David Yurman Forged Carbon Moto by Walt Siegl

Many of you have likely seen Walt Siegl’s “Bol D’Or” custom MV Agusta Brutale 800 with a retro-flare. It is an amazing piece of work, and the basis for today’s post, which brings you a glimpse of the David Yurman Forged Carbon Moto by Walt Siegl. Actually the first model from Walt Siegl’s Bol B’Or line, we are just seeing this motorcycle now because it comes with a twist: it has forged carbon parts, crafted by jewelry maker David Yurman. A lot can be said about forged carbon, enough worthy of its own article, but the tl;dr version is that the composite material is set to replace traditional carbon fiber parts – in a big way. When you add that to an already attractive motorcycle design, well…checkout the hi-res photos yourself.

Skully Investors Oust Founders, Marcus & Mitch Weller

TechCrunch is reporting, and our sources have confirmed, that the investors behind the Skully AR-1 helmet have ousted one of the company’s founders, Marcus Weller, along with his brother Mitch Weller. For those who don’t know, Marcus Weller was Skully’s CEO, while Mitch Weller served as the company’s Chief of Staff. The departure of the Weller brothers comes after Skully continually missed its delivery deadlines with its first product, the Skully AR-1, which is a helmet with an integrated rear-facing camera, small computer system, and heads-up-display oculus. Hopefully this means that Skully will finally get on the right path and begin delivery helmets to its plethora of early backers. We are not holding our breath, however.

2017 Montesa Cota 4RT260 Gets “BNG” – Still Awesome

Normally, we would roast a brand for bringing a “bold new graphics” model to market, but in the case of the 2017 Montesa Cota 4RT260, we will give the Spanish firm a pass…purely because we think trials riding is AWESOME. So, yup…for the 2017 model year, Montessa is brining basically the same machine to market, with the big changes being the red, white, and blue HRC-inspired color scheme, along with the chromed fork tubes that have black-painted lowers. If it counts as a technical change, the kickstarter lever has been made longer than on what is found on the 2016 model, and of course there is a “race replica” version, which drips in carbon fiber, Showa suspension pieces, and has the traditional Repsol livery.

Bottpower BOTT XR1R – The Street Tracker You Deserve

The Bottpower BOTT XR1R is the bike that Harley-Davidson should be building right now, and it’s the kind of machine that actually would have benefitted from Buell’s “innovations” for street bikes. With 150hp and a target weight of 150kg, the BOTT XR1R should be plenty of fun on tight circuits, but still powerful enough for longer courses. And then of course, once you’re done flogging the XR1R for the day, you will still want to spend a couple hours drooling over its titanium frame, carbon fiber bodyworks, and modern-day electronics. We have always been a fan of Bottpower’s work, but it still feels strange to say that the Spanish builder has created the bike that America has been dreaming of for the past decade or more.

Ducati 1299 Panigale S Anniversario – Celebrating 90 Years

Ducati is celebrating its 90th anniversary this year, with the culmination of that celebration happening at World Ducati Week. As we previewed already, Ducati would give a sneak peak of a new model at the event, and debut a limited edition machine as well. Well, we have had more than a sneak peak of the upcoming Ducati Supersport model, and now we get the full monty of the Ducati 1299 Panigale S Anniversario – a special superbike that commemorates 90 years of Ducati motorcycles. Only 500 machines will get the Ducati 1299 Panigale S Anniversario’s limited edition paint job, gold-colored metal pieces, and bevy of technical upgrades. One interesting new feature though is the debut of the EVO version of the Ducati Traction Control (DTC) and Ducati Wheelie Control (DWC) systems.

Some Details on the New Ducati Supersport

You may have already seen the leaked photo from World Ducati Week, which shows that the Ducati Supersport is making a return to Bologna’s lineup. We haven’t seen the “Supersport” sport-touring line in almost a decade, but it will be making a return for the 2017 model year, with two bikes. Since yours truly is at World Ducati Week this year, I was able to get a peak at the Supersport, and can share with you some details on the machine. The Ducati Supersport has a rich history as a sport-tourer; back when that segment actually existed, and was distinct from being just a superbike for the road. This model seems very much a return to that past.

Ducati SuperSport S Spotted at World Ducati Week

Of the many attractions at the Misano World Circuit Marco Simoncelli, Ducati is giving enthusiasts a chance to preview a new bike that will officially debut at the EICMA show in Milan (in addition to the two machines that will unveil tomorrow). The affair is a strictly managed, no cellphones allowed, sort of sneak peak at the new machine – thus, it comes as no surprise that some fan has snapped a photo of the secret bike on a hidden phone. In case you were wondering, this is why we can’t have nice things. You can’t put the cat back in the bag though, so get ready folks because we have good news: the Ducati SuperSport is coming back! As you can see in the photo, the machine in question is called the Ducati Supersport S, an homage to the bikes of the same name that came almost 40 years before it.

