Video: The Best Highside Save Ever?

During the second AMA Pro Supersport qualifying session at Sears Point, #422 Genki Hagata had a moment that every motorcycle racer knows all too well: a highside. Still completing his out-lap, Hagata’s Yamaha YZF-R6 lost traction at the rear wheel, and then abruptly regained it, which for most riders would usually mean an ejection seat straight into the kitty litter, but not for Genki. Holding onto the bars throughout the incident, Hagata avoided crashing (again, as the case would be for the weekend), and while he missed making the cut-off for Supersport grid by only a few tenths of a second, we still think he was the big winner of AMA Pro Racing’s third road-racing stop of the season.

Photo of the Week: Here’s to the Unsung Heroes of MotoGP

This, race fans, is Danilo Petrucci, one of the brave souls trying his luck on the future of MotoGP hardware, in his case the doggedly underpowered Came IodaRacing Project machine. Not on a (relatively) zippy Aprilia ART, or a Honda-powered FTR, Petrucci qualifies on the same grid as Casey Stoner and Jorge Lorenzo, and brings to this gunfight a knife that packs a whopping 185 bhp, compared to the factory prototype engines that are rumored to be around 260 bhp. As I photograph a race, I see a much different version of the event than TV viewers. I watch the recorded TV broadcast later, and can tell you that there is a lot going on with the Claiming Rule Team bikes that doesn’t make in onto TV.

Suter 500 Factory V4 – Thank You for Smoking

We are now purely a “suck, squeeze, bang, blow” society, and while that suits many motorists just fine, there are some who enjoy the smell of pre-mix in the morning — you know who you are. You enjoy the sound of angry bees following you from apex to off-camber. You think a displacement for “serious riders” starts at around 250cc. You like your engine compression low, and your powerbands narrow. You sir (or madam), are a two-stroke junky, and we have just the fix you need. Having a bevy of intriguing two-wheeled projects within its walls, the Swiss bike that catches our eye today is the Suter 500 Factory V4: a two-stroke, 500cc, V4, track weapon that puts out over 200 hp and weighs 284 lbs ready to race — no, that is not a typo.

Photo: Five – Two = Podium

Blurred to protect against spoilers, we’ll just leave things simply by saying that World Superbike’s Race 2 at Donington Park is well worth a watching if you haven’t already seen it. Decided right down to the last few turns, race pundits surely will be discussing the race and its outcome over the next week. Unsurprisingly, geography is playing a major a role in how things are being viewed. Though in a race where a number of questionable passes occurred, it is hard to single out this one event from the plethora of others that occurred during the race, but of course this one had the biggest effect on the race outcome. Click past the jump for the he said, she said, and of course for some slightly sharper photos.

Norton V4 Gets Shakedown Test Ahead of Isle of Man TT

More news from Norton, as the British firm has begun track-testing its V4 road race bike, in preparation of the 2012 Isle of Man TT. Focusing on the bike’s handling, Norton has been working hand-in-hand with Öhlins and Dunlop developing the bike’s chassis. The trio has devised the highly sophisticated “165 mph no hands” test, which supposedly checks the stability of the bike, though we imagine Health & Safety would frown upon it. With the bike’s Aprilia RSV4 motor putting out 195hp at the crank, and with the total race package weighing 419 lbs (195 kg) when it is sopping wet, the Spondon-framed Norton may not be exactly what fans of the famous marques were hoping for after seeing the very appealing Norton NRV 588, though it does seem to be a potent package.

2012 Brammo Empulse R – Was It Worth the Wait?

Launching in downtown Los Angeles, the 2012 Brammo Empulse R & 2013 Brammo Empulse broke their cover and officially debuted. Right off the bat from the designations, you can see that Brammo intends for the Empulse R to be a 2012 model, with the base model Emuplse coming out next year (more on that further down). As we expected, the Brammo Empulse R got quite the price bump after its 22-month marination, and will be $18,995 MSRP. Meanwhile when the Brammo Empulse becomes available next year, it will have a slightly more palatable $16,995 price tag.

