Erik Buell Racing Ceases Operations

News being broke by the Milwaukee Journal Sentinel says that Erik Buell Racing has ceased its operations. The East Troy company plans to also file for protection from creditors under Chapter 128 of Wisconsin’s bankruptcy code. Under Wisconsin law, EBR will be placed into receivership (the company will be run by attorney Michael S. Polsky), and ultimately bids will be made on purchasing the bankrupt company. If no bids are made, the company’s assets will be auctioned off, with the profits going to EBR’s creditors. Though a shock to the whole industry, as well as EBR dealers, the news is perhaps unsurprising given EBR’s lack of success both on the race track and on the dealership floor, the latter being the more important metric.

The Handbuilt Show 2015 – Keeping Austin Weird

Just as it is easy to compare Austin to Portland, one can do the same with the One Show and the Handbuilt Show — in fact, you’ll even find some of the same machines at both events (and that’s not a bad thing). Despite the One Show being our home event, the subtle differences between the two motorbike exhibitions make the Handbuilt Show the superior night out, in our opinion…even if only by a thin margin. Nestled in the painfully hip downtown area of Austin, the Handbuilt Show is free to the public, and offers a little bit of something for every kind of motorcycle enthusiast: sport bikes to street-trackers, cruisers to café racers…there was even a slammed to the ground scooter this year.

Laia Sanz Drops HRC for KTM in Enduro and Rallies

A bit of shocking news in the rally raid world, as Laia Sanz has jumped ship from HRC to KTM for the Women’s Enduro World Championship. The move means Sanz will also compete as a factory KTM rider in the various FIM World Championship rallies, including the Dakar Rally, though only where the schedule permits, as the Women’s Enduro World Championship is her racing priority. Sanz has 13 women’s world titles to her name, and she has won Women’s Enduro World Championship for the past three years in a row. Sanz is one of the leading women in bringing females into motorcycle racing, and she she is also an accomplished rider when competing against the boys. She finished 9th in the 2015 Dakar Rally, where she also scored a Top 5 stage finish — the highest a woman has ever achieved in the event.

MotoAmerica Races Will Air on CBS Sports, A Week After

We’ve gotten more than a few emails (thanks!) from American road racing fans about how to watch the inaugural MotoAmerica race on TV. These eager beavers were quick to point-out that CBS Sports Network has no listings for the Austin round this weekend, with only a season preview listed next week, on April 15th. A quick email exchange with MotoAmerica confirms that the Austin round will be shown a week late, as will the rest of the 2015 rounds. The series hopes to change that for the 2016 season. Fans will also be disappointed to learn that the Austin round will not even be streamed live over the internet, though that option will added for future rounds this season, likely starting at Road Atlanta, MotoAmerica’s next stop.

Is Brammo Racing at the Isle of Man TT?

Our Bothans had been hinting at a secret entry in the TT Zero event at the 2015 Isle of Man TT, and it seems that entry could be Brammo. The tip-off comes courtesy of renowned road racer Lee Johnston, who tweeted that the weather in California was just fine…while sitting next to the Brammo track trailer, and with a Brammo Empulse RR beside him (pictured above). There is really only one reason why “General Lee” would be testing the American outfit’s electric race bike, and that’s if the now R&D company wanted to go head-to-head with Mugen, Saroléa, et al. Many will remember that Brammo participated in the 2009 Isle of Man TT, at the inaugural TTXGP event, and finished 3rd with a 75 mph lap.

Cristiano Silei Becomes Dainese’s New CEO

Our sources are reporting that Cristiano Silei, former Ducati VP of Sales and Marketing, has been tapped to become the new CEO at Dainese S.p.A. Silei will takeover the head position from Frederico Minoli, who many Italian motorcycle fans know as the former CEO of Ducati Motor Holding. Loyal Asphalt & Rubber readers will remember that the aptly named Investcorp recently purchased 80% of Dainese’s private stock, for €130 million, leaving Lino Dainese as the 20% minority shareholder. Frederico Minoli was instrumental in helping Lino Dainese sell his namesake company, and it is perhaps now unsurprising that the former Ducati CEO has pulled from the bench Italian marque for his replacement.

