Several sources have now confirmed that Erik Buell Racing is considering making a 250cc learner-style motorcycle to compliment its EBR 1190RS race/sport bike. Presumably filling the niche left behind by the crushed Buell Blast, the 250cc bike would be geared towards new and first-time riders, and would likely be MSF RiderCourse friendly. With bikes like the Kawaaski Ninja 250R / EX250 topping the sales charts as the best selling sport bike in the US, the folks at Erik Buell Racing are surely eyeing the market potential of a smaller, lightweight sport bike for the company’s growing product line.
Erik Buell Racing has another installment of its “EBR Nation” video set, with part three of the YouTube series focusing on EBR’s “Made in America” credential. Unlike the previous videos (Part 1 & Part 2), it’s hard to get behind this one, as Buell and his crew go back to the well with their “it’s made in America, so you should buy it” philosophy/sales pitch. The short clip starts out well enough, with Buell saying “over the last few years there was a feeling that the dream of America is getting away from us.” Whether you believe that is actually true or not, there certainly has been a movement expressing this very idea after watching the credit market collapse, and seeing someone like Buell trying to make something out of the ashes of the recession is a bit inspiring.
What isn’t inspiring is the same reused tagline that because something is built in the USA it is somehow automatically better that the competition. This sort of continued thinking its precisely what put Buell out of business the first time around, and like the reused action shots for this video (you may have seen many of these quick-cuts in Parts 1 & 2, and a couple are even used twice in Part 3), you get tired of hearing and seeing the same thing over and over again with no result.
The whole idea behind Erik Buell Racing was that it was a company that could flourish from outside Harley-Davidson’s thumb, and the whole purpose of the EBR 1190RS was that it was supposed to be an American superbike that we could appreciate on the merits. The fact that all of this is being done by Americans, in America, is all the icing on the cake, not the cake itself. Rant over. The video is after the jump.
Erik Buell Racing has the second part to its strobed-out EBR Nation video series (previously titled “The Making of the EBR 1190RS”), and we see the videos go from previously a more narrative take to a more promotional role (that’s marketing for yah). Like the Prologue, “Fingertips” has Geoff May talking about the bike, with a few sound bites from Erik Buell himself sprinkled in for good measure.
One of May’s more interesting comments is that the EBR 1190RS handles so well, that you’d have to go down to bikes half its displacement to find similar handling characteristics. Worthy praise for sure, though it’s probably a bit too soon on the heels of the Daytona Sportbike fiasco under Harley-Davidson’s reign.
There’s unfortunately little information to learn from the segment, which is a shame considering how few riders will actually get to experience the 100 hand-made 2012 Erik Buell Racing 1190RS motorcycles that will be produced (assuming EBR hits its production goals). Hopefully when Buell tips his hand more on the RX, SX, and AX models it’ll mean more attainable motorcycles for riders with mortal-sized wallets. Made for the true Buelltisti, you’ll get your East Troy fix after the jump.
After unveiling the $40,000 Erik Buell Racing 1190RS street bike to the public last year, and recently taking the EBR 1190RS to Mid-Ohio for its AMA Pro Superbike racing debut, the guys at EBR are ready to show some of the behind-the-scenes work that went into America’s newest sport bike.
In what looks to be a several part video series, we’re given the prologue of the making of the Erik Buell Racing 1190RS, complete with sounds from Buell’s own record label, Rat Pak Records, and some seizure inducing footage (we actually like the production work, but worry about our epileptic readers watching this video…no, really).
So far we have little to go on as to where this “EBR Nation” series is headed, but there is one Geoff May talking some hyperbole about the EBR 1190RS (the latest AMA paddock scuttle-butt says that he will not be with the Erik Buell Racing team next year), and it closes with a fitting message from Erik Buell himself. Check it out after the jump, and check back here for more of these videos as we get them.
Mid-Ohio is a great destination if you’re looking to do a track day (we’d recommend riding with these guys), and Mid-Ohio is an even better place to leave if you don’t have a motorcycle with you. However, once a year, the Buckeye State redeems itself by playing host to an AMA Pro Racing weekend. The AMA Superbike races at Mid-Ohio were extra special this year, as KTM debuted Chris Fillmore on its factory-backed KTM 1190 RC8 R Superbike, bringing the Austrian company into a more active relationship with the American Motorcyclist Association.
Also making its first racing debut was the Erik Buell Racing 1190RS Superbike, the race version of Erik Buell’s latest street machine (or is it the 1190RS the street bike version of Buell’s latest race bike?). However which way you read that development process, this weekend was the first time Geoff May got to flog the EBR 1190RS in anger on a track with other racers present.
The much anticipated bigger horsepower Superbike was supposed to put Erik Buell Racing on an even playing field with the other manufacturers, as the team had previously been cobbled with its 1125cc homologated Buell 1125R, and accordingly the EBR team tent saw it’s fair share of visitors..
