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Two Enthusiasts Podcast – Episode 18 – Sorry for Partying

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In Episode 18 of the Two Enthusiasts Podcast, Quentin and I use the recent news of Danny Eslick’s arrest in Daytona Beach, and his subsequent suspension from AMA racing, as a launching point to discuss the myriad of issues that surround rider personalities in motorsports.

Our conversation hits on the topic of how rider personalities have been whitewashed over the years, for the sake of corporate sponsors and team image, and we talk about the need for more “raw” riders in motorcycle racing.

This is obviously a topic that expands beyond just Eslick’s situation, and what is going on inside AMA Pro Racing / MotoAmerica, as we see other series, like World Superbike and MotoGP struggling with the same issues. It’s a meaty show, and we think you will like it.

As always, you can listen to the show via the embedded SoundCloud player, after the jump, or you can find the show on iTunes (please leave a review) or this RSS feed. Be sure to follow us on Facebook and Twitter as well. Enjoy the show!

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Bikes

Ducati Sold 54,800 Bikes in 2015 – Another Record

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As expected from earlier sales reports, Ducati Motor Holding is posting a banner year for 2015. The Italian motorcycle maker says that it sold 54,800 bikes last year, a 9,683 unit (+22%) increase over the number of bikes sold in 2014.

Helping break the 50,000 units barrier, the Ducati Scrambler line accounted for virtually all of Ducati’s sales growth in 2015, with over 16,000 Scrambler models sold worldwide. As we have reported before, this paints an interesting picture of what is going on behind Borgo Panigale’s walls.

“The record sales of 2015 are the result of our company’s courage and skill,” said Claudio Domenicali, CEO of Ducati Motor Holding.

“Ducati closes 2015 with record volumes and also a substantial growth of 22% over 2014. During the year Ducati not only launched successful new motorcycles, but also a new brand, Ducati Scrambler, which immediately won global acclaim with over 16,000 sales worldwide.”

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MotoGP

News Tidbits from MotoGP: Brno vs. Indy, Stoner at Ducati, Valencia Fallout, & Some Holiday Entertainment

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With Christmas nearly upon us, and very little happening in the world of motorcycle racing, time for a round up of recent news. Here’s what’s been going on in recent weeks, as well as some recommended reading and listening for over the holiday period.

Brno vs Indy – On or Off?

The news that the Indianapolis round of MotoGP had been dropped came as a huge disappointment to a lot of US fans.

Though few people were fans of the track layout – despite recent improvements which took the worst edges off the layout – the event as a whole was well liked, and, for a US MotoGP round, fairly well attended.

In recent weeks, rumors have been circulating that the event could make a return. Though just speculation at the moment, Indianapolis could be being groomed as a possible replacement for the Czech round of MotoGP at Brno.

Given the troubled recent history of the Brno round, and the excellent organization behind the Indianapolis Motor Speedway, there is a chance that behind the smoke, there is a fire powering the rumors.

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News

LVMH to Acquire the Deus Ex Machina Brand?

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Like the word “cool” itself, it is hard to describe what exactly Deus ex Machina is, especially to the uninitiated. The motorcycle/surf lifestyle brand is 10 years old now, and will go down in moto-history as being partially responsible for the “post-authentic” motorcycle movement.

The easiest explanations is that the Deus ex Machina brand is known both for its two-wheeled creations, and also its destination stores in Sydney, Bali, Japan, Los Angeles, and Milan.

In talks now with L-Capital, the private equity arm of LVMH (which is better known for its Louis Vuitton, Moët, and Hennessy brands), Deus ex Machina looks to be the second major exit for its founder and majority shareholder Dare Jennings, who sold his Mambo brand to Gazal Corporation back in 1990.

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News

“Choose Your Own Adventure” with the Honda Africa Twin

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If you are a Gen-X male, you probably remember the Choose Your Own Adventure series of books. If you don’t happen to fit this demographic, and don’t have a clue what I am talking about, don’t worry the idea is pretty simple – let me break it down for you.

Each book contained an adventure for the reader, and every dozen pages or so, the story would give a choice on how to continue. Each choice you had to make also had a certain page in the book that you would skip to, in order to continue the story on the path you desired. If you were like me, you almost always failed or died in your task. There is probably a life lesson in there…somewhere.

What does this have to do with motorcycles you may ask? Ah well, Honda has for us the modern-day version of the Choose Your Own Adventure books, using YouTube in a very similar manner. What are they promoting, you may ask? The Honda Africa Twin adventure bike, naturally.

