A Baby Version of the Ducati Multistrada Cometh?

The above photo was sent to the Italian website Moto.it by one of its readers, and it is supposedly a photo of an upcoming new version of the Ducati Multistrada, which is physically smaller than the current 1200cc model. Presumably, this would make the machine in question then the Ducati Multistrada 939, thus adding to the Euro4 compliant engine’s call to action for the 2017 model year. We say this all hypothetically however, because it is hard to verify anything from this photo…beyond the very obvious double-sided swingarm setup. What we do know is that the photographed motorcycle shares a chassis with the current Multistrada models, with both the cast and trellis pieces of the frame matching the Multistrada 1200 models, and not the Hypermotard 939.

Two New Ducati Scramblers Spotted in CARB Docs?

More new model news, as filings with the California Air Resources Board (CARB) suggest that we will see two new Scrambler models debuting, later this year. We come to this conclusion because emissions papers from CARB state that “Scrambler CR” and “Scrambler DS” models are coming from Ducati for 2017, in addition to the models we already have from the Italian manufacturer. The two-letter designations imply that we are likely to see a café racer (CR) version of the Ducati Scrambler, as well as a dual-sport (DS) version of the machine, which we have already seen in spy photos. This news isn’t surprising, since Ducati has made no secret about its desire to expand the Scrambler lineup.

New Four-Cylinder MV Agusta Brutale Debuting at EICMA

You know the new-bike season is just around the corner, because we’re starting to get glimpses of what the motorcycle OEMs will debut at shows like INTERMOT and EICMA. We’ve already had a glimpse of the 2017 Honda CBR1000RR, as well as the 2017 BMW S1000R, and if the folks at Italian motorcycle magazine Motociclismo are correct, the following is a concept sketch of the four-cylinder 2017 MV Agusta Brutale. The new Brutale is one of two new bikes that MV Agusta will launch at the EICMA show, with the other machine pegged as a special edition three-cylinder model. To be up front, we don’t expect anything too crazy from MV Agusta for the 2017 model year, with the Italian company still limited in options by its financial situation.

Spotted: The Subtly Changed 2017 BMW S1000R

Thanks to our loyal readers, we were pointed in the direction of some photos of what looks like a pre-production version of the upcoming 2017 BMW S1000R streetfighter (one of the machines we tipped for an update this coming model year). It appears that the new BMW S1000R is going to get a bevy of changes already found on the current BMW S1000RR superbike, both visually and mechanically. Caught at the Oschersleben track in Germany, we can’t imagine how many people walked by this parked motorcycle, without realizing what it was. We can’t blame them though, because the updates coming to the 2017 BMW S1000R are subtle, and you’d really have to know what you’re looking at, in order to see the changes.

More of the Sexiness That Is the KTM Moto2 Race Bike

KTM’s Moto2 project officially debuted today, with Aki Ajo managing the team that will consist of riders Brad Binder and Miguel Oliveira. Like KTM’s MotoGP project, with the KTM RC16 race bike, the Moto2 project uses some intriguing elements. Namely, the frame is of a steel trellis design, the suspension is provided for by WP, and of course the engine is a lightly tuned Honda CBR600RR lump. If looks could win races, the WP KTM Moto2 machine would already be a contender. That being said, we have high expectations for the racing program in next year’s Moto2 Championship. Until then tough, we’ll let you drool over the high-resolution images we have waiting for you, after the jump.

Hi, Are You the 2017 Honda CBR1000RR?

If you were hoping that the 2017 Honda CBR1000RR would be a completely new machine for sport bike enthusiasts, the following might disappoint you. This is because photos published on Twitter seem to suggest that the 2017 Honda Fireblade will get mostly cosmetic changes for the upcoming model year. As you can see after the jump, what looks like the new CBR1000RR was caught lapping for what appears to be a PR video spot for the Japanese OEM. While it is clear from these shots that the pictured Honda CBR1000RR has a radically new fairing design, a closer comparison to the chassis (see above) suggests that the machine is simply the current generation machine, with new clothing.

