It’s here at last. After a painfully long preseason – Qatar’s position as the first race of the year, and their insistence on running at night, means that it is unsafe to run it much earlier, due to the danger of dew having disastrous effects on grip levels – the MotoGP paddock is assembled and ready to go racing. While there is always a sense of eagerness ahead of the first race at Qatar, it feels like the anticipation is even greater this year.

Whoever it is you happen to be talking to, the conversation always covers the same topics. Just how good will Marc Marquez be? Can Valentino Rossi really challenge for the championship again now he is back on the Yamaha? With Jorge Lorenzo and Dani Pedrosa so evenly matched, who is favorite for the title? How quickly can Ducati return to form? And with six, maybe seven candidates for the podium at every race, how good is the racing going to be?

UPDATE: Dani Pedrosa’s and Marc Marquez’s on-board laps have been added to this post.

Ask and yee shall receive, here is some more movie magic from HRC’s private test at the Circuit of the Americas. For this go-around, we feature LCR Honda’s Stefan Bradl, as he takes the factory-spec Honda RC213V for a quick lap around the new Texan GP circuit.

Honestly, I was all set to drop some mega-hyperbole on the whole situation, and maybe even get a few digs in about MotoGP’s media policies along the way, but I am too depressed at the moment to make that happen.

You see, having just ridden COTA only a couple weeks ago, I was fairly pleased with my lap times, especially after having only spent an hour on the circuit. Now, I wasn’t the fastest guy out there by any stretch, but my times were dropping with each lap and session, and I certainly wasn’t the slowest at the end of the Ducati 1199 Panigale R bike launch, so I call that a win for a Thursday afternoon.

But no, Mr. Bradl had to go and show me up. Close to 15 seconds quicker on his out-lap than my best hot-lap, I guess we see why he races motorcycles for a living, while I blog from my mother’s basement, wearing nothing but a bathrobe and bunny-shaped slippers. Le sigh.

Oh HRC, how we begin to love thee. I think I am belaboring the point now, but someone at Honda’s MotoGP team has really latched onto this whole online marketing thing, and I like it. With a plethora of videos and interviews building up to this weekend’s season-opening round at Qatar, HRC is really promoting its factory-backed riders: Dani Pedrosa, Marc Marquez, and Stefan Bradl.

Though pitched as a season preview video, the short clip after the jump is really more like four minutes of MotoGP porn, set on location at the Circuit of the Americas race course outside Austin, Texas. Complete with slow-motion cameras and what looks like a helicopter drone camera (I wonder where they got that idea), if you don’t come away pumped for this weekend’s race, then you should consult your physician.

Just remember though, the only reason this video exists is because HRC paid for a private test week at COTA, and was thus free of Dorna’s media restrictions. Had this been an official MotoGP test, video like this would have never been produced (or worse, thrown behind the MotoGP.com paywall). Makes you wonder, huh?

Every year, about now, there is one phrase which you will hear over and over again. With MotoGP testing behind us, and the start of the season imminent, every race fan chants the same mantra: “This could be the best MotoGP season ever!” Reality tends to intervene rather quickly, and the races never seem to pan out the way race fans had been hoping. Intriguing? Yes. Entertaining? Often. Thrilling? Not nearly as often as hoped.

And yet there is a genuine chance that this year could be different. Events inside MotoGP have been converging to a point which promises to see a return to the thrills of a previous era in MotoGP, one in which epic battles were fought out on the old 990cc machines. Though the days of tire-smoking action are long gone – killed off forever by the insistence of the factories that electronics must continue to play a major role in premier class racing – the battles could be back.

The ingredients which will spice up MotoGP? Two men, well matched in talent and in equipment – though both would dispute the latter claim, saying the other bike holds the upper hand. A grand old champion, returning to a bike he understands and knows he can ride and keen to prove he has not lost his edge.

A fast young upstart, a fearless – some would say reckless – challenger, brimming with self-belief, overflowing with talent, and spoiling to make his mark. A talented underdog, a bull terrier desperate to get his teeth into the front runners, and bristling with resentment at the lack of factory support he believes he deserves.

A stricken factory, fallen from its former glory, and determined to make amends, starting on the long road to recovering what it believes is its rightful place at the front. And a gaggle of young riders – some younger than others – determined to claim their place in the spotlights, and preferably on the podium.

Marc Marquez entered MotoGP surrounded by hype and with high expectations. After a wet test at Valencia, where he showed he was fast, but not quite how fast, the Spaniard went to Sepang, where he posted very good times in a private test. At the full Sepang MotoGP tests, Marquez was genuinely impressive, never finishing outside the Top 4.

At Austin, Marquez stunned observers. The young Spaniard, still only a rookie in the MotoGP class, with only a few days on a MotoGP bike under his belt, dominated at the Austin test, topping the timesheets on all three days of the private test. It was not as if he didn’t have any competition at the circuit: both the factory Yamaha and Honda teams were at the Austin test, and Marquez beat Dani Pedrosa, Jorge Lorenzo and Valentino Rossi to set the fastest time.

