Wunderlich Hybrid BMW R1200GS LC with Electric 2WD

BMW aftermarket parts specialist Wunderlich really knows how to promote itself. The German company is known for its one-off machines and concepts, some which have tipped BMW’s hand when it comes to new models. For a boutique German brand, it is impressive that it is known around the world. So, it shouldn’t surprise us that Wunderlich is grabbing headlines once again, this time with an intriguing concept: a two-wheel drive BMW R1200GS that uses a hybrid drivetrain with an electric front-end that was developed with Italy’s electric specialist Evolt. Wunderlich calls its creation the BMW R1200GS LC, and it features a 10 kW hub motor on its front wheel, in addition to the GS’s boxer-twin gas engine.

Photos of the Delicious Bimota Supercharger

Bimota is known for making drool-worthy motorcycles, and at EICMA the boutique Italian brand debuted two fine motorcycles. But, we think the real show-stopper for Bimota was its add-on supercharger system for its Ducati-powered motorcycles. Good for 15% to 20% more power (probably more, if you like to tinker), the Bimota supercharger kit uses a Sprintex dual-screw supercharger, which has been tastefully made to match the belt covers on the Ducati Testastretta engine. As you can see from the photos below, the supercharger looks pretty damn good, especially when paired with the “Bimota Experience” package, which adds a carbon fiber frame and swingarm to the chassis.

So You Say You Want a Small, Light, & Cheap ADV Bike?

Comments on certain stories are predictable, and as such, we always expect some enduro rider to show up on an ADV story, and lament the weight of the bike in question, calling it too heavy to really go off-road. That argument is bullshit, of course. Though, it is easier to handle a lightweight machine in the dirt than a heavy one, but you would be surprised at how capable any motorcycle is with a pair of knobby tires on it. Just in case you are not convinced, we have got a little something for you. Behold the Benelli TRK 502. It’s got the profile of a condor, but the little 500cc adventure-tourer looks like it should do the job you are asking of it. Benelli really is the standout brand at this year’s EICMA show, with its models showing some depth to the once revered Italian brand.

2016 Moto Guzzi V7II Stornello Scrambler

It was 1967 when Moto Guzzi first introduced the Stornello scrambler to the US market, and now for 2016 the Stornello scrambler returns. Using the Moto Guzzi V7II platform for this rebirth, the 48hp 2016 Moto Guzzi V7II Stornello is a fetching motorcycle with dubious off-road ability – not that the latter really matters in this all-show, no-go space. Honestly, we can’t fault Moto Guzzi for trying, as the Italian brand seems to be gravitating towards the heritage demographic, which is currently inundated with “post-authentic” retro models, and as such the scrambler is the moto du jour in the industry – the 2015 EICMA show is proof of that. In those terms, the 2016 Moto Guzzi V7II Stornello excels well, even if its 410 lbs mass doesn’t.

Victory Ignition Concept Is A Very Sporty Cruiser

It had been widely rumored that Victory Motorcycle would launch a sportier offering, using the 60° water-cooled 1,200cc engine that powered the Project 156 race bike almost to the top of Pikes Peak. The new model is a tectonic shift for Victory, which also this year debuted its first electric model – though the Empulse TT is really just a rebadged Brammo Empulse R. Debuting the Ignition concept at the 2015 EICMA show today though, it’s clear that Victory Motorcycle is becoming more than a modern alternative to Harley-Davidson and the metric cruisers from Japan. The design is attractive, even to our sport-bike focused eyes. That’s due in part to designer Urs Erbacher, who specializes in custom-styled drag bikes.

2016 Benelli Leoncino Brings Back the Lion Cub

Benelli is not a brand we usually talk about with great reverence, as the Italian company has steadily lost its luster since its acquisition by China’s Qianjiang Group. Benelli’s motorcycles were never known for being terribly reliable, and unfortunately the artful designs that they exuded have slowly eroded away over time. The big announcement for Benelli at the 2015 EICMA show is the new Benelli Leoncino, the “lion cub” model that’s rooted in Benelli’s post-WWII history. This modern take on the classic Benelli Leoncino is an attractive scrambler model, which makes 47hp from its 500cc parallel-twin engine. This also means that the Benelli Leoncino a well-suited A2 license machine in Europe, and its wire-spoked wheels are 19″ in the front and 17″ in the rear, and should make the Leoncino surprisingly adapt at light off-road use.

