Ducati Sets Sales Record for 2014 – 45,100 Bikes Sold

Ducati Motor Holding is reporting another record sales year, and that the Italian motorcycle manufacturer sold 45,100 bikes in 2014. This marks the fifth year in a row that Ducati has shown sales growth, and it’s the third year in a row that the sales figures have been an all-time record for the Italian brand. Sales for 2014 were up 2% over 2013, with the USA again leading as Ducati’s most important market (8,804 units sold in the USA). Unsurprisingly, the Asian market is growing quickly for Ducati as well, up 11% in 2014. Ducati attributes its sales growth in-part to its new water cooler Monster line, where the Ducati Monster 1200 and Ducati Monster 821 helped raise Monster sales by 31%, with 16,409 new bikes sold in 2014.

Newspeak: The Advent of the “Adventure-Sport”

In the past decade the ADV segment has been a confusing amalgamation of differing interests, and over that time-period, two distinct groups have boiled to the surface. First there are the “Long Way Round” hopefuls, who invariably own a BMW R1200GS/A, and seem to be on some sort of perpetual preparation for an African safari. More recently, a second group has appeared: those riders who look to these big ADV bikes as more versatile Sport-Touring machines. All these riders, and their bikes, have been wedged into a single “Adventure” category, and it has created a bit of confusion for the segment. So, I want to introduce the concept of the “Adventure-Sport” and how it differentiates from the previous “Adventure-Touring” category.

MotoGP: Ducati’s Desmosedici GP15 Officially Delayed

As had been widely expected, Ducati will not have the GP15 ready for the first test at Sepang, in early February. In an interview with the MotoGP.com website, due to be shown on 19th January, Ducati Corse boss confirmed that work was still underway on the all-new bike; and that instead, Ducati will be bringing an uprated version of last year’s bike, dubbed the GP14.3, to test aspects of the new design not requiring the new engine. The delays have been trailed by both Dall’Igna and Paolo Ciabatti, speaking to the media at the Valencia test and at the Superprestigio dirt track event in December. The GP15 is a completely new bike, designed from the ground up, with a completely redesigned engine.

1972 Honda CB500, 3D Printed to Life Size

We’ve talked a bit before about the virtues of 3D printing, and how this increasingly affordable technology could change the consumer landscape as far as how we buy basic parts in the motorcycle industry. For as practical as how 3D printing, or rapid prototyping, can be, it can also be beautiful and used for art. This story is sort of a merger of those two ideas. Jonathan Brand has hoped to buy a 1972 Honda CB500 motorcycle, but the birth of his son changed that plan. Where there is a will though, there is a way, and Brand came up with the next best thing — he built a life-size model of a CB500 with his 3D printer.

Mercedes CEO: No Further Acquisition of MV Agusta

Italians are rejoicing over the news that Mercedes-Benz CEO Dieter Zetsche has made it clear that the German car manufacturer is not interested in acquiring more of MV Agusta’s private stock. Loyal readers will remember that Mercedes-AMG purchased 25% of MV Agusta last October, for a rumored €30 million — echoing the move Audi made in Ducati. Talking at the North American International Auto Show in Detroit though, Zetsche said “however, to avoid what happened with Ducati we point out that we have no intention to take over the business or produce motorcycles. MV Agusta can do it better than us.”

Triumph Has Its Best Sales Year Since Its Rebirth

Good news for Triumph Motorcycles fans, as the British motorcycle marque is reporting a banner year for 2014 — with 54,432 units sold worldwide. That figure is up 4% over 2013’s sales figure of 52,089 units, which was the first time that Triumph broke the 50,000 unit mark since the company’s rebirth in 1984. Helping Triumph reach this new high-water mark was the company’s home market, where Triumph accounted for one-in-five motorcycles sold in the UK (over 500cc). Overall, Triumph saw 8% growth in the UK, as modest growth considering the British market was up roughly 10% last year. The news is not all good, however. Triumph previously reported that financial figures for the first-half of 2014 were down, with revenue down £364 million from £369 million, and net income at a loss of £8 million.

