Has Ducati’s Success Flat-Lined?

The saying goes that one time is a fluke, two times is a coincidence, but three times…three times is a trend. Looking at Ducati’s last three years of sales (2012-2014), which spans only a 2% margin of growth, by definition one has to conclude that the Italian company is experiencing sales stagnation. Granted each of the last three years have been record years for the Italian motorcycle company’s sales figures, but each year has been a nudging over the last. Is all of this a sign that Ducati has lost its magic, seemingly during the leadership transition from Gabriele del Torchio to Claudio Domenicali? Or is there growth to be had from the Italian brand, now that it is owned by Audi AG? We examine that thought in more detail, after the jump.

Analyzing the MotoGP Michelin Tire Test

The departure of Bridgestone and the arrival of Michelin as the official tire supplier to MotoGP is an extremely delicate operation, in terms of marketing, tire development, and motorcycle set up. This posed problems for the Michelin test, held on the fourth day of the Sepang MotoGP test. After the factory test riders had tried the Michelins at the first Sepang test, it was the turn of the MotoGP regulars. With major money on the line, the PR gag-order was enforced rigidly, and observed religiously. No official times were released, nor made unofficially available by the teams. A range of times have seeped out from journalists present, but given that only a few laps were timed by a few people out of practice with using a stopwatch, those times can be taken as guidelines only.

Colin Edwards Part of MotoAmerica’s TV Team

MotoAmerica has announced its lineup of TV announcers for the series’ telecast on CBS Sports Network, and the trio is a mix of familiar faces. Motorcycle racing veteran Jonanthan Green will be calling the races from the booth (many World Superbike fans will recognize his voice), and the man helping Green analyze the race should sound familiar as well, as it will be MotoGP star and two-time WSBK Champion Colin Edwards. While the boys are in the booth, Crisy Lee will continue her role as pit lane reporter, something she did with AMA Pro Road Racing under the DMG administration. While CBS may have to hold its hand over the censor button on Colin’s microphone, we think that fans will be pleased with the Texas Tornado’s addition, and the insight he will bring as a veteran racer.

Ride Review: 2015 Yamaha YZF-R1 & R1M

The original R1 design focus was primarily for the street, however that has all changed for 2015, with Yamaha’s Engineer’s instructed to design a bike mainly for the track.
Thus, the 4.5km Brabham circuit provided a world-class test track for the 100 journos who descended from all over the globe to experience the 2015 Yamaha YZF-R1 and R1M for the first time. The diverse range of 18 corners, including one of the fastest turns in Australia, approached at nearly 300kmh, was perfect to test all the attributes of a new motorcycle. Our test group had some quick guys including Josh Brookes, Steve Martin, and Cam Donald, so there was no hanging about.

2015 Suzuki GSX-R1000 ABS Comes to America for $14,399

A late announcement to the Suzuki motorcycle lineup, the 2015 Suzuki GSX-R1000 comes with the banner headline of adding anti-locking brake system (ABS) and a bold new “Suzuki Racing Blue” graphics package (BNG) to the venerable superbike. The added safety of ABS is at least a welcomed change to the now seven-year-old model version of the Suzuki GSX-R1000. Meanwhile, the graphics package is designed to make a link between the GSX-R1000 and Suzuki’s MotoGP race bike, the Suzuki GSX-RR — even though the street bike pre-dates its racing counterpart all the way back to when Suzuki was last entered in the premier class.

Would You Buy This $280,000 Motorcycle?

We have seen a lot of limited-run motorcycles here at Asphalt & Rubber — some have been intriguing, and some have been…well, not. With exclusivity of course comes a price tag of sizable proportions, but it is rare that we see a motorcycle break into six-figures, let alone pass the quarter-million dollar mark. But here we are with the Yacouba Feline. We have featured the work of Yacouba Galle before, as the French designer has done a bit of work in the industry, including a bolt-on design kit for the MV Agusta Brutale, which he calls the Bestiale (a name that might make Anglophones cringe a little). Unlike the Bestiale though, the Feline is a full-on motorcycle, not just a kit…and if you like what you see, it is going to cost you a mint.

