in 2010, and threatened to fall off this list in 2011 when it was ranked as the 100th most valuable brand.

For 2012 however, Harley-Davidson’s brand value seems to mimic its unit sales, finding its rock-bottom value and then making some gains with the slowly recovering economy. After getting a 10% boost in brand value over its 2011 figure, Harley-Davidson ranks 96th amongst the world’s most valuable brands — a far cry from its position several years ago, but a step in the right direction for the venerable motorcycle brand.

Motorcycle Racing vs. Social Media: How Dorna Could Turn Losing the Battle into Winning the War

03/11/2013 @ 10:23 am, by David Emmett12 COMMENTS

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When the news that Dorna would be taking over World Superbikes broke, there was a wave of outrage among fans, expressing the fear that the Spanish company would set about destroying the series they had grown to love.

So far, Dorna has been careful not to get involved in debates about the technical regulations which seem to be so close to fans’ hearts, its only criteria so far appearing to be a demand that bikes should cost 250,000 euros for an entire season.

Yet it has already make one move which has a serious negative impact on the series: it is clamping down on video footage from inside the paddock.

There was some consternation – and there is still some confusion – about the situation at the first round of WSBK at Phillip Island at the end of February. Where previously, teams and journalists had been free to shoot various videos inside the paddock, there were mixed signals coming from Dorna management, with some people told there was an outright and immediate ban, with threats of serious consequences should it be ignored, while others were saying that they had heard nothing on the subject.

That Dorna is determined to reduce the amount of free material on YouTube became immediately clear after the race weekend was over: in previous years, brief, two-minute race summaries would appear on the official World Superbike Youtube channel after every weekend. After the first race of 2013, only the post-race interviews were posted on the site. It is a long-standing Dorna policy to try to strictly control what ends up on YouTube and what doesn’t. It is its most serious mistake, and one which could end up badly damaging the sport unless it is changed very soon.

Newspeak: Oxford English Dictionary Redefines “Biker”

02/26/2013 @ 3:02 pm, by Jensen Beeler22 COMMENTS

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Before today, if you had looked up the word “biker” in the Oxford English Dictionary, you would have found the following definition: “a motorcyclist, especially one who is a member of a gang: a long-haired biker in dirty denims.” With statical studies showing that only 9% of Britain’s bikers fit the long long-hair and “dirty denims” stereotype, 74% of all British motorcyclists felt the definition was inaccurate.

Bowing to pressure from Great Britain’s motorcycling community though, Oxford University Press (the publisher of the Oxford English Dictionary) has redefined “biker” to fit with slightly more modern perceptions. Accordingly, the Oxford English Dictionary now defines a biker as, “a motorcyclist, especially one who is a member of a gang or group: a biker was involved in a collision with a car.”

Video: Robbie Maddison + Airplane Graveyard = Air.Craft

02/15/2013 @ 3:07 pm, by Jensen Beeler6 COMMENTS

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Between Ken Block’s gymkhana escapades through the streets of San Francisco, and this stuntastic video of Robbie Maddison riding through an airplane graveyard, it is clear that DC Shoes gets this whole viral marketing video thang. There is a weird wild west vibe going on here with Maddison’s Air.Craft video shoot, and we kind of dig it…kiss goodbye to 10 minutes of your life, after the jump.