Official: KTM Enters Moto2 with Binder and Oliveira

KTM is to enter the Moto2 class. The Ajo team is to expand its current Moto2 operation to two riders, with Brad Binder and Miguel Oliveira (not Tom Lüthi, as we had previously reported) taking the place of the departing Johann Zarco. The team is also to switch from Kalex to KTM, as part of KTM’s project to provide a career path for young riders from the FIM CEV Moto3 championship through all three Grand Prix classes to MotoGP. The names of the riders involved should come as no surprise. Brad Binder is a race or two away at most from becoming the 2016 Moto3 world champion, and Miguel Oliveira came very close to winning the Moto3 title in 2015, as Binder’s teammate in the Red Bull KTM Ajo Moto3 team. Both riders are highly rated both by KTM and by team boss Aki Ajo.

MotoGP Aerodynamic Rules Published, No Wings Allowed

The aerodynamic rules for the 2017 MotoGP season and beyond have been published. At a meeting of the Grand Prix Commission at Misano, a proposal from Dorna’s technical team was accepted, banning aerodynamic devices in as general a wording as possible. Wings, bulges, and anything protruding from the front of the fairing are now banned. The proposal was drawn up by a small group consisting of Director of Technology Corrado Cecchinelli, Technical Director Danny Aldridge, and Race Director Mike Webb. Their main focus was to keep the wording as general as possible, so as to avoid loopholes for engineers to exploit. Technical Director Danny Aldridge will have the final word on any fairing protrusion, precisely to prevent any doubt about workarounds.

Two New BMW Models Debuting a INTERMOT

Every other year, the motorcycle industry gathers in Cologne, Germany in October, for the INTERMOT trade expo. The show provides a good alternative for the Germanic brands to launch new machines, with BMW and KTM often showcasing new models at the show. This year will be no different. To that end, BMW Motorrad is already getting its hype machine warmed up, telling us that several models will debut updates in Cologne. More importantly, zie Germans tell us that two new motorcycles will also debut at the INTERMOT show. What those models will be is certainly the conjecture du jour, since there are several possibilities that BMW Motorrad could be working on. This might make decoding BMW’s game plan all but impossible, but we can still give it a try.

#RideHVMC Freeman Racing Pays Tribute to the FDNY

This weekend is the final round of the MotoAmerica Championship, being held at the New Jersey Motorsports Park. This weekend also marks the 15th anniversary of the September 11th attacks on the World Trade Center, The Pentagon, and United Airlines Flight 93. We all know the sacrifices that were made by New York’s first responders, though admittedly sometimes we take those sacrifices for granted. The sacrifice hasn’t been lost on the #RideHVMC Freeman Racing Ducati team though, who are based out of Ossining, New York. As such, Corey Alexander and the #RideHVMC Freeman Racing Ducati Panigale R will be wearing a special livery that commemorates the men and women of the New York City Fire Department. As you will see in the photos after the jump, “Engine 23” is a fetching motorcycle, with a touching message.

HRC and Red Bull Expand MotoGP Partnership

07/30/2014 @ 1:53 am, by Jensen Beeler7 COMMENTS

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Honda Racing and Red Bull have announced an enhancement to their collaboration in MotoGP through the Repsol Honda team, which sees the energy drink company’s logo featured on Honda’s factory team starting in the 2015 season, as it becomes the official energy drink for the team as well.

The two parties have collaborated over the last nine years, but the Red Bull logo has never before been featured on the Repsol Honda machinery, despite Red Bull supporting both Marc Marquez and Dani Pedrosa with personal sponsorships.

Ducati Scrambler to Debut at World Ducati Week

06/18/2014 @ 3:31 pm, by Jensen BeelerComments Off on Ducati Scrambler to Debut at World Ducati Week

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The Ducati Scrambler seems set for a mid-summer debut, as Borgo Panigale has confirmed that the new Italian motorcycle will be shown to Ducatisti at the 2015 World Ducati Week event.

Like Ducati’s teaser event with its staff in Bologna, viewings of the Ducati Scrambler will be private and reserved (held on July 18-20th), as Ducati hopes to generate buzz around the new model, while limiting the Scrambler’s details from being revealed.

