Kawasaki Ninja H2 / H2R Pricing Revealed

Even though the Kawasaki Ninja H2R debuted in October at the INTERMOT show, and the Kawasaki Ninja H2 debuted a few weeks ago at the EICMA show, Kawasaki was a bit slow to release the pricing and availability details of its two supercharged machines. Releasing now details for the US market, we can quote pricing for the H2 and H2R throughout the world. In the United States, the Ninja H2 and Ninja H2R will cost $25,000 and $50,000 respectively. Interested parties will have to special order the bikes, before December 19th, from their local Kawasaki dealership, and buyers should note that the H2R comes with certain restrictions.

Up-Close with the Kawasaki Ninja H2

With the track-only Kawasaki Ninja H2R putting out 300hp from its supercharged 998cc displacement, the 200hp Kawasaki Nina H2 street bike seems positively demure, by comparison. Of course, any 200hp machine is more than a handful, and we doubt many H2 owners will keep their machines street legal for very long — it’s been explained to A&R that it doesn’t take much work to uncork the H2…we’re just not sure if that’s a good or bad thing though. Ostentatious might be the best way to describe the new H2. Bringing back forced induction to the sport bike scene is a pretty bold move from Kawasaki, and something we will likely see more of from the Japanese manufacturers.

Indianapolis GP Named Best Grand Prix by MotoGP

At the conclusion of each GP season, an awards ceremony is held to celebrate the year’s champions, crowning the top riders in each category, the top manufacturers, and even the top venue for the season. This year, the honors of the latter went to familiar locale, as the Red Bull Indianapolis GP round was named the “Best Grand Prix” of the 2014 season, making it the first North American round to receive such an honor. Selection criteria for the award included consideration of the venue, promotion, and overall facility operations. For the 2014 race, Indianapolis Motor Speedway once again repaved its infield section, making alterations to several turns in order to facilitate passing and adding to the track’s overall consistency.

Up-Close with the 2015 Ducati Multistrada 1200

If there’s a motorcycle that launched at EICMA that I wish we had given more coverage to, it would be the 2015 Ducati Multistrada 1200. The new adventure-sport machine from Ducati is all-new for the next model year, though it would be hard to tell it from the photos. Even our modest collection of “up-close” photos here don’t do justice to the venerable Multistrada. The face of the Multistrada 1200 has been reworked, with the “beak” softened a bit from its falcon-like profile. The intake inlets are larger in appearance, and the headlight housing is noticeably different with its six LED projectors for the Ducati Corner Lights system (on the “S” model). This perhaps makes for an interesting “face” on the motorcycle, and like its predecessor, you will either love it or hate it.

Marco Melandri Returns to MotoGP, with Aprilia

After finishing fifth in the 2014 World Superbike Championship with Aprilia, Marco Melandri will continue with the Italian manufacturer, but switch to the MotoGP paddock for next season. Melandri will join Alvaro Bautista in the Aprilia Racing garage, where they will compete on an updated version of the ART machine, which was originally built to compete under the CRT bike rules. The team, now operated by Gresini Racing, will come up to speed during the 2015 season, and in 2016 they will race with a brand new race bike, which will use the compulsory “open” spec-electronics from Magneti Marelli. For Melandri, the move to MotoGP is a bit of gamble, with Aprilia’s program uncertain.

Up-Close with the Honda RC213V-S Prototype

I can’t decide whether to be elated or disappointed over the Honda RC213V-S prototype, which was debuted this week at the EICMA show in Milan, Italy. On the one hand, the RC213V-S lived up to the hype…literally a MotoGP race bike with lights, mirrors, turn signals, and a license plate. On the other hand, for all the waiting and consternation from Honda, what they brought to Milan was a fairly derivative and obvious design. Rumors of a true MotoGP-derived sport bike from Honda have been circling for several years now (closer to a decade, if you’re a reader of MCN), and the project borrows the ethos found in the Ducati Desmosedici RR project, another exclusive GP-bike-for-the-street motorcycle.

The Ducati Streetfighter 848 Is Spared the Axe for 2015

The Ducati Streetfighter lives for another year, as Ducat is showing off the Ducati Streetfighter 848 as a 2015 model year machine at the EICMA show in Milan. There had been doubts about the Streetfighter 848 continuing to be a part of the Ducati lineup going forth, especially as the Italian company has moved away from the 849cc v-twin platform, favoring the 821cc engine variations for the Hypermotard the Monster lines, and the 899cc Superquadro for the Panigale. The Streetfighter was never a big hit in the world market, becoming more of a cult classic machine amongst riders. Combined sales with the Hypermotard account for roughly 20% of Ducati’s annual sales, with the Hypermotard doing the majority of the heavy-lifting in that regard.

