Trackside Tuesday: The Content Economy

I feel the plight for my photographer friends. The game is brutal, and by the time you’ve finally “made it” as a bona fide pro-shooter, you’re on the backs of your feet trying to protect what you’ve worked so hard to earn. Over the course of our many adventures, I’ve had the fortunate ability to debate this paradox with my good friend and colleague Scott Jones — maybe you’ve heard of him. I absolutely love Scott’s work, he might be one of the most technically gifted photographers in the MotoGP paddock, and he has an amazing ability to pick-up on the subtleties of situations that are happening in a fraction of a second. For as much of a bromance that we have brewing, I have however never been much of a fan of his website.

CHP Drops Lane-Splitting Guidelines from Website

The California Highway Patrol has removed its guidelines for lane-splitting in the Golden State on the CHP website, after receiving a complaint from a Sacramento citizen. Though lane-splitting has been a long-time established practice for motorcyclists in California, the act is poorly defined and regulated. In an effort to define what it viewed as safe and prudent, the CHP released last February a list of guidelines for motorcyclists to follow while lane-splitting in the Golden State. The guidelines were not law in the de jure sense of the word, but without any other comment from a government entity, they became the de facto rules of the road, which leads us to today.

Ride Review: Energica Ego

Arriving then at Alice’s Restaurant, a local motorcycle hangout near A&R HQ, I had plenty of skepticism packed with my leathers, helmet, boots, and gloves. However, the design of the Energica Ego had begun to grow on me — it wasn’t the same lustful wanting that I had with the lines of the Mission RS though, nor the racing-bred techno-orgasm that comes with the MotoCzysz E1pc — but it was a certain appreciation that the bird-like nose no longer rubbed me the wrong way.Just as the Ego had evolved into something more refined and polished over time, so too had the company. After riding the Ego on a modest trip down one of the SF Bay Area’s favorite twisty roads, the impression was solidified — if I arrived a cynic to the bike launch, I left Alice’s as a convert.

MotoGP: Crutchlow, Dovizioso, & Iannone To Stay at Ducati Corse — Will Ride Radically New Desmosedici GP15

After all the speculation of massive changes in Ducati’s MotoGP team, all is to remain the same. During the World Ducati Week event held for fans of the Italian marque at Misano, both Andrea Dovizioso and Cal Crutchlow announced that they would be remaining with Ducati for 2015. The news means Crutchlow chose not to exercise his option to leave, and Dovizioso was persuaded to sign-on for two more years. In addition, it means that Ducati has exercised its option to extend the contract with Andrea Iannone, with Iannone to be given factory support.

The 5 Most Dangerous Motorcycles in America?

Contrary to what the AMA or motorcycling gentry may believe, not all motorcycles are created equal. Due to a combination of marketing, riding styles, and environment, the following five types of motorcycles are the country’s most dangerous. While the NHTSA doesn’t track motorcycle accidents and crashes based on the type of motorcycle being ridden (among other things), the cultural factors that surround motorcycle injuries and fatalities paint a stark picture, which we’ve shared with you here.

Moto2: Brough Superior Race Bike Will Debut at Silverstone

Despite some early promise, there has been much complaining of a lack of innovation from chassis builders in Moto2. the bikes have followed the same basic layout as all modern race bikes since the late 1980s: aluminium twin spar chassis and conventional suspension arrangements. The only real interest has come from wildcards. At Le Mans, the French Promoto Sport team raced their Transfiormer chassis, with some solid results. Beyond that, the bikes have been pretty much identikit. At Silverstone this year though, another interesting wildcard will get its first public running. The British round of Moto2 will see the Brough Superior make its debut in a competitive race, after making an appearance at the Goodwood Festival of Speed last year.

Up-Close with the Energica Ego Electric Superbike

A project from Italy’s respected engineering firm CRP Racing, I first had the opportunity to see the Energica Ego at the 2011 EICMA show. The machine wasn’t a runner at the time, as CRP was still looking for a drivetrain partner that could supplement CRP’s already extensive knowledge in chassis design. Fast-forward to the 2013 EICMA show, and the Energica sub-brand debuted its first production electric superbike, the Ego. The naming might be a bit tough, especially for us Anglophones, but this 134hp, 143 lbs•ft superbike packs a punch, and is remarkably well-refined.

