While the MIC and the motorcycle industry at large tries to spin a narrative where motorcycle sales are thriving throughout the coronavirus pandemic, the cold and hard numbers don’t lie, and they paint a different story. Today is a continuation of that trend.
Case in point, we have the mid-year sales report from Pierer Mobility, the company behind the KTM, Husqvarna, and GasGas brands, and for the first six months of 2020, the Austrian group is touting only a modest (for the times) sales decline of 8% compared to last year.
That would be a decent and expected figure, considering the turbulent year with the coronavirus, if it wasn’t a complete fabrication and a contradiction to the company’s own reported sales numbers.