Bimota Tesi 3D RaceCafe Is “Pinnacle Weird”

We present you with perhaps the strangest motorcycle to debut at the 2015 EICMA show. The Bimota Tesi 3D champions the hub-center steering chassis design, and is one of the more unique motorcycles in the industry right now. Its design is positively futuristic, so it is a little strange that Bimota is trying to make the Tesi 3D into a café racer with the launch of the Bimota Tesi 3D RaceCafe. Powered by the same 803cc air-cooled v-twin engine that’s found in the Scrambler series, you can tell that Bimota is trying to latch onto the post-heritage trend that is dying a slow death in the motorcycle industry, but hasn’t quite figured out how to do it yet.

Bimota Impeto, Supercharger Optional

The Bimota range has a long history of Ducati-powered machines, as the Italian brand has been used the most out of all the motorcycle manufacturers to power Bimota’s street and race bikes. The Bimota Impeto adds another Ducati-powered model to the slew of others, but it differentiates itself as the only 162hp streetfighter in the lineup. If the Impeto looks familiar to the Bimota DB8, there’s good reason, as the two bikes share the Ducati Diavel’s Testastretta 11° DS engine. As such, the chromoly steel chassis share a number of components, leaving most of the differences down to styling choices between the two liquid-cooled models. Our personal favorites are the exhaust and seat, which mirror each other with a rising flair.

The Aprilia RSV4 R-FW Misano Is Basically a MotoGP Bike

The Aprilia Factory Works program is easily the most ridiculously awesome thing to come out of the 2015 EICMA show because it offers regular consumers (with a healthy pocketbook) the chance to own a 230hp+ Aprilia RSV4 superbike, just like what they race in the World Superbike Championship…and very close to what they race in MotoGP. Aprilia was a little vague though on what the Factory Works program entailed, but thankfully today at the EICMA show they clarified what exactly would be available from Aprilia Racing. Coming up with five trim-levels for the RSV4 superbike, Aprilia has basically answered every track day enthusiast’s / amateur racer’s wet dream, and distracted us from the fact that the Noale company has a woefully aging product lineup.

Here is What the 2017 Suzuki GSX-R1000 Will Look Like

As we predicted, Suzuki has debuted a new Suzuki GSX-R1000 superbike at the EICMA show, though before you get your hopes too high, we should preface that the model is actually the Suzuki GSX-R1000 concept. Suzuki clearly isn’t ready to bring the GSX-R1000 to market in-time for the 2016 model year, and our sources tell us that the Suzuki GSX-R1000 Concept will in fact be the 2017 Suzuki GSX-R1000, which will debut in the second half of 2016. That being said, the news is an exciting development from Suzuki, which says that the new Suzuki GSX-R1000 is the lightest and most powerful superbike ever from the Japanese manufacturer. To our eye, it looks to be the most advanced as well.

Royal Enfield Appoints New CEO

02/02/2011 @ 1:35 pm, by Jensen Beeler1 COMMENT

The world’s oldest motorcycle brand is about to get some new blood, as Dr. Venki Padmanabhan has been named Royal Enfield Motors new CEO. Serving Royal Enfield for the past two years as COO under then CEO R.L. Ravichandran, Padmanabhan has a bevy of management experience, which has seen him serve as the Managing Director of Chrysler’s South East Asia Global Sourcing Office, along with other positions at General Motors and Mercedes-Benz. While Padmanabhan has been at Royal Enfield, the company has posted 21% growth in sales volume, 54% growth in sales turnover, and double-digit profitability (that’s the business equivalent to a triple-double).

Reporting to Siddhartha Lal, the Managing Director of Eicher Motors Limited (Royal Enfield’s parent company), we imagine Padmanabhan’s marching orders will be to continue the strong growth the company saw under Ravichandran, and to continue to expand into emerging markets, while solidifying Royal Enfield’s position in India against outside producers.

Save the ‘Ring

12/27/2010 @ 2:29 pm, by Jensen Beeler3 COMMENTS

No, we’re not encouraging you to step away from any planned New Years Eve wedding proposals, but the Nürburgring Nordschleife does apparently need your help. Known throughout the motorsports community simply as the ‘Ring, the Nürburgring Nordschleife track plays host not only to car and motorcycle enthusiasts, but also serves as a formidable test track used by many OEMs when developing new vehicles (recently the track has also been a place for manufacturers to lay bragging rights for quickest lap times in sports cars).