She’z Racing at Suzuka — When a Plan Comes Together

We are pleased to have Shelina Moreda writing Asphalt & Rubber’s newest column, “She’z Racing at Suzuka”, which will follow her and Melissa Paris’ venture into racing at the Suzuka 4-Hour endurance race later this month. The American Duo are making the first all-female race team at the Suzuka 4-Hour, and will be campaigning a Honda CBR600RR with the Synergy Force Moriwaki Club team. We hope that you will enjoy the unique perspective that Shelina will be sharing with us. Race day is July 25th.

Bimota BB4 Concepts by Oberdan Bezzi

I had to check the last time we showed you some of Oberdan Bezzi’s work, and it was over three months ago. The Italian designer has certainly been busy since that time though, as he has produced a number of BMW/Bimota concepts for us to ponder about. Imagining the Italian company’s current trend of using BMW power plants — as has been seen with the Bimota BB3 — Bezzi’s drawings instead use BMW Motorrad’s popular boxer engine as their base. The effect is an interesting one, as the BMW’s boxer engine has proven to be the base of the German brands Top 3 selling bikes, and has found interesting applications in the BMW R nineT modular machine, and the BMW Roadster Concept motorcycle.

Sunday Summary at Sachsenring: Marquez’s Perfect Record, Dangerous Starts, & A Spaniard-Free Zone

The former England soccer player Gary Lineker once described the sport as follows: “Football is a simple game; 22 men chase a ball for 90 minutes and at the end, the Germans always win.” It feels somehow fitting to paraphrase that quote on the day that the Germans play in the World Cup final. Motorcycle racing is a simple sport, where 23 people ride a MotoGP bike as fast as they can, and Marc Marquez always wins. He found yet another way to win at the Sachsenring. A heavy rain shower between the Moto2 race and the sighting lap for MotoGP left the grid in disarray, with about three quarters of the field heading in to swap from their wet to their dry bikes at the end of the warm up lap.

Hero MotoCorp Eyes Africa and Latin America

11/28/2012 @ 3:37 pm, by Jensen Beeler1 COMMENT

Hero MotoCorp Eyes Africa and Latin America Hero MotoCorp logo negative space

Hero may be losing ground to Honda in its smallest displacement categories in its home market of India, but the Indian brand is poised for good growth abroad. Already linked to a number of projects with Erik Buell Racing, Hero MotoCorp is said to be also eyeing the African and Latin American markets for its next international business moves.

Hoping to enter a few markets in Africa and Latin America by the end of the company’s fiscal year, Hero MotoCorp is cagey on specifics regarding its overall international plan. However, in September of this year, Hero’s CEO Pawan Munjal stated that the company would start assembly plants in Kenya and Nigeria, tipping those two countries as the starting points for the Indian company’s African market invasion.

As for Latin America, Colombian market is favored to be the first vector, with Munjal also tipping that Hero MotoCorp would establish an assembly operation in the South America country, and then presumably work its way farther north. The position also easily positions the Indian company for expansion south into lucrative markets like Brazil, Argentina, and Peru.

Hero Building a 250cc Sport Bike with Erik Buell Racing?

11/21/2012 @ 4:59 am, by Jensen Beeler19 COMMENTS

Hero Building a 250cc Sport Bike with Erik Buell Racing? erik buell racing america 1270x846

According to The Economic Times, India’s premier financial newspaper, Hero MotoCorp is working on a 250cc sport bike, in conjunction with Erik Buell Racing. You may recall that Hero and EBR have already agreed to a technical partnership, which also saw the Indian motorcycle manufacturer become Erik Buell Racing’s title sponsor in the AMA Pro Racing Superbike series.

After its break up with Honda in the Hero Honda relationship, Hero MotoCorp has been relying on other firms for its technical developments. The Economic Times suggests the same can be said for this 250cc sport bike, with EBR handling the development of the machine, while Hero handles the business end of things, namely the quarter-liter’s production and distribution.

