CHP Study Finds Lane-Splitting No More Dangerous Than Just Riding a Motorcycle*

The topic of lane-splitting is heating up in California, after the California Highway Patrol (CHP) posted guidelines for the legal practice to its website, and then was forced to remove them after a formal complaint that the posted recommendations constituted the CHP making legal regulations. Now finishing a year-long study regarding the safety of motorcycles splitting lanes in The Golden State, the CHP has found that lane-splitting is no more dangerous than riding a motorcycle in general, provided a rider doesn’t exceed the flow of traffic by more than 10 mph.

Officially Official: MV Agusta Brutale Dragster 800 RR

We already brought you the first high-resolution photos of the MV Agusta Brutale Dragster 800 RR (say that three times fast!) yesterday, which were sent to us by our Bothan Spies. In response, MV Agusta has unveiled the Dragster RR and Brutale RR today, ahead of the EICMA show. Like the updated Brutale 800 RR, the Brutale Dragster 800 RR features a revised 798cc three-cylinder engine, which makes 140hp at the 13,100 rpm, and a very peaky 63 lbs•ft of torque at 10,100 rpm. Numerous visual cues have been changed, included red-anodized fork tubes, red-painted cylinder heads, and aluminum tubeless wire-spoked wheels. An eight-way adjustable steering damper continues the noticeable changes, to the 370 lbs machine (dry).

MV Agusta Brutale 800 RR — 140hp & MVICS 2.0

Along with the new Dragster RR, MV Agusta has debuted the Brutale RR, ahead of the EICMA show. Like its hot rod cousin, the MV Agusta Brutale 800 RR gets a 15hp increase, which makes for 140hp at the 13,100 rpm peak. A very peaky motor indeed, maximum torque arrives at 10,100 rpm at 63 lbs•ft. The Brutale RR also features the MVICS 2.0 electronics package, which first debuted on the still unreleased MV Agusta Turismo Veloce. An update to the already robust MVICS package, the key feature in the 2.0 revision is the quickshift operation, both for upshifts and downshifts. Equipped with EAS 2.0 and ABS as standard, we see the Brutale 800 RR priced at a modest €13,980 for the European market, while the similarly equipped MV Agusta Brutale 800 EAS ABS has a €2,300 price advantage, at €11,680 MSRP.

Ducati Scrambler Will Be “Made in Thailand”

Almost four years ago, we reported on Ducati opening a new assembly plant in Thailand. The move, which peeved Ducati’s factory workers, would see bikes destined for the Southeast Asian market assembled in the Thai plant, thus side-stepping many of the region’s aggressive tariffs on motorcycles. Nearing the end of 2014 now, and our Bothan Spies report that the Ducati Scrambler models will be the first motorcycles assembled in Ducati’s Thai plant that will then be shipped to the world market — a move that comes right after Ducati reached a new contract with its workers and unions, which sees the factory employees working fewer hours at higher wages.

Up-Close with the Yamaha YZF-R3

This week we not only go a chance to see the 2015 Yamaha YZF-R3 unveiled at the AIMExpo, but also we had the chance to see the R3 up-close in the flesh. The budget-minded sport bike shows the obvious signs of more cost-effecient construction and fitted components, yet retains the fit-and-finish you would expect from a Yamaha motorcycle. This makes the R3 a prime candidate for aspirational riders, who want an affordable first motorcycle that looks the part of a proper sport bike. Track enthusiasts and veteran riders though will be disappointed with the Yamaha YZF-R3’s non-adjustable KYB suspension, box swingarm design, and bulky chassis — this is still a 368lbs (wet) motorcycle.

Even More Photos of the 2015 Yamaha FJ-09 Leak

Yesterday we brought you the first official photo of the Yamaha FJ-09 tourer, which had been accidentally added to the Yamaha FZ-09 gallery on the Yamaha NA press site. Today it seems that leaks in Yamaha continue for the FJ-09, as our Dutch friends at Nieuwsmotor have discovered a bevy of press images, ahead of the 2015 Yamaha FJ-09’s debut at EICMA next month. Based around the FZ-09/MT-09 platform, the FJ-09 uses a similar three-cylinder engine as the sport nakeds, though looks to have more suspension travel and other touring elements. Picking up where the Yamaha TDM left off as a middleweight sport/adventure-tourer, the Yamaha FJ-09 could be a very interesting addition to Yamaha’s lineup.

