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Fresh as an MBA graduate, in the very early days of Asphalt & Rubber, I had an interview with a prominent Fortune 500 company that was well-known for its 100 year plan.

This was a topic of conversation during my job interview, as I found it intriguing that a company could even pretend to predict what the world will look like in 100 years.

To find the arrogance in this notion, imagine the trying to predict things like social media, cell phones, the internet, automobiles, commercial flying, and space travel…all at the turn of the 20th century.

With the rate of change we have seen in the past 100 years, apply that same trend to the next 100 years, and you will see how futile such a prediction can be. What don’t know what we don’t know, in this regard.

So, it’s with some amusement that we share with you today BMW Motorrad’s vision for motorcycling in the next 100 years.

The German brand calls its the BMW Motorrad VISION NEXT 100, and says that the concept “embodies the BMW Group’s vision of biking in a connected world – an analogue experience in a digital age.”

Motorcyclists often romanticize about their bikes, talking about a motorcycle’s personality, or lack thereof.

This is total bullshit by the way, but there is something to be said about the connection between man and machine, as it is the same emotional bond that makes one a devout believer of one brand, and detractor to another.

Usually we make these connections through something visceral, like the sound of an engine, the power going down the road, or the handling of the chassis. Rarely does one speak about a motorcycle’s personality in the same breath as its electronics, but that might change.

This is because Kawasaki is working on an artificial intelligence (AI) project that will see its motorcycles grow and evolve personalities to compliment its owners.

I know what you are already thinking, everyone and their mom already has an action camera. To make matters worse, GoPro (the leader in this realm) has seen its stock price drop in what can only be described as a complete free fall for the past month, thanks mostly to lagging sales.

So, how can action cameras be the next, next big thing in the motorcycle industry? The answer is a simple one, if you will allow me to explain.

The next, next big thing for motorcycles isn’t the cameras themselves – those are basically already at commodity status for consumers – but instead the future for action cameras resides in integrated camera platforms for motorcycles, and other action sports.

There is a lot of business school “bullshit bingo” in that last statement, so let me break it down to you in human-speak.

Motorcycle brands need to realize how consumers are using their vehicles, and adapt to meet those needs directly. In this case, it means offering an integrated video recording solution with their motorcycles.

Goodyear is touting its 117 years of tire-making experience at this year’s Geneva International Motor Show, but it is the years ahead that are concerning the American tire brand right now.

Debuting its Eagle-360 spherical tire concept, Goodyear envisions a future where your current tires looks practically two-dimensional in their thinking, and where the contact patch that connects us to the roadway will evolve into a three-dimensional form.

The concept is likely little more than an attempt at grabbing headlines and pretending relevancy, as there is virtually no current demand from automanufacturers for a spherical tire solution.

That notion is compounded by Goodyear’s attempt to link the Eagle-360 to the rise of autonmous vehicles, as if the two things have anything to do with each other. Still, there is something intriguing here.

We have talked a great deal about autonomous vehicles here at Asphalt & Rubber, but usually the focus of that discussion has been about how autonomous four-wheel vehicles will interact with non-autonomous two-wheeled vehicles.

The time was sure to come though when a motorcycle OEM played with the idea of autonomous motorcycles, and that time is now.

Releasing early details about its autonomous motorcycle program, Honda Motor Corp. is staggeringly close to making the act of riding a motorcycle as simple as selecting a destination, and holding on tight.

I will be honest about my ego, I like being right…but that doesn’t mean that sometimes I wish I was wrong, and such is the case with the delivery date of the beautiful MV Agusta F3 Serie Oro. It is hard to believe that we first saw the MV Agusta F3 break cover back in October 2010, with the Italian company’s three-cylindered supersport being spied and rumored well before even that date, as far back as 2009. Then breaking the hearts of many Italian motorcycle fans, MV Agusta announced that the F3 would not be a 2011 model year bike.

Having issues getting its parts suppliers to deal with a company with a horrible credit record, pricing of the MV Agusta F3 quickly rose from $9,000, to $10,000, and then finally to $13,495 MSRP (Note: All US bikes will comes with a quick-shifter, pushing the MSRP now to $13,995). This of course would not be the price for the limited edition MV Agusta F3 Serie Oro, which was set to sell ahead of the base model. At $27,900 MSRP, the “gold series” F3 has been operating on a similar sliding scale as the price tag of the base model, as the delivery date of the bike was first pushed back from March, to May, and now is set for early July. But wait, there’s more.

