A 2WD Hybrid-Electric Motorcycle for the US Military?

In the coming years, US special forces may be riding a tw0-wheel drive, hybrid-electric, multi-fuel motorcycle co-developed by BRD Motorcycles and Logos Technologies. Helping make this project possible is a Small Business Innovation Research grant from DARPA. The goal is to make a single-track vehicle for US expeditionary and special forces that will be nearly silent in operation, yet also capable of traveling long distances. Details on the proposed machine are light, of course, but it sounds like the 2WD dirt bike will be based off the BRD RedShift MX (shown above), and use an electric drivetrain, as well as a multi-fuel internal combustion engine to achieve its goals.

Colin Edwards Will Retire from Racing after 2014 Season

Announcing his decision during the pre-event press conference for the Red Bull Grand Prix of the Americas, Colin Edwards told the assembled press that 2014 would be the Texan’s last season racing a motorcycle. Citing a lack of improvement on his performance in pre-season testing and at the Qatar GP, Edwards decision perhaps answers the lingering question in the paddock of when the American rider would hang-up his spurs after an illustrious career in AMA, WSBK and MotoGP. Talking about his inability to come to terms with the Forward Yamaha, which Aleix Espargaro was able to take to the front of the pack in Qatar, Edwards was at a loss when it came to understanding the Open Class machine and his lack of results.

MSF Updates Its Basic RiderCourse Curriculum

It is no surprise that statistics from the NHTSA show that motorcycle accidents and injuries are on the rise. According to the 2012 Motor Vehicle Crash report published by the NHTSA, motorcycle fatalities for that year rose to 4,957, up seven percent from 2011, while injuries increased 15% to 93,000. While the NHTSA statistics are misleading because the motorcycle category includes mopeds, scooters, three-wheelers, pocket bikes, mini bikes, and off-road vehicles, new riders need every advantage they can afford. The Motorcycle Safety Foundation has taken notice of these statistics and has revised the curriculum for its Basic RiderCourse to include a new Basic eCourse, which students will take prior to in-person instruction.

Yamaha Trademarks “R1S” & “R1M” at USPTO – “YZF-R1M” Trademarked Abroad – But Why?

Are new Yamaha YZF-R1 models coming down the pipe? That’s the question being asked after trademark filings in the US and abroad tipped off Yamaha Motor’s intention to use “R1S”, “R1M”, and “YZF-R1M” for motorcycle, scooter, and three-wheeled purposes. The filings are being taken as hints towards a possible multiple trim levels of the Yamaha YZF-R1 superbike, with the “S” and “M” designations being different spec machines than the current base model. The “S” nomenclature is a popular one in the two and four-wheeled world, though “M” would certainly be a novel designation, outside of say…BMW.

Bell & COTA Create Texas-Themed Limited-Edition Helmet

Continuing its theme of making limited-edition helmets for premier-class US rounds, Bell Helmets has teamed up with the Circuit of the Americas and Chris Wood, of Airtrix, to create a Texas-themed Bell Star Carbon helmet, just in time for COTA’s MotoGP race next weekend. Available only until April 13th, the Bell/COTA helmet features a red, white, and blue flag motif on the front, with both the American and State of Texas flags visible, which then wrap around the rear to merge with a hardwood design, reminiscent of the floorboards in a Western saloon. The helmet is also crowned with a Longhorn cattle skull, which adds to the Texan motif. The specially designed helmet also features a horseshoe, the COTA logo, and the 2014 Red Bull MotoGP of The Americas logo.

Aprilia Mounting a Return to MotoGP in 2016

Towards the end of the 800cc era, MotoGP looked to be in dire condition. Grids were dwindling, factories were reducing their participation, and teams were in difficult financial straits indeed. By the end of 2011, there were just 17 full time entries, Suzuki was down to a single rider, and were about to pull out entirely for 2012. How different the situation looks today. In a recent interview with the official MotoGP.com website, Aprilia Corse’s new boss Romano Albesiano gave a brief outline of their plans. The Italian factory will continue to work with the IODA Racing team for 2014 to collect data on the electronics and tires, which they will use as input on an entirely new project being worked on for 2016.

This Is Pretty Much What the Monster 800 Will Look Like

With the advent of the Ducati Monster 1200, it was only a matter of time before Ducati’s middleweight liquid-cooled “Monster 800″ would be spotted, and unsurprisingly the machines have a great deal in common. The one big difference seems to be that the 821cc Monster gets a double-sided swingarm, which has become Ducati’s new way of differentiating between its big and medium displacement models of the same machine, see entry for Ducati 899 Panigale. With the spied Ducati Monster 800 looking ready for primetime, and a pre-fall launch isn’t out of the question. Giving us an excellent glimpse into what the Ducati Monster 800 would look like, Luca Bar has again used his Photoshop skills to render up images of the still unreleased “baby” Monster.

