Ride Review: 2015 Yamaha YZF-R1 & R1M

The original R1 design focus was primarily for the street, however that has all changed for 2015, with Yamaha’s Engineer’s instructed to design a bike mainly for the track.
Thus, the 4.5km Brabham circuit provided a world-class test track for the 100 journos who descended from all over the globe to experience the 2015 Yamaha YZF-R1 and R1M for the first time. The diverse range of 18 corners, including one of the fastest turns in Australia, approached at nearly 300kmh, was perfect to test all the attributes of a new motorcycle. Our test group had some quick guys including Josh Brookes, Steve Martin, and Cam Donald, so there was no hanging about.

2015 Suzuki GSX-R1000 ABS Comes to America for $14,399

A late announcement to the Suzuki motorcycle lineup, the 2015 Suzuki GSX-R1000 comes with the banner headline of adding anti-locking brake system (ABS) and a bold new “Suzuki Racing Blue” graphics package (BNG) to the venerable superbike. The added safety of ABS is at least a welcomed change to the now seven-year-old model version of the Suzuki GSX-R1000. Meanwhile, the graphics package is designed to make a link between the GSX-R1000 and Suzuki’s MotoGP race bike, the Suzuki GSX-RR — even though the street bike pre-dates its racing counterpart all the way back to when Suzuki was last entered in the premier class.

Would You Buy This $280,000 Motorcycle?

We have seen a lot of limited-run motorcycles here at Asphalt & Rubber — some have been intriguing, and some have been…well, not. With exclusivity of course comes a price tag of sizable proportions, but it is rare that we see a motorcycle break into six-figures, let alone pass the quarter-million dollar mark. But here we are with the Yacouba Feline. We have featured the work of Yacouba Galle before, as the French designer has done a bit of work in the industry, including a bolt-on design kit for the MV Agusta Brutale, which he calls the Bestiale (a name that might make Anglophones cringe a little). Unlike the Bestiale though, the Feline is a full-on motorcycle, not just a kit…and if you like what you see, it is going to cost you a mint.

XXX: The 2015 Yamaha YZF-R1 World Endurance Race Bike is Pure Sex…with a Headlight

The long-winded “Yamaha France GMT 94 Michelin Racing” team is ready for FIM Endurance World Championship action this year, especially with the all-new 2015 Yamaha YZF-R1 motorcycle. The new R1 offers state-of-the-art electronics, as well as near-200hp from its crossplane four-cylinder engine, and the French team is looking to capitalize on those improvements in the EWC for 2015. Yamaha France took the 2014 title in a convincing fashion, so it will be interesting to see what riders David Checa, Kenny Foray, and Mathieu Gines can accomplish with their new toy. We’ve got a bevy of high-resolution photos for you, after the jump.

Not-A-Review: 2015 MV Agusta Motorcycles

As promised, here is the second part of our trip down to Fontana, California to meet with MV Agusta USA, go over the company’s new business plan for not only America, but also worldwide, and to ride the current crop of their 2015 machinery. I should preface right out of the gate that this is not a review in regards as to what you’ve come to expect from Asphalt & Rubber. I am not-so-cleverly calling this a “not-a-review” assessment of MV Agusta’s 2015 models. I say this because we had a very limited amount of time on each bike, as there was roughly 10 machines to divide our attention amongst. Think of this article as not far from someone test riding a bunch of motorcycles at a dealership, with similar duration and limits put in place…except that this someone rides motorcycles for a living.

Analyzing The Ducati Desmosedici GP15

Anyone watching the presentation of Ducati’s 2015 MotoGP bike will have learned two Italian phrases: “Emozionante” and “tanto lavoro”. Both were extremely apt. Getting from where Ducati was to where it is now with the Desmosedici GP15 had needed “tanto lavoro”, a lot of hard work, and they still have “tanto lavoro” ahead of them. The results were “emozionante”, a fantastic word nearer to exciting than emotional. But both exciting and emotional were apt phrases. The sense of eagerness was palpable among Ducati staff at Bologna on Monday. For good reason, the GP15 presented in a long, loud, and rather meandering show is radically different from what came before.