The story found in the YouTube might not be of the same page-turning qualities as the original namesake, but we doubt you can take a wrong turn in Honda’s variable story line. Check it out, after the jump…and yes, for those keeping score, this is yet another video from Honda on the Africa Twin. Sweet merciful Jesus.

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News

Yamaha Is Seriously Using LOLcats to Promote Its New Bikes

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We couldn’t make this story up if we tried, but Yamaha Motor Corporation is using the internet meme “LOLcats” to promote its product launches at the upcoming Tokyo Motor Show, complete with a kitten-written speech and internet-generated cat-meme photos.

Apparently this all started because in Japan, cats say “nya” instead of “meow” – this of course lead to the name “NYA-maha”…a ham-fisted bit of word play that should have never evolved beyond witty water cooler banter, or the best scene from stoner-favorite Supertroopers.

We seriously don’t know who pitched this idea, or how they fit their giant cojones in that conference room, but they must have been the voodoo master of marketing pitches, because here we are. You win Yamaha. You’ve robbed us of our innocence, but you win.

You cannot un-see this dedicated website, which has a prominent link on Yamaha’s global website. You also can’t un-read this “President’s Address”, or un-see the “product descriptions” for the Tokyo Motor Show, shown after the jump.

It’s all like looking at a solar eclipse of catnip, while getting Rickrolled by a giant multi-national motorcycle corporation that also happens to sell pianos.

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News

Unfold Honda’s “Power of Dreams” in Paper

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It’s easy to focus on what is right in front of us, but every now and then you have to stop and think about the past – and a company like Honda certainly has a storied past.

Honda helped contribute to the rise of a post-WWII Japanese economy. It has built some of the most iconic vehicles in modern time, some of them two-wheeled, some of them not.

And for as much grief we give Big Red sometimes, it is one of the few brands in the motorcycle industry that truly sets the tone for everyone else. When Honda talks, everyone listens.

Maybe that’s what makes this short video from Honda, which debuted on Sunday during primetime football, so appealing to us – both as lovers of motorcycles, but also good branding.

The commercial is clever and well executed, and in less than two minutes it not only reminds us of the pedigree that is the Honda brand, but also of all the milestones the company has achieved in what will be 67 years at the end of this week. Pretty impressive stuff.

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Bikes

Is The Honda RC213V-S Really Your Dream Bike?

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Roughly four years ago, I wrote a story called “The Chrysanthemum and the Sword” that implored the Japanese motorcycle manufacturers to build elements into their brand that went beyond the tangible and into the intangible — I was basically asking these brands to create what motorcyclists call soul.

From that story, I got a number of insightful emails from employees at these Japanese brands, who shared my frustration with the soulless machines their employers were creating. Despite those emails, when the Honda RC213V-S debuted, I was struck by how extensively that message had fallen on deaf ears.

The day of the RC213V-S’s launch, I asked my Facebook followers if the Japanese brand had “just pulled a Honda” on its release Honda RC213V-S – debuting a machine that ticked all the right objective boxes, but failed the most subjective of all tests: my lustful desire to own it.

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Opinion/Editorial

How Heroes and Villains Can Help Save World Superbikes

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Sunday was a pretty good day for British motorcycle racing fans. The first four finishers in both World Superbike races were British riders, and wildcard Kyle Ryde rode a thrilling and aggressive race to finish on the podium in his first ever World Supersport race.

And yet less than 16,000 spectators turned up to Donington Park to watch the action.

When you factor in the creative mathematics which goes into generating spectator numbers at sporting events (motorcycle racing is not alone in this), and then take a wild stab at the number of attendees on some form of freebie or other, then the actual quantity of punters who handed over cold, hard cash for a ticket is likely to be disappointingly low.

Once upon a time, British fans flocked to Brands Hatch to watch WSBK. Though the claims of 100,000 at the Kent track are almost certainly a wild exaggeration, there is no doubt that the circuit was packed.

Fans thronged at every fence, filling every open patch of ground to watch their heroes in combat. So what went wrong?

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News

Consumer Reports: Victory Owners the Most Happy, But Yamaha the Most Reliable

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Consumer Reports has taken another polling from motorcycle owners, a part of the publication’s continuous assessment on the value of various motorcycle brands and categories.

As usual, the Japanese brands dominated the reliability segment, though that did not automatically translate into the happiest of owners.

Victory Motorcycles takes the cake for keeping its customers happy, which stems from having fairly reliable motorcycles, coupled with good customer service and dealer interactions.

As such, 80% of Victory owners said they would buy a Victory again. Compare that figure to 72% for Harley-Davidson, and 70% for Honda (all other OEMs were below 70%).

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