How History Is Repeating with Energy Drinks, And Creating Another Tobacco Disaster in Motorcycle Racing

06/11/2014 @ 6:50 pm, by David Emmett20 COMMENTS

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At the Barcelona round of MotoGP – or to give it its full title, the ‘Gran Premi Monster Energy de Catalunya’ – title sponsors Monster Energy are to unveil a new flavor of their product, called ‘The Doctor’, marketed around Valentino Rossi. This is not a particularly unusual event at a MotoGP weekend. Almost every race there is a presentation for one product or another, linking in with a team, or a race, or a factory.

If anything, the presentation of the Monster Energy drink is even more typical than most, featuring motorcycle racing’s marketing dynamite Valentino Rossi promoting an energy drink, the financial backbone of the sport. It is also a sign of the deep trouble in which motorcycle racing finds itself. Energy drinks are slowly taking over the role that tobacco once played, funding teams, riders, and races, and acting as the foundation on which much of the sport is built.

Red Bull funds three MotoGP rounds, a Moto3 team and backs a handful of riders in MotoGP and World Superbikes. Monster Energy sponsors two MotoGP rounds, is the title sponsor of the Tech 3 MotoGP squad, a major backer of the factory Yamaha squad, and has a squadron of other riders which it supports in both MotoGP and World Superbike paddocks.

Then there’s the armada of other brands: Gresini’s Go & Fun (a peculiar name if ever there was one), Drive M7 backing Aspar, Rockstar backing Spanish riders, Relentless, Burn, and far too many more to mention.

Why is the massive interest in backing motorcycle racing a bad thing? Because energy drinks, like the tobacco sponsors they replace, are facing a relentless onslaught to reduce the sale and marketing of the products. A long-standing ban of the sale of Red Bull – though strangely, only Red Bull – was struck down in France in 2008.

Teaser: Baron von Grumble Goes to the Isle of Man TT

06/09/2014 @ 12:49 pm, by Jensen Beeler2 COMMENTS

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My sleep schedule is almost back to normal, so that must mean that Asphalt & Rubber has just about wrapped up our 2014 Isle of Man TT coverage. After a great fortnight of TT racing, we were pleasantly surprised to see that our favorite YouTube personality, Baron von Grumble, was able to witness the Isle of Man TT in person as well, him with his video cameras in tow.

You might remember The Baron from his misadventures off-roading on a Suzuki GXR-1000 a couple years ago. Since then, His Lordship has become one of motorcycling’s most popular video bloggers — I wonder how many marketing executives in the motorcycles business could name the industry’s top five blogs and YouTube channels? Clearly Dainese and AGV can, since they helped bring Von Grumble to the Rock. Good on them.

The plan is for more videos from the Isle of Man TT trip to come forth from Von Grumble. If they are anything like this teaser (after the jump), then we are in for a real treat. I’ve played this probably 10 times so far. Nice work fella!

Just So We’re Clear, This is How You Market a Race Team

03/12/2014 @ 12:01 pm, by Jensen Beeler11 COMMENTS

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The start of the AMA Pro Road Racing calendar is just around the corner, and that means manufacturers, teams, and riders are getting their PR machines in full swing. Unfortunately, it’s hard to get excited about our venerable national racing series (DMG’s shenanigans aside), but duds like this don’t help in whetting our two-wheeled racing appetite here at Asphalt & Rubber.

Just when we were about to lose all hope though, Triumph shows up and saves the day…with a little help from Jason DiSalvo and Elena Myers. Kneedragging, wheelie popping, backwheel drifting two-wheeled fun, all packaged in a well-done YouTube video that even manages to show a little personality from the riders.

We dig it, we dig it hard. A quick warning though: several orange cones were hurt during the filming of this video. Some footage may not be suitable for adult-sized children with a history of brrraaappptitus. Thanks for the tip Matt!

Yamaha “Spy Footage” to Be “Leaked” Online, By Yamaha

02/27/2014 @ 12:37 pm, by Jensen Beeler5 COMMENTS

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We see our fair share of weird press releases here at Asphalt & Rubber, though usually the strangeness stems around English not being the primary language of the writer — which to be fair, if we had to write something in a language other than our native tongue, it would read pretty strange as well.

Today’s weirdness however comes from Yamaha USA, who sent out a press release with the title: “Yamaha U.S. Road Racing Teams Discover Evidence Of Being ‘Spied On’ While At Recent Track Test”. The email title certainly grabbed our attention, after all who doesn’t like a good spy story? Danger Zone!