Some Thoughts on MV Agusta & A Story About Two Letters

MV Agusta USA recently invited a slew of journalists down to Fontana, California in order to talk about the company’s new business plan, and to ride its current lineup of motorcycles on the infield course. This article is “Part 1″ of that experience, as I wanted to separate my thoughts on MV Agusta, MV Agusta USA, and the general motorcycling climate into one story, and then have my “not-a-review” of the machines for another article. Got it? Ok, let’s go. It is probably easiest to start with where MV Agusta is as a company. MV Agusta has a started a new three-year business plan, which sees the company pushing into a full-range of motorcycles, pushing outside of its Italian boundaries, and pushing out of the “luxury” brand segment.

Photos: Ducati Desmosedici GP15

The Ducati Desmosedici GP15 is a machine that has been long in the making. It represents Gigi Dall’Igna’s next step forward for the wayward Ducati Corse MotoGP team, and it is the dubious honor of holding the hopes of Ducati fans around the world, who see the machine as the silver bullet that will return Ducati to the forefront of racing prowess — no pressure. The most obvious change that can be seen on the GP15 is the re-routing of the exhaust, with the undertail pipes collecting on the right-hand side of the machine, rather than coming in from both sides and meeting in the middle. Can you spot any other changes in the high-resolution photos after the jump? Let us know in the comments.

Politics & Corruption: Why There Isn’t a Race in Indonesia

If anyone needed any further proof that Indonesia is important to the Japanese motorcycle manufacturers, the fact the Repsol Honda team chose Bali as the location to launch their 2015 MotoGP project should remove any doubt. But if Indonesia is so important to the manufacturers, and to MotoGP, why is there not a race there? Over the course of the MotoGP test at Sepang, I had a few conversations with people on the subject. On the record, the story was always the same: we need a suitable track, and as soon as one exists we will be happy to go there. Off the record, however, they were much less optimistic.

A Requiem for Kenji Ekuan & The Kando of GK Design

Industrial design is not a commonly known, much less well understood, profession. To some it suggests arranging equipment inside factories, to others it means some kind of product engineering. In reality it is the search for, and expression of, human satisfaction in inanimate objects that are mass produced. That’s quite a mouthful, and to the average person it may sound like jiberish written for some pretentious coffee table book, but it is the truth. At least, it is one version of the truth as seen by the GK Design Group of Tokyo, Japan. If you ride motorcycles, then you are intimately familiar with the work of this large and internationally respected studio. Since only its second production bike, the indigenously designed YA-1, every Yamaha motorcycle since 1958 has been crafted by GK.

Has Ducati Built a Bridge Too Far with the Scrambler?

09/16/2014 @ 7:48 pm, by Jensen Beeler27 COMMENTS

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Bologna is readying to debut the Ducati Scrambler ahead of the INTERMOT show, in case you missed the bevy of “spy” photos, the World Ducati Week unveil to attendees, the dedicated Tumblr website, the Instagram account, and the claymation animated video series…

A more modern riff on the Ducati models of the 1960’s, the 2015 Ducati Scrambler will unveil to the public in a couple weeks’ time, and the model is another motorcycle from Ducati that speaks to outside the core Ducatisti demographic. But, is the new Ducati Scrambler a bridge too far for the Italian brand?

I have talked before about Ducati’s process of brand extension as it related to the launch of the Ducati Diavel, as the iconic Italian brand moved past being a “sport bike brand” and into a robust full-feature motorcycle marque.

Since that writing, we have seen the breakdown of the Italian dream team that was Valentino Rossi and Ducati Corse in MotoGP, the floundering of Ducati’s World Superbike efforts with the Ducati 1199 Panigale superbike, a stagnation of the company’s yearly growth in terms of motorcycle sales volume, and the abandonment of Ducati’s iconic air-cooled motors (the Scrambler will likely be the last Desmo Due from Bologna).

Where Ducati Motor Holding crescendoed under the leadership of Gabriele del Torchio, growing constantly in unit sales, pushing into new market segments with ease, and debuting compelling new motorcycles year-after-year, this next stanza written by Claudio Domenicali has been more of a coda to Ducati’s symphony of progress.

Honda Grom + Ducati Monster = Gromcati

07/30/2014 @ 1:46 pm, by Jensen Beeler7 COMMENTS

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Ducati CEO Claudio Domenicali has made it pretty clear that he has no plans to take Ducati into the realm of small-displacement motorcycles, and he has flat-out squashed the chances Ducati making a scooter.

