Has Ducati’s Success Flat-Lined?

The saying goes that one time is a fluke, two times is a coincidence, but three times…three times is a trend. Looking at Ducati’s last three years of sales (2012-2014), which spans only a 2% margin of growth, by definition one has to conclude that the Italian company is experiencing sales stagnation. Granted each of the last three years have been record years for the Italian motorcycle company’s sales figures, but each year has been a nudging over the last. Is all of this a sign that Ducati has lost its magic, seemingly during the leadership transition from Gabriele del Torchio to Claudio Domenicali? Or is there growth to be had from the Italian brand, now that it is owned by Audi AG? We examine that thought in more detail, after the jump.

Analyzing the MotoGP Michelin Tire Test

The departure of Bridgestone and the arrival of Michelin as the official tire supplier to MotoGP is an extremely delicate operation, in terms of marketing, tire development, and motorcycle set up. This posed problems for the Michelin test, held on the fourth day of the Sepang MotoGP test. After the factory test riders had tried the Michelins at the first Sepang test, it was the turn of the MotoGP regulars. With major money on the line, the PR gag-order was enforced rigidly, and observed religiously. No official times were released, nor made unofficially available by the teams. A range of times have seeped out from journalists present, but given that only a few laps were timed by a few people out of practice with using a stopwatch, those times can be taken as guidelines only.

Colin Edwards Part of MotoAmerica’s TV Team

MotoAmerica has announced its lineup of TV announcers for the series’ telecast on CBS Sports Network, and the trio is a mix of familiar faces. Motorcycle racing veteran Jonanthan Green will be calling the races from the booth (many World Superbike fans will recognize his voice), and the man helping Green analyze the race should sound familiar as well, as it will be MotoGP star and two-time WSBK Champion Colin Edwards. While the boys are in the booth, Crisy Lee will continue her role as pit lane reporter, something she did with AMA Pro Road Racing under the DMG administration. While CBS may have to hold its hand over the censor button on Colin’s microphone, we think that fans will be pleased with the Texas Tornado’s addition, and the insight he will bring as a veteran racer.

Ride Review: 2015 Yamaha YZF-R1 & R1M

The original R1 design focus was primarily for the street, however that has all changed for 2015, with Yamaha’s Engineer’s instructed to design a bike mainly for the track.
Thus, the 4.5km Brabham circuit provided a world-class test track for the 100 journos who descended from all over the globe to experience the 2015 Yamaha YZF-R1 and R1M for the first time. The diverse range of 18 corners, including one of the fastest turns in Australia, approached at nearly 300kmh, was perfect to test all the attributes of a new motorcycle. Our test group had some quick guys including Josh Brookes, Steve Martin, and Cam Donald, so there was no hanging about.

2015 Suzuki GSX-R1000 ABS Comes to America for $14,399

A late announcement to the Suzuki motorcycle lineup, the 2015 Suzuki GSX-R1000 comes with the banner headline of adding anti-locking brake system (ABS) and a bold new “Suzuki Racing Blue” graphics package (BNG) to the venerable superbike. The added safety of ABS is at least a welcomed change to the now seven-year-old model version of the Suzuki GSX-R1000. Meanwhile, the graphics package is designed to make a link between the GSX-R1000 and Suzuki’s MotoGP race bike, the Suzuki GSX-RR — even though the street bike pre-dates its racing counterpart all the way back to when Suzuki was last entered in the premier class.

Would You Buy This $280,000 Motorcycle?

We have seen a lot of limited-run motorcycles here at Asphalt & Rubber — some have been intriguing, and some have been…well, not. With exclusivity of course comes a price tag of sizable proportions, but it is rare that we see a motorcycle break into six-figures, let alone pass the quarter-million dollar mark. But here we are with the Yacouba Feline. We have featured the work of Yacouba Galle before, as the French designer has done a bit of work in the industry, including a bolt-on design kit for the MV Agusta Brutale, which he calls the Bestiale (a name that might make Anglophones cringe a little). Unlike the Bestiale though, the Feline is a full-on motorcycle, not just a kit…and if you like what you see, it is going to cost you a mint.

XXX: The 2015 Yamaha YZF-R1 World Endurance Race Bike is Pure Sex…with a Headlight

The long-winded “Yamaha France GMT 94 Michelin Racing” team is ready for FIM Endurance World Championship action this year, especially with the all-new 2015 Yamaha YZF-R1 motorcycle. The new R1 offers state-of-the-art electronics, as well as near-200hp from its crossplane four-cylinder engine, and the French team is looking to capitalize on those improvements in the EWC for 2015. Yamaha France took the 2014 title in a convincing fashion, so it will be interesting to see what riders David Checa, Kenny Foray, and Mathieu Gines can accomplish with their new toy. We’ve got a bevy of high-resolution photos for you, after the jump.