Up-Close with the Kawasaki Ninja H2R

Asphalt & Rubber was on-hand for the AIMExpo in Orlando, covering the new bikes that are debuting on North American soil. We’ve already seen the new Yamaha YZF-R3 released here, as well as the Alta RedShift electric motorcycles (formerly BRD Motorcycles). While both bikes are impressive, and are massively important to the American motorcycle scene, the buzz remains about the Kawasaki Ninja H2R. The AIMExpo is the first venue for Americans to get a glimpse of Kawasaki’s hyperbike, and the H2R sits like a praying mantis, waiting to strike you with its supercharged charms. Naturally, we had to get a closer look…and bring you a bevy of high-resolution detail shots from the trades how floor. Enjoy!

2015 Yamaha FJ-09 Leaked ahead of EICMA

Someone at Yamaha is going to get a stern talking to today, as it seems a photo of the still unreleased Yamaha FJ-09 made its way to Yamaha’s press site accidentally, and didn’t yank it down before our friends at Common Tread caught a glimpse of it. Mixed in with photos of the Yamaha FZ-09, the photo of the 2015 Yamaha FJ-09 doesn’t really give too much away from the machine, as we’ve seen the same shot in black & white already. However, since it’s the new bike season, and Yamaha has already shown the YZF-R3 and teased the all-new YZF-R1, we thought it would be appropriate to show you this new model in all its glory. Based off the FZ-09 platform, the FJ-09 will be Yamaha’s budget-minded sport/ADV-touring machine, picking up were the old Yamaha TDM left off.

Ducati 1299 Will Have “Tiptronic-Like” Shifting

If there is a common thread for Ducati’s upcoming EICMA reveal, it is the influence and benefits of owner Audi AG. We have already seen the German car manufacturer’s variable valve timing technology find its way into the Testastretta engine, in the form of Desmodromic Variable Timing (DVT). Our sources say that the all-new Ducati Multistrada, which will debut in just a few weeks’ time, will be the first model equipped with DVT. While Ducati ups its ante in the ADV market, our Bothan spies have tipped us off to another piece of Audi tech that will find its way onto a Ducati motorcycle, as the 1299 will received a “Tiptronic-like” gearbox that allows for touch-button upshifts and downshifts.

Yamaha YZF-R3 Revealed – 321cc Twin Coming to the USA

The rumors were true, Yamaha is bringing a special small-displacement model to market, the Yamaha YZF-R3. As the name indicates, the new R3 gets a fuel-injected displacement bump over the R25, to the tune of 321cc. Debuted at the AIMExpo today, the Yamaha YZF-R3 is coming to the USA, with a price tag of $4,990. Said by Yamaha to have “class-leading power”, the new R3 finally adds a small-displacement sport bike to Yamaha’s North American lineup, and makes an attractive offering when compared to the other 250cc/300cc machines from the other Japanese manufacturers. Expect to see it in Yamaha dealers, starting January 2014. Yamaha North America expects the YZF-R3 to be the volume leader for the company in the USA and Canada, and rightfully so.

Motorcycle from Japanese Tsunami Washes Up in Canada

04/30/2012 @ 10:43 am, by Jensen Beeler14 COMMENTS

Motorcycle from Japanese Tsunami Washes Up in Canada  tsunami washed up harley davidson 635x416

Just a little over a year later, debris from the Sendai earthquake and its subsequent tsunami is starting to make its way across the Pacific Ocean, with the first bit major piece of fallout to hit Canadian soil just now being reported. Though the effects to the motorcycle industry were only a small portion of the overall devastation, for our purposes it seems fitting that the first sizable item to wash ashore is a Harley-Davidson motorcycle. Landing in the Haida Gwaii islands of British Columbia, the Harley-Davidson Softail was discovered by Peter Mark, who was riding his ATV along the coast of the isolated beach.

MIC Leaks Harley-Davidson’s Q1 Sales Figures

04/24/2012 @ 5:29 pm, by Jensen Beeler26 COMMENTS

MIC Leaks Harley Davidsons Q1 Sales Figures harley davidson ad

For a while now I have been trying to figure out what exactly the Motorcycle Industry Council (MIC) does, because while the MIC “exists to preserve, protect and promote motorcycling through government relations, communications and media relations…” the industry group does a pretty poor job of doing much of anything along the lines of its mission statement, if it does anything really at all. Showing signs of life though, the MIC is making headlines today after it disclosed Harley-Davidson’s Q1 2012 earnings, ahead of the publicly-traded company’s shareholder meeting. Nice.