This could make thigns difficult for the Italian brand, especially as the hot regions for growth in the motorcycle industry are teeming with machines under 500cc in engine displacement — markets like Southeast Asia, India, China, and the countries of South America.

So what are Ducati fans in these countries to do? Well, where there is a will, there is a way…and for some Thai riders, that will manifests itself in a big way. Taking one perfectly good Honda Grom monkey bike, add in some impressively downsized Ducati Monster bodywork, and well…we introduce to you the Gromcati.

HRC and Red Bull Expand MotoGP Partnership

07/30/2014 @ 1:53 am, by Jensen Beeler7 COMMENTS

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Honda Racing and Red Bull have announced an enhancement to their collaboration in MotoGP through the Repsol Honda team, which sees the energy drink company’s logo featured on Honda’s factory team starting in the 2015 season, as it becomes the official energy drink for the team as well.

The two parties have collaborated over the last nine years, but the Red Bull logo has never before been featured on the Repsol Honda machinery, despite Red Bull supporting both Marc Marquez and Dani Pedrosa with personal sponsorships.

Ducati Scrambler to Debut at World Ducati Week

06/18/2014 @ 3:31 pm, by Jensen BeelerComments Off

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The Ducati Scrambler seems set for a mid-summer debut, as Borgo Panigale has confirmed that the new Italian motorcycle will be shown to Ducatisti at the 2015 World Ducati Week event.

Like Ducati’s teaser event with its staff in Bologna, viewings of the Ducati Scrambler will be private and reserved (held on July 18-20th), as Ducati hopes to generate buzz around the new model, while limiting the Scrambler’s details from being revealed.

How History Is Repeating with Energy Drinks, And Creating Another Tobacco Disaster in Motorcycle Racing

06/11/2014 @ 6:50 pm, by David Emmett20 COMMENTS

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At the Barcelona round of MotoGP – or to give it its full title, the ‘Gran Premi Monster Energy de Catalunya’ – title sponsors Monster Energy are to unveil a new flavor of their product, called ‘The Doctor’, marketed around Valentino Rossi. This is not a particularly unusual event at a MotoGP weekend. Almost every race there is a presentation for one product or another, linking in with a team, or a race, or a factory.

If anything, the presentation of the Monster Energy drink is even more typical than most, featuring motorcycle racing’s marketing dynamite Valentino Rossi promoting an energy drink, the financial backbone of the sport. It is also a sign of the deep trouble in which motorcycle racing finds itself. Energy drinks are slowly taking over the role that tobacco once played, funding teams, riders, and races, and acting as the foundation on which much of the sport is built.

Red Bull funds three MotoGP rounds, a Moto3 team and backs a handful of riders in MotoGP and World Superbikes. Monster Energy sponsors two MotoGP rounds, is the title sponsor of the Tech 3 MotoGP squad, a major backer of the factory Yamaha squad, and has a squadron of other riders which it supports in both MotoGP and World Superbike paddocks.

Then there’s the armada of other brands: Gresini’s Go & Fun (a peculiar name if ever there was one), Drive M7 backing Aspar, Rockstar backing Spanish riders, Relentless, Burn, and far too many more to mention.

Why is the massive interest in backing motorcycle racing a bad thing? Because energy drinks, like the tobacco sponsors they replace, are facing a relentless onslaught to reduce the sale and marketing of the products. A long-standing ban of the sale of Red Bull – though strangely, only Red Bull – was struck down in France in 2008.

Teaser: Baron von Grumble Goes to the Isle of Man TT

06/09/2014 @ 12:49 pm, by Jensen Beeler2 COMMENTS

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My sleep schedule is almost back to normal, so that must mean that Asphalt & Rubber has just about wrapped up our 2014 Isle of Man TT coverage. After a great fortnight of TT racing, we were pleasantly surprised to see that our favorite YouTube personality, Baron von Grumble, was able to witness the Isle of Man TT in person as well, him with his video cameras in tow.

You might remember The Baron from his misadventures off-roading on a Suzuki GXR-1000 a couple years ago. Since then, His Lordship has become one of motorcycling’s most popular video bloggers — I wonder how many marketing executives in the motorcycles business could name the industry’s top five blogs and YouTube channels? Clearly Dainese and AGV can, since they helped bring Von Grumble to the Rock. Good on them.