The Bullshit Argument That It’s Time to Say Goodbye to the Honda CBR600RR and Other Supersport Machines

British magazines MCN dropped a bombshell on the motorcycle world today, reporting that Honda was set to discontinue the Honda CBR600RR, with no supersport replacement in sight. According to their reports, the main impetus for the Honda CBR600RR being discontinued is the Euro 4 emission standards, which the Honda CBR600RR does not meet. Honda feels too that the demand for a 600cc sport bike is too low to warrant updating the CBR600RR to meet Euro 4 regulations, let alone building an all-new machine for the market that would be Euro 4 compliant.

KTM Is Working on an 800cc Parallel-Twin ADV Bike

“If your quarry goes to ground, leave no ground to go to” seems to be KTM’s marching orders right now, as the Austrian brand is pushing into seemingly every segment and market with its motorcycle lineup. KTM already has a robust off-road lineup, which they have used to launch themselves into the ADV category with great success. As such, the KTM 1190 Adventure series already sees strong sales success with adventure-touring riders, but KTM isn’t resting on those laurels. Set to debut a 800cc parallel-twin platform later this year, KTM CEO Stefan Pierer has revealed, while talking to MCN, that his company will soon have a rival for the Honda Africa Twin.

XTR Pepo’s “Siluro” Custom Ducati Monster 1200

It has been a while since we showed you one of XTR Pepo’s custom works, so please forgive our sins. To make it up to you though, we have the Siluro, a custom Ducati Monster 1200 that Ducati Spain commissioned from the Spanish bike builder. If I’m honest, Ducati’s Monster line has really never struck a chord with me, but there is something about the Siluro that’s got me more than a little twitterpated. Perhaps it is the high-mount, scrambler-styled Termignoni exhaust, or maybe it is Pepo’s signature “RAD” seat, that has adorned so many custom Ducati’s before this one, but is now wrapped in suede. Whatever it is, it’s working.

How History Is Repeating with Energy Drinks, And Creating Another Tobacco Disaster in Motorcycle Racing

06/11/2014 @ 6:50 pm, by David Emmett20 COMMENTS

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At the Barcelona round of MotoGP – or to give it its full title, the ‘Gran Premi Monster Energy de Catalunya’ – title sponsors Monster Energy are to unveil a new flavor of their product, called ‘The Doctor’, marketed around Valentino Rossi. This is not a particularly unusual event at a MotoGP weekend. Almost every race there is a presentation for one product or another, linking in with a team, or a race, or a factory.

If anything, the presentation of the Monster Energy drink is even more typical than most, featuring motorcycle racing’s marketing dynamite Valentino Rossi promoting an energy drink, the financial backbone of the sport. It is also a sign of the deep trouble in which motorcycle racing finds itself. Energy drinks are slowly taking over the role that tobacco once played, funding teams, riders, and races, and acting as the foundation on which much of the sport is built.

Red Bull funds three MotoGP rounds, a Moto3 team and backs a handful of riders in MotoGP and World Superbikes. Monster Energy sponsors two MotoGP rounds, is the title sponsor of the Tech 3 MotoGP squad, a major backer of the factory Yamaha squad, and has a squadron of other riders which it supports in both MotoGP and World Superbike paddocks.

Then there’s the armada of other brands: Gresini’s Go & Fun (a peculiar name if ever there was one), Drive M7 backing Aspar, Rockstar backing Spanish riders, Relentless, Burn, and far too many more to mention.

Why is the massive interest in backing motorcycle racing a bad thing? Because energy drinks, like the tobacco sponsors they replace, are facing a relentless onslaught to reduce the sale and marketing of the products. A long-standing ban of the sale of Red Bull – though strangely, only Red Bull – was struck down in France in 2008.

Teaser: Baron von Grumble Goes to the Isle of Man TT

06/09/2014 @ 12:49 pm, by Jensen Beeler2 COMMENTS

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My sleep schedule is almost back to normal, so that must mean that Asphalt & Rubber has just about wrapped up our 2014 Isle of Man TT coverage. After a great fortnight of TT racing, we were pleasantly surprised to see that our favorite YouTube personality, Baron von Grumble, was able to witness the Isle of Man TT in person as well, him with his video cameras in tow.

You might remember The Baron from his misadventures off-roading on a Suzuki GXR-1000 a couple years ago. Since then, His Lordship has become one of motorcycling’s most popular video bloggers — I wonder how many marketing executives in the motorcycles business could name the industry’s top five blogs and YouTube channels? Clearly Dainese and AGV can, since they helped bring Von Grumble to the Rock. Good on them.

