Ducati Sets Sales Record for 2014 – 45,100 Bikes Sold

Ducati Motor Holding is reporting another record sales year, and that the Italian motorcycle manufacturer sold 45,100 bikes in 2014. This marks the fifth year in a row that Ducati has shown sales growth, and it’s the third year in a row that the sales figures have been an all-time record for the Italian brand. Sales for 2014 were up 2% over 2013, with the USA again leading as Ducati’s most important market (8,804 units sold in the USA). Unsurprisingly, the Asian market is growing quickly for Ducati as well, up 11% in 2014. Ducati attributes its sales growth in-part to its new water cooler Monster line, where the Ducati Monster 1200 and Ducati Monster 821 helped raise Monster sales by 31%, with 16,409 new bikes sold in 2014.

Newspeak: The Advent of the “Adventure-Sport”

In the past decade the ADV segment has been a confusing amalgamation of differing interests, and over that time-period, two distinct groups have boiled to the surface. First there are the “Long Way Round” hopefuls, who invariably own a BMW R1200GS/A, and seem to be on some sort of perpetual preparation for an African safari. More recently, a second group has appeared: those riders who look to these big ADV bikes as more versatile Sport-Touring machines. All these riders, and their bikes, have been wedged into a single “Adventure” category, and it has created a bit of confusion for the segment. So, I want to introduce the concept of the “Adventure-Sport” and how it differentiates from the previous “Adventure-Touring” category.

MotoGP: Ducati’s Desmosedici GP15 Officially Delayed

As had been widely expected, Ducati will not have the GP15 ready for the first test at Sepang, in early February. In an interview with the MotoGP.com website, due to be shown on 19th January, Ducati Corse boss confirmed that work was still underway on the all-new bike; and that instead, Ducati will be bringing an uprated version of last year’s bike, dubbed the GP14.3, to test aspects of the new design not requiring the new engine. The delays have been trailed by both Dall’Igna and Paolo Ciabatti, speaking to the media at the Valencia test and at the Superprestigio dirt track event in December. The GP15 is a completely new bike, designed from the ground up, with a completely redesigned engine.

1972 Honda CB500, 3D Printed to Life Size

We’ve talked a bit before about the virtues of 3D printing, and how this increasingly affordable technology could change the consumer landscape as far as how we buy basic parts in the motorcycle industry. For as practical as how 3D printing, or rapid prototyping, can be, it can also be beautiful and used for art. This story is sort of a merger of those two ideas. Jonathan Brand has hoped to buy a 1972 Honda CB500 motorcycle, but the birth of his son changed that plan. Where there is a will though, there is a way, and Brand came up with the next best thing — he built a life-size model of a CB500 with his 3D printer.

Mercedes CEO: No Further Acquisition of MV Agusta

Italians are rejoicing over the news that Mercedes-Benz CEO Dieter Zetsche has made it clear that the German car manufacturer is not interested in acquiring more of MV Agusta’s private stock. Loyal readers will remember that Mercedes-AMG purchased 25% of MV Agusta last October, for a rumored €30 million — echoing the move Audi made in Ducati. Talking at the North American International Auto Show in Detroit though, Zetsche said “however, to avoid what happened with Ducati we point out that we have no intention to take over the business or produce motorcycles. MV Agusta can do it better than us.”

Triumph Has Its Best Sales Year Since Its Rebirth

Good news for Triumph Motorcycles fans, as the British motorcycle marque is reporting a banner year for 2014 — with 54,432 units sold worldwide. That figure is up 4% over 2013’s sales figure of 52,089 units, which was the first time that Triumph broke the 50,000 unit mark since the company’s rebirth in 1984. Helping Triumph reach this new high-water mark was the company’s home market, where Triumph accounted for one-in-five motorcycles sold in the UK (over 500cc). Overall, Triumph saw 8% growth in the UK, as modest growth considering the British market was up roughly 10% last year. The news is not all good, however. Triumph previously reported that financial figures for the first-half of 2014 were down, with revenue down £364 million from £369 million, and net income at a loss of £8 million.

Husqvarna 401 Concepts Will Be 2017 Production Models

One of the more intriguing things to come out of the 2014 EICMA motorcycle show in Milan were Husqvarna’s two “401” concepts, the Vitpilen and Svartpilen. The café-styled bikes are based off the KTM 390 Duke platform, though you wouldn’t know it from looking at them. Husqvarna said at EICMA that if there was sufficient interest, the Vitpilen and Svartpilen could go into production. With an overwhelming critical response from the press and fans, it should come no surprise then that our friends at Bike.se are reporting that Husqvarna intends to make the small-displacement machines a part of its 2017 model lineup.

Ducati Desmosedici Cucciolo Concept by Alex Garoli

Imagine if you will that the first Ducati, the Ducati Cucciolo, and the most modern Ducati, the Ducati Desmosedici, had a child — what would it look like? That far-fetched question nagged Mexican designer Alex Garoli, so he decided to build a concept of the machine. At the core of the Ducati Desmosedici Cucciolo is the V4 powerplant of Italy’s MotoGP race bike, and around it Garoli has imagined a modern steel trellis frame that mimics the bicycle frame look of the post-WWII motorized bicycles that pulled Italy out of deep recession. Of course the most interesting thing about Garoli’s concept is the fact that it’s a ~12:1 scale model. The work is pretty exquisite, even if you don’t agree with the concept’s ethos.