What followed of course was utter disappointment, as the whole premise for the release was to tease and setup a future social media campaign from the tuning fork brand — the giveaway is where the company states several times that the footage “may be leaked” onto social media. Le sigh.

You can’t fault Yamaha USA for recently holding a two-day test/media day at Thunderhill Raceway for its AMA Road Racing riders, nor can you fault the last-OEM-standing in the AMA paddock for wanting to promote its racing efforts there. What worries us, especially while looking at how AMA Pro Racing is collapsing in on itself, is how forced this campaign feels. Did The Fonz just jump over a shark on water skis?

Now don’t get us wrong, Yamaha USA has produced some amazing viral media in the past, so we want to give the benefit of the doubt, but this just feels tacky — or genius-level meta. You can read the press release after the jump, and decide for yourself though.

Wherefore Art Thou KTM RC390?

12/04/2013 @ 3:08 pm, by Jensen Beeler45 COMMENTS

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KTM USA is going to have a mutiny on its hands if it doesn’t bring at least the KTM RC390 street bike to American soil, and we won’t even mention the KTM RC125 & KTM RC200.

Not only have bikes like the Honda CBR250R and Kawasaki Ninja 300 shown a lucrative market for small-displacement machines in the United States, but AMA Pro Racing’s recent announcement that it is considering a national racing class for ~250cc bikes should sweeten the pot for the “Ready to Race” brand.

Going Viral: Motorcycling’s Lady Trope Problem

11/09/2013 @ 8:21 am, by Jensen Beeler51 COMMENTS

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About a year and a half ago, I wrote a post that compared two sets of photos that had been done by Portland, Oregon Ducati dealership MotoCorsa. The first set was called “seDUCATIve” and featured a model name Kylie and the Ducati 1199 Panigale — you can imagine what those photos looked like.

MotoCorsa did something interesting with its second set of photos though, which were titled “MANigale”. Featuring male mechanics from the dealership, these good-humored lads recreated Kylie’s poses with the Panigale, complete with heels, tube tops, and booty shorts. It was good fun, and since I have a personal vendetta with the “girl on a bike” trope of motorcycle marketing, it made for good commentary as well.

The seDUCATIve vs. MANigale article was a fairly popular story on Asphalt & Rubber, it had its couple days of fame, and that was that — or so I thought. For the past month now, the MANigale story has been hitting various more mainstream outlets worldwide — much to my surprise, but also delight.

Michael Jordan Motorsports Leaves AMA Pro Racing — Headed to World Superbike? MotoGP?

10/30/2013 @ 3:45 am, by Jensen Beeler36 COMMENTS

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News has dropped that the Michael Jordan Motorsports (MJM) team will not be returning to AMA Pro Racing next season due to the fact that the National Guard would also be ceasing its involvement with the domestic motorcycle racing series (the Army National Guard was the chief sponsor of Michael Jordan Motorsports, and was also the title sponsor of the AMA Pro SuperBike class).

Talking to RoadRacingWorld on Tuesday, MJM’s Kreig Robinson confirmed that the National Guard’s lack of renewal with DMG stemmed from AMA Pro Racing’s waning TV viewership and dwindling event crowds.

With sponsoring AMA Pro Racing no longer making smart business sense for the National Guard, Robinson said he had little to argue with in regards to the National Guard’s decision.

Video: Indian Motorcycle – The Spirit of Munro

07/09/2013 @ 5:15 pm, by Jensen Beeler8 COMMENTS

Indian Spirit of Munro, Daytona, FL, March 2013

Indian’s war machine continues to gain momentum, and the challenger to Harley-Davidson’s throne continues to impress. A new video comes our way, this time building on the heritage of the American brand through Burt Munro. One of just many stories around the historic marques, it probably helps that Burt Munro’s name was vaulted into the public consciousness by Hollywood’s The World’s Fastest Indian.

Building an all-metal tribute to Munro’s streamliner, we can find a few flaws that gnaw away at us as we watch this otherwise perfect video campaign (salt veterans know what we’re talking about). Still, Indian is bringing a good fight to Harley-Davidson’s doorstop with marketing promos like these. If you are in the legacy cruiser market, you might have a tougher decisions to make than usual when picking a favorite ride.