Moto Guzzi MGX-21 Prototype

Cruisers really aren’t our cup of tea here at Asphalt & Rubber, which might explain the lack of coverage for America’s gift to the two-wheeled world on our website. That being said, it’s hard to pass on the lurid Moto Guzzi MGX-21 prototype that is on display at this year’s EICMA show. A reworked Moto Guzzi California 1400, the MGX-21 is clad in carbon fiber, matte black paint, and red highlights. The carbon fiber disc wheels are a nice touch too (that’s a 21″ wheel up front, by the way), as are the sweeping lines from the front cowl and fenders. We’re finding ourselves a bit smitten with this Moto Guzzi, as true to the brand, it strays from the cruiser norm. We think you’ll like it too, check out the photos after the jump.

Up-Close with the Honda “True Adventure” Prototype

One of the more anticipated motorcycles at the 2014 EICMA show, off-roaders were expecting to see the new Honda Africa Twin in Milan this week. Instead, Honda trotted out what they’re calling the “True Adventure” prototype. Despite not being a production model, the True Adventure prototype looks ready for prime time, and we got a series of “up-close” photos of the machine. Most obvious is the bike’s parallel twin engine, which is rumored to be 1,000cc in displacement. That sizing/weight class seems to jive with the dual front brake discs, which also sports an ABS tone ring. We can expect Honda to have traction control operating off the front and rear wheel speeds as well, and other electronic packages as well.

Money: Motorcycle Racing’s Biggest Problem

What is the biggest problem in motorcycle racing today? Is it the predominant role electronics are playing, ruining the racing? Is it the ever more restrictive rules imposed, killing bike development and the spirit of Grand Prix racing? Is it the lack of competitive machinery, making it impossible for anyone but a factory rider to win a race? Or is it the dominance of the two top manufacturers, driving costs up and discouraging wider manufacturer participation? You can point to all of those and more as being an issue, but they pale in comparison to the real problem the sport of motorcycle racing faces at the moment: Money. Specifically, the lack of it, and the inability of almost everyone involved in the sport to find ways of raising any. All of the ills of both MotoGP and World Superbikes can be traced back to this single failure.

BMW Motorrad Posts 22.5% Sales Increase for February

03/09/2011 @ 7:34 pm, by Jensen Beeler2 COMMENTS

BMW Motorrad Posts 22.5% Sales Increase for February BMW S1000RR black Markus Hofmann 635x423

BWM Motorrad continues to post impressive sales growth numbers for its product line, and is making a strong showing for 2011 already. With sales up 22.5% last month compared to the same time period in 2010, BMW sold over 6,700 motorcycles in February. BMW-owned Husqvarna posted even stronger numbers than its parent company, with sales up 47% for the same time period, and selling just over 900 motorcycles last month.

Victory Headed to the Indian Market in 2012

02/18/2011 @ 5:56 pm, by Jensen Beeler2 COMMENTS

Victory Headed to the Indian Market in 2012 2009 Victory Hammer S 635x476

Victory Motorcycles is looking to continue its strong sales growth by taking its Harley-Davidson alternative of a product line to the Indian market. Expecting to enter India in Q2 of 2012, Victory will first import fully-assembled motorcycles into the huge Indian market. Victory also plans on setting up an assembly plant, so the company can import partially-constructed machines into the country, and thus sidestep the massive tariffs India levies on fully-assembled motorcycles imports.

BMW Motorcycle Sales Up 24% in January

02/08/2011 @ 10:15 am, by Jensen Beeler4 COMMENTS

BMW Motorcycle Sales Up 24% in January BMW Concept 6 635x423

Monthly sales reports are becoming a more common occurrence from motorcycle OEMs who are actually starting to crawl out of the lower circles of motorcycle industry hell (makes you wonder about the companies not making press releases though, huh?), and accordingly BMW has posted its January 2011 numbers, which shockingly again show strong figures. Selling 4,714 units in January 2011, BMW Motorrad posted a 23.6% sales increase over January 2009’s numbers (3.814 units). Achtung!

Ducati North America Posts Strong 2010 Q3 & Q4 Numbers

01/21/2011 @ 12:05 pm, by Jensen Beeler8 COMMENTS

Ducati North America Posts Strong 2010 Q3 & Q4 Numbers Ducati Multistrada 1200 three colors 635x423

BMW isn’t the only company weathering the storm in the motorcycle industry, as Ducati North America has released some of its own numbers from 2010. At the top of the highlight list is Ducati North America’s 35% increase in December 2010 sales over December 2009’s sales figures.