XXX: The 2015 Yamaha YZF-R1 World Endurance Race Bike is Pure Sex…with a Headlight

The long-winded “Yamaha France GMT 94 Michelin Racing” team is ready for FIM Endurance World Championship action this year, especially with the all-new 2015 Yamaha YZF-R1 motorcycle. The new R1 offers state-of-the-art electronics, as well as near-200hp from its crossplane four-cylinder engine, and the French team is looking to capitalize on those improvements in the EWC for 2015. Yamaha France took the 2014 title in a convincing fashion, so it will be interesting to see what riders David Checa, Kenny Foray, and Mathieu Gines can accomplish with their new toy. We’ve got a bevy of high-resolution photos for you, after the jump.

Not-A-Review: 2015 MV Agusta Motorcycles

As promised, here is the second part of our trip down to Fontana, California to meet with MV Agusta USA, go over the company’s new business plan for not only America, but also worldwide, and to ride the current crop of their 2015 machinery. I should preface right out of the gate that this is not a review in regards as to what you’ve come to expect from Asphalt & Rubber. I am not-so-cleverly calling this a “not-a-review” assessment of MV Agusta’s 2015 models. I say this because we had a very limited amount of time on each bike, as there was roughly 10 machines to divide our attention amongst. Think of this article as not far from someone test riding a bunch of motorcycles at a dealership, with similar duration and limits put in place…except that this someone rides motorcycles for a living.

Analyzing The Ducati Desmosedici GP15

Anyone watching the presentation of Ducati’s 2015 MotoGP bike will have learned two Italian phrases: “Emozionante” and “tanto lavoro”. Both were extremely apt. Getting from where Ducati was to where it is now with the Desmosedici GP15 had needed “tanto lavoro”, a lot of hard work, and they still have “tanto lavoro” ahead of them. The results were “emozionante”, a fantastic word nearer to exciting than emotional. But both exciting and emotional were apt phrases. The sense of eagerness was palpable among Ducati staff at Bologna on Monday. For good reason, the GP15 presented in a long, loud, and rather meandering show is radically different from what came before.

Some Thoughts on MV Agusta & A Story About Two Letters

MV Agusta USA recently invited a slew of journalists down to Fontana, California in order to talk about the company’s new business plan, and to ride its current lineup of motorcycles on the infield course. This article is “Part 1″ of that experience, as I wanted to separate my thoughts on MV Agusta, MV Agusta USA, and the general motorcycling climate into one story, and then have my “not-a-review” of the machines for another article. Got it? Ok, let’s go. It is probably easiest to start with where MV Agusta is as a company. MV Agusta has a started a new three-year business plan, which sees the company pushing into a full-range of motorcycles, pushing outside of its Italian boundaries, and pushing out of the “luxury” brand segment.

PPIHC: Rookie Carlin Dunne Surprises with Pole Position

06/25/2011 @ 10:02 pm, by Jensen Beeler5 COMMENTS

The 89th Annual Pikes Peak International Hill Climb is well underway this weekend, as the three days of practices sessions have now concluded, and teams are preparing for the race on Sunday. With the paddock abuzz that 2011 will be the last year that the hill climb will have a dirt section, things were shook up even further in the 1200cc motorcycle class as PPIHC rookie rider Carlin Dunne from the Santa Barbara Ducati team took the pole position with a qualifying time of 5:35.937 (each classes qualifies on only a single section of the race course, with motorcycles qualifying on the lower section this year). Vying for the top spot on the time sheet, Dunne had stiff competition in the 1200c race class, namely from Spider Grips Ducati riders Gregg Tracy, who crashed during the qualifying session.

Battling with Dunne, Tracy’s off occurred due to the cold tarmac conditions, thus losing valuable time. Tracy’s practice times from earlier in the day were favorable though, posting a 5:48.798 in traffic earlier in the morning. Dunne’s rookie pole debut is a rarity on The Peak, though traditionally it predicts a top-step finish for the rider (no pressure, right?). In order for that to happen, the Santa Barbara native will have to keep Tracy and his teammate Alexander Smith at bay, along with a very fast Mark Cernicky (who writes about motorcycle occasionally). Also in the hunt is Glenn Cox on his KTM SuperDuke R, though Joe Kopp’s Triumph Speed Triple has been relegated to an exhibition class, as it falls outside the 1200cc & 7500cc class rules (the 1200cc class is for v-twins only…draw your conclusions on that as you will).