Up-Close with the Erik Buell Racing 1190RS ‘merica Edition

While the EBR 1190RS race bikes were on the track, their $40,000+ street-legal counterparts were on display outside of the Erik Buell Racing garage. Rocking an American flag livery, I naturally took pictures of this show bike. Eye catching to say the least, nothing says “Made in ‘merica” better than a red, white, and blue color scheme, especially when it is laid over carbon fiber. And while I want to love this bike because of its nuances and outside-of-the-box technical design, I don’t.

Sunday Summary at Estoril: Be Afraid, Be Very Afraid

If there’s one lesson we can take from Sunday’s race at Estoril, it’s this: “I’ve always said we know Casey’s the guy that’s the fastest guy in the world. Maybe over the seasons he hasn’t put the championships together, but by far he’s the best guy in the world.” Cal Crutchlow is not known for mincing his words, and his description of Casey Stoner pulls no punches. But given the fact that Stoner only managed to win the Portuguese round of MotoGP by a second and a bit, is that not a little exaggerated?

Up-Close with the 2012 Brammo Empulse RR

Brammo is back for electric motorcycle racing in the North American TTXGP series, as the Ashland-based company is set to defend it’s #1 plate this year with Steve Atlas on board ( Shelina Moreda is slated to join the team later in the season). Gaining a title sponsorship from Icon, Brammo arrived at Sears Point with some edgy graphics on the 2012 Brammo Empulse RR. Dropping roughly 35 lbs in weight, and gaining roughly 50hp over the bike they ran at last year’s season opener, Brammo is making most of those gains in its revised motor and power inverter for the newest Empulse RR.

Mea Culpa: The Media’s Hard-on for a Good Penis Story

As you can imagine, the bulk of the commentary, both from readers and from professional journalists, has centered around the absurdity of the claim, with even jokes being offered about how an aged BMW rider should be thanking the German motorcycle brand for saving him money on Viagra, etc. The situation reminds me of the McDonald’s hot coffee lawsuit. You know the story, right?. A woman buys a cup of coffee at McDonald’s, spills it on herself while in the car, and sues the bastards for her incompetence. True to litigious American form, the unthinkable happened, and a jury awarded this gold-digging woman millions of dollars. It is repudiating, and it stands for everything that is wrong with the legal system, or so we would be lead to believe — especially by the media.

Harley-Davidson Makes the Interbrand 100 for Another Year

01/17/2012 @ 11:03 am, by Jensen Beeler11 COMMENTS

Harley Davidson Makes the Interbrand 100 for Another Year harley davidson interbrand 100

Every year Interbrand releases a list of the Top 100 global brands – ranking each company on its brand value and then assigning a dollar amount to that value. As such over the years, the Interbrand 100 has become the de facto metric on the strength of a company’s brand. For some time Harley-Davidson has been a stalwart of the Interbrand 100, with the Bar & Shield brand regularly getting the nod from the consultancy’s specialists — after all, how many brands are responsible for enthusiasts tattooing its logo on their body? However the past few years have seen a worrisome trend, as slowly Harley-Davidson has fallen farther and farther down the Interbrand 100 rankings.

Harley-Davidson Crowdsources Advertising on Facebook

11/10/2011 @ 7:16 am, by Jensen Beeler13 COMMENTS

Harley Davidson Crowdsources Advertising on Facebook Harley Davidson No Cages

Ever since Harley-Davidson split with its long-time ad agency Carmichael Lynch, I’ve been increasingly impressed with the Bar & Shield’s advertising efforts. Sure there are still some of the old marketing images that make the American in me want to go tortfeasor on the first Harley-Davidson dealership I drive by, but you’ve got to give Harely one thing, its trying. Dipping its toe into the crowdsourcing philosophy of ad creation, Harley-Davidson has already produced some fairly good ads like its “No Cages” campaign, and is hoping to build on that success.

Seeing traction with the “No Cages” campaign, Harley-Davidson has taken things a step further, and will now be able to crowdsource ideas directly from Facebook. Launching a Facebook app for the new social-collaboration, Harley-Davidsons fans on Facebook can now read the company’s advertising brief, submit ideas to Harley-Davidson, and vote on ideas submitted by other community members. While crowdsourcing advertising creative has been called evil (mostly by the people whose jobs are threatened by the collaborative movement), the plan here is pretty ingenious.