Rumor: KTM 375 Duke – A V-Twin Learner Cometh?

10/17/2012 @ 4:07 pm, by Jensen Beeler12 COMMENTS

Rumor: KTM 375 Duke   A V Twin Learner Cometh? ktm lc8 motor engine 635x454

Diving through KTM’s 108 page annual report for 2011, the Austrian company lists a couple of interesting developments in its Research & Development section. Partnering with Bajaj on small-displacement street motorcycles, the first obvious fruit of that labor was the KTM 125 Duke, and the subsequent KTM 200 Duke that is available worldwide.

We already know that KTM plans on bringing a 300cc version of the baby Duke to North America, and the Austrian company lists displacements in this project up to 375cc, a strong signal to the final displacement of the much anticipated KTM 350 Duke.

Provisional World Superbike Calendar for 2013 Released

10/08/2012 @ 11:52 am, by Jensen Beeler6 COMMENTS

Provisional World Superbike Calendar for 2013 Released World Superbike logo 635x423

At Magny-Cours this weekend, World Superbike released its provisional calendar for the 2013 WSBK Championship. Subject to some change, maybe more so now that Dorna is in charge of things, the big changes to the 2013 calendar over this season is the addition of a round in India, as well as the American round moving from Miller Motorsports Park to Laguna Seca.

World Superbike returns to Russia again for 2013, helping the series branch out a bit from the Western Europe centrality. Along that same vein, both Misano and Brno are absent from the 2013 calendar, with the second race in June still to be announced.

We would expect Brno to get filled-in at this slot, since the Eastern Europe circuit has the right geography, solvency, and attendance support when compared to the Italian track. However, as always, time will tell. The 2013 World Superbike Provisional Calendar for 2013 is after the jump.

Royal Enfield Understands Motorcycle Branding

07/31/2012 @ 4:55 pm, by Jensen Beeler12 COMMENTS

Royal Enfield Understands Motorcycle Branding Royal Enfield Tripping ads 08 635x448

The concept that motorcyclists define themselves by the motorcycles that they ride seems like a fairly obvious notion to us, but you wouldn’t know it by most of the advertisements you currently see in the motorcycle industry. Some brands get the whole lifestyle approach to motorcycle marketing, with Harley-Davidson & Ducati being the two prime examples in the industry of how a motorcycle brand can mean more than just traveling from Point A to Point B.

An integral component to demand generation, the business side of this kind of branding is where marketing becomes less objective and more subjective. To be frank, the reason we have a scarcity of good ad campaigns in the motorcycle industry is because few motorcycle companies are a) willing to recognize the importance of lifestyle branding (for some, it’s a four-letter word), b) willing to acknowledge the craftsmanship that is involved with that kind of marketing campaign (or worse, recognize it if they saw it), and c) are willing to pay for marketing managers with that skill set (they aren’t cheap).

Unsurprisingly, the brands that do see the value in running these kind of campaigns are seeing it payoff in dividends. Have you heard of Russian sidecar maker Ural? How about MV Agusta? Yeah, we thought so. But yet, here are two companies that continually struggle to reach five-digit unit volume figures, yet have a cult following of owners and non-owners alike. I’ve waxed on about how larger OEMs like Honda need to create a more personal link with their product to consumers, so I won’t get into it again.

Instead, after jump find a small selection of Royal Enfield ads from the company’s Tripping campaign. Someone should have checked the international usage of the slogan “tripping ever since” — but that oversight aside, it is a pretty flawlessly executed demand generation campaign. Enjoy, and thanks for the tip 梁聰!

KTM Sells 50,000+ Motorcycles in the First-Half of 2012

07/23/2012 @ 1:35 pm, by Jensen Beeler5 COMMENTS

KTM Sells 50,000+ Motorcycles in the First Half of 2012 KTM glowing headers 635x476

KTM has crunched the numbers on it sales for the first half of 2012, and the Austrian company has some very impressive news to share. Selling 50,233 units in the first six months of the year, KTM’s increase in sales is 36% over last year’s figures for the same time period, a gain due mainly to the company’s efforts in emerging markets like India.

