The competitors for the 91st Pikes Peak International Hill Climb have just concluded a two-day tire test at the Colorado road course, and it should perhaps come as no surprise that our boy Carlin Dunne has posted the outright fastest lap for a motorcycle during the tire test (the Santa Barbara native set the outright two-wheeled course record last year on his Ducati Multistrada 1200 S). What is surprising about Carlin’s result at the tire test is that he was on the Lightning Motorcycles electric superbike. That’s right, the fastest bike so far for 2013′s Race to the Clouds is a 200+ hp electric superbike that is refueled with solar energy. Petrol heads, eat your heart out.
Talking to the Indy Star, Mark Miles (CEO of Hulman & Co, the parent company to Indianapolis Motor Speedway) has put some doubt into the historic venue’s commitment to host the MotoGP Championship. Having a contract to run the race through the 2014 season, Miles said that IMS might opt-out of the final year in its agreement with Dorna (IMS apparently has this option for a brief window after the 2013 Indianapolis GP). However while the news has focused so far on IMS’s ability to opt-out, both Dorna and Indianapolis Motor Speedway have options in their contract to go through with the 2014 round, and with a bevy of variables in the air, we may or may not see three American GP rounds next year.
Surprise! America will be getting a 847cc three-cylinder naked bike for the 2014 model year, the 2014 Yamaha FZ-09. Replacing the Yamaha FZ8 in the Japanese company’s line-up, the FZ-09 is the first motorcycle from the tuning fork brand to sport the Yamaha’s new line of three-cylinder engines. The Yamaha FZ-09 comes about as the MIC is reporting its second-consecutive year of growth in the 751+cc sport bike segment, as well as increase in commuter riding over short-distance sport riding. With those trends in mind, Yamaha has punched out the displacement on its middleweight naked bike, and focused on giving riders a comfortable, yet stout, motorcycle. Priced at $7,990 MSRP, we think Yamaha hit the nail pretty much on the head with this one.
In the past few years I’ve come to believe that, while superior physical differences (their reflexes and fine motor skills) are significant, it’s the mental differences that are the most interesting. I suppose anyone who has ridden a motorcycle even a bit beyond one’s comfort zone can appreciate some part of the physical aspect of riding a racing bike. For most of us, even the speed of racers in local events is impressive compared to our street riding. While the skills with throttle, brakes, and balance are on a level similar to the best athletes in other sports, I think that what really sets motorcycle racers apart is their ability to overcome fear.
The progress in the last five years on electric motorcycles has been astounding. Taking their first laps around the Isle of Man TT Mountain Course, a 87.434 mph pace was the best an electric motorcycle could do at the prestigious road race in 2009 — a pace that was on par with the 50cc record set in 1971. In just five years after the first laps were taken by electric motorcycles at Snaefell, these machines have grown their average lap speeds by over 20 mph at the TT Zero race, setting a new record of 109.675 mph in 2013, and boasting a rate of improvement of roughly 5 mph each year since 2009. If hitting 142.2 mph down the Sulby Straight speed trap wasn’t further proof of the speeds these bikes are achieving, maybe some visual evidence will help support the notion.
Darius Glover is a dirt bike racer. Like you and me, he lives to ride, and when he is on two-wheels he feels the freedom that only other motorcyclists can truly understand. The thing is though, Darius is paralyzed from the waist down. Where others would give up their dreams and this sport, Darius at the age of 15 instead pushed onward. No pity parties, no excuses, just simply a daily example of where there is a will, there is a way, and a reminder that you can achieve anything that you put your mind to. It’s hard not to get a bit choked up listening to Darius tell his story, but you walk away feeling uplifted after feeling his attitude come across the screen.
Any race where 1,500 riders start, 500 qualify, and only 14 finish, has got to be an epic competition, and considering the fact that the Erzberg Rodeo starts in the excavation pit of an Austrian mine…well, it takes a special rider to be enticed by such an event. One such special rider is Graham Jarvis, who was the first of the fourteen men to reach the 20th and final checkpoint. Taking 2 hours and 52 seconds to complete the course, Jarvis made the 2013 Erzberg Rodeo look downright easy. However, with one look at the race-day conditions from this past weekend, we know it was anything but.
While normally, MotoGP fans never get enough of seeing Valentino Rossi on TV, there is one shot they would (for the most part) gladly be spared. As he leaves the pits, Rossi stands on the footpegs, and pulls his leathers from between his buttocks, before sitting back down again and leaving. These rituals – part useful limbering up, part invocation of Lady Luck – are something many riders perform, in their attempt to exert control over themselves, and over their environment. In a fascinating press release – by far the most interesting we have received in many months – the Aspar team today provided a discussion and explanation of what riders are trying to achieve through the use of these rituals.
Hoping to make it four wins in a row, it goes without saying that the MotoCzysz crew is working hard to close the gap to the John McGuinness and the Mugen team. However, having Team Principal Michael Czysz stuck back in the US, undergoing cancer treatments, must certainly add another level of motivation for the on-island MotoCzysz crew. Making time in their busy schedule, Asphalt & Rubber got to take some up-close photos of the 2013 MotoCzysz E1pc. The most obvious changes made to the MotoCzysz E1pc for the 2013 TT Zero race are the use conventional suspension pieces. Of course, it’s not a completely standard suspension setup, as MotoCzysz has developed its own adjustable triple clamp that incorporates tunable lateral flex parameters.
