A Naked Yamaha YZF-R25 Is Coming Soon?

If you believe the reports coming out of India and Southeast Asia, Yamaha is working on a naked version of its YZF-R25 sport bike. Presumably to be call the Yamaha MT-25, the naked bike would continue Yamaha’s trend of making naked version of its fully faired sport bikes, similar to the recently released Yamaha MT-125 that is available for the European market. With images of the machine testing on public roads abounding, the MT-25 seems likely to see production, so the real intrigue will be in what markets Yamaha makes the machine available. With Honda already offering faired (Honda CBR300R) and unfaired versions (Honda CB300F) of its small-displacement motorcycle in the US, Yamaha could easily go head-to-head with Big Red with the YZF-R3 and an FZ-03 variant, based off the R3 design.

Kawasaki Applies for Electric Motorcycle Patent

Need further proof that the future of motorcycling will include electrics? Take this recently published patent application from Kawasaki, that the Japanese OEM filed for back in 2011. The claims are fairly rudimentary, though they do include a transmission, with Kawasaki’s lawyers mostly outlining the basics of a motorcycle powered by an electric motor, of course the news is less about the contents of the patent application, and more about the fact that it was applied for, in the first place. When will we see an electric motorcycle concept from Kawasaki is anyone’s guess, though there are two big motorcycle shows coming up in Japan in a couple weeks’ time. In reality, we doubt we’ll see something so soon from Kawasaki, but if the Kawasaki H2 has shown us anything, it is that anything is possible from Kawasaki right now.

Is KTM Planning a V4-Powered Sport Bike?

Why would KTM be riding around on a camouflaged Aprilia Tuono V4? That is the question of the day, after a spy photographer caught the Austrian company testing in Spain with such a machine. The answer of course points to KTM working on a V4 street bike platform, which shouldn’t be too surprising since KTM CEO Stefan Pierer already tipped the media off to the fact that it is working on a MotoGP entry that would be based around a beastly V4 engine called the RC16. While Pierer confirmed the MotoGP, as well as a track-only consumer version of the GP bike, zie Austrians have been mum about other motorcycles in KTM’s lineup sharing the new V4 powerplant.

Honda CRF250 Rally Concept Breaks Cover in Japan

Adventure riders, you prayers have been answered. Honda is set to debut a new off-road model at the Osaka Motorcycle Show, the Honda CRF250 Rally. Based off the Honda CRF250L platform, the Rally concept is basically the CRF250L with rally-styled bodywork. The Honda CRF250 Rally concept will get its worldwide debut alongside the Honda True Adventure concept, which we first saw at last year’s EICMA show. This makes for an interesting dichotomy, as the CRF250 Rally is set to look like the CRF450 Rally race bike, while the True Adventure (cough, Africa Twin, cough) borrows heavily from the race bike’s technology package. With Honda showing a 250cc ADV model and a 1,000cc model at the same show, one has to wonder when a consumer-level version of the CRF450 Rally race bike will be ready as well.

Honda SFA Concept Gets Japanese Debut

After it first debuted in Indonesia last October, the Honda SFA concept motorcycle seems to be getting serious, as Honda will be showing the up-market bike at this weekend’s Osaka Motorcycle Show and next weekend’s Tokyo Motorcycle Show. While Honda only mentions that the SFA concept is a “street-fighter style light-weight motorcycle with a single cylinder engine mounted on a trellis frame,” sources in Indonesia say the fetching small-displacement machine is built around the 150cc CB150R for that market. Whether this means that Honda will make more premium-focused 150cc machines, and bring them to markets outside of Asia remains to be seen, though it is clear that the Japanese firm is taking such an approach under serious consideration.

Bimota Racing at IOMTT with American Brandon Cretu

Italy’s favorite boutique brand will be back at the Isle of Man TT races this year, with a two rider team that includes American Brandon Cretu. Cretu and his teammate Ben Wylie will campaign for Bimota at the big four road races (North West 200, Isle of Man TT, Ulster Grand Prix, and Macau GP) on-board the Bimota BB3 superbike. This is not the first time that Cretu and Wylie have raced together, having shared a pit while at the Wylie Racing team during the 2011 and 2012 Isle of Man TT races. Though the Bimota BB3 was ruled ineligible for FIM events, the international road racing scene has no hang-ups letting the S1000RR-powered superbikes lineup on the starting grid.

