Several sources have now confirmed that Erik Buell Racing is considering making a 250cc learner-style motorcycle to compliment its EBR 1190RS race/sport bike. Presumably filling the niche left behind by the crushed Buell Blast, the 250cc bike would be geared towards new and first-time riders, and would likely be MSF RiderCourse friendly. With bikes like the Kawaaski Ninja 250R / EX250 topping the sales charts as the best selling sport bike in the US, the folks at Erik Buell Racing are surely eyeing the market potential of a smaller, lightweight sport bike for the company’s growing product line.
Erik Buell Racing has another installment of its “EBR Nation” video set, with part three of the YouTube series focusing on EBR’s “Made in America” credential. Unlike the previous videos (Part 1 & Part 2), it’s hard to get behind this one, as Buell and his crew go back to the well with their “it’s made in America, so you should buy it” philosophy/sales pitch. The short clip starts out well enough, with Buell saying “over the last few years there was a feeling that the dream of America is getting away from us.” Whether you believe that is actually true or not, there certainly has been a movement expressing this very idea after watching the credit market collapse, and seeing someone like Buell trying to make something out of the ashes of the recession is a bit inspiring.
What isn’t inspiring is the same reused tagline that because something is built in the USA it is somehow automatically better that the competition. This sort of continued thinking its precisely what put Buell out of business the first time around, and like the reused action shots for this video (you may have seen many of these quick-cuts in Parts 1 & 2, and a couple are even used twice in Part 3), you get tired of hearing and seeing the same thing over and over again with no result.
The whole idea behind Erik Buell Racing was that it was a company that could flourish from outside Harley-Davidson’s thumb, and the whole purpose of the EBR 1190RS was that it was supposed to be an American superbike that we could appreciate on the merits. The fact that all of this is being done by Americans, in America, is all the icing on the cake, not the cake itself. Rant over. The video is after the jump.
Erik Buell Racing has the second part to its strobed-out EBR Nation video series (previously titled “The Making of the EBR 1190RS”), and we see the videos go from previously a more narrative take to a more promotional role (that’s marketing for yah). Like the Prologue, “Fingertips” has Geoff May talking about the bike, with a few sound bites from Erik Buell himself sprinkled in for good measure.
One of May’s more interesting comments is that the EBR 1190RS handles so well, that you’d have to go down to bikes half its displacement to find similar handling characteristics. Worthy praise for sure, though it’s probably a bit too soon on the heels of the Daytona Sportbike fiasco under Harley-Davidson’s reign.
There’s unfortunately little information to learn from the segment, which is a shame considering how few riders will actually get to experience the 100 hand-made 2012 Erik Buell Racing 1190RS motorcycles that will be produced (assuming EBR hits its production goals). Hopefully when Buell tips his hand more on the RX, SX, and AX models it’ll mean more attainable motorcycles for riders with mortal-sized wallets. Made for the true Buelltisti, you’ll get your East Troy fix after the jump.
After unveiling the $40,000 Erik Buell Racing 1190RS street bike to the public last year, and recently taking the EBR 1190RS to Mid-Ohio for its AMA Pro Superbike racing debut, the guys at EBR are ready to show some of the behind-the-scenes work that went into America’s newest sport bike.
In what looks to be a several part video series, we’re given the prologue of the making of the Erik Buell Racing 1190RS, complete with sounds from Buell’s own record label, Rat Pak Records, and some seizure inducing footage (we actually like the production work, but worry about our epileptic readers watching this video…no, really).
So far we have little to go on as to where this “EBR Nation” series is headed, but there is one Geoff May talking some hyperbole about the EBR 1190RS (the latest AMA paddock scuttle-butt says that he will not be with the Erik Buell Racing team next year), and it closes with a fitting message from Erik Buell himself. Check it out after the jump, and check back here for more of these videos as we get them.
Mid-Ohio is a great destination if you’re looking to do a track day (we’d recommend riding with these guys), and Mid-Ohio is an even better place to leave if you don’t have a motorcycle with you. However, once a year, the Buckeye State redeems itself by playing host to an AMA Pro Racing weekend. The AMA Superbike races at Mid-Ohio were extra special this year, as KTM debuted Chris Fillmore on its factory-backed KTM 1190 RC8 R Superbike, bringing the Austrian company into a more active relationship with the American Motorcyclist Association.
Also making its first racing debut was the Erik Buell Racing 1190RS Superbike, the race version of Erik Buell’s latest street machine (or is it the 1190RS the street bike version of Buell’s latest race bike?). However which way you read that development process, this weekend was the first time Geoff May got to flog the EBR 1190RS in anger on a track with other racers present.
The much anticipated bigger horsepower Superbike was supposed to put Erik Buell Racing on an even playing field with the other manufacturers, as the team had previously been cobbled with its 1125cc homologated Buell 1125R, and accordingly the EBR team tent saw it’s fair share of visitors..
With KTM making its first AMA race outing on its otherwise tried and tested RC8 R platform, and Buell banking on several AMA season’s worth of racing experience to launch its previously un-raced 1190RS Superbike, and interesting contrast comes out from AMA Pro Racing’s latest stop at Lexington, Ohio.
This is the first picture we’ve see of the Erik Buell Racing 1190RS in its AMSOIL race livery. On-site for the Mid-Ohio round of AMA Superbike, Geoff May will pilot the EBR 1190RS for the first time in a race, as the team (and the public) have been anxiously waiting to see the debut of the new Superbike and its bounty of extra horsepower. Hopefully the 1190RS will keep all its bits together, and bring home a good result for the Erik Buell Racing team this weekend (May has qualified 12th on the 1190RS as of this writing).
Source: My Little Lotus Blossom









