Official Details & Photos of the 2016 Honda Africa Twin

Honda has officially dropped details and photos on its highly anticipated adventure-tourer, the 2016 Honda Africa Twin. A continuation of the legacy by the same name, the new Honda Africa Twin is an off-road focused machine that will go head-to-head with the big ADV bikes already on the market. Built around a 998cc parallel-twin engine, which makes 94hp and 72 lbs•ft of torque, the Africa Twin tips the scales at the curb at 503 lbs (standard model, first photos after the jump) / 534 lbs (DCT/ABS models, shown above). What we think ADV riders will come around to is Honda’s off-road built dual-clutch transmission, which will have the benefit of making shifts while out of the saddle much easier, and giving clutch-free operation, much like a Rekluse clutch.

Gear Review: Arai Corsair-X Helmet

When it comes to helmet brands, Arai Helmet is perhaps one of the best known in the business; and when it comes to the Japanese company’s flagship model, the track-focused Corsair reigns supreme. So, it’s a big deal when Arai decides to update its ready-to-race helmet offering, creating the Arai Corsair-X in the process. This week, we got to test the new Corsair-X in the flesh, spending a full-day riding at Thunderhill Raceway in Willows, California on Monday — melting away in the 104°F heat — as well as riding around my new hometown of Portland, Oregon. So let’s cut the fluff, breakdown what’s new with the Corsair-X, and talk about what our impressions are of this top-of-the-line helmet.

Honda Africa Twin Specs Leaked with Hi-Res Photo

Last night we brought you a leaked video of the new Honda Africa Twin, which revealed the off-road oriented adventure bike in all its glory. Today, we get to see the leaked specs of the Honda CRF1000L (the model designation of the Africa Twin), along with what looks like an official high-resolution photo. The spec-sheet for the Africa Twin has long been something of interest for ADV fans, with the obvious questions being 1) how much horsepower will it make? and 2) how much will it weight. The answers are 94hp, and 458 lbs dry (467 lbs with ABS, 489 lbs with DCT).

Finally, Here is the Honda Africa Twin in All Its Glory

Honda has been teasing a six-part video series about the Honda Africa Twin, and the final installment has just leaked onto the internet. As you would expect, the video finally gives us the full monty on what the Honda CRF1000L will look like, along with some great action footage. Perhaps even better, the final installment of Honda’s video series also features a very interesting discussion with HRC riders, Honda engineers, and stakeholders to the Africa Twin brand. The discussion is very insightful to the development of the 1,000cc adventure bike platform, including off-roading’s first dual-clutch transmission (DCT).

New Kawasaki Ninja ZX-10R Coming for 2016

Superbike fans should rejoice to the news that Kawasaki has an all-new ZX-10R in the works for the upcoming model year. The news comes from Germany’s reliable Speedweek publication, which interviewed Guim Roda, the Team Manager of Kawasaki’s World Superbike racing effort. Talking to Speedwekk, Roda said “we will have a new Kawasaki ZX-10R in 2016. The concept will be the same but, with some details and changes, it will be even more competitive. Given that the current rules are very restricted, the motorbikes have to be developed with an eye on the sport. We are heading on a path that Aprilia, Ducati and BMW have already taken for this year by bringing out new bikes.”

SCTA Cancels Bonneville Speed Week, Again

Bad news continues from the Bonneville Salt Flats, as the SCTA has officially cancelled its upcoming Speed Week event — an event that was cancelled last year as well. As we reported earlier, Speed Week was put into serious doubt because of the conditions of the salt flats, which were shown to have a thin salt layer and wet/muddy conditions that made the historic site unsuitable for land speed racing. Spending Tuesday morning at Bonneville looking for a suitable stretch of salt for a 2.25-mile course, SCTA President/Race Director Bill Lattin & the BNI Chairman Roy Creel deemed the conditions unsafe for a race course, and thus dashed any hopes of the event being salvaged.

Rumors: Ducati 1299 Streetfighter & New Engine Coming?

If you believe everything you read on the internet, then surely you know that Ducati is allegedly getting ready to release a Panigale-based Streetfighter in the next few months. Another potent rumor making the rounds is that Ducati is working on a totally new v-twin engine, which will meet Euro 4 emission standards. The first rumor got its start from Visordown, which says that it has received an invitation for press launch in September that will consist of “a track test for a road bike.” The second rumor comes from Moto-Station, with the French site getting word from a source that Ducati has an all-new Euro 4 compliant engine that it will debut at EICMA this November. They go on to speculate that the engine could have Ducati Variable Timing (DVT), and would fit a sport-touring bike.