MV Agusta F4 RC Leaks Again with More “AMG”

We are still waiting for the 2015 MV Agusta F4 RC to break cover officially, but the top-of-the-line superbike from Varese continues to make itself sneakily available to the public. First there were the leaked studio photos, which looked spot-on to the photos MV Agusta USA teased us with at its press launch earlier this year. Now, we have more photos of the F4 RC leaking, though with some changes to the design — namely more prominent “AMG” badging, for MV Agusta’s newest minority partner. The 2015 MV Agusta F4 RC isn’t supposed to arrive at dealerships until June 2015; and when it does, it will be in limited numbers. The F4 RC is MV Agusta’s homologation special for World Superbike and domestic superbike racing classes.

Q&A: Romano Albesiano – “We Know It Takes Three Years to Be Competitive in MotoGP”

Aprilia Racing boss Romano Albesiano has big shoes to fill. Taking over from Gigi Dall’Igna, Albesiano must continue the legacy of success which his predecessor left for him. He got off to a good start, Sylvain Guintoli lifting the World Superbike title in Albesiano’s first year at the helm. Now comes the hard part, following up on that success and expanding into MotoGP. A small group of journalists spoke to Albesiano at the Aprilia launch in Milan. In a wide-ranging conversation, the Aprilia boss covered many topics, including explaining why the Noale firm came back to MotoGP a year ahead of schedule, touching on what the new bike Aprilia is working on for 2016 and beyond might look like, and the 2016 rules in MotoGP.

Ducati CEO Leaves the Door Open for a Scooter Model

In a recent interview by Moto.it with Claudio Domenicali, the Ducati CEO fielded a number of questions about the Italian company’s business and its relationship with its German owners (read it here in Google English), but one question was of particular interest: a Ducati Scooter. The often rumored, often debated, and often denied subject is perhaps the most feared topics for Ducatisti, and it ranks generally just below discussions on which oil to use, which tires are best, and how to break-in a motorcycle engine properly. That being said, it seems we are headed for another round of debate, as Domenicali is quoted as saying the following to Moto.it: “a scooter marked Ducati is not blasphemy.”

Interesting Entries for the 2015 Pikes Peak Hill Climb

The 93rd running of the Pikes Peak International Hill Climb may be over three months away, but the historic American road race released its official entry list this week, with some interesting participants for 2015’s Race to the Clouds. So far with 78 motorcycle entries confirmed, our attention was piqued with the entry of a 2015 Kawasaki H2 sport bike by Japan’s Takahiro Itami. Bringing things more locally, Colorado-based Ronin Motorcycles has an entry with one the company’s 47 heavily modified Buells, with Pikes Peak class-winner Travis Newbold at the helm. While Pikes Peak has several “To Be Determined” motorcycle entries still to disclose, noticeably absent from the entry list are many of the race’s recent top-finishers.

BMW Motorrad Posts 22.5% Sales Increase for February

03/09/2011 @ 7:34 pm, by Jensen Beeler2 COMMENTS

BWM Motorrad continues to post impressive sales growth numbers for its product line, and is making a strong showing for 2011 already. With sales up 22.5% last month compared to the same time period in 2010, BMW sold over 6,700 motorcycles in February. BMW-owned Husqvarna posted even stronger numbers than its parent company, with sales up 47% for the same time period, and selling just over 900 motorcycles last month.

Victory Headed to the Indian Market in 2012

02/18/2011 @ 5:56 pm, by Jensen Beeler2 COMMENTS

Victory Motorcycles is looking to continue its strong sales growth by taking its Harley-Davidson alternative of a product line to the Indian market. Expecting to enter India in Q2 of 2012, Victory will first import fully-assembled motorcycles into the huge Indian market. Victory also plans on setting up an assembly plant, so the company can import partially-constructed machines into the country, and thus sidestep the massive tariffs India levies on fully-assembled motorcycles imports.

BMW Motorcycle Sales Up 24% in January

02/08/2011 @ 10:15 am, by Jensen Beeler4 COMMENTS

Monthly sales reports are becoming a more common occurrence from motorcycle OEMs who are actually starting to crawl out of the lower circles of motorcycle industry hell (makes you wonder about the companies not making press releases though, huh?), and accordingly BMW has posted its January 2011 numbers, which shockingly again show strong figures. Selling 4,714 units in January 2011, BMW Motorrad posted a 23.6% sales increase over January 2009’s numbers (3.814 units). Achtung!

