The Next, Next Big Thing in Motorcycles: Haptic Feedback

We are at an interesting point in time for motorcycles, namely because the technological landscape for the transportation sector is shifting radically. Long-time readers of Asphalt & Rubber will note some of the issues at play here, namely autonomous vehicles, rider aids, and vehicle interconnectivity. Over the next few weeks I want to revisit those items in more depth and detail, with a series that focuses on emerging technologies that are either already permeating into our two-wheeled lifestyle, or will be hitting the motorcycle industry over the next decade or so. But before I tackle the more obvious items on this list, I want to invest some words on a lesser-known technological innovation, which has the potential to be the next, “next big thing” in the motorcycle industry.

You Already Want This Honda Grom Race Bike from HRC

Understanding one’s lust for a Honda Grom is a lot like explaining good pornography: it is difficult to describe, but you know it when you see it. That idea encapsulates everything you need to know about Honda’s monkey bike. We can’t tell you why you want one, we just know that you do. Honda’s sales on the Grom back that notion up, as well. Beyond being just an adorable grocery-getter, we are seeing a plethora of Groms at the race track – and not just as pit bikes. Grom racing is becoming a thing, with more than a few minimoto series making spec-classes for Honda Grom racers, or including them in their 150cc programs. To that end, Honda’s racing department, HRC, has the Grom that you want – nay – need. Behold, the Honda Grom race bike from HRC.

Honda CBR250RR Headlight Spotted in Patents

We are literally marking time until Big Red debuts the Honda CBR250RR, the sportier sibling to the Honda CBR250R, which should rev to the moon and make more power with its two-cylinder engine. We have seen the prototype of the Honda CBR250RR already at trade shows, and the new CBR250RR is definitely on the edgier side of things, which is surprising coming the ever-conservative minds at Honda. How much of the edgy design will remain in the production version has yet to be seen, but we do have our first glimpse of some of the machine. The headlight shape has been filed with European patent offices, which is sort of a weird thing to be reporting on, but it does show insight into where Honda is headed.

Could BMW Be Working on an XDiavel Killer?

Here’s some more BMW Motorrad speculation for your two-wheeled consumption, as Germany’s Motorrad Magazine says that BMW is looking to take on the Ducati XDiavel, with a power cruiser model of its own. This of course isn’t the first time that BMW has included a cruiser-styled motorcycle in its lineup, with the BMW R1200C being a unique, though slightly odd, offering to the cruiser demographic. Like Ducati, BMW seems to be learning from its mistakes in going after the cruiser crowd, and instead of offering a motorcycle that is BMW’s take on the cruiser concept, they are building a cruiser that has cues back to the BMW lineup. A subtle but potent distinction. Time will tell on how this rumor plays out, though there are number of interesting things to consider with a BMW power cruiser.

Yamaha Tracer 700 Sport-Tourer Debuts for Europe

There are two big things to note with the debut of the Yamaha Tracer 700 in Europe today. One, Yamaha firmly believes in the future of the sport-touring segment; and two, the Japanese brand is getting excellent mileage out of its three-cylinder and two-cylinder machines that comprise its new FZ/MT line of motorcycles. As such, the Yamaha Tracer 700 offers to be a fun and affordable machine for those riders who find themselves many miles down the road after a “spirited” ride. With bike sales in Europe finally on an upward trend, Yamaha hopes that the release of the Tracer 700 is well-timed, and of course the brand has more models in the works that are based on the same 689cc parallel-twin power plant.

Is BMW Working on 300cc GS Model?

When the BMW G310R arrived, the German brand indicated that the small-displacement street bike would be the first of many model based on the 313cc platform. Now it seems that the first iteration is ready to drop, with news that BMW Motorrad is working on a G310R-based adventure-touer model. According to Motorcycle Sport and Leisure, BMW Motorrad UK’s Director Phil Horton has confirmed that a BMW G310GS model will debut, perhaps in time for the 2017 model year, saying “new models aside, the line-up isn’t as comprehensive as it needs to be. But there are plenty more bikes to come, including, hopefully in 2017, a G310R GS-style derivative.” The idea of small-displacement ADV machine does mimic what we have been seeing from other brands.