The plan is for more videos from the Isle of Man TT trip to come forth from Von Grumble. If they are anything like this teaser (after the jump), then we are in for a real treat. I’ve played this probably 10 times so far. Nice work fella!

Just So We’re Clear, This is How You Market a Race Team

03/12/2014 @ 12:01 pm, by Jensen Beeler11 COMMENTS

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The start of the AMA Pro Road Racing calendar is just around the corner, and that means manufacturers, teams, and riders are getting their PR machines in full swing. Unfortunately, it’s hard to get excited about our venerable national racing series (DMG’s shenanigans aside), but duds like this don’t help in whetting our two-wheeled racing appetite here at Asphalt & Rubber.

Just when we were about to lose all hope though, Triumph shows up and saves the day…with a little help from Jason DiSalvo and Elena Myers. Kneedragging, wheelie popping, backwheel drifting two-wheeled fun, all packaged in a well-done YouTube video that even manages to show a little personality from the riders.

We dig it, we dig it hard. A quick warning though: several orange cones were hurt during the filming of this video. Some footage may not be suitable for adult-sized children with a history of brrraaappptitus. Thanks for the tip Matt!

Yamaha “Spy Footage” to Be “Leaked” Online, By Yamaha

02/27/2014 @ 12:37 pm, by Jensen Beeler5 COMMENTS

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We see our fair share of weird press releases here at Asphalt & Rubber, though usually the strangeness stems around English not being the primary language of the writer — which to be fair, if we had to write something in a language other than our native tongue, it would read pretty strange as well.

Today’s weirdness however comes from Yamaha USA, who sent out a press release with the title: “Yamaha U.S. Road Racing Teams Discover Evidence Of Being ‘Spied On’ While At Recent Track Test”. The email title certainly grabbed our attention, after all who doesn’t like a good spy story? Danger Zone!

What followed of course was utter disappointment, as the whole premise for the release was to tease and setup a future social media campaign from the tuning fork brand — the giveaway is where the company states several times that the footage “may be leaked” onto social media. Le sigh.

You can’t fault Yamaha USA for recently holding a two-day test/media day at Thunderhill Raceway for its AMA Road Racing riders, nor can you fault the last-OEM-standing in the AMA paddock for wanting to promote its racing efforts there. What worries us, especially while looking at how AMA Pro Racing is collapsing in on itself, is how forced this campaign feels. Did The Fonz just jump over a shark on water skis?

Now don’t get us wrong, Yamaha USA has produced some amazing viral media in the past, so we want to give the benefit of the doubt, but this just feels tacky — or genius-level meta. You can read the press release after the jump, and decide for yourself though.

Wherefore Art Thou KTM RC390?

12/04/2013 @ 3:08 pm, by Jensen Beeler45 COMMENTS

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KTM USA is going to have a mutiny on its hands if it doesn’t bring at least the KTM RC390 street bike to American soil, and we won’t even mention the KTM RC125 & KTM RC200.

Not only have bikes like the Honda CBR250R and Kawasaki Ninja 300 shown a lucrative market for small-displacement machines in the United States, but AMA Pro Racing’s recent announcement that it is considering a national racing class for ~250cc bikes should sweeten the pot for the “Ready to Race” brand.

Going Viral: Motorcycling’s Lady Trope Problem

11/09/2013 @ 8:21 am, by Jensen Beeler51 COMMENTS

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About a year and a half ago, I wrote a post that compared two sets of photos that had been done by Portland, Oregon Ducati dealership MotoCorsa. The first set was called “seDUCATIve” and featured a model name Kylie and the Ducati 1199 Panigale — you can imagine what those photos looked like.

MotoCorsa did something interesting with its second set of photos though, which were titled “MANigale”. Featuring male mechanics from the dealership, these good-humored lads recreated Kylie’s poses with the Panigale, complete with heels, tube tops, and booty shorts. It was good fun, and since I have a personal vendetta with the “girl on a bike” trope of motorcycle marketing, it made for good commentary as well.

The seDUCATIve vs. MANigale article was a fairly popular story on Asphalt & Rubber, it had its couple days of fame, and that was that — or so I thought. For the past month now, the MANigale story has been hitting various more mainstream outlets worldwide — much to my surprise, but also delight.