Is Suzuki Reviving the Katana and Gamma Names?

Signs of life are starting to trickle out of Hamamatsu, as Suzuki finally seems to be working on new models for our riding pleasure. First, it was the news that the turbocharged Suzuki Recursion concept is likely to go into production, and now it’s that the Japanese OEM is reviving iconic names from its past: Katana and Gamma. Suzuki has re-registered the Katana name & logo with both the European and American trademark offices, while the Gamma logo has been re-registered in the EU. What this means precisely in terms of future models is up for debate. As for the name Katana, the evidence might already be in front of us with the Recursion concept. The Suzuki Katana line started life as a performance-oriented machine, and slowly saw its name watered down into the sport-touring segment.

MV Agusta Gets €15 Million Loan for New Business Plan

Good turns for MV Agusta, as the Italian motorcycle manufacturer has secured a €15 million loan from SACE and Banca Popolare di Milano (BPM). The loan, which was issued by BPM and guaranteed by SACE, will go towards MV Agusta’s foreign growth plans, namely the company’s strengthening of its US business, and its push into Brazil and Southeast Asia. The more business-speak version of that statement is that MV Agusta will use the €15 million to implement the company’s 2014-2018 business plan, which has the company expanding its product range and penetrating into “high-potential” markets.

The Dainese D-Air Racing Airbag Suit Comes to America

01/26/2012 @ 7:34 pm, by Jensen Beeler7 COMMENTS

Getting a look at Dainese & AGV’s 2012 collection, Asphalt & Rubber was down in Orange County earlier this week to see the highly anticipated Dainese D-Air Racing leather suit, which has a four liter airbag system that helps reduce the risk of injury during a motorcycle crash. Dainese has been working on the D-Air Racing system for 10 years now, and after soft-launching the airbag suit in Europe, the Italian company is ready to bring the game-changing technology to American soil.

If you watch MotoGP or World Superbike, you have likely already seen the roughly one pound (650 grams) D-Air Racing suit at work, as riders like Valentino Rossi, Nicky Hayden, Stefan Bradl, Leon Haslam, and Max Biaggi have been wearing Dainese’s airbag leathers while racing, and have also been providing the company with feedback on the D-Air’s design and development. In addition to deploying an airbag that protects a rider’s neck, chest, and shoulders, the Dainese D-Air system also provides a telemetry package that track riders can use in lieu of a basic motorcycle data acquisition system.

BRD RedShift SM Breaks Cover with Gas Parity

08/03/2011 @ 5:00 pm, by Jensen Beeler15 COMMENTS

We’ve been following the guys at BRD since the beginning of the year, and this scrappy San Francisco company has finally busted out of stealth mode with its first electric motorcycle line: the BRD RedShift. With a goal of meeting or exceeding parity with gasoline-powered two-wheelers, BRD’s first foray into the motorcycle industry is an interesting one, as the RedShift line brings true 250cc four-stroke power to the electric realm. Producing 40hp from the company’s proprietary water-cooled AC motor, the BRD RedShift SM produces more power than a Honda CRF250R while tipping scales at less than 250 lbs in supermoto trim (less than 240 lbs in MX-spec).

The RedShift line is BRD’s first line of motorcycle, and will feature three different purpose-built trims. The Supermoto (SM) model will be BRD’s on-road city bike, while the MX model will be the company’s enduro offering. BRD has also factored fleet sales heavily into its business plan, and will have a vehicle, designated as the RedShift PD, that will be available for government and private fleet usage. Point of sale and warranty work will stem from a standard dealer model, which will be aggressively built out over the coming months, and plays back into the company’s mantra that electric vehicles don’t need to be different from gas bikes, just better than them.

Motus MST – Here Comes America’s Sport-Tourer

03/08/2011 @ 11:27 am, by Jensen Beeler39 COMMENTS

After much waiting, Motus Motorcycles finally launched its MST sport-tourer to the public today. Unveiled at the Barber Vintage Motorsports Museum in Motus’s hometown of Birmingham, Alabama, the American motorcycle manufacturer will head to Florida for the Progressive International Motorcycle Show on Thursday, March 10th for a more public showing.

Developed in conjunction with Pratt & Miller Engineering, the Motus MST features the KMV4 motor, a 1,645cc V4 push-rod style engine that include gasoline direct-injection technology (GDI). Power for the Motus MST prototype is said to be 161hp @ 7,800 rpm; 122 lbs•ft of torque @ 4,500 rpm, while the bike tips the scales around around 500 lbs dry. Motus will be riding the MST around the United States to show off their work, meet with supporters, and look for dealers interested in carrying the line.