EPA Withdraws Racing Emissions Proposal

If you have a modified track-only motorcycle, then we have some news to share that you will enjoy, as the Environmental Protection Agency (EPA) has withdrawn proposed language that would have specifically given it the ability to regulate the emissions of production vehicles that were being used at track days or similar events. The proposed rule caused quite a storm in automotive enthusiast circles, as it would have affected racing and recreational uses of products that have been sold under “race use only” provisions for years. Of course, the larger issue at stake here was the continued selling of race parts to street enthusiasts. Still, since it is hard to find a motorcycle on the road these days that hasn’t seen its emissions equipment modified, it doesn’t surprise us to see the backlash coming from the motorcycling community.

Honda Halts Operations at Its Kumamoto Factory After Earthquakes Strike Japan

If you have been following mainstream news, you will know that the Pacific Rim has been active with earthquake activity these past few days. In addition to the devastating movements in Ecuador, Japan has been rocked by a series of earthquakes as well, two of which have centered on the Kumamoto prefecture of the country. If that names sounds familiar to motorcycle enthusiasts, it is because Kumamoto is Honda’s mothership for motorcycle production. As such, Honda is halting the operations of its Kumamoto factory, thru the rest of this week (ending April 22, 2016). Honda says that its subsequent production plans will be determined according to facility restorations and component supply.

Lorenzo To Ducati: Why It Happened & What Happens Next

In case you missed it, Jorge Lorenzo has signed with Ducati Corse for the 2017 and 2018 MotoGP World Championship seasons. It is not so much that team bosses never appear in pre-event press conferences, but rather that such appearances are vanishingly rare, and often momentous. If Jarvis is not there to discuss Lorenzo’s move to Ducati, then something has gone very awry indeed. We have been here before, of course. When Valentino Rossi finally announced he would be moving to Ducati in 2010, a similar procedure was adopted. So taking account of the lessons from that move, and of Rossi’s return to Yamaha, let us gaze into our crystal ball and see what we can expect for the upcoming days.

It’s Official, Jorge Lorenzo Will Race with Ducati Corse

As expected, the announcement dropped today that Jorge Lorenzo will be leaving the Movistar Yamaha team at the end of this season, for a new racing opportunity with Ducati Corse. Details are light at this time, mostly because of Lorenzo’s ongoing contract with Yamaha Racing for the rest of the MotoGP season, but we do know that the Spaniard has inked a two-year with the Italian outfit. Lorenzo’s move to Ducati will mean a cascade of changes in the MotoGP paddock, with the next phase of the silly season process likely to focus on who will replace him as Valentino Rossi’s teammate. Good money is on Maverick Viñales, but as we pointed out in the latest Paddock Pass Podcast episode, Suzuki has redoubled its efforts to retain the young Spanish rider.

Royal Enfield Appoints New CEO

02/02/2011 @ 1:35 pm, by Jensen Beeler1 COMMENT

The world’s oldest motorcycle brand is about to get some new blood, as Dr. Venki Padmanabhan has been named Royal Enfield Motors new CEO. Serving Royal Enfield for the past two years as COO under then CEO R.L. Ravichandran, Padmanabhan has a bevy of management experience, which has seen him serve as the Managing Director of Chrysler’s South East Asia Global Sourcing Office, along with other positions at General Motors and Mercedes-Benz. While Padmanabhan has been at Royal Enfield, the company has posted 21% growth in sales volume, 54% growth in sales turnover, and double-digit profitability (that’s the business equivalent to a triple-double).

Reporting to Siddhartha Lal, the Managing Director of Eicher Motors Limited (Royal Enfield’s parent company), we imagine Padmanabhan’s marching orders will be to continue the strong growth the company saw under Ravichandran, and to continue to expand into emerging markets, while solidifying Royal Enfield’s position in India against outside producers.

Save the ‘Ring

12/27/2010 @ 2:29 pm, by Jensen Beeler3 COMMENTS

No, we’re not encouraging you to step away from any planned New Years Eve wedding proposals, but the Nürburgring Nordschleife does apparently need your help. Known throughout the motorsports community simply as the ‘Ring, the Nürburgring Nordschleife track plays host not only to car and motorcycle enthusiasts, but also serves as a formidable test track used by many OEMs when developing new vehicles (recently the track has also been a place for manufacturers to lay bragging rights for quickest lap times in sports cars).