It is ironic that the high point of the relationship between Valentino Rossi and Ducati came as he rode the first few meters out of pit lane and on to the track at the Valencia MotoGP test in November 2010. All of the excitement that had been building since the first rumors emerged in early June that the nine time world champion would be leaving Yamaha to join the iconic Italian manufacturer culminated as Rossi emerged from a crowd of photographers and powered down pit lane, watched by a large group of fans who had come to the test to see this very moment.

From that point on, it was all downhill. Within a few laps, it was clear that Rossi would struggle with this bike, and though everyone was putting a brave face on his performance, he left the test in 15th place, one-and-three-quarters of a second behind his ex-teammate Jorge Lorenzo, and 1.7 seconds behind Casey Stoner, the man whose bike he was now riding and who had left Ducati to join Honda. The contrast between the two could not be greater: where Stoner was bullying the Honda around as if he had been born on the RC212V, Rossi – handicapped in part by his still-injured shoulder – looked like a frightened rookie, thoroughly intimidated by the bike.

Rossi learned two important but disturbing things at that test: the first was that the Ducati was a much, much worse bike than he had expected. Stoner’s brilliance and the genius of his crew chief Cristian Gabbarini had flattered the machine, disguising its massive weakness. The second was that Casey Stoner had to be a much, much better rider than he thought if the Australian had managed to be competitive on the bike that had so shaken Rossi’s confidence. Throughout the year, as Rossi struggled, he was forced to answer the same question over and over again. Why could he, the man with nine world titles and widely regarded as one of the greatest racers of all time, not be competitive on the bike that Stoner had won three races on the previous season, and put on the podium at Valencia before handing it over to Rossi? “Casey rode this bike in a special way,” Rossi answered every time. “I cannot ride this bike like that.”

Understanding that Stoner could be so competitive on the Ducati must have been a blow to Rossi’s confidence and his self image. After their legendary and heart-stopping duel at Laguna Seca, Rossi had felt he had the measure of the Australian, beating Stoner more often than not and taking the 2008 and 2009 titles. Once he realized that throughout that period, Stoner had been bringing a knife to a gunfight and still regularly beating him – even after the introduction of the spec tire – Rossi must have asked questions of his own ability.

The news of the 2011 Aprilia RSV4 R APRC got me thinking today about where the sport bike market is headed from a big picture perspective.

The sport bike market has been dominated the constant need to develop motorcycles with more power, less weight, and new performance enhancing technologies, and you’d be hard pressed to find a year where the bike with the most horsepower wasn’t the top-seller in this category (case in point: the complete sales domination of the BMW S1000RR during 2010).

For years the motorcycle manufacturers, especially the Japanese, have been painting themselves into a corner by constantly having to one-up each other with horsepower figures in order to sell motorcycles in this segment.

With bikes like the 2011 Kawasaki Ninja ZX-10R approaching the 200hp barrier, the question about “how much power is enough?” has been cropping up, and it certainly could be that we’re approaching the point in time where the relevancy of this metric is losing it’s power (pun moderately intended).

So what will be the new kingmaker for sport bikes? The electronics package.

BMW is halfway through releasing a four-part video on the future of transportation, which explores a multitude of ideas including infrastructure, city dwelling, personal transport, population growth, and the environment. BMW obviously is approaching the issue with its automotive hat squarely on its head, and doesn’t directly deal with motorcycles, but when you stop and think about it, cars and bikes are wrapped up in the same situation. While the only the first two videos have been released, there’s already some interesting concepts to think about.

While we wait for Part 3 (Feb. 15th) and Part 4 (Feb. 22nd), chew on these facts and figures: over 50% of the world’s population lives in urban areas, automobiles are parked about 90% of the time, and there’s roughly five parking spots for every car (that’s 1,500 sqft of space just for a single car!). It sure seems like motorcycles could help solve that utilization/space problem.

As Ducati gets ready to unveil its 2011 line-up in Milan tomorrow, there’s one bike we are more than certain won’t make the showcase: the Ducati Tron Lightcycle. While Ducati is expected to make a cameo-appearance in the new Tron Legacy movie, we don’t think the Bologna-based company’s product placement will go quite as far as this Ducati fan’s imagination. One of the better photoshops we’ve seen in a while, the oil filter protruding from the bottom of the bike makes us squirm with delight. Apparently in the future though, Ducatis have a wet-clutch, hmm…

Source: Ducati.ms