2015 Saroléa SP7 Electric Superbike Debuts

Belgian outfit Saroléa is back for the 2015 Isle of Man TT, after debuting the 2015 version of its SP7 electric superbike this past weekend. If you’re saying to yourself that the 2015 model looks very similar to the 2014 model, you are in fact correct, though the bikes are not actually identical. The 2015 Saroléa SP7 has improved aerodynamics (namely a slimmer body), a revised center of gravity (for better handling), a reduction in weight (more carbon fiber and titanium parts), and proprietary fiber optic network that connect the vehicle control unit to the battery management system. All of those changes are good for a 22 lbs overall reduction, but the biggest change though for 2015 is the new motor, which was built in-house and is rated at 150hp (down 25hp from last year’s machine).

HRC Confirms Stoner Was a Candidate to Replace Pedrosa

Casey Stoner was a candidate to replace the injured Dani Pedrosa. The Australian had discussions with HRC about stepping in to take Pedrosa’s place during his absence. In the end, it was decided that a return would not be possible at such short notice. It was decided that Hiroshi Aoyama would be a better choice of replacement in the circumstances. When we asked via email whether Honda had had discussions with Stoner over replacing Pedrosa, Repsol Honda team principal Livio Suppo confirmed that they had. “We spoke about the possibility for Casey to replace Dani,” Suppo admitted. But Stoner would have faced major challenges replacing Pedrosa for the next two MotoGP rounds.

2016 MotoGP Rules Clarified: 7 Engines, 22 Liters, 157kg, & Performance Balancing

The Grand Prix Commission have filled in the last question marks over the 2016 MotoGP regulations. While the decision on the amount of fuel the bikes would be allowed to run had already been decided last year, the rules on a minimum weight, the number of engines to be used, and how and whether the concessions allowed to manufacturers without a win would be extended into 2016 and beyond. All of these questions were settled at Qatar. The GPC meeting, where Dorma, the FIM, the manufacturers and the teams meet to agree a set of rules, confirmed that all bikes in MotoGP next year will use 22 liters of fuel.

Yamaha YZF-R1M Has Sold Out in Europe

It’s tough cookies if you want to order a Yamaha YZF-R1M in the European Union right now, as what is shaping out to be the superbike of 2015 has sold out in every European country. This means only those riders who pre-ordered an R1M online, on Yamaha Europe’s registration system, will be able to get a 2015 model — perpetuating the saying from the translated French: “you snooze, you lose”. To rub salt into the wounds, all European customers of the R1M will get to join Colin Edwards and other Yamaha racing staff at an upcoming Yamaha Racing Experience events in July. Schwing!

Harley-Davidson Confirms 500cc Model – Electrics Too?

09/03/2013 @ 8:27 am, by Jensen Beeler23 COMMENTS

harley-davidson-american-legend

Two years ago I lamented on the fact that Harley-Davidson didn’t have a model under 800cc, which among other things, left the company at odds with its efforts to push into the emerging Indian motorcycle market.

Six-months after I wrote that piece, there seemed to be some hope for the Bar & Shield brand, as rumors began to circulate about a 500cc class motorcycle that was being designed with emerging countries in mind. It would seem now, those rumors were true.

Confirming that Harley-Davidson would soon debut a 500cc class motorcycle for the Indian market, Harley-Davidson Motor Company Chief Operating Officer Matthew Levatich revealed last weekend that the Milwaukee-based company had a 500cc model in an advanced stage of development.

Hinting strongly that the machine would be built in India, and be aimed specifically at that market, Levatich also hedged his bets on the possibility of the model arriving on US soil.

Harley-Davidson Debuts Liquid-Cooled Engines for Tourers

08/21/2013 @ 3:36 pm, by Jensen Beeler44 COMMENTS

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Harley-Davidson has debuted its 2014 touring and trike motorcycles, which would normally be an event that we’d forgo even mentioning here at Asphalt & Rubber, after all “brand new” to Harley typically means new paint and chrome pieces to bikes that already exist in the line-up — that’s not entirely the case this year though.

