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first half 2014

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KTM continues to challenge BMW Motorrad as the top European motorcycle manufacturer (by sales volume), and has set a company record for sales in the first half of this year.

Selling 70,469 units in total, KTM is just shy of the 70,978 mark left by BMW Motorrad during the same sales period, so it will be interesting to see if the Austrian brand can close the gap in the final six months, as it has done the previous two years.

Friendly competition aside, the news is quite positive for KTM. The six-month sales figure represents a nearly 28% increase in unit volume, while top-line revenue is up 17.6% (€410.3 million, a record as well) and bottom-line income (EBIT) is up whopping 82.6% (€33.6 million). KTM has also increased its ranks by 204 people during the first half of 2014.

Could 2014 be another record year of sales for Ducati? If the first six months are any indication, maybe so, as the Bologna brand has reported a 3% increase in sales thus far for the year.

Ducati has sold 26,740 motorcycles so far this year, worldwide, and is aiming to top its all-time record of 44,287 units by the end of the year. Additionally, orders for the month of June were up 11%, causing Ducati to be optimistic about its performance in 2014.