More Details on the Husqvarna 701 Supermoto

Husqvarna is getting ready to unleash a 690cc supermoto on the world, in case you’ve missed the Swedish brand’s marketing campaign and dedicated website. Unsurprisingly, the bike is based off a comparable KTM model, though that’s not to say the folks at Husky haven’t improved on the KTM 690 Duke for their purposes. (Re-)Releasing some tech details this week, we again know that the Husqvarna 701 will feature a ride-by-wire throttle (with three engine maps), slipper clutch (because supermoto), premium WP suspension, and what Husqvarna calls “Supermoto ABS” that is really the Bosch 9.1 MP race ABS, which allows one to still lock-up the rear wheel while the front wheel engages the ABS.

MotoGP: Forward Racing Boss Arrested

The Forward Racing team faces an uncertain future. On his return from the German round of MotoGP at the Sachsenring, Forward Racing boss Giovanni Cuzari was arrested by the Swiss authorities on charges of suspected corruption of a public official, and money laundering through sponsorship activities. Cuzari remains under arrest, and is expected to face a hearing on Friday or Saturday. That hearing will determine whether Cuzari will be released, or will have to remain under arrest while the investigation continues. At the heart of the case are allegations that the head of the Ticino tax inspectorate, Libero Galli, accepted bribes in return for special treatment by the Swiss tax authorities. Libero is charged with abuse of authority, passive corruption and improper application of fiscal regulations.

Three New 1,000cc MV Agusta Motorcycles Coming for 2016

We have mentioned already that MV Agusta is getting ready to make an all-new F4 superbike, and from which a new liter-displacement Brutale as well. Today, we get the first official word of these new machines, as Giovanni Castiglioni confirmed the new models at the company’s “Friends of Claudio” yearly gathering. For bonus points, Castiglioni also mentioned that a third “crossover” model would be coming from the Italian brand, making for three all-new 1,000cc models from MV Agusta for 2016. This announcement should be welcomed news for Italian motorcycle fans, as MV Agusta’s four-cylinder offerings have certainly stagnated, while its three-cylinder models have gotten all the attention from the press and riding public.

What MotoGP Can Learn From F1: The Business Symposium

11/25/2012 @ 3:52 pm, by David Emmett7 COMMENTS

Since the global financial crisis struck back in 2008, MotoGP’s primary focus has been on cutting costs. These efforts have met with varying success – sometimes reducing costs over the long-term, after a short-term increase, sometimes having no discernible impact whatsoever – and as a result, the grids in all three classes are filling up again.

Further changes are afoot – chiefly, the promise by Honda and Yamaha to supply cheaper machinery to private teams, either in the form of production racers, such as Honda’s RC213V clone, or Yamaha’s offer to lease engines to chassis builders – but there is a limit to how much can be achieved by cutting costs. What is really needed is for the series to raise its revenues, something which the series has signally failed to do.

In truth, the series has never really recovered from the loss of tobacco sponsorship, something for which it should have been prepared, given that it had had many years’ warning of the ruling finally being applied.

The underlying problem was that the raising of sponsorship had been outsourced and the marketing of the series had been outsourced to a large degree to the tobacco companies, and once they left – with the honorable, if confusing, exception of Philip Morris – those skills disappeared with them. There was nobody left to try to increase the amount of money coming into the sport.

Wanting, Hoping, Praying for Hayabusa

11/21/2012 @ 6:05 pm, by Jensen Beeler30 COMMENTS

Fifteen years ago, I fell in love with the Suzuki Hayabusa. A courtship that started well-ahead of my formal indoctrination to two-wheels, the Hayabusa was the capstone of motorcycle performance in my youthful eyes. I lusted after its sleek wind-tunnel tuned lines, and marveled at its outright speed, which at its debut, trumped everything else on the market. Approaching the 200 mph mark with their designs, Japan sold us on a “gentleman’s agreement” between the factories to govern their machines to 186 mph — I call it the pinnacle of technical collusion of the first degree.

It is so much easier to compete against another manufacturer when you don’t actually have to compete against them. The Suzuki Hayabusa could co-exist with the Honda CBR1100XX and Kawasaki ZX-12R in bubble that assured no one bike, on paper, could trump the other, after all…they all went 186 mph in the newly declared speed war. It is debatable whether this self-governing measure by the Japanese OEMs avoided a nanny state imposition of laws and regulations onto the motorcycle industry, but there can be no debate about the stagnation the gentleman’s agreement caused in the marketplace.

Once designated as being hyperbikes, a term that gave a nod to the performance specifications being beyond the superbikes found on the race track, we have watched the cessation of the Honda Super Blackbird (2003 in the USA, 2007 worldwide), and witnessed the Hayabusa and ZX-12R, later the Kawasaki ZX-14R, morph into capital “s” sport-tourers that are a far cry from their original intents.

