Goodyear is touting its 117 years of tire-making experience at this year’s Geneva International Motor Show, but it is the years ahead that are concerning the American tire brand right now.

Debuting its Eagle-360 spherical tire concept, Goodyear envisions a future where your current tires looks practically two-dimensional in their thinking, and where the contact patch that connects us to the roadway will evolve into a three-dimensional form.

The concept is likely little more than an attempt at grabbing headlines and pretending relevancy, as there is virtually no current demand from automanufacturers for a spherical tire solution.

That notion is compounded by Goodyear’s attempt to link the Eagle-360 to the rise of autonmous vehicles, as if the two things have anything to do with each other. Still, there is something intriguing here.