Rolling out eight “new” motorcycles for enthusiasts, Harley-Davidson has listened to customer feedback and made changes to the following models in its line-up: Road King, Street Glide, Street Glide Special, Electra Glide Ultra Classic, Ultra Limited, Tri Glide Ultra, CVO Ultra Limited, and CVO Road King. Nothing crazy there, right?

However what was called “Project Rushmore” inside the motorcycle company, we now know refers to the company’s effort to bring more technology to its two-wheeled midlife crisis machines… the most drastic change being a liquid-cooled engine design. We’ve got your attention now, don’t we?

Debuting two liquid-cooling engine configurations, the Twin-Cooled High Output Twin Cam 103 motor will be used on the 2014 Harley-Davidson Ultra Limited and the Tri-Glide Ultra trike, while the Screamin’ Eagle Twin-Cooled Twin Cam 110 will be featured on the 2014 Harley-Davidson CVO Limited.

Video: Indian Motorcycle – The Spirit of Munro

07/09/2013 @ 5:15 pm, by Jensen Beeler8 COMMENTS

Indian Spirit of Munro, Daytona, FL, March 2013

Indian’s war machine continues to gain momentum, and the challenger to Harley-Davidson’s throne continues to impress. A new video comes our way, this time building on the heritage of the American brand through Burt Munro. One of just many stories around the historic marques, it probably helps that Burt Munro’s name was vaulted into the public consciousness by Hollywood’s The World’s Fastest Indian.

Building an all-metal tribute to Munro’s streamliner, we can find a few flaws that gnaw away at us as we watch this otherwise perfect video campaign (salt veterans know what we’re talking about). Still, Indian is bringing a good fight to Harley-Davidson’s doorstop with marketing promos like these. If you are in the legacy cruiser market, you might have a tougher decisions to make than usual when picking a favorite ride.

Up For Grabs: Half of the American Motorcycle Industry

06/27/2013 @ 7:06 pm, by Jensen Beeler37 COMMENTS

It is a fact that isn’t often discussed in the motorcycle industry, but roughly 50% of all on-road motorcycles sold in the United States come from a little company called Harley-Davidson. In 2012 for instance, the Bar & Shield brand sold 161,678 units here in the US, while for the same year the MIC reports 318,105 on-road units were sold nationwide, across all manufacturers.

In a way, the statistic is unfair. A cynical observer would say that Harley-Davidison is in the t-shirts, beanies, and trinkets business…and also happens to sell motorcycles as well. The more accurate critique is that Harley-Davidson sells a carefully curated lifestyle to its owners. A turnkey admittance to Club Cool and a subculture that breaks out of the doldrums of the suburban lifestyle.

You can hate the twenty-something flavors of the same machine that Harley-Davidson panders to dentists and accountants, and you can call the company’s products a number of nasty names, but the simple truth is that they sell, and even when sales aren’t that good, they still sell well. In 2011, the low-point in Harley-Davidson’s five-year sales tailspin, the Milwaukee company still accounted for 48% of on-road motorcycles sold in the US. Chewy.

It is easy to be critical of Harley-Davidson, and there are plenty of things to be critical about (I have had no problem in the past talking about the company’s greatest challenges), but one cannot deny the fact that if Harley-Davidson is responsible for the lion’s share of what we call in passing the motorcycle industry. For Polaris Industries CEO Scott Wine though, Harley-Davidson’s motorcycle dynasty is seen as a market opportunity, though a risky one.

Consumer Reports: BMW & Harley-Davidson Motorcycles Are Less Reliable than Japanese OEMs

03/26/2013 @ 4:17 pm, by Jensen Beeler40 COMMENTS

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In its May issue, Consumer Reports dives into the topic of motorcycle reliability, and confirms what many of us already knew: bikes from BMW and Harley-Davidson were reported to be less reliable than those from the Japanese OEMs.

Interestingly enough however, BMW and Harley-Davidson owners were also far more likely to make a repeat-purchase with their chosen brand than were owners of Japanese motorcycles, sans those of Hondas, which scored just slightly lower than BMW and Harley-Davidson on customer retention.

Looking at customer complaints of “major” mechanical problems from the last four years, the report from over 4,000 motorcycle owners confirms the high-water mark set by the Japanese OEMs on motorcycle reliability, but also shows the power of good branding as it translates into brand loyalty and customer retention.