Also bucking the trend was DNA’s growth in Q3 & Q4 of 2010, where the company sold 8% & 9% more motorcycles respectively than in the same quarters in 2009. Compare that to the North American motorcycle industry averages, which saw a 15% decrease in Q3 and 14% decrease in Q4 last year.

WSBK Increases TV Viewers by 33% in 2010

01/14/2011 @ 5:50 am, by Victoria Reid8 COMMENTS

WSBK Increases TV Viewers by 33% in 2010 world superbike max biaggi 635x423

WSBK’s worldwide television audience grew by 33% from the 2009 to 2010 season. According to Infront, the “championship reached a cumulative audience of 498 million” for the 2010 season, meaning each WSBK race garnered around 40 million viewers. While still a considerably smaller number than MotoGP, which claims around 300 million viewers for each race, this is the sort of jump in audience that makes sponsorship dollars appear more easily. The official WSBK website had “a 30% increase of unique visitors compared to 2009,”with a total of four million individual visitors in 2010.

America Expected to Continue Using Less Gasoline

01/03/2011 @ 1:14 pm, by Jensen Beeler4 COMMENTS

America Expected to Continue Using Less Gasoline oil barrels 635x421

Gasoline demand in the United States hit an all-time high in 2006, and ever since then has been on the decline. Aided by rising prices, more efficient vehicles, and a slowing population growth, the United States as a whole is not only using less gas than before the recession, but we as a country have entered into a continued trend of decreased gasoline demand, which government officials and industry executives believe will be a permanent trend from this point forward. While current usage is about 8% less than the 2006 peak, experts expect to see as much as a 20% reduction in gasoline use by 2030.

BMW Worldwide Sales Up 21% Through May

06/09/2010 @ 1:40 pm, by Jensen Beeler2 COMMENTS

BMW Worldwide Sales Up 21% Through May BMW S1000RR ready for delivery 560x374

BMW Motorrad is reporting that worldwide motorcycle sales were up 21% for the first five months of 2010, compared to 2009’s numbers. Sales were up 19.3% for the month of May alone, with 12,139 units sold, making for 45,431 units sold thus far in 2010. The newly revised BMW R1200GS/Adventure models account for 3,705 of the motorcycles sold in May, which is up almost 34% from last year.

While the GS comprises almost a third of BMW’s total sales in May, BMW reported that the F and K series motorcycles also showed strong demand in the month as well. Also making a strong showing is the all new S1000RR superbike, which sold 1,345 units in last month for a total of 5,236 units sold this year so far.

How to Save Harley-Davidson – Step 1: Redefine and Reposition The Way You Market Your Brand

03/08/2010 @ 6:50 am, by Jensen Beeler112 COMMENTS

How to Save Harley Davidson   Step 1: Redefine and Reposition The Way You Market Your Brand Harley Davidson adBlasphemy, heresy, stupidity, sacrilege, un-American, and downright irreverence. Go ahead, get all those words out of your system. I’ll wait.

The default opinion of marketers, analysts, and the general population is that Harley-Davidson has one of the strongest brands in the United States, this being confirmed by the fact that every business student in America has studied Harley’s marketing efforts if they’ve ever taken a brand management course. So why would I start a three-part series on how to fix Harley-Davidson by arguing to change one of the most revered marketing houses in the motorcycle industry?

Giving credit where credit is due, Harley-Davidson, or I should say its admirers in business school academia, wrote the book on demand generation marketing geared towards the baby-boomer generation. However, in defending this market position, Harley-Davidson has painted itself into a corner by only engaging a very small segment of the population with its product. Unless they redefine and reposition their company image and who it resonates with, Harley-Davidson is going to watch the continued erosion of its footing in the motorcycle industry, and also the continued deterioration of its only industry leading quality: its brand.

BMW Posts Record Sales Despite Financial Apocoplypse

01/24/2009 @ 9:47 am, by Jensen BeelerComments Off

BMW Posts Record Sales Despite Financial Apocoplypse bmw hp2 sport3 560x379

The 2008 financial for BMW Motorrad are in, and the verdict is CH-CHING! Despite what the economies around the world are saying, BMW sold 101,685 bikes in 2008, just .8% off of last year’s numbers. Continue reading to see the full sales breakdown, and win a free kitten.

 

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