Photos of the Mugen Shinden Ni sans Fairings

Given the competitive nature of the electric racing realm, its rare to see the big high-power bikes without their fairings, as teams are reluctant to reveal their secret sauce. Debuting the Mugen Shinden San this past weekend in Tokyo though, Team Mugen did just that, giving us a glimpse into the inner workings of the team’s 2013 race bike, the Mugen Shinden Ni. You don’t have to be an electron-head to get excited by these photos, as any race bike with a carbon fiber frame and swingarm is pretty drool-worthy, though the Shinden Ni’s carbon fiber battery enclosure does hide a great deal of the electric superbike’s geek factor. While the sheer size of the battery bike is impressive, it was expected when the Shinden was first announced.

Mugen Shinden San (神電 参) Electric Superbike Revealed

Mugen’s third purpose-built electric superbike for the Isle of Man TT, the Mugen Shinden San, has been revealed in Japan. Campaigning two machines for this year’s TT Zero race, Mugen has John McGuiness and Bruce Anstey at the helm of its “Shinden San” bikes, as the duo looks for a one-two finish in this year’s race. With MotoCzysz not racing at the Isle of Man this year, Mugen is a hot favorite to take the top podium spots, as well as crack the 110 mph barrier for electrics on the historic Snaefell Mountain Course (Mugen is targeting a 115 mph lap). An evolution on the company’s previous designs, the Shinden San fits 134hp — 10hp more than last year, thanks to a new smaller three-phase brushless motor provided by Mission Motors — into its 529lbs bulk.

Trackside Tuesday: The Winning Personality of Jack Miller

Chatting with a couple of NASCAR fans recently, I was reminded that any competition is boring if you don’t care who wins. But if you do care, then even cars driving around in circles can be very compelling entertainment. Those NASCAR fans really cared about how their favorite drivers finished, and not only how they finished in the latest race, but what and how those drivers were doing off the track as well. Those fans had been captured by the personalities of those drivers. One of the things NASCAR does well is sell personalities. All major sports-related businesses do this to some extent, but some organizations do it better than others.

Rumor: KTM 375 Duke – A V-Twin Learner Cometh?

10/17/2012 @ 4:07 pm, by Jensen Beeler12 COMMENTS

Rumor: KTM 375 Duke   A V Twin Learner Cometh? ktm lc8 motor engine 635x454

Diving through KTM’s 108 page annual report for 2011, the Austrian company lists a couple of interesting developments in its Research & Development section. Partnering with Bajaj on small-displacement street motorcycles, the first obvious fruit of that labor was the KTM 125 Duke, and the subsequent KTM 200 Duke that is available worldwide.

We already know that KTM plans on bringing a 300cc version of the baby Duke to North America, and the Austrian company lists displacements in this project up to 375cc, a strong signal to the final displacement of the much anticipated KTM 350 Duke.

Provisional World Superbike Calendar for 2013 Released

10/08/2012 @ 11:52 am, by Jensen Beeler6 COMMENTS

Provisional World Superbike Calendar for 2013 Released World Superbike logo 635x423

At Magny-Cours this weekend, World Superbike released its provisional calendar for the 2013 WSBK Championship. Subject to some change, maybe more so now that Dorna is in charge of things, the big changes to the 2013 calendar over this season is the addition of a round in India, as well as the American round moving from Miller Motorsports Park to Laguna Seca.

World Superbike returns to Russia again for 2013, helping the series branch out a bit from the Western Europe centrality. Along that same vein, both Misano and Brno are absent from the 2013 calendar, with the second race in June still to be announced.

We would expect Brno to get filled-in at this slot, since the Eastern Europe circuit has the right geography, solvency, and attendance support when compared to the Italian track. However, as always, time will tell. The 2013 World Superbike Provisional Calendar for 2013 is after the jump.

Royal Enfield Understands Motorcycle Branding

07/31/2012 @ 4:55 pm, by Jensen Beeler12 COMMENTS

Royal Enfield Understands Motorcycle Branding Royal Enfield Tripping ads 08 635x448

The concept that motorcyclists define themselves by the motorcycles that they ride seems like a fairly obvious notion to us, but you wouldn’t know it by most of the advertisements you currently see in the motorcycle industry. Some brands get the whole lifestyle approach to motorcycle marketing, with Harley-Davidson & Ducati being the two prime examples in the industry of how a motorcycle brand can mean more than just traveling from Point A to Point B.