Ducati North America Posts Strong 2010 Q3 & Q4 Numbers

01/21/2011 @ 12:05 pm, by Jensen Beeler8 COMMENTS

BMW isn’t the only company weathering the storm in the motorcycle industry, as Ducati North America has released some of its own numbers from 2010. At the top of the highlight list is Ducati North America’s 35% increase in December 2010 sales over December 2009’s sales figures.

Also bucking the trend was DNA’s growth in Q3 & Q4 of 2010, where the company sold 8% & 9% more motorcycles respectively than in the same quarters in 2009. Compare that to the North American motorcycle industry averages, which saw a 15% decrease in Q3 and 14% decrease in Q4 last year.

WSBK Increases TV Viewers by 33% in 2010

01/14/2011 @ 5:50 am, by Victoria Reid8 COMMENTS

WSBK’s worldwide television audience grew by 33% from the 2009 to 2010 season. According to Infront, the “championship reached a cumulative audience of 498 million” for the 2010 season, meaning each WSBK race garnered around 40 million viewers. While still a considerably smaller number than MotoGP, which claims around 300 million viewers for each race, this is the sort of jump in audience that makes sponsorship dollars appear more easily. The official WSBK website had “a 30% increase of unique visitors compared to 2009,”with a total of four million individual visitors in 2010.

America Expected to Continue Using Less Gasoline

01/03/2011 @ 1:14 pm, by Jensen Beeler4 COMMENTS

Gasoline demand in the United States hit an all-time high in 2006, and ever since then has been on the decline. Aided by rising prices, more efficient vehicles, and a slowing population growth, the United States as a whole is not only using less gas than before the recession, but we as a country have entered into a continued trend of decreased gasoline demand, which government officials and industry executives believe will be a permanent trend from this point forward. While current usage is about 8% less than the 2006 peak, experts expect to see as much as a 20% reduction in gasoline use by 2030.

BMW Worldwide Sales Up 21% Through May

06/09/2010 @ 1:40 pm, by Jensen Beeler2 COMMENTS

BMW Motorrad is reporting that worldwide motorcycle sales were up 21% for the first five months of 2010, compared to 2009’s numbers. Sales were up 19.3% for the month of May alone, with 12,139 units sold, making for 45,431 units sold thus far in 2010. The newly revised BMW R1200GS/Adventure models account for 3,705 of the motorcycles sold in May, which is up almost 34% from last year.

While the GS comprises almost a third of BMW’s total sales in May, BMW reported that the F and K series motorcycles also showed strong demand in the month as well. Also making a strong showing is the all new S1000RR superbike, which sold 1,345 units in last month for a total of 5,236 units sold this year so far.

How to Save Harley-Davidson – Step 1: Redefine and Reposition The Way You Market Your Brand

03/08/2010 @ 6:50 am, by Jensen Beeler112 COMMENTS

Blasphemy, heresy, stupidity, sacrilege, un-American, and downright irreverence. Go ahead, get all those words out of your system. I’ll wait.

The default opinion of marketers, analysts, and the general population is that Harley-Davidson has one of the strongest brands in the United States, this being confirmed by the fact that every business student in America has studied Harley’s marketing efforts if they’ve ever taken a brand management course. So why would I start a three-part series on how to fix Harley-Davidson by arguing to change one of the most revered marketing houses in the motorcycle industry?

Giving credit where credit is due, Harley-Davidson, or I should say its admirers in business school academia, wrote the book on demand generation marketing geared towards the baby-boomer generation. However, in defending this market position, Harley-Davidson has painted itself into a corner by only engaging a very small segment of the population with its product. Unless they redefine and reposition their company image and who it resonates with, Harley-Davidson is going to watch the continued erosion of its footing in the motorcycle industry, and also the continued deterioration of its only industry leading quality: its brand.

BMW Posts Record Sales Despite Financial Apocoplypse

01/24/2009 @ 9:47 am, by Jensen BeelerComments Off

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The 2008 financial for BMW Motorrad are in, and the verdict is CH-CHING! Despite what the economies around the world are saying, BMW sold 101,685 bikes in 2008, just .8% off of last year’s numbers. Continue reading to see the full sales breakdown, and win a free kitten.

 

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