It seems however that the ‘Ring, despite its popularity with track enthusiasts, is not the profitable endeavour that the German government thought it would be. Four years ago plans began to be implemented that would see other attractions added to the Nürburgring venue, which have reportedly done nothing to help boost the profitability of the track, and now in May of this year the ‘Ring was turned over to the same pair of businessmen responsible for that transformation, with the goal of boosting the track’s revenue, and that’s where the controversy starts.

Add Another Chair to the Table – Harley-Davidson Creates Board Seat for Levi Strauss CEO

09/22/2010 @ 3:36 pm, by Jensen Beeler30 COMMENTS

Don’t adjust your computer screen, you’re at the right website…and no Harley-Davidson hasn’t taken over A&R, but the Milwaukee company certainly has been busy the past few weeks. To recap, Harley-Davidson recently agreed keep its Monemonee Falls and Tomahawk plants in Wisconsin after the labor unions agreed to workforce concessions (getting paid $215,000 a head for each laid off worker in the process) and the Wisconsin Department of Commerce handed out a $20 million tax break.

That victory was offset by Harley-Davidson getting dumped last month by long-time ad agency Carmichael Lynch, with a classic “it’s not you, it’s me” press release (which if high school dating us taught us nothing, means it really is YOU). Meanwhile this week, Harley was dumped in a different fashion when Interbrand, the world’s largest brand consultancy firm, dropped the Bar & Shield brand 22 places on its T0p 100 brands list, down to 97th, and devalued the Harley-Davidson brand by over $1 billion in brand equity. This is of course nothing compared to the coup de grâce, where Harley-Davidson sold MV Agusta for €1, after buying the bankrupt Italian brand for $100 million two years ago.

Hoping to right the ship, Harley-Davidson announced today that it has created a 13th Board of Directors seat, and filled it with Levi Strauss & Co. CEO R. John Anderson.

Mission Motors Changes Management Line-up – Appoints Jit Bhattacharya as Interim CEO

02/11/2010 @ 10:20 am, by Jensen Beeler6 COMMENTS

Mission Motors has announced today that they have replaced co-founder Forrest North in his role as company CEO. The move signals a change within Mission Motors that shows the company focusing on bringing products into production and putting them into consumers’ hands. In their announcement, Mission Motors’ Board of Directors have begun their search for a long-term CEO with experience in product development and automotive manufacturing, but in the interim the company will be headed by its current COO Jit Bhattacharya.

The transition, while seemingly drastic, is one that every startup must face as it moves from a visionary and industry challenging mindset to a functional and operational capacity. This movement in management is one that virtually all startups face at some point or another, and something we’ve talked about here in some detail in our “Tradition is not a Business Model” series, so it’s announcement at this point in time isn’t terribly surprising to this author, and storied lesson in entrepreneurship that transcends even into the motorcycle industry.

Brammo Adds CIO To Executive Staff

05/18/2009 @ 9:55 am, by John Adamo1 COMMENT

brammo-enertia

Over the past few weeks Brammo Inc. has added some amazing talent to it’s executive staff as they prepare to ship the Enertia. The latest new hire is Ron Hom who will fill the CIO role. He was previously employed by DirectTV, and in 2006 Ron reported to the CIO of Toyota Financial Services. That is about all google turns up about Mr. Hom. Now that he is with Brammo, the EV king of social media, we have a feeling that will change. If Brammo stays true to form we should see a press release soon complete with twitter handle so you can congratulate Ron personally. Just keep it under 140 characters.

Source: Brammo

Changing of the Guard for Harley-Davidson and MV Agusta Management

04/07/2009 @ 9:48 am, by Jensen Beeler1 COMMENT

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As we noted late last week, Jim Ziemer, President and CEO of Harley-Davidson, will be leaving the Milwaukee company soon. Replacing him will be Keith E. Wandell, former COO of Johnson Controls. Along with Mr. Wandell, there is further shuffling and addition in the Harley ranks. Matt Levatich has returned from running MV Agusta, to become Chief Operations Officer. In turn, replacing Levatich at MV Agusta is the Italian Enrico D’Onofrio, former CFO at Ducati. D’Onofrio will take the position of Managing Director of MV Agusta. How about that for three letter bingo?

While we expect that these names have been gracing the lips of Board Members for some time, the announcement of their appointment happily coincides with harsh criticism made in the media of Harley-Davidson’s current financial problems, and general mismanagement. We can only hope that the timely appointments will also mean timely changes for Harley-Davidson.

Source: Harley-Davidson

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