An integral component to demand generation, the business side of this kind of branding is where marketing becomes less objective and more subjective. To be frank, the reason we have a scarcity of good ad campaigns in the motorcycle industry is because few motorcycle companies are a) willing to recognize the importance of lifestyle branding (for some, it’s a four-letter word), b) willing to acknowledge the craftsmanship that is involved with that kind of marketing campaign (or worse, recognize it if they saw it), and c) are willing to pay for marketing managers with that skill set (they aren’t cheap).

Unsurprisingly, the brands that do see the value in running these kind of campaigns are seeing it payoff in dividends. Have you heard of Russian sidecar maker Ural? How about MV Agusta? Yeah, we thought so. But yet, here are two companies that continually struggle to reach five-digit unit volume figures, yet have a cult following of owners and non-owners alike. I’ve waxed on about how larger OEMs like Honda need to create a more personal link with their product to consumers, so I won’t get into it again.

Instead, after jump find a small selection of Royal Enfield ads from the company’s Tripping campaign. Someone should have checked the international usage of the slogan “tripping ever since” — but that oversight aside, it is a pretty flawlessly executed demand generation campaign. Enjoy, and thanks for the tip 梁聰!

KTM Sells 50,000+ Motorcycles in the First-Half of 2012

07/23/2012 @ 1:35 pm, by Jensen Beeler5 COMMENTS

KTM Sells 50,000+ Motorcycles in the First Half of 2012 KTM glowing headers 635x476

KTM has crunched the numbers on it sales for the first half of 2012, and the Austrian company has some very impressive news to share. Selling 50,233 units in the first six months of the year, KTM’s increase in sales is 36% over last year’s figures for the same time period, a gain due mainly to the company’s efforts in emerging markets like India.

Though this is the first time that Bajaj’s selling of the KTM Duke 200 has been included in KTM’s half-year report, the Austrian brand wasn’t fueled solely by its Indian sales, as KTM’s European sales were up 41% as well, giving KTM a total marketshare in the EU of 7%.

Triumph’s Proposed Plant in India Could Increase Production 10x – New Small-Displacement Bike Coming

07/17/2012 @ 8:44 am, by Jensen Beeler7 COMMENTS

Triumphs Proposed Plant in India Could Increase Production 10x   New Small Displacement Bike Coming 2012 triumph street triple 635x422

Like many other brands ahead of it, Triumph is getting ready to enter the Indian market in a serious way. Eyeing a piece of property in Narasapur in the Karnataka region of India, Triumph’s initial plan is to build a facility capable of producing 250,000 units per year, with an expansion plan that could double that number. Currently producing 50,000 units a year in its British and Thai facilities, Triumph’s move into India could increase the company’s production ten-fold per annum.

Said to be bringing mostly its full-size premium offerings to the Indian market, Triumph is also rumored to be working on a small-displacement single-cylinder motorcycle that could be developed with the Indian and Southeast Asian markets specifically in mind. With India’s premium motorcycle market still quite small, though growing, the initial quarter-million unit estimates from the British brand are sure to be heavily relying on this new small-displacement model, rumored to be called the Triumph Cub.

India’s TVS is in Talks with BMW Motorrad

07/09/2012 @ 3:56 pm, by Jensen Beeler5 COMMENTS

Indias TVS is in Talks with BMW Motorrad tvs apache green 635x740

The big news out of India today is that the country’s fourth-largest motorcycle manufacturer, TVS,  is in talks with Germany’s leading two-wheeled maker, BMW Motorrad. While there are few details on what is occurring between the two companies, it is being reported by the Wall Street Journal that TVS is hoping to get some technical know-how from BMW in making larger-displacement motorcycles.

Likely to end in some sort of strategic partnership, BMW is surely eyeing TVS’s distribution network in exchange for its 500cc+ help, as all the major OEMs are currently jockeying for position in the growing Indian market. Other rumors around the deal suggest that TVS could help BMW create smaller-displacement machines, specifically designed for India, which would presumably also be available in other emerging markets like South America and Southeast Asia.