Whether you caste the current Suzuki Hayabusa as the second-generation of the machine, or simply a massaged version of the first-generation GSX-1300R, it has stood motionless for far too long since its beginnings 15 years ago, and revision in 2008. It is time for the Hayabusa to return to its hyperbike roots, and once again captivate the imagination of little boys, and grown men, with what its possible on two wheels.

Hey Hipsters, Harley-Davidson is Calling You

11/19/2012 @ 3:27 pm, by Jensen Beeler29 COMMENTS

Slap on your skinny jeans, and get on a hog, because Harley-Davidson is pitching motorcycles to America’s favorite disgruntled demographic: the hipster. For pursuing today’s young and ironically image-oriented subculture, you can’t really fault a company like Harley-Davidson for this move, seeing as it markets its brand around this notion of conformity through non-conformity.

Copying the vintage art house film style of that we see so often on Vimeo (frame borders, sepia tones, and all), I will steal a line from AutoBlog‘s Jonathon Ramsey and say that Harley-Davidson has nailed the Instagram style on its head with this one…right down to its guitar-string audio track and percolating coffee pot cameo appearance.

Pitching the BMW R1200GS – OEMs, Take Note

10/02/2012 @ 2:03 pm, by Jensen Beeler16 COMMENTS

Making effective market communications in the motorcycle industry should be a relatively straight-forward and easy task. After all, motorcycles in North America and Europe have a strong personal component that revolves around self-expression and a rider personal identity. Making things easier, the motorcycle industry is littered with enthusiasts who themselves ride on a daily basis, and should understand this concept first-hand.

The idea that an ad or campaign should reach out and grab the intended consumer is not a novel concept, and motorcycle marketing professionals have their job simplified since they need only to develop and publish creative that would speak to them personally, in order to be successful. For whatever reason though, motorcycle industry marketers, by-in-large, were absent the day they taught marketing in business school…and it shows.

It is a subject I rail on about far too often, probably because it just simply baffles me how it occurs in the first place. How a motorcycle enthusiast fails to connect with people just like himself or herself boggles my mind, and yet it routinely happens in the motorcycle industry. However, every now and then, an OEM puts together something that renews my faith in the establishment, and for a split-second I have a vision that this whole two-wheeled thing isn’t going to hell in a hand basket. Such is the case with this promo video done by BMW TV.

Royal Enfield Understands Motorcycle Branding

07/31/2012 @ 4:55 pm, by Jensen Beeler12 COMMENTS

The concept that motorcyclists define themselves by the motorcycles that they ride seems like a fairly obvious notion to us, but you wouldn’t know it by most of the advertisements you currently see in the motorcycle industry. Some brands get the whole lifestyle approach to motorcycle marketing, with Harley-Davidson & Ducati being the two prime examples in the industry of how a motorcycle brand can mean more than just traveling from Point A to Point B.

An integral component to demand generation, the business side of this kind of branding is where marketing becomes less objective and more subjective. To be frank, the reason we have a scarcity of good ad campaigns in the motorcycle industry is because few motorcycle companies are a) willing to recognize the importance of lifestyle branding (for some, it’s a four-letter word), b) willing to acknowledge the craftsmanship that is involved with that kind of marketing campaign (or worse, recognize it if they saw it), and c) are willing to pay for marketing managers with that skill set (they aren’t cheap).

Unsurprisingly, the brands that do see the value in running these kind of campaigns are seeing it payoff in dividends. Have you heard of Russian sidecar maker Ural? How about MV Agusta? Yeah, we thought so. But yet, here are two companies that continually struggle to reach five-digit unit volume figures, yet have a cult following of owners and non-owners alike. I’ve waxed on about how larger OEMs like Honda need to create a more personal link with their product to consumers, so I won’t get into it again.

Instead, after jump find a small selection of Royal Enfield ads from the company’s Tripping campaign. Someone should have checked the international usage of the slogan “tripping ever since” — but that oversight aside, it is a pretty flawlessly executed demand generation campaign. Enjoy, and thanks for the tip 梁聰!

Video: Ken Block Gymkhanas San Francisco — Awesomeness Tenuously Linked to Motorcycles

07/10/2012 @ 1:57 pm, by Jensen Beeler16 COMMENTS

Asphalt & Rubber readers are an eclectic group of men and woman, and I am not going sully the romance we have going on here by lying to you guys with some sort of convoluted web of reasoning as to how a nearly team minuted Ken Block / DC Shoes / Ford Focus video is related to motorcycles — because well frankly, it’s not. Yeah sure, there is a 12 second Travis Pastrana cameo tucked-away in there somewhere, and that might be enough material to spin-doctor the snot out of this puppy, but here’s the deal:

First, the video is awesome in that 12-year-old boy discovering bottle rockets sort of way. Second, the video is set in my home town, and we all know how militant I can be about the Golden State, whose border I draw somewhere just south of Ojai. And third, the video is an example of great marketing, and it is such an easy example of what can crossover into motorcycles, it pains me that we here in the two-wheeled world haven’t answered back with something even better. Enjoy after the jump.