Though this is the first time that Bajaj’s selling of the KTM Duke 200 has been included in KTM’s half-year report, the Austrian brand wasn’t fueled solely by its Indian sales, as KTM’s European sales were up 41% as well, giving KTM a total marketshare in the EU of 7%.

Triumph’s Proposed Plant in India Could Increase Production 10x – New Small-Displacement Bike Coming

07/17/2012 @ 8:44 am, by Jensen Beeler7 COMMENTS

Triumphs Proposed Plant in India Could Increase Production 10x   New Small Displacement Bike Coming 2012 triumph street triple 635x422

Like many other brands ahead of it, Triumph is getting ready to enter the Indian market in a serious way. Eyeing a piece of property in Narasapur in the Karnataka region of India, Triumph’s initial plan is to build a facility capable of producing 250,000 units per year, with an expansion plan that could double that number. Currently producing 50,000 units a year in its British and Thai facilities, Triumph’s move into India could increase the company’s production ten-fold per annum.

Said to be bringing mostly its full-size premium offerings to the Indian market, Triumph is also rumored to be working on a small-displacement single-cylinder motorcycle that could be developed with the Indian and Southeast Asian markets specifically in mind. With India’s premium motorcycle market still quite small, though growing, the initial quarter-million unit estimates from the British brand are sure to be heavily relying on this new small-displacement model, rumored to be called the Triumph Cub.

India’s TVS is in Talks with BMW Motorrad

07/09/2012 @ 3:56 pm, by Jensen Beeler5 COMMENTS

Indias TVS is in Talks with BMW Motorrad tvs apache green 635x740

The big news out of India today is that the country’s fourth-largest motorcycle manufacturer, TVS,  is in talks with Germany’s leading two-wheeled maker, BMW Motorrad. While there are few details on what is occurring between the two companies, it is being reported by the Wall Street Journal that TVS is hoping to get some technical know-how from BMW in making larger-displacement motorcycles.

Likely to end in some sort of strategic partnership, BMW is surely eyeing TVS’s distribution network in exchange for its 500cc+ help, as all the major OEMs are currently jockeying for position in the growing Indian market. Other rumors around the deal suggest that TVS could help BMW create smaller-displacement machines, specifically designed for India, which would presumably also be available in other emerging markets like South America and Southeast Asia.

Yamaha Gets Serious About India with $500 Motorcycle

06/27/2012 @ 1:38 pm, by Jensen Beeler11 COMMENTS

Yamaha Gets Serious About India with $500 Motorcycle india yamaha ybr 110 635x396

I wax on about the importance of the Indian market with far too much regularity to regurgitate it yet another time, but its suffices to say that like Ron Burgundy, India is a pretty big deal. With two of the three largest motorcycle manufacturers in the world coming from India, and the country continuing to account for a massive amount of the world’s two-wheeler consumption (India is the second largest consumer of motorcycles in the world, by volume), it should come with little surprise then that Japanese motorcycle manufacturer Yamaha wants a bigger piece of the pie.

Yamaha currently accounts for roughly 500,000 of the 10+ million units sold per year in India (read: less than 5% of the total Indian motorcycle market), and the Japanese company is already offering several cheap motorcycle options in India. However, hoping to increase that figure to 600,000 next year, and to continue future growth in the market down the line, the tuning-fork brand has let it slip that a $500 motorcycle is in the works. Game on Honda.

Official: World Superbike Heads to India for 2013

06/18/2012 @ 12:00 pm, by Jensen Beeler2 COMMENTS

Official: World Superbike Heads to India for 2013 buddh international circuit 635x412

World Superbike has a serious venue problem, as only two of its fourteen races are outside of Europe — a market with a significantly depressed sport bike market. With both WSBK and MotoGP fighting for venues in developing regions, it looks like World Superbike is first to score the lucrative Indian market.

Signing an agreement with Jaypee Sports International Ltd (JPSI), a subsidiary of the private Indian engineering and construction conglomerate Jaypee Group, the Buddh International Circuit (BIC) will host a round on the World Superbike Championship Calendar.