Yamaha Gets Serious About India with $500 Motorcycle

06/27/2012 @ 1:38 pm, by Jensen Beeler11 COMMENTS

Yamaha Gets Serious About India with $500 Motorcycle india yamaha ybr 110 635x396

I wax on about the importance of the Indian market with far too much regularity to regurgitate it yet another time, but its suffices to say that like Ron Burgundy, India is a pretty big deal. With two of the three largest motorcycle manufacturers in the world coming from India, and the country continuing to account for a massive amount of the world’s two-wheeler consumption (India is the second largest consumer of motorcycles in the world, by volume), it should come with little surprise then that Japanese motorcycle manufacturer Yamaha wants a bigger piece of the pie.

Yamaha currently accounts for roughly 500,000 of the 10+ million units sold per year in India (read: less than 5% of the total Indian motorcycle market), and the Japanese company is already offering several cheap motorcycle options in India. However, hoping to increase that figure to 600,000 next year, and to continue future growth in the market down the line, the tuning-fork brand has let it slip that a $500 motorcycle is in the works. Game on Honda.

Official: World Superbike Heads to India for 2013

06/18/2012 @ 12:00 pm, by Jensen Beeler2 COMMENTS

Official: World Superbike Heads to India for 2013 buddh international circuit 635x412

World Superbike has a serious venue problem, as only two of its fourteen races are outside of Europe — a market with a significantly depressed sport bike market. With both WSBK and MotoGP fighting for venues in developing regions, it looks like World Superbike is first to score the lucrative Indian market.

Signing an agreement with Jaypee Sports International Ltd (JPSI), a subsidiary of the private Indian engineering and construction conglomerate Jaypee Group, the Buddh International Circuit (BIC) will host a round on the World Superbike Championship Calendar.

Hero MotoCorp to Be Honda Free by 2014

06/05/2012 @ 11:55 am, by Jensen Beeler2 COMMENTS

Hero MotoCorp to Be Honda Free by 2014 Hero MotoCorp retro 635x381

The second largest motorcycle manufacturer in the world, Hero MotoCorp, says that by 2014 it will be free of its entanglement with the largest motorcycle manufacturer in the world, Honda. Creating a joint-venture in the Indian market, Hero and Honda went their separate ways in December of 2010, after a 26-year relationship.

Despite Honda wanting to go it alone in India, the renamed Hero MotoCorp retained some licensing rights to use Honda technology until 2014, so it makes sense that the company would announce its impending autonomy at this juncture.

No Sub-800cc Motorcycle for India? Why Harley-Davidson Doesn’t Understand Emerging Markets

06/02/2012 @ 7:38 am, by Jensen Beeler24 COMMENTS

No Sub 800cc Motorcycle for India? Why Harley Davidson Doesnt Understand Emerging Markets Harley Davidson board racer

Regular readers of Asphalt & Rubber will have noticed by now that I like to talk about what is going on with motorcycling in emerging markets like India, Southeast Asia, Brazil, etc. The fact of the matter is that it is these markets, not North America or Europe, that are going to serve as the future for the motorcycle industry, and the sooner us westerners get used to that idea, the better. For an industry built around and defined by the rebellious archetypes portrayed by James Dean, Marlon Brando, and Steve McQueen, the reality is that motorcyclists as a whole are conservative by nature, and resistant to change…especially in the United States.

We like our bikes loud, our helmets off, and bikes built by real blue-collar ‘mericans. Our skin prickles at the thought of manufacturing outside the borders of our blessed Union, and every time a company opens a factory in India, Southeast Asia, or South America, we talk about the outsourcing of American labor, the downfall of our economy, or something equally hyperbolic.

This has been the same broken record that has been played for the better part of the past 100 years, and has re-manifests itself each decade to address the next perceived threat to our domestic economy. While there is much to say about the shifting of America’s GDP from manufacturing to service industries, the real germane subject for discussion here centers around the idea that all too often Chicken Little rears his head when an American company opens a factory outside of the United States.

Such is the case with Harley-Davidson, which setup manufacturing in India back in 2011. Contrary to belief that the sky was falling, the Bar & Shield brand was not getting ready to massively outsource its production abroad (though it was heavily re-negotiating with its unionized labor force), but instead very deliberately and wisely chose to bypass India’s extraordinarily high tariffs by building and assembling its Indian market bikes locally. This move allowed Harley-Davidson to competitively and reasonably price its motorcycle in the Indian market, which in turn helped the brand expand its presence in one of the largest motorcycle markets in the world.

While this plan so far has proved to be fruitful for Harley-Davidson, the recent news that Harley Davidson India CEO Anoop Prakash has confirmed that H-D will not be making a sub-800cc bike specifically for the Indian market shows a misstep for Harley-Davidson with its international strategy, especially as it pertains to the major growth markets for motorcycling.