The plan is for more videos from the Isle of Man TT trip to come forth from Von Grumble. If they are anything like this teaser (after the jump), then we are in for a real treat. I’ve played this probably 10 times so far. Nice work fella!

Just So We’re Clear, This is How You Market a Race Team

03/12/2014 @ 12:01 pm, by Jensen Beeler11 COMMENTS

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The start of the AMA Pro Road Racing calendar is just around the corner, and that means manufacturers, teams, and riders are getting their PR machines in full swing. Unfortunately, it’s hard to get excited about our venerable national racing series (DMG’s shenanigans aside), but duds like this don’t help in whetting our two-wheeled racing appetite here at Asphalt & Rubber.

Just when we were about to lose all hope though, Triumph shows up and saves the day…with a little help from Jason DiSalvo and Elena Myers. Kneedragging, wheelie popping, backwheel drifting two-wheeled fun, all packaged in a well-done YouTube video that even manages to show a little personality from the riders.

We dig it, we dig it hard. A quick warning though: several orange cones were hurt during the filming of this video. Some footage may not be suitable for adult-sized children with a history of brrraaappptitus. Thanks for the tip Matt!

Yamaha “Spy Footage” to Be “Leaked” Online, By Yamaha

02/27/2014 @ 12:37 pm, by Jensen Beeler5 COMMENTS

TOPSECRET-Yamaha

We see our fair share of weird press releases here at Asphalt & Rubber, though usually the strangeness stems around English not being the primary language of the writer — which to be fair, if we had to write something in a language other than our native tongue, it would read pretty strange as well.

Today’s weirdness however comes from Yamaha USA, who sent out a press release with the title: “Yamaha U.S. Road Racing Teams Discover Evidence Of Being ‘Spied On’ While At Recent Track Test”. The email title certainly grabbed our attention, after all who doesn’t like a good spy story? Danger Zone!

What followed of course was utter disappointment, as the whole premise for the release was to tease and setup a future social media campaign from the tuning fork brand — the giveaway is where the company states several times that the footage “may be leaked” onto social media. Le sigh.

You can’t fault Yamaha USA for recently holding a two-day test/media day at Thunderhill Raceway for its AMA Road Racing riders, nor can you fault the last-OEM-standing in the AMA paddock for wanting to promote its racing efforts there. What worries us, especially while looking at how AMA Pro Racing is collapsing in on itself, is how forced this campaign feels. Did The Fonz just jump over a shark on water skis?

Now don’t get us wrong, Yamaha USA has produced some amazing viral media in the past, so we want to give the benefit of the doubt, but this just feels tacky — or genius-level meta. You can read the press release after the jump, and decide for yourself though.

Wherefore Art Thou KTM RC390?

12/04/2013 @ 3:08 pm, by Jensen Beeler45 COMMENTS

ktm-rc390

KTM USA is going to have a mutiny on its hands if it doesn’t bring at least the KTM RC390 street bike to American soil, and we won’t even mention the KTM RC125 & KTM RC200.

Not only have bikes like the Honda CBR250R and Kawasaki Ninja 300 shown a lucrative market for small-displacement machines in the United States, but AMA Pro Racing’s recent announcement that it is considering a national racing class for ~250cc bikes should sweeten the pot for the “Ready to Race” brand.

Going Viral: Motorcycling’s Lady Trope Problem

11/09/2013 @ 8:21 am, by Jensen Beeler51 COMMENTS

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About a year and a half ago, I wrote a post that compared two sets of photos that had been done by Portland, Oregon Ducati dealership MotoCorsa. The first set was called “seDUCATIve” and featured a model name Kylie and the Ducati 1199 Panigale — you can imagine what those photos looked like.

MotoCorsa did something interesting with its second set of photos though, which were titled “MANigale”. Featuring male mechanics from the dealership, these good-humored lads recreated Kylie’s poses with the Panigale, complete with heels, tube tops, and booty shorts. It was good fun, and since I have a personal vendetta with the “girl on a bike” trope of motorcycle marketing, it made for good commentary as well.

The seDUCATIve vs. MANigale article was a fairly popular story on Asphalt & Rubber, it had its couple days of fame, and that was that — or so I thought. For the past month now, the MANigale story has been hitting various more mainstream outlets worldwide — much to my surprise, but also delight.

Michael Jordan Motorsports Leaves AMA Pro Racing — Headed to World Superbike? MotoGP?

10/30/2013 @ 3:45 am, by Jensen Beeler36 COMMENTS

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News has dropped that the Michael Jordan Motorsports (MJM) team will not be returning to AMA Pro Racing next season due to the fact that the National Guard would also be ceasing its involvement with the domestic motorcycle racing series (the Army National Guard was the chief sponsor of Michael Jordan Motorsports, and was also the title sponsor of the AMA Pro SuperBike class).

