What was the big story of the MotoGP season opener in Qatar? It’s obvious: The Doctor is back. After a failed pass on Andrea Dovizioso, in which he ran wide and hit his brake lever protector on the back of Dani Pedrosa’s rear tire. ”The protection saved me, because for sure I crash [without it]” he said afterwards.

He upped the pace and chased down the group containing Dani Pedrosa, Marc Marquez, and Cal Crutchlow, passed them all, and after a thrilling battle with Marquez, went on to take second place in his first race back with Yamaha. If anyone thought that Rossi might have lost it, this was the race in which he proved that he was still capable of being at the front, the only condition being that he has a decent machine underneath him.

That reading of the race, though both attractive and seductive, is not the complete picture. Viewed with a more jaundiced eye, Rossi was comprehensively thrashed by his teammate – “In this weekend, I think it is impossible to beat Lorenzo,” he admitted.

Closing down on a group being held up by a struggling Pedrosa, who had been troubled by a lack of rear grip all weekend, Rossi then had enormous difficulty dealing with a MotoGP rookie, racing for the first time in the class. Is that beautiful palace on the horizon real, or was it just a mirage, a trick of the light in the desert?

It’s here at last. After a painfully long preseason – Qatar’s position as the first race of the year, and their insistence on running at night, means that it is unsafe to run it much earlier, due to the danger of dew having disastrous effects on grip levels – the MotoGP paddock is assembled and ready to go racing. While there is always a sense of eagerness ahead of the first race at Qatar, it feels like the anticipation is even greater this year.

Whoever it is you happen to be talking to, the conversation always covers the same topics. Just how good will Marc Marquez be? Can Valentino Rossi really challenge for the championship again now he is back on the Yamaha? With Jorge Lorenzo and Dani Pedrosa so evenly matched, who is favorite for the title? How quickly can Ducati return to form? And with six, maybe seven candidates for the podium at every race, how good is the racing going to be?

Oh HRC, how we begin to love thee. I think I am belaboring the point now, but someone at Honda’s MotoGP team has really latched onto this whole online marketing thing, and I like it. With a plethora of videos and interviews building up to this weekend’s season-opening round at Qatar, HRC is really promoting its factory-backed riders: Dani Pedrosa, Marc Marquez, and Stefan Bradl.

Though pitched as a season preview video, the short clip after the jump is really more like four minutes of MotoGP porn, set on location at the Circuit of the Americas race course outside Austin, Texas. Complete with slow-motion cameras and what looks like a helicopter drone camera (I wonder where they got that idea), if you don’t come away pumped for this weekend’s race, then you should consult your physician.

Just remember though, the only reason this video exists is because HRC paid for a private test week at COTA, and was thus free of Dorna’s media restrictions. Had this been an official MotoGP test, video like this would have never been produced (or worse, thrown behind the MotoGP.com paywall). Makes you wonder, huh?

Every year, about now, there is one phrase which you will hear over and over again. With MotoGP testing behind us, and the start of the season imminent, every race fan chants the same mantra: “This could be the best MotoGP season ever!” Reality tends to intervene rather quickly, and the races never seem to pan out the way race fans had been hoping. Intriguing? Yes. Entertaining? Often. Thrilling? Not nearly as often as hoped.

And yet there is a genuine chance that this year could be different. Events inside MotoGP have been converging to a point which promises to see a return to the thrills of a previous era in MotoGP, one in which epic battles were fought out on the old 990cc machines. Though the days of tire-smoking action are long gone – killed off forever by the insistence of the factories that electronics must continue to play a major role in premier class racing – the battles could be back.

The ingredients which will spice up MotoGP? Two men, well matched in talent and in equipment – though both would dispute the latter claim, saying the other bike holds the upper hand. A grand old champion, returning to a bike he understands and knows he can ride and keen to prove he has not lost his edge.

A fast young upstart, a fearless – some would say reckless – challenger, brimming with self-belief, overflowing with talent, and spoiling to make his mark. A talented underdog, a bull terrier desperate to get his teeth into the front runners, and bristling with resentment at the lack of factory support he believes he deserves.

A stricken factory, fallen from its former glory, and determined to make amends, starting on the long road to recovering what it believes is its rightful place at the front. And a gaggle of young riders – some younger than others – determined to claim their place in the spotlights, and preferably on the podium.

Marc Marquez entered MotoGP surrounded by hype and with high expectations. After a wet test at Valencia, where he showed he was fast, but not quite how fast, the Spaniard went to Sepang, where he posted very good times in a private test. At the full Sepang MotoGP tests, Marquez was genuinely impressive, never finishing outside the Top 4.

At Austin, Marquez stunned observers. The young Spaniard, still only a rookie in the MotoGP class, with only a few days on a MotoGP bike under his belt, dominated at the Austin test, topping the timesheets on all three days of the private test. It was not as if he didn’t have any competition at the circuit: both the factory Yamaha and Honda teams were at the Austin test, and Marquez beat Dani Pedrosa, Jorge Lorenzo and Valentino Rossi to set the fastest time.