The move caused a bit of a shuffle over in Milwaukee, as the Bar & Shield brand had to make an emergency filing with the SEC that it had in fact found a 25.5% sales gain in the first three months of the year (bravo to Harley, by the way). For those that aren’t as a familiar with the MIC, the nonprofit group is essentially comprised of representatives from the various motorcycle OEMs, aftermarket, and other industry businesses, and is the corporatation-focused counterpart to the American Motorcyclist Association (AMA), which supposedly has the best interests of motorcyclist at its heart.

Beeler’s Law

04/01/2012 @ 9:49 am, by Jensen Beeler18 COMMENTS

Beelers Law 2012 Erik Buell Racing 1190RS 635x430

“As an online discussion about motorcycles grows longer, the probability of a comparison involving Erik Buell or Buell Motorcycles entering the conversation approaches a value of one.” – Beeler’s Law

Willie G. Davidson Retires from Harley-Davidson

03/16/2012 @ 6:18 pm, by Jensen Beeler11 COMMENTS

Willie G. Davidson Retires from Harley Davidson Willie G Davidson Harley Davidson 635x889

Grandson to William A. Davidson, one of the founders of Harley-Davidson, and son to William H. Davidson, Harley-Davidson’s second President, Willie G. Davidson is the personification of the Harley-Davidson brand as we know it, and has been the personal link between Harley-Davidson motorcycle owners and the corporate entity.

Both literally and figuratively the brand’s goodwill ambassador, Willie G. has spent the past 49 years helping forge the iconic brand of Harley-Davidson, and has defined the Harley-Davidson aesthetic by serving as the company’s Chief Styling Officer.

Announcing his retirement today in a company press release, Willie G. will stay on as an ambassador of sorts, and also retain the title Chief Styling Officer Emeritus, though his day-to-day duties at the Bar & Shield brand will be over, effective April 30th, 2012.

Update on the Bottpower BOTT XR-1

02/07/2012 @ 7:15 pm, by Jensen Beeler29 COMMENTS

Update on the Bottpower BOTT XR 1 Bottpower BOTT XR 1 635x582

It is sad to say, but the Harley-Davidson XR1200X is just about the only thing from the Milwaukee brand that intrigues me. And what kills me the most is that Harley-Davidson could really add something more to its product line up if it just explored the flat-tracker aesthetic in greater detail with its brand. Instead of bringing to market twenty or so variations on the same cruiser shape, Harley-Davidson could really bolster its brand with younger riders if it simply tapped into the street-tracker/scrambler movement that is percolating underneath the “looks like a Power Ranger” street scene.

Wake up Milwaukee, because the emo-teenger, full of high school angst, has matured into the “college is for pussies” hipster scene, which is comprised of an eclectic group of people that have been collectively displaced out of the 1940’s and into the new millennium + 10 years. Building a brand off the 1% rebel perception, I don’t know why its such a hard concept for Harley-Davidson to understand that it can latch onto these new-age bohemians, and create a similar bond with them as it did with the Baby Boomers so many years ago. After all, there is already great symmetry between the two cultures, as both Harley-Davidson and the hipster elite seem forever-fixated on a period in time that is far enough removed from our parents’ generation to be considered cool again.

What the hipsters wouldn’t like of course is the Bottpower BOTT XR-1. A racier and more custom version of the Harley-Davidson XR1200X (The BOTT XR-1 is actually based off a Buell motor), Bottpower has done such a good job making the Buell look Alana Blanchard hot that the Voltron generation will forget all about the reasons their didn’t like the Bar & Shield brand in the first place, and instantly liquidate their pre-IPO Facebook stock in order to make room for Bottpower’s work in their marina-view apartments. Needless to say, I like what’s going on here.

Harley-Davidson Sales Grew Almost 6% in 2011

01/26/2012 @ 2:05 pm, by Jensen Beeler1 COMMENT

Harley Davidson Sales Grew Almost 6% in 2011 Harley Davidson Pilgram Road 635x425

A few years ago death was on the doorstop for Harley-Davidson. Posting yearly sales losses on a regular basis, when the recession hit the Milwaukee company, it sold off its holdings in MV Agusta, and shuttered the Buell Motorcycle brand in order to keep its core business unit intact.