Husqvarna 401 Concepts Will Be 2017 Production Models

One of the more intriguing things to come out of the 2014 EICMA motorcycle show in Milan were Husqvarna’s two “401” concepts, the Vitpilen and Svartpilen. The café-styled bikes are based off the KTM 390 Duke platform, though you wouldn’t know it from looking at them. Husqvarna said at EICMA that if there was sufficient interest, the Vitpilen and Svartpilen could go into production. With an overwhelming critical response from the press and fans, it should come no surprise then that our friends at Bike.se are reporting that Husqvarna intends to make the small-displacement machines a part of its 2017 model lineup.

Ducati Desmosedici Cucciolo Concept by Alex Garoli

Imagine if you will that the first Ducati, the Ducati Cucciolo, and the most modern Ducati, the Ducati Desmosedici, had a child — what would it look like? That far-fetched question nagged Mexican designer Alex Garoli, so he decided to build a concept of the machine. At the core of the Ducati Desmosedici Cucciolo is the V4 powerplant of Italy’s MotoGP race bike, and around it Garoli has imagined a modern steel trellis frame that mimics the bicycle frame look of the post-WWII motorized bicycles that pulled Italy out of deep recession. Of course the most interesting thing about Garoli’s concept is the fact that it’s a ~12:1 scale model. The work is pretty exquisite, even if you don’t agree with the concept’s ethos.

Is Suzuki Reviving the Katana and Gamma Names?

Signs of life are starting to trickle out of Hamamatsu, as Suzuki finally seems to be working on new models for our riding pleasure. First, it was the news that the turbocharged Suzuki Recursion concept is likely to go into production, and now it’s that the Japanese OEM is reviving iconic names from its past: Katana and Gamma. Suzuki has re-registered the Katana name & logo with both the European and American trademark offices, while the Gamma logo has been re-registered in the EU. What this means precisely in terms of future models is up for debate. As for the name Katana, the evidence might already be in front of us with the Recursion concept. The Suzuki Katana line started life as a performance-oriented machine, and slowly saw its name watered down into the sport-touring segment.

MV Agusta Gets €15 Million Loan for New Business Plan

Good turns for MV Agusta, as the Italian motorcycle manufacturer has secured a €15 million loan from SACE and Banca Popolare di Milano (BPM). The loan, which was issued by BPM and guaranteed by SACE, will go towards MV Agusta’s foreign growth plans, namely the company’s strengthening of its US business, and its push into Brazil and Southeast Asia. The more business-speak version of that statement is that MV Agusta will use the €15 million to implement the company’s 2014-2018 business plan, which has the company expanding its product range and penetrating into “high-potential” markets.

Friday Summary at Mugello: Examining Marquez’s Crash & Yamaha’s Fears of Honda Improvement

05/31/2013 @ 6:25 pm, by David Emmett10 COMMENTS

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There are a lot of things that make Mugello special. Its location, in the heart of Tuscany, a sumptuously beautiful part of the world; its layout, fast, flowing, winding naturally up and round the valley it is set in.

The wide open nature of the track, all third and fourth gear combinations which require the perfect combination of intelligence, talent, and sheer courage that make it close to the perfect test of skill. It is fast, it is flowing, and it is undulating.

Even the front straight isn’t really a straight, but a rolling sinew of asphalt that winds down to the first corner. You come down out of the last turn, hammer on the gas, shifting up to sixth as you go, and ride up the rise towards the crest.

Drift right then left through the slight kink in the straight which becomes something resembling a 330 km/h chicane, then just as your front wheel floats free over the crest, you need to get it back down again and get on the brakes for the first corner, the 90 km/h San Donato.

The straight and the braking area are immensely difficult to get right, and a simple error can leave you hurtling into the gravel. Or, in the case of Marc Marquez, drifting towards a wall.

Each rider has their own technique, but subtlety is the key to getting it right. Jorge Lorenzo told the press that he does not really brake over the crest, nor does he use rear brake to keep the front down, but instead Lorenzo rolls off the throttle a fraction.

This puts the front tire back in contact with the tarmac, and allows him to brake at full force for San Donato. Dani Pedrosa’s technique is slightly different, but achieves the same result. “You never really hit the brake at once,” he said, “you squeeze and put the pressure a little after.”