LCR Honda: This is How You Launch a MotoGP Team

02/01/2011 @ 9:59 am, by Jensen Beeler21 COMMENTS

Testing has already gotten underway and concluded at Sepang today, meaning the teams of MotoGP have released their livery for the next season with varying degrees of fanfare and showmanship. It’s no surprise then that we found a couple photos of the LCR Honda RC212V adorned with a seductive Playboy bunny affixed to it, in what surely has to be the best GP team launch in 2011.

If you read Asphalt & Rubber on a religious basis (we are your motorcycling zen temple, right?), you’ve likely divined by now that I’ll chastise just about any company that uses the premise that “sex sells” (nothing boils my blood more than this cleverly short, yet misguided maxim), and that I love a good scrappy startup that’s got more hustle than funding (case in point: A&R is a penniless motorcycle startup trying to make it in this crazy online world).

So how does a the multi-million dollar motorcycle racing team with half-naked women draped all over their machinery get such accolades from our humble motorcycle blog? Because LCR Honda is the epitome of innovation on the business side of MotoGP racing.

2011 Honda RC212V – Not All Bikes Are Created Equally

01/31/2011 @ 5:31 pm, by Jensen Beeler17 COMMENTS

Repsol Honda made its 2011 MotoGP season debut today, showing off its three-man team of Dani Pedrosa, Casey Stoner, and Andrea Dovizioso, along with the 2011 Honda RC212V, which will compete against the Yamaha YZR-M1 and Ducati Desmosedici GP11. An oddity in the GP paddock, HRC will field the three riders under one roof, having wooed Stoner away from Ducati after the Australian rider and Italian team had spilled bad blood in the 2009 season.

While Stoner was originally supposed to have his own team, presumably under the Red Bull banner, Repsol finally stepped up to the plate with its pocketbook when the Red Bull deal failed to materialize. Having three top riders in one team left some doubts as to how Honda was going to manage its talented rider pool, and a cursory look at the different machines that each rider will field sheds some light on the subject.

WSBK: PATA Racing & Haga Show Off 2011 Livery

01/22/2011 @ 8:43 am, by Victoria Reid4 COMMENTS

Pata Racing Team Aprilia launched its 2011 World Superbike entry today at the Verona Motor Bike Expo in Italy. The largely white Aprilia has a large PATA logo on the side with accents of green and blue and other sponsor decals. As expected, Noriyuki Haga will be the sole-rider for the team that formerly fielded Jakub Smrz first on a Ducati then Aprilia for the 2010 season. The bike was unveiled by Team President Daniele Carli and Team Manager Marco Borciani, who also underscored the previous announcement that Aprilia is officially supporting the team, though no one officially from Aprilia attended.

Nitro Nori successfully stirred up some interest by saying, “I’m not worried about Max Biaggi! I think I can start winning again with this bike, and try to reach my goal of 60 career wins. Then I can retire…I’m aiming for the title, but my first objective will be to beat the factory Aprilias.”

Ducati Desmosedici GP11 – Christmas Comes Late in Italy

01/12/2011 @ 4:57 am, by Jensen Beeler25 COMMENTS

If you are a Ducati owner, Valentino Rossi Fan, Italian, or have more than a passing interest in MotoGP, then today is the day you’ve had marked on your 2011 calendar (with perhaps the Valencia test being the date of 2010). Finally released from his contractual obligations with Yamaha, Valentino Rossi can officially begin his duties working for Ducati Corse this week, and Ducati has already capitalized on the moment by showing off Rossi’s new leathers to great fanfare. Now the pièce de résistance and the end to our torment, Ducati has finally debuted the Ducati Desmosedici GP11 at the 2011 Wrooom media event, a joint launch event between Ferrari and Ducati held in the Dolomite Mountains.

Antonio Banderas Unveils Moto2 Race Bike

04/06/2010 @ 1:10 pm, by Jensen Beeler5 COMMENTS

Late in 2008 Antonio Banderas bought the 125cc/250cc GP teams of Motomondiale to the tune of €6 million. With Moto2 starting for the first time in history this week, Banderas has unveiled his new team: Jack & Jones by Antonio Banderas. At a press launch Monday, Banderas personally unveiled the Moto2 race bikes the team will be using. Unfortunately, he left his mask, cape, and sword at home.

Kawasaki UK Launches Online Test-Ride Booking

02/16/2010 @ 9:02 am, by Jensen Beeler1 COMMENT

Kawasaki UK has announced that it has setup a new website where interested riders can sign up to test ride a Kawasaki street machine from their local dealer. The site, kawasakitestride.co.uk, let’s riders search for new and used green machines by location, and then schedule a test ride directly with the dealerships. While this doesn’t affect us American riders too much, it’s a sign that the at least some portion of the Japanese motorcycle manufacturers are revaluating the motorcycle purchasing process.

FB Corse FB01 Launch Video from Milan

02/15/2010 @ 8:23 pm, by Jensen Beeler3 COMMENTS

Fresh from it’s unveiling in Milan, DailyMotos has posted a video to YouTube on the Official presentation of the FB Corse MotoGP team and FB01 race bike. Garry McCoy was on hand to help take the wraps off the MotoGP contender, which has a three-cylinder 800cc motor that was originally intended for a BMW MotoGP entry. Check the unveiling after the jump.