So it was something of a surprise when Marquez failed to duplicate his impressive pace in Malaysia and Texas when MotoGP rolled up at Jerez for the final test of the season.

Though Marquez was 3rd fastest in the wet, once conditions improved – though they were never perfect – the Repsol Honda rookie got left behind a little, finishing the second day in 7th spot, nearly 1.2 seconds behind fastest man Valentino Rossi, and 5th spot on day three, 0.6 behind Cal Crutchlow.

Marquez left the three day test as 6th overall, six tenths behind the fastest man of the test Cal Crutchlow, and over a tenth behind Stefan Bradl, his main rival during the 2011 Moto2 season.

So what happened? Where did Marc Marquez’ speed suddenly disappear to? When asked by reporters on Sunday, the Spaniard had a few explanations. “Today was difficult,” Marquez acknowledged, “but I think it’s normal. It was the first time in dry conditions on this track.”

I don’t know who sold HRC and the Repsol Honda on their aggressive social media strategy, but it is winning over our hearts and minds. It seems it was only last year that we bemoaning the un-dynamic duo of Dani Pedrosa and Marc Marquez, two riders through either their shyness (Pedrosa) or PR whitewashing (Marquez) were about as lovable to the global MotoGP audience as metal flakes in an oil change.

At that same time of course, we were being entertained by the online banter between Yamaha’s mechanics and riders, who were adding to the on-track spectacle with their off-the-track banter, insights, and analysis. What a difference a year makes though, because Yamaha Racing has reportedly clamped down on its members taking to social media, and HRC is looking more and more like a social media genius.

Latest from Repsol’s media pool is a video that pits young-gun Marquez against old-hat Pedrosa. The two Spaniards give their thoughts on each other, and…gasp…come across as the human beings that paddock insiders knew existed all along. Between Pedrosa’s late-season surge last year, and his smiling and laughing personality here, you can’t help but root for the Honda rider. The rapture is near my motorcycling brethren.

For the next few days, Asphalt & Rubber will be coming to you from Austin, Texas, so needless to say we’ve got the Circuit of the Americas on our brain.

Host to MotoGP’s second round this season, COTA is the first of three American rounds, which makes the United States of America the second most popular country for the premier racing series.

A new venue for all the riders, the factory HRC and Yamaha Racing GP racers got a chance to lap COTA for the first time last week, and gave generally positive feedback about the purpose-built course.

With the Repsol Honda media machine in full-swing now though, Honda rider and rookie sensation Marc Marquez gives a more detailed opinion about the Circuit of the Americas, and the pre-season testing thus far.

Check out the video after the jump and feel the media grooming that is going on here.

So the three days of testing at Austin are over, and what did we learn? That Marc Marquez is something special? We knew that, though we didn’t perhaps realize just how special. That Yamaha really needs to find more acceleration? This, too, was known, but becoming clearer every time the M1 goes up against the Honda RC213V on track. That Valentino Rossi’s return does not equate to an automatic 8th MotoGP title? We suspected as much.

The first thing that became obvious is that the Austin circuit itself is pretty decent. Valentino Rossi described it as “a typical Tilke track, with corners that remind you of Shanghai and Turkey.” Unsurprising, given that Herman Tilke, who also designed Shanghai, Istanbul, and many other race tracks around the world, was responsible for designing the track.

The input from Kevin Schwantz was helpful, though, making the track more like Istanbul than Shanghai. The circuit has a couple of highly technical sections, where you go in blind and need to have memorized which way the track goes. It is wide, giving opportunities for overtaking and braking, and has a couple of the fast, fast sweepers which motorcycle racers love.

It also has a couple of tight corners, leaving the bike in a low gear with a lot of acceleration to do. This, it became apparent, favors the Hondas, the RC213V strongest off the bottom, and capable of pulling a gap. Acceleration issues will be a problem for Yamaha this year, unless Masahiko Nakajima and his fellow engineers can find some extra grunt out of the corners.

The situation was similar in 2012, but Yamaha was helped by the problems the Hondas had with chatter. So far, the Repsol Honda men have remained silent on the issue, meaning the worst of it is over. Yamaha have their work cut out, and Jorge Lorenzo’s second title defense could be a little too reminiscent of his previous one in 2011.

With the second test at Sepang International Circuit completed, Repsol has released a short video of Dani Pedrosa and Marc Marquez that is packed with on-board footage. Jarring at times, it is clear to see which sections of the Malaysian circuit are rough and bumpy, though we think the most interesting aspect is the blacked-out dash on the video.

Not wanting to give away any secrets, like the Honda RC213V’s 90° V4 engine configuration for example, HRC has made sure that no one can guess the revolution figures of its engines. With Dani Pedrosa looking extremely potent for the 2013 MotoGP Championship, we can understand why. Check the video out after the jump.