With KTM making its first AMA race outing on its otherwise tried and tested RC8 R platform, and Buell banking on several AMA season’s worth of racing experience to launch its previously un-raced 1190RS Superbike, and interesting contrast comes out from AMA Pro Racing’s latest stop at Lexington, Ohio.
This is the first picture we’ve see of the Erik Buell Racing 1190RS in its AMSOIL race livery. On-site for the Mid-Ohio round of AMA Superbike, Geoff May will pilot the EBR 1190RS for the first time in a race, as the team (and the public) have been anxiously waiting to see the debut of the new Superbike and its bounty of extra horsepower. Hopefully the 1190RS will keep all its bits together, and bring home a good result for the Erik Buell Racing team this weekend (May has qualified 12th on the 1190RS as of this writing).
Source: My Little Lotus Blossom
Last week Erik Buell Racing debuted the full technical specifications and price tag on the 2012 Erik Buell Racing 1190RS superbike with turn signals. With it were 15 photos that were…how do we say this politely…disproportionate to the grand performance figures EBR is boasting for its first street bike. We know there’s some Buell loyality in the Asphalt & Rubber readership (you guys are troopers considering the amount of punishment we give the American brand), so it’s with great pleasure we bring you these eight high-resolution photos of the EBR 1190RS.
For extra kicks, we decided not to downsize some of the larger photos, so you can do whatever you want with them. Like for instance, make life-size print outs and paste them onto your existing bike (with only 100 Erik Buell Racing 1190RS motorcycles being made, at a hefty $40k MSRP we might add, this option might be as close as many of us get to owning one). Note: if anyone actually does this, please send us a photo. We’ll have to see what sort of penance we’ll have to do here at A&R in order to swing a leg over an 1190RS, until then we eagerly await to hear what the teased RX, SX, and AX models have in store for us. Find the photos after the jump.
Erik Buell Racing has a new website, and with it comes more information about the 2012 Erik Buell Racing 1190RS street bike. With only 100 bikes being made, the 175hp v-twin rocket ship weighs only 389 lbs wet (without fuel though), which for the spec-sheet racers should be plenty to drool over. That sort of exclusivity and performance will cost you dearly though, as the the EBR 1190RS is going to hit your wallet for $39,999 (roughly the price of a well-packaged mini-van), and if you want the extra-drool worthy carbon edition, that’ll be another $4,000 added to the price tag.
When the 100 Erik Buell Racing 1190RS street bikes are sold though, EBR will be able to go racing in the AMA Pro Racing circuit (EBR missed its goal to race at Infineon and now seems likely for Barber, or Mid-Ohio) with the 1190cc race bike. Erik Buell Racing is currently campaigning in the American Superbike series with Geoff May on an 1125RR, which is down on power compared to the other bikes according to the race team.
The $40,000 price tag is going to be quite the hurdle for Buell and his crew, though finding 100 enthusiasts shouldn’t be an impossible task. If $40,000 isn’t your cup of tea for a motorcycle, it would seem Buell and his crew have you covered there, as the company is teasing three new models: the RX, SX, and AX. Let the speculation begin on what those models could be, full tech-specs on the 2012 Erik Buell Racing 1190RS and photos are after the jump.
Erik Buell Racing finally has its own official YouTube channel, which is sort of strange considering how well the small company has taken to the internet and viral marketing. Sidestepping that oddity, there is of course the issue of what good is there in having a YouTube channel if it doesn’t have a video — not to worry, the folks at EBR have our backs there. We’re not sure if the EBR 1190RS is the great white hope of American sportbikes, but we like Buell’s gumption and grit to start anew in one of the worst economic climates since WWII.
For some weekend eyecandy, feast your eyes on a time lapse video of the Erik Buell Racing 1190RS motor being built, along with some cool footage of the Erik Buell Racing’s streetbike being tested on the dyno. Only 100 EBR 1190RS street machines will be made, at a price Erik Buell Racing calls comparable to “the price of a top of the line minivan,” which sounds pretty steep for a motorcycle, but will help the Wisconsin company comply with AMA homologation regulations, and race the EBR 1190RS at Infineon later this May.
It looks like we didn’t have to wait until tomorrow to see the 2011 Erik Buell Racing 1190RS finally out in the open (and with its clothes on this time). Finally breaking cover, we can see the details of the EBR 1190RS that Erik Buell has been hiding from his fans for all this time. Called the Erik Buell Racing 1190RS Carbon Edition, the name implies what material the bike mostly consists of, as this is supposed to be the premium model that will be sold in limited quantities to help get the 1190RS homologated for racing duty.
Only 100 or so models are needed for such a purpose, meaning this will be limited-run, and one expensive endevour for the intrepid few (Buell isn’t quoting prices just yet, but Ducati 1198R prices are being banded about). While the high-cost will keep many Buell fans left out in the cold, cheaper, more production-ready examples of the 1190RS are expected down the line. It seems Erik Buell Racing wants the 1190RS Carbon Edition to be its halo bike, as the company looks to recreate a dealer network, woo investors, and begin racing on a more even playing field with the other 1,200cc racing v-twins and 1,000 racing inline-fours.