Harley-Davidson Recalls 250,000 Motorcycles

10/27/2011 @ 10:45 am, by Jensen Beeler15 COMMENTS

Harley Davidson Recalls 250,000 Motorcycles Harley Davidson FLTRX Road Glide Custom 635x465

Harley-Davidson has issued a massive recall with the National Highway Safety Administration (NHTSA) all because of a faulty rear brake light switch. Affecting 250,757 units in all, the recall is for certain 2009-2012 Harley Davidson Touring, CVO Touring, and Trike motorcycles (full list after the jump). Because of excessive heat caused by the exhaust system, the rear brake light switch on these motorcycles might not activate when the brakes are engaged, or conversely may activate when no braking is occurring.

Harley-Davidson is also disclosing that the issue may cause brake fluid to leak at the brake light switch, which could affect the rear brake’s performance. With both issues apt to cause an accident, all 250,757 bikes are being recalled. The recall is expected to start October 31, 2011, and Harley-Davidson will contact affected owners and replace the brake light switch free of charge. Concerned Harley owners can contact the Milwaukee company at 1-414-343-4056, and as always the NHTSA is available at 1-888-327-4236 & safercar.gov.

Harley-Davidson Q3 Sales Up 5.1% Worldwide

10/19/2011 @ 3:38 pm, by Jensen Beeler17 COMMENTS

Harley Davidson Q3 Sales Up 5.1% Worldwide Harley Davidson urban 635x423

Harley-Davidson has reported its third quarter sales and earnings to its stockholders, and the Bar & Shield brand is showing a modest up-tick in its Q3 sales. Growing 5.1% globally (61,838 units) for Q3, compared to 2010, Harley-Davidison has had similar growth in the US, where sales were up 5.4% (42,640 units). Year-to-date (YTD) sales globally were up 4.9% (194,829 units), continuing the bottoming-out trend in 2011 (up 4.7% in the US, or 127,930 units). Despite the modest sales increases, Harley-Davidson’s financials are significantly stronger than before, with the company posting a 95.9% increase in income from continuing operations.

Harley-Davidson Posts First YTD Growth since 2006

07/19/2011 @ 7:31 pm, by Jensen Beeler6 COMMENTS

Harley Davidson Posts First YTD Growth since 2006 Harley Davidson Juneau corporate 635x421

Harley-Davidson had some good news to report in its Q2 2011 financial report, as the Milwaukee company reports selling 53,599 units to customers in the US during the three-month period, and total of 83,396 units worldwide (120,642 units worldwide so far this year). These sales figures translate into a 5.6% sales increase worldwide, and an even more impressive 7.5% sales bump in the United States market.

While those increases might seem modest, CEO Keith Wandell’s restructuring efforts have clearly been paying off for the Bar & Shield brand as operating income was up 36.8% for Q2, while revenue was up only 18% to $1.34 billion. This is also the first year-over-year quarterly rise for unit sales that Harley-Davidson has seen since the Q4 2006. Read that last sentence again, but it’s sort of a big deal for Harley-Davidson.

Brand Confusion? Brand Reversion by Graham Smith

07/19/2011 @ 4:15 pm, by Jensen Beeler8 COMMENTS

Brand Confusion? Brand Reversion by Graham Smith moto guzzi harley davidson reversion 635x352

Artist Graham Smith is helping play with our brand awareness today, as the British graphic designer has done up several companies’ logos with the name of another (usually a competitor). The effect is an interesting one, as your mind tries to sort out the shapes it recognizes with the name it actually sees, much like the Stroop Effect in psychology studies – an interesting phenomena where names of colors were shown in a font whose color was different than the name. When subjects were asked to say out loud the color used for the font, it often resulted in the tendency to want to say word shown instead. We had the same effect looking at Smith’s work, making this an interesting take on logo design and a bit of fun psychology all wrapped-up into one. Examples after the jump.