While Kawasaki, Suzuki, and Yamaha may be winning the minds of riders with their production prowess, they are losing the hearts of consumers, which is interesting since any salesman will tell you it is easier to keep a current customer, than to make a new one.

Harley-Davidson Gains 10% on the Interbrand 100

03/18/2013 @ 3:40 pm, by Jensen Beeler3 COMMENTS

harley-davidson-interbrand-100

Something we missed when it was published, Harley-Davidson has remained on the 2012 Interbrand 100, and even made a 10% gain in value according to Interbrand’s brand valuation. The 76th most valuable brand worldwide in 2009, Harley-Davidson fell to 98th on the list in 2010, and threatened to fall off this list in 2011 when it was ranked as the 100th most valuable brand.

For 2012 however, Harley-Davidson’s brand value seems to mimic its unit sales, finding its rock-bottom value and then making some gains with the slowly recovering economy. After getting a 10% boost in brand value over its 2011 figure, Harley-Davidson ranks 96th amongst the world’s most valuable brands — a far cry from its position several years ago, but a step in the right direction for the venerable motorcycle brand.

Watch the Bottpower BOTT XR1 Hit the Track

03/04/2013 @ 9:35 am, by Jensen Beeler18 COMMENTS

Bottpower-BOTT-XR-1

Now finished with its BOTT XR1 project, Spanish design and engineering house Bottpower has taken its American-powered street-tracker to Albaida, Spain for a little track time. A custom one-off build for a client, Bottpower has created the machine that Harley-Davidson should have envisioned with the Buell brand.

The BOTT XR1 looks genuinely fun to ride, and is more than eye-catching to our critical eye for design. We hope Bottpower’s plans for a do-it-yourself kit come to fruition, as we could use more of these beasts on the street.

Harley-Davidson Posts 6% Sales Growth in 2012

01/30/2013 @ 2:13 pm, by Jensen Beeler6 COMMENTS

Harley-Davidson

Helped by a strong fourth quarter, Harley-Davidson is reporting signs of growth for 2012, with the company’s global sales again up 6.2% over the figures from last year. With sales up 6.6% in the United States, and 5.6% abroad, Harley-Davidson sold 249,849 motorcycles in 2012, and those sales figures translated onto the balance sheet into a 6% growth in revenue ($4.9 billion) and a 4% increase in net income ($623 million).

“Thanks to the outstanding efforts of our employees, dealers and suppliers, Harley-Davidson achieved its growth and restructuring goals in 2012,” said CEO Keith Wandell. “The ambitious restructuring of our manufacturing operations, aimed at delivering better responsiveness for customers and greater operating efficiency, is now largely behind us.”

Harley-Davidson Made-for-India Model by 2014?

12/18/2012 @ 4:47 pm, by Jensen Beeler8 COMMENTS

According to the folks at Indian auto site Zigwheels, Harley-Davidson is finally ready to get serious about the Indian market, and plans on developing and selling a made-for-India model. The entry-level machine would slot in below the current 883cc Sportsters, and be ground-up manufactured locally in India as well.

Zigwheels goes on to say that its sources peg Harley-Davidson executives from the US and India as meeting with Indian vendors and dealers in order to setup distribution of the new model(s). Expected to debut at the 2014 New Delhi show, the India-specific line will arrive in the 400cc-500cc range, feature a v-twin motor, and cost Rs 3.5 lakh ($6,381).

Hey Hipsters, Harley-Davidson is Calling You

11/19/2012 @ 3:27 pm, by Jensen Beeler29 COMMENTS

Slap on your skinny jeans, and get on a hog, because Harley-Davidson is pitching motorcycles to America’s favorite disgruntled demographic: the hipster. For pursuing today’s young and ironically image-oriented subculture, you can’t really fault a company like Harley-Davidson for this move, seeing as it markets its brand around this notion of conformity through non-conformity.

Copying the vintage art house film style of that we see so often on Vimeo (frame borders, sepia tones, and all), I will steal a line from AutoBlog‘s Jonathon Ramsey and say that Harley-Davidson has nailed the Instagram style on its head with this one…right down to its guitar-string audio track and percolating coffee pot cameo appearance.