Though the announcement is only going public today, Pro Italia Online was sold to AMS Ducati at the end of last year, on December 31, 2015.

The news is a big deal in the world of Ducatisti, as Pro Italia’s online store is one of the largest online retailers for Ducati parts in the United States.

Therefore, its movement from one top Ducati dealership (Pro Italia in Glendale, CA) to another (AMS Ducati in Dallas, TX) is tectonic shift in the retail power found in Ducati’s online landscape.