In Q2 of 2011, Harley-Davidson posted its YTD of growth since 2006, and the Bar & Shield brand continued that trend throughout the rest of last year. Finishing Q4 2011 with sales up 10.9% worldwide (11.8% in the US) over Q4 2010, Harley-Davidson finished the year strong with sales up 5.9% worldwide when compared to 2010. Additionally, sales in the United States posted a similar 5.8% of growth for units sold.

Harley-Davidson Makes the Interbrand 100 for Another Year

01/17/2012 @ 11:03 am, by Jensen Beeler11 COMMENTS

Harley Davidson Makes the Interbrand 100 for Another Year harley davidson interbrand 100

Every year Interbrand releases a list of the Top 100 global brands — ranking each company on its brand value and then assigning a dollar amount to that value. As such over the years, the Interbrand 100 has become the de facto metric on the strength of a company’s brand. For some time Harley-Davidson has been a stalwart of the Interbrand 100, with the Bar & Shield brand regularly getting the nod from the consultancy’s specialists — after all, how many brands are responsible for enthusiasts tattooing its logo on their body? However the past few years have seen a worrisome trend, as slowly Harley-Davidson has fallen farther and farther down the Interbrand 100 rankings.

Harley-Davidson Crowdsources Advertising on Facebook

11/10/2011 @ 7:16 am, by Jensen Beeler13 COMMENTS

Harley Davidson Crowdsources Advertising on Facebook Harley Davidson No Cages

Ever since Harley-Davidson split with its long-time ad agency Carmichael Lynch, I’ve been increasingly impressed with the Bar & Shield’s advertising efforts. Sure there are still some of the old marketing images that make the American in me want to go tortfeasor on the first Harley-Davidson dealership I drive by, but you’ve got to give Harely one thing, its trying. Dipping its toe into the crowdsourcing philosophy of ad creation, Harley-Davidson has already produced some fairly good ads like its “No Cages” campaign, and is hoping to build on that success.

Seeing traction with the “No Cages” campaign, Harley-Davidson has taken things a step further, and will now be able to crowdsource ideas directly from Facebook. Launching a Facebook app for the new social-collaboration, Harley-Davidsons fans on Facebook can now read the company’s advertising brief, submit ideas to Harley-Davidson, and vote on ideas submitted by other community members. While crowdsourcing advertising creative has been called evil (mostly by the people whose jobs are threatened by the collaborative movement), the plan here is pretty ingenious.

Harley-Davidson Recalls 250,000 Motorcycles

10/27/2011 @ 10:45 am, by Jensen Beeler15 COMMENTS

Harley Davidson Recalls 250,000 Motorcycles Harley Davidson FLTRX Road Glide Custom 635x465

Harley-Davidson has issued a massive recall with the National Highway Safety Administration (NHTSA) all because of a faulty rear brake light switch. Affecting 250,757 units in all, the recall is for certain 2009-2012 Harley Davidson Touring, CVO Touring, and Trike motorcycles (full list after the jump). Because of excessive heat caused by the exhaust system, the rear brake light switch on these motorcycles might not activate when the brakes are engaged, or conversely may activate when no braking is occurring.

Harley-Davidson is also disclosing that the issue may cause brake fluid to leak at the brake light switch, which could affect the rear brake’s performance. With both issues apt to cause an accident, all 250,757 bikes are being recalled. The recall is expected to start October 31, 2011, and Harley-Davidson will contact affected owners and replace the brake light switch free of charge. Concerned Harley owners can contact the Milwaukee company at 1-414-343-4056, and as always the NHTSA is available at 1-888-327-4236 & safercar.gov.

Harley-Davidson Q3 Sales Up 5.1% Worldwide

10/19/2011 @ 3:38 pm, by Jensen Beeler17 COMMENTS

Harley Davidson Q3 Sales Up 5.1% Worldwide Harley Davidson urban 635x423

Harley-Davidson has reported its third quarter sales and earnings to its stockholders, and the Bar & Shield brand is showing a modest up-tick in its Q3 sales. Growing 5.1% globally (61,838 units) for Q3, compared to 2010, Harley-Davidison has had similar growth in the US, where sales were up 5.4% (42,640 units). Year-to-date (YTD) sales globally were up 4.9% (194,829 units), continuing the bottoming-out trend in 2011 (up 4.7% in the US, or 127,930 units). Despite the modest sales increases, Harley-Davidson’s financials are significantly stronger than before, with the company posting a 95.9% increase in income from continuing operations.