Talking to RoadRacingWorld on Tuesday, MJM’s Kreig Robinson confirmed that the National Guard’s lack of renewal with DMG stemmed from AMA Pro Racing’s waning TV viewership and dwindling event crowds.

With sponsoring AMA Pro Racing no longer making smart business sense for the National Guard, Robinson said he had little to argue with in regards to the National Guard’s decision.

Video: Indian Motorcycle – The Spirit of Munro

07/09/2013 @ 5:15 pm, by Jensen Beeler8 COMMENTS

Indian Spirit of Munro, Daytona, FL, March 2013

Indian’s war machine continues to gain momentum, and the challenger to Harley-Davidson’s throne continues to impress. A new video comes our way, this time building on the heritage of the American brand through Burt Munro. One of just many stories around the historic marques, it probably helps that Burt Munro’s name was vaulted into the public consciousness by Hollywood’s The World’s Fastest Indian.

Building an all-metal tribute to Munro’s streamliner, we can find a few flaws that gnaw away at us as we watch this otherwise perfect video campaign (salt veterans know what we’re talking about). Still, Indian is bringing a good fight to Harley-Davidson’s doorstop with marketing promos like these. If you are in the legacy cruiser market, you might have a tougher decisions to make than usual when picking a favorite ride.

Up For Grabs: Half of the American Motorcycle Industry

06/27/2013 @ 7:06 pm, by Jensen Beeler37 COMMENTS

It is a fact that isn’t often discussed in the motorcycle industry, but roughly 50% of all on-road motorcycles sold in the United States come from a little company called Harley-Davidson. In 2012 for instance, the Bar & Shield brand sold 161,678 units here in the US, while for the same year the MIC reports 318,105 on-road units were sold nationwide, across all manufacturers.

In a way, the statistic is unfair. A cynical observer would say that Harley-Davidison is in the t-shirts, beanies, and trinkets business…and also happens to sell motorcycles as well. The more accurate critique is that Harley-Davidson sells a carefully curated lifestyle to its owners. A turnkey admittance to Club Cool and a subculture that breaks out of the doldrums of the suburban lifestyle.

You can hate the twenty-something flavors of the same machine that Harley-Davidson panders to dentists and accountants, and you can call the company’s products a number of nasty names, but the simple truth is that they sell, and even when sales aren’t that good, they still sell well. In 2011, the low-point in Harley-Davidson’s five-year sales tailspin, the Milwaukee company still accounted for 48% of on-road motorcycles sold in the US. Chewy.

It is easy to be critical of Harley-Davidson, and there are plenty of things to be critical about (I have had no problem in the past talking about the company’s greatest challenges), but one cannot deny the fact that if Harley-Davidson is responsible for the lion’s share of what we call in passing the motorcycle industry. For Polaris Industries CEO Scott Wine though, Harley-Davidson’s motorcycle dynasty is seen as a market opportunity, though a risky one.

Q&A: Claudio Domenicali Talks Frameless Chassis, Sacred Cows, & The Future for Ducati

05/06/2013 @ 11:04 am, by Jensen Beeler7 COMMENTS

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When I sat down with Claudio Domenicali at the Ducati 1199 Panigale R launch, the now-CEO of Ducati Motor Holding was still just the General Manager of the Italian motorcycle company. Four weeks after our interview though, Gabriele del Torchio would leave Ducati for Alitalia; and Domenicali, a 21-year veteran of both the racing and production departments of Ducati, would take his place at the top of Italy’s most prestigious motorcycle brand.

An engineer by education, I found Domenicali just as astute about the nuances of Ducati’s brand as he was skilled on the race track earlier in the day. Our conversation was brief compared to other interviews we have done here at Asphalt & Rubber, but we had time to talk about why the frameless chassis of the Panigale still works while the MotoGP program struggles, the links between Ducati and Ducati Corse, sacred cows for the Italian brand, and the company’s future direction.

Concise, yet insightful, the more I think about Domenicali’s unexpected succession of Del Torchio, the more I think he is the right man for the job. With all the worried talk about the possible “Germanification” of Ducati by its new owners Audi, the German automaker has picked someone who is keenly aware of the importance of the company’s racing operations and heritage, and how that ties into the Ducati brand and what it means to Ducatisti around the world.

With all the internal and external changes that are occurring in the company, Ducati is currently in a state of flux with its new owners, new product lines, and new world-growth plans, and could easily lose its way as a brand, but I see Domenicali as an anchor for Ducati going forward. Greeted to his new job by the revving engines of his employees outside his office window, Domenicali to me now seems like the logical pick for Ducati’s new CEO. After reading our interview from Austin, Texas after the jump, I think you will agree too.