It seems however that the ‘Ring, despite its popularity with track enthusiasts, is not the profitable endeavour that the German government thought it would be. Four years ago plans began to be implemented that would see other attractions added to the Nürburgring venue, which have reportedly done nothing to help boost the profitability of the track, and now in May of this year the ‘Ring was turned over to the same pair of businessmen responsible for that transformation, with the goal of boosting the track’s revenue, and that’s where the controversy starts.

Add Another Chair to the Table – Harley-Davidson Creates Board Seat for Levi Strauss CEO

09/22/2010 @ 3:36 pm, by Jensen Beeler30 COMMENTS

Don’t adjust your computer screen, you’re at the right website…and no Harley-Davidson hasn’t taken over A&R, but the Milwaukee company certainly has been busy the past few weeks. To recap, Harley-Davidson recently agreed keep its Monemonee Falls and Tomahawk plants in Wisconsin after the labor unions agreed to workforce concessions (getting paid $215,000 a head for each laid off worker in the process) and the Wisconsin Department of Commerce handed out a $20 million tax break.

That victory was offset by Harley-Davidson getting dumped last month by long-time ad agency Carmichael Lynch, with a classic “it’s not you, it’s me” press release (which if high school dating us taught us nothing, means it really is YOU). Meanwhile this week, Harley was dumped in a different fashion when Interbrand, the world’s largest brand consultancy firm, dropped the Bar & Shield brand 22 places on its T0p 100 brands list, down to 97th, and devalued the Harley-Davidson brand by over $1 billion in brand equity. This is of course nothing compared to the coup de grâce, where Harley-Davidson sold MV Agusta for €1, after buying the bankrupt Italian brand for $100 million two years ago.

Hoping to right the ship, Harley-Davidson announced today that it has created a 13th Board of Directors seat, and filled it with Levi Strauss & Co. CEO R. John Anderson.

Mission Motors Changes Management Line-up – Appoints Jit Bhattacharya as Interim CEO

02/11/2010 @ 10:20 am, by Jensen Beeler6 COMMENTS

Mission Motors has announced today that they have replaced co-founder Forrest North in his role as company CEO. The move signals a change within Mission Motors that shows the company focusing on bringing products into production and putting them into consumers’ hands. In their announcement, Mission Motors’ Board of Directors have begun their search for a long-term CEO with experience in product development and automotive manufacturing, but in the interim the company will be headed by its current COO Jit Bhattacharya.

The transition, while seemingly drastic, is one that every startup must face as it moves from a visionary and industry challenging mindset to a functional and operational capacity. This movement in management is one that virtually all startups face at some point or another, and something we’ve talked about here in some detail in our “Tradition is not a Business Model” series, so it’s announcement at this point in time isn’t terribly surprising to this author, and storied lesson in entrepreneurship that transcends even into the motorcycle industry.

Brammo Adds CIO To Executive Staff

05/18/2009 @ 9:55 am, by John Adamo1 COMMENT


Over the past few weeks Brammo Inc. has added some amazing talent to it’s executive staff as they prepare to ship the Enertia. The latest new hire is Ron Hom who will fill the CIO role. He was previously employed by DirectTV, and in 2006 Ron reported to the CIO of Toyota Financial Services. That is about all google turns up about Mr. Hom. Now that he is with Brammo, the EV king of social media, we have a feeling that will change. If Brammo stays true to form we should see a press release soon complete with twitter handle so you can congratulate Ron personally. Just keep it under 140 characters.

Source: Brammo

Changing of the Guard for Harley-Davidson and MV Agusta Management

04/07/2009 @ 9:48 am, by Jensen Beeler1 COMMENT


As we noted late last week, Jim Ziemer, President and CEO of Harley-Davidson, will be leaving the Milwaukee company soon. Replacing him will be Keith E. Wandell, former COO of Johnson Controls. Along with Mr. Wandell, there is further shuffling and addition in the Harley ranks. Matt Levatich has returned from running MV Agusta, to become Chief Operations Officer. In turn, replacing Levatich at MV Agusta is the Italian Enrico D’Onofrio, former CFO at Ducati. D’Onofrio will take the position of Managing Director of MV Agusta. How about that for three letter bingo?

While we expect that these names have been gracing the lips of Board Members for some time, the announcement of their appointment happily coincides with harsh criticism made in the media of Harley-Davidson’s current financial problems, and general mismanagement. We can only hope that the timely appointments will also mean timely changes for Harley-Davidson.

Source: Harley-Davidson