So it was something of a surprise when Marquez failed to duplicate his impressive pace in Malaysia and Texas when MotoGP rolled up at Jerez for the final test of the season.

Though Marquez was 3rd fastest in the wet, once conditions improved – though they were never perfect – the Repsol Honda rookie got left behind a little, finishing the second day in 7th spot, nearly 1.2 seconds behind fastest man Valentino Rossi, and 5th spot on day three, 0.6 behind Cal Crutchlow.

Marquez left the three day test as 6th overall, six tenths behind the fastest man of the test Cal Crutchlow, and over a tenth behind Stefan Bradl, his main rival during the 2011 Moto2 season.

So what happened? Where did Marc Marquez’ speed suddenly disappear to? When asked by reporters on Sunday, the Spaniard had a few explanations. “Today was difficult,” Marquez acknowledged, “but I think it’s normal. It was the first time in dry conditions on this track.”

I don’t know who sold HRC and the Repsol Honda on their aggressive social media strategy, but it is winning over our hearts and minds. It seems it was only last year that we bemoaning the un-dynamic duo of Dani Pedrosa and Marc Marquez, two riders through either their shyness (Pedrosa) or PR whitewashing (Marquez) were about as lovable to the global MotoGP audience as metal flakes in an oil change.

At that same time of course, we were being entertained by the online banter between Yamaha’s mechanics and riders, who were adding to the on-track spectacle with their off-the-track banter, insights, and analysis. What a difference a year makes though, because Yamaha Racing has reportedly clamped down on its members taking to social media, and HRC is looking more and more like a social media genius.

Latest from Repsol’s media pool is a video that pits young-gun Marquez against old-hat Pedrosa. The two Spaniards give their thoughts on each other, and…gasp…come across as the human beings that paddock insiders knew existed all along. Between Pedrosa’s late-season surge last year, and his smiling and laughing personality here, you can’t help but root for the Honda rider. The rapture is near my motorcycling brethren.

Three days of testing at Jerez is over, and the real star of the show is obvious for all to see: The Weather. Of the 18 hours of track time that the MotoGP riders had at their disposal, only about 4 were in consistent conditions, and that was in the pouring rain on Saturday.

An afternoon of dry track time – well, dryish, with groundwater seeping through the track from the hills at Jerez, which have been lashed by unusually heavy rain all winter long – on Sunday and a bright start to Monday morning left the riders hopeful, but it was not to be.

It took 15 minutes for the first rain to arrive. The track opened at 10am. At 10:15am, the rain started to fall, leaving most of the teams twiddling their thumbs in the garages and hoping for some dry track time.

Valentino Rossi being fastest in a dry MotoGP session brought joy to the hearts of his millions of fans, but also relief to the writers of motorcycle racing headlines. For the past two years, with the exception of a damp and freezing session at Silverstone, the media – especially in Italy – have spent many hours puzzling over how to shoehorn Rossi’s name into a news item without it appearing overly clumsy. With little success: “Pedrosa grabs pole, Rossi to start from ninth” sounds, well, as awkward as it does dispiriting.

On Sunday, there was no need for tricky sentence construction. Valentino Rossi grabbed the headlines the way he would want to, on merit. Under a warm sun, and a dry track – well, relatively, but more of that later – Rossi just flat out beat his teammate, and the factory Hondas, and all the other 24 MotoGP machines that took to the track for the second day of the test at Jerez.

Beating his teammate, even if it was by just fifteen thousandths of a second, was crucial. That hadn’t happened in any of the previous tests, and the gap between himself and Jorge Lorenzo stayed pretty constant: at least three tenths of a second.

It rained today in Jerez. Boy did it rain. The heavens were open for much of the day, with the intensity of the rain varying between a light drizzle and an absolute deluge, sending people scurrying for cover when the skies darkened too much.

A few brave souls ventured out to put in laps, but they did not last very long in the conditions. Until around 3pm, that is, when the rain let up, at least for an hour or so, and everyone took to the track. For two hours, testing was at full tilt, before the rain returned to chase most of the MotoGP men back into the pits.

Though having that much rain is hardly what the riders ordered, it still has its advantages. “It’s good to be able to test on a fully wet track,” Wilco Zeelenberg said after testing. “Normally, it’s that half-wet, half-dry stuff, which is hopeless.” Real work could be done on a wet set up, and lessons learned for 2013.

For the next few days, Asphalt & Rubber will be coming to you from Austin, Texas, so needless to say we’ve got the Circuit of the Americas on our brain.

Host to MotoGP’s second round this season, COTA is the first of three American rounds, which makes the United States of America the second most popular country for the premier racing series.

A new venue for all the riders, the factory HRC and Yamaha Racing GP racers got a chance to lap COTA for the first time last week, and gave generally positive feedback about the purpose-built course.

With the Repsol Honda media machine in full-swing now though, Honda rider and rookie sensation Marc Marquez gives a more detailed opinion about the Circuit of the Americas, and the pre-season testing thus far.

Check out the video after the jump and feel the media grooming that is going on here.