Video: Ducati Corse is Ready for Mugello and the Italian GP

05/31/2013 @ 1:47 pm, by Jensen Beeler3 COMMENTS

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I don’t know why Ducati Corse is calling this video “Ducati Team 2013 Presentation Video” on YouTube. Maybe it is because the team has been absent from the top of the time sheets for so long that Ducati thought we might have forgoten that Nicky Hayden and Andrea Dovizioso are the team’s factory riders. I kid, I kid…but really…no, I kid.

Already two practice sessions deep at Mugello for the Italian GP though, Ducati Corse is making quite the impression with all five of its riders: Hayden (4th), Iannone (6th), Dovizioso (7th), Pirro (10th), and Spies (16th). Mugello is Ducati’s home track event on the MotoGP calendar, and the 2013 Ducati Desmosedici GP13 has turned more than a few laps at the Tuscan circuit.

For Ducatisti, Sunday could be a very good day, though the weather remains a huge variable. But still, in the dry the Ducatis seem to be going very well, and for Ducati podiums, we all know you just add water. Chewy.

Thursday Summary at Mugello: Rossi’s Challenge, Crutchlow’s Ultimatum, & Sport as Soap Opera

05/30/2013 @ 7:24 pm, by David Emmett26 COMMENTS

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Mugello is a spectacular setting. Even when it absolutely pours down, so badly that a river starts running through the Mugello paddock, the setting remains spectacular. It makes navigating the paddock without a life vest fairly treacherous, but at least the view is stunning. The rain looks set to stay for the duration, though the forecast appears to be improving day by day, but the riders need not fear a lack of wet track time.

As always, the riders waxed eloquent on the circuit, almost universal in their praise. Most entertaining simile of the day was from Bradley Smith, who compared Mugello to a motocross track: all undulating surfaces, blind crests and banked corners. He is right, of course, but it is not the first comparison that springs to mind when describing a track as physically large and magnificent as Mugello.

MotoGP Dropping Claiming Rule in 2014 – Goodbye CRT?

05/30/2013 @ 1:02 pm, by David Emmett13 COMMENTS

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MotoGP’s Claiming Rule is set to be consigned to the history books. At the next meeting of the Grand Prix Commission at Barcelona, a proposal will be put forward to abandon the claiming rule altogether.

With the advent of the new distinction, between MSMA entries and non-MSMA entries, the need to claim an engine ceased to exist. The demise of the claiming rule opens the way towards the leasing of Yamaha engines to private teams without fear of those engines being claimed by other factories.

The claiming rule had been instigated at the start of 2012, to allow the grid to expand. At the end of 2011, with the departure of Suzuki, and both Honda and Ducati cutting back the number of satellite bikes they were prepared to provide, numbers on the MotoGP grid looked like falling to as low as 13 or 14 bikes.

The switch back to 1000cc engines meant a rich spectrum of engines was available to custom chassis builders, to produce affordable race bikes. To allow such teams to compete with the full factory efforts, such teams were allowed extra fuel (24 liters instead of 21), and double the factory engine allowance, 12 instead of 6.

To prevent new factories from taking advantage of the loophole, the MSMA members – the factories involved in MotoGP – retained the right to claim the engine of such teams. Hence the name, Claiming Rule Team or CRT.

Preview of Mugello: Of Yamaha’s Travails, Rossi’s Hopes, Ducati’s Dreams, & Honda’s Domination

05/29/2013 @ 4:32 pm, by David Emmett8 COMMENTS

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Mugello is arguably MotoGP’s crowning glory. The location is stunning, in the verdant hills of Tuscany, a few miles north of Florence, one of the most beautiful ancient cities in the world. The track itself is gorgeous and beautifully laid out, rolling round the valley in which the circuit is set.

It is one of the few tracks left at which a MotoGP bike can fully stretch its legs, even a 260+ horsepower fire-breathing 1000cc Honda RC213V. At the end of the front straight, as riders drift right then left for the slight kink of the pit lane exit just before the track drops off for the spectacular first corner at San Donato, the bikes approach the magical barrier of 350 km/h. An obstacle that has not yet been cleared, but one which must surely fall in the near future.

A lap of the circuit passes in under 1’48, an average of 175 km/h, or nearly 110 mph. It is verily a temple of speed.

It may seem odd, then, that the fastest bike does not necessarily win at the circuit. Of the past ten editions of the race, seven have been won by Yamahas, a bike which has never been the fastest in a straight line.