Ducati Headed to 2011 Pikes Peak International Hill Climb

03/09/2011 @ 6:03 am, by Jensen Beeler3 COMMENTS

Along with the news of the the 2012 Ducati Multistrada 1200 S Pikes Peak Special Edition (try saying that three times fast!), Ducati North America has announced that it will again compete in the Pikes Peak International Hill Climb. Being held this year on June 27th, Greg Tracy and Alexander Smith will again be riding for the Spider Grips Ducati race team as it looks to be the fastest two-wheeler up the mountain.

While you likely already knew all this information if you read our piece on the Pikes Peak Multistrada 1200, what this news really means for motorcycle enthusiasts is more great photos and videos from the SoCal crew. To help us get pumped up for the 2011 PPIHC, the Spider Grips Ducati guys and gals have already put together a promo video that recaps the 2010 season. Enjoy it after the jump.

Ducati Multistrada 1200 S Pikes Peak Special Edition

03/08/2011 @ 8:29 am, by Jensen Beeler5 COMMENTS

UPDATE: According to Ducati North America the United States will not get the carbon fiber Termignoni exhaust can, and instead will feature a numbered badge on the engine crankcase cover. Pricing is $21,995, available June 2011.

Helping celebrate Ducati’s heavyweight class win (and 2nd place overall) at Pikes Peak last year, the Italian company has released the Ducati Multistrada 1200 S Pikes Peak Special Edition today. We’ve been saying that Ducati needs to build a Pikes Peak Special Edition of the Ducati Multistrada 1200 S since…well, since we first laid eyes on the beautiful machine a year ago. Launching the Ducati Multistrada 1200 S Pikes Peak today though, we’ll have to find something else to pester the Italian company about, but that’s fine by us.

Tackling Pikes Peak, as Seen Through the iPhone 4

06/29/2010 @ 1:01 pm, by Jensen Beeler3 COMMENTS

Pikes Peak Ducati rider Greg Tracy has posted a quick documentary on his blog today that shows a behind the scenes glimpse of racing to the clouds at Pikes Peak (and winning). On-board the Pikes Peak Multistrada 1200S, along with teammate Alexander Smith, Greg set the second fastest two-wheeled time up the 2010 Pikes Peak International Hill Climb.

In the footage we get to see the Tracy’s talking about the family rivalry, as well as the dangers of riding Pikes Peak. With a Cameo appearance by Rhys Millen, this is a very well done clipe. And for bonus points, it was all shot on an iPhone 4. Check the video out after the jump.

Ducati Qualifies 1st & 3rd at Pikes Peak

06/24/2010 @ 7:03 am, by Jensen Beeler5 COMMENTS

Team Spider Grips Ducati has qualified 1st & 3rd at this year’s Pikes Peak International Hill Climb, as the team gets set to race a pair of slightly modified 2010 Ducati Multistrada 1200S motorcycles up the 5,000ft ascent near Colorado Springs.

Taking the pole position is Pikes Peak veteran Greg Tracy, with a qualifying time of 5:22:659. Tracy won the 2008 Pikes Peak International Hill Climb on a “skunk works” Ducati Hyptermotard, and is the favorite to win this years’ 1200cc class in the motorcycle division.

Taking up the third position is Alexander Smith, who qualified with a time of 5:45:470, just one second behind the second place qualifying Buell.

Up Pikes Peak with the Ducati Multistrada 1200

06/17/2010 @ 10:11 am, by Jensen Beeler4 COMMENTS

What does racing to the clouds look like on a Ducati Multistrada? Well it looks a little bit like this if you’re Greg Tracy. At the helm of one of the 2010 Ducati Multistrada racing at the 2010 Pikes Peak International Hill Climb, Tracy is looking in-form for the event after this practice session. Also spotted in the video is Team Spider Grips Ducati teammate Alexander Smith, who Tracy catches about a minute into the video.

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