No Sub-800cc Motorcycle for India? Why Harley-Davidson Doesn’t Understand Emerging Markets

06/02/2012 @ 7:38 am, by Jensen Beeler24 COMMENTS

Regular readers of Asphalt & Rubber will have noticed by now that I like to talk about what is going on with motorcycling in emerging markets like India, Southeast Asia, Brazil, etc. The fact of the matter is that it is these markets, not North America or Europe, that are going to serve as the future for the motorcycle industry, and the sooner us westerners get used to that idea, the better. For an industry built around and defined by the rebellious archetypes portrayed by James Dean, Marlon Brando, and Steve McQueen, the reality is that motorcyclists as a whole are conservative by nature, and resistant to change…especially in the United States.

We like our bikes loud, our helmets off, and bikes built by real blue-collar ‘mericans. Our skin prickles at the thought of manufacturing outside the borders of our blessed Union, and every time a company opens a factory in India, Southeast Asia, or South America, we talk about the outsourcing of American labor, the downfall of our economy, or something equally hyperbolic.

This has been the same broken record that has been played for the better part of the past 100 years, and has re-manifests itself each decade to address the next perceived threat to our domestic economy. While there is much to say about the shifting of America’s GDP from manufacturing to service industries, the real germane subject for discussion here centers around the idea that all too often Chicken Little rears his head when an American company opens a factory outside of the United States.

Such is the case with Harley-Davidson, which setup manufacturing in India back in 2011. Contrary to belief that the sky was falling, the Bar & Shield brand was not getting ready to massively outsource its production abroad (though it was heavily re-negotiating with its unionized labor force), but instead very deliberately and wisely chose to bypass India’s extraordinarily high tariffs by building and assembling its Indian market bikes locally. This move allowed Harley-Davidson to competitively and reasonably price its motorcycle in the Indian market, which in turn helped the brand expand its presence in one of the largest motorcycle markets in the world.

While this plan so far has proved to be fruitful for Harley-Davidson, the recent news that Harley Davidson India CEO Anoop Prakash has confirmed that H-D will not be making a sub-800cc bike specifically for the Indian market shows a misstep for Harley-Davidson with its international strategy, especially as it pertains to the major growth markets for motorcycling.

Rumor: World Superbike to Have Pit Stops?

03/21/2012 @ 12:48 pm, by Jensen Beeler32 COMMENTS

Fresh on the heels of AMA Pro Racing’s 2012 Daytona 200 (surely to be a race we will talk about all season), there is a fun rumor floating around that World Superbike is considering changing from its two-race format at select events to one longer race format that would include pit stops. The rumor comes about as Infront boss man Paolo Flammini allegedly told journalists that he was considering the format switch for WSBK, as it would increase the spectacle of the sport, and we presume help differentiate it from its rival series, MotoGP.

Welcome to Twitter Casey Stoner

02/28/2012 @ 11:20 am, by Jensen Beeler13 COMMENTS

Not too long ago I gave a presentation at the San Francisco Dainese Store about MotoGP & social media, and one of the interesting points that came up from the discussion was the fact that Casey Stoner did not have a Twitter account. With former-World Champions Jorge Lorenzo and Valentino Rossi racking up 400,000 & 600,000 follower respectfully, the current-MotoGP World Champion was voiceless in the online space, which only fueled further the perception that Stoner’s interests in MotoGP resided only with racing on Sunday afternoons.

This Isn’t a Motorcycle Commercial, But It Should Be

02/08/2012 @ 11:41 am, by Jensen Beeler52 COMMENTS

For the uninitiated readers of Asphalt & Rubber, I have an axe to grind with the way OEMs market our sport, lifestyle, and culture. For an industry that centers so heavily around the idea of personal freedoms and individuality, the way motorcycle brands engage motorcyclists is appalling.

Often creating cheap one-dimensional campaigns that feed into the most base stereotypes available, it is rare to find any sort of marketing campaign that touches on the nerves of why we ride motorcycles. We’ve seen the car. We know it exists. And yet, we choose to ride motorcycles. Think about it.

If what is after the jump costs 10x what a normal cheap YouTube flick from (insert OEM here), then I’ll take 10x less marketing material from any motorcycle manufacturer if what I do end up seeing looks this good, and actually has this much substance. Like the Escapism short we debuted by friend Barry Munsterteiger, this film Joy Ride by Sandro has the same level of quality and storytelling we need to publish in the industry.

For bonus points, it shows that motorcyclists are real people with depth and character; and for ultra-bonus points, the star of the film is some guy named Mark Miller.The only thing that I hate about this video? It was made to promote a new digital SLR camera, not a motorcycle. Wake up people.