Max Biaggi is to make a surprise return to riding a MotoGP machine. The former 250 and World Superbike champion will take a seat on Ben Spies’ Ignite Pramac Ducati as part of a one-day test at Mugello, as part of Ducati’s testing program, according to Italian site GPOne. Spies was scheduled to stay on at Mugello to take part in a two-day test, but after the first day of practice at last weekend’s Italian Grand Prix, it was clear to both Spies and Ducati that his shoulder was still too weak to ride a MotoGP machine. With work continuing on the Desmosedici, it was important for Ducati to get as much data as possible on their bike, and so Biaggi was offered the chance to ride the machine.
BWM Motorrad continues to post impressive sales growth numbers for its product line, and is making a strong showing for 2011 already. With sales up 22.5% last month compared to the same time period in 2010, BMW sold over 6,700 motorcycles in February. BMW-owned Husqvarna posted even stronger numbers than its parent company, with sales up 47% for the same time period, and selling just over 900 motorcycles last month.
Victory Motorcycles is looking to continue its strong sales growth by taking its Harley-Davidson alternative of a product line to the Indian market. Expecting to enter India in Q2 of 2012, Victory will first import fully-assembled motorcycles into the huge Indian market. Victory also plans on setting up an assembly plant, so the company can import partially-constructed machines into the country, and thus sidestep the massive tariffs India levies on fully-assembled motorcycles imports.
Monthly sales reports are becoming a more common occurrence from motorcycle OEMs who are actually starting to crawl out of the lower circles of motorcycle industry hell (makes you wonder about the companies not making press releases though, huh?), and accordingly BMW has posted its January 2011 numbers, which shockingly again show strong figures. Selling 4,714 units in January 2011, BMW Motorrad posted a 23.6% sales increase over January 2009′s numbers (3.814 units). Achtung!
BMW isn’t the only company weathering the storm in the motorcycle industry, as Ducati North America has released some of its own numbers from 2010. At the top of the highlight list is Ducati North America’s 35% increase in December 2010 sales over December 2009′s sales figures.
Also bucking the trend was DNA’s growth in Q3 & Q4 of 2010, where the company sold 8% & 9% more motorcycles respectively than in the same quarters in 2009. Compare that to the North American motorcycle industry averages, which saw a 15% decrease in Q3 and 14% decrease in Q4 last year.
WSBK’s worldwide television audience grew by 33% from the 2009 to 2010 season. According to Infront, the “championship reached a cumulative audience of 498 million” for the 2010 season, meaning each WSBK race garnered around 40 million viewers. While still a considerably smaller number than MotoGP, which claims around 300 million viewers for each race, this is the sort of jump in audience that makes sponsorship dollars appear more easily. The official WSBK website had “a 30% increase of unique visitors compared to 2009,”with a total of four million individual visitors in 2010.
Gasoline demand in the United States hit an all-time high in 2006, and ever since then has been on the decline. Aided by rising prices, more efficient vehicles, and a slowing population growth, the United States as a whole is not only using less gas than before the recession, but we as a country have entered into a continued trend of decreased gasoline demand, which government officials and industry executives believe will be a permanent trend from this point forward. While current usage is about 8% less than the 2006 peak, experts expect to see as much as a 20% reduction in gasoline use by 2030.
BMW Motorrad is reporting that worldwide motorcycle sales were up 21% for the first five months of 2010, compared to 2009′s numbers. Sales were up 19.3% for the month of May alone, with 12,139 units sold, making for 45,431 units sold thus far in 2010. The newly revised BMW R1200GS/Adventure models account for 3,705 of the motorcycles sold in May, which is up almost 34% from last year.
While the GS comprises almost a third of BMW’s total sales in May, BMW reported that the F and K series motorcycles also showed strong demand in the month as well. Also making a strong showing is the all new S1000RR superbike, which sold 1,345 units in last month for a total of 5,236 units sold this year so far.
Blasphemy, heresy, stupidity, sacrilege, un-American, and downright irreverence. Go ahead, get all those words out of your system. I’ll wait.
The default opinion of marketers, analysts, and the general population is that Harley-Davidson has one of the strongest brands in the United States, this being confirmed by the fact that every business student in America has studied Harley’s marketing efforts if they’ve ever taken a brand management course. So why would I start a three-part series on how to fix Harley-Davidson by arguing to change one of the most revered marketing houses in the motorcycle industry?
Giving credit where credit is due, Harley-Davidson, or I should say its admirers in business school academia, wrote the book on demand generation marketing geared towards the baby-boomer generation. However, in defending this market position, Harley-Davidson has painted itself into a corner by only engaging a very small segment of the population with its product. Unless they redefine and reposition their company image and who it resonates with, Harley-Davidson is going to watch the continued erosion of its footing in the motorcycle industry, and also the continued deterioration of its only industry leading quality: its brand.
The 2008 financial for BMW Motorrad are in, and the verdict is CH-CHING! Despite what the economies around the world are saying, BMW sold 101,685 bikes in 2008, just .8% off of last year’s numbers. Continue reading to see the full sales breakdown, and win a free kitten.