While speed is not the secret to the circuit, a glance at the list of winners over the years reveals exactly what is: Valentino Rossi has won seven times at the circuit in the premier class (as well as twice more in the support classes), Mick Doohan won here six times, Jorge Lorenzo won twice, and the list of one-time winners includes Dani Pedrosa, Kevin Schwantz, Loris Capirossi and Casey Stoner.

To win at Mugello is simple: it is merely a matter of being one of the very best riders in the world.

MotoGP: Ducati Corse’s New “Junior Team” Strategy

08/02/2012 @ 11:11 am, by David Emmett11 COMMENTS

Ducati is on the verge of a large-scale overhaul of a major part of its MotoGP strategy. In 2013, its approach to satellite teams is set to change radically, with its satellite structure set to receive factory-spec Desmosedicis that will have a much closer relationship with the Borgo Panigale factory, says Ducati boss Alessandro Cicognani. “The main goal is to have a more competitive bike,” Cicognani said, speaking to us after the race at Mugello. “In this scenario, we are thinking that the satellite team could be a help to achieve more effective results more quickly for the factory team.”

The idea is to take a leaf out of Yamaha’s book, Cicognani explained. “The strategy we are thinking about is like a Tech 3 but with factory-spec bikes, something like that,” he said, while emphasizing that the plans had yet to be finalized. “We are thinking about it. We have some ideas.”

Video: Valentino Rossi’s Mugello Helmets, Part 3

07/23/2012 @ 4:47 pm, by Jensen Beeler2 COMMENTS

You’d be hard pressed to know that Part 3 of Monster’s little video series on the Mugello helmets of Valentino Rossi featured The Doctor at all (Part 1 & Part 2), as the short video clip watches more like a highlight reel of all of MotoGP’s Monster-sponsored riders. Maybe that’s because Rossi wasn’t fighting for the front at the Italian GP (though it was his best dry-weather outing thus far with the GP12), while Monster Yamaha Tech 3’s Andrea Dovizioso found himself sipping the bubbly after the race.

The truth is probably more along the lines of the fact that the energy drink manufacturer had to shell out big bucks for the video rights from Dorna, and a marketing manager at the company needed something to justify that huge expense to his boss. Anyhoo, our big takeaway from this final installment: the view of fans rushing the track post-race is something worth experiencing first-hand, especially when it involves Teletubbies riding pit-bikes. Video after the jump.

Trackside Tuesday: Actions Speak Louder Than Words

07/17/2012 @ 3:43 pm, by Jules Cisek13 COMMENTS

The somewhat thin crowds at Mugello this past weekend were in a way reflective of the lack of Italian domination in Grand Prix racing over the last few seasons. With Spaniards taking all 3 GP Championships in 2010, three non-italian nations doing the same in 2011, Valentino Rossi unlikely to win a race for the second season in a row, and inconsistent results for Italians in the lower classes, things look bleak for Italia in 2012 as well.

And while this didn’t stop those present from showing the energy and passion that this racing mecca is so well known for, it shouldn’t be too surprising that despite the incredible Moto2 win by Andrea Ianonne and the endearing swagger and impassioned ride to 2nd of Romano Fenati in Moto3, I pick a non-Italian rider to spotlight after attending the Gran Premio D’Italia TIM.

That rider is the reigning Moto2 World Champion, and MotoGP rookie sensation Stefan Bradl.

Sunday at Mugello with Jules Cisek

07/16/2012 @ 2:01 am, by Jules Cisek6 COMMENTS

Sunday Summary at Mugello: Of Great Race Tracks, Great Racers, Ducati, & Spies

07/16/2012 @ 1:54 am, by David Emmett17 COMMENTS

Great tracks produce great racing, even in the MotoGP class, where the combination of fuel limits, extremely advanced electronics, and stiff Bridgestone tires mean that the way to win races is by being absolutely inch-perfect on every lap.

And Mugello is a great track, there is no doubt of that, despite the fact that the usual Mugello atmosphere had been muted by a combination of a dismal Italian economy and sky-high ticket prices at the circuit, the only way for the circuit to recoup some of the sanctioning fee it must pay Dorna to run the race.

The hillsides were very sparsely populated, perhaps in part a result of the total Spanish domination of qualifying, putting three Spaniards on the front row in MotoGP, and another two on the Moto3 and Moto2 poles as well.