Not-A-Review: 2015 MV Agusta Motorcycles

As promised, here is the second part of our trip down to Fontana, California to meet with MV Agusta USA, go over the company’s new business plan for not only America, but also worldwide, and to ride the current crop of their 2015 machinery. I should preface right out of the gate that this is not a review in regards as to what you’ve come to expect from Asphalt & Rubber. I am not-so-cleverly calling this a “not-a-review” assessment of MV Agusta’s 2015 models. I say this because we had a very limited amount of time on each bike, as there was roughly 10 machines to divide our attention amongst. Think of this article as not far from someone test riding a bunch of motorcycles at a dealership, with similar duration and limits put in place…except that this someone rides motorcycles for a living.

Analyzing The Ducati Desmosedici GP15

Anyone watching the presentation of Ducati’s 2015 MotoGP bike will have learned two Italian phrases: “Emozionante” and “tanto lavoro”. Both were extremely apt. Getting from where Ducati was to where it is now with the Desmosedici GP15 had needed “tanto lavoro”, a lot of hard work, and they still have “tanto lavoro” ahead of them. The results were “emozionante”, a fantastic word nearer to exciting than emotional. But both exciting and emotional were apt phrases. The sense of eagerness was palpable among Ducati staff at Bologna on Monday. For good reason, the GP15 presented in a long, loud, and rather meandering show is radically different from what came before.

Some Thoughts on MV Agusta & A Story About Two Letters

MV Agusta USA recently invited a slew of journalists down to Fontana, California in order to talk about the company’s new business plan, and to ride its current lineup of motorcycles on the infield course. This article is “Part 1″ of that experience, as I wanted to separate my thoughts on MV Agusta, MV Agusta USA, and the general motorcycling climate into one story, and then have my “not-a-review” of the machines for another article. Got it? Ok, let’s go. It is probably easiest to start with where MV Agusta is as a company. MV Agusta has a started a new three-year business plan, which sees the company pushing into a full-range of motorcycles, pushing outside of its Italian boundaries, and pushing out of the “luxury” brand segment.

How Do You Build an Erik Buell Racing 1190RS?

04/16/2011 @ 7:22 pm, by Jensen Beeler8 COMMENTS

Erik Buell Racing finally has its own official YouTube channel, which is sort of strange considering how well the small company has taken to the internet and viral marketing. Sidestepping that oddity, there is of course the issue of what good is there in having a YouTube channel if it doesn’t have a video — not to worry, the folks at EBR have our backs there. We’re not sure if the EBR 1190RS is the great white hope of American sportbikes, but we like Buell’s gumption and grit to start anew in one of the worst economic climates since WWII.

For some weekend eyecandy, feast your eyes on a time lapse video of the Erik Buell Racing 1190RS motor being built, along with some cool footage of the Erik Buell Racing’s streetbike being tested on the dyno. Only 100 EBR 1190RS street machines will be made, at a price Erik Buell Racing calls comparable to “the price of a top of the line minivan,” which sounds pretty steep for a motorcycle, but will help the Wisconsin company comply with AMA homologation regulations, and race the EBR 1190RS at Infineon later this May.

2011 Erik Buell Racing 1190RS Breaks Cover

02/17/2011 @ 7:25 pm, by Jensen Beeler39 COMMENTS

It looks like we didn’t have to wait until tomorrow to see the 2011 Erik Buell Racing 1190RS finally out in the open (and with its clothes on this time). Finally breaking cover, we can see the details of the EBR 1190RS that Erik Buell has been hiding from his fans for all this time. Called the Erik Buell Racing 1190RS Carbon Edition, the name implies what material the bike mostly consists of, as this is supposed to be the premium model that will be sold in limited quantities to help get the 1190RS homologated for racing duty.

Only 100 or so models are needed for such a purpose, meaning this will be limited-run, and one expensive endevour for the intrepid few (Buell isn’t quoting prices just yet, but Ducati 1198R prices are being banded about). While the high-cost will keep many Buell fans left out in the cold, cheaper, more production-ready examples of the 1190RS are expected down the line. It seems Erik Buell Racing wants the 1190RS Carbon Edition to be its halo bike, as the company looks to recreate a dealer network, woo investors, and begin racing on a more even playing field with the other 1,200cc racing v-twins and 1,000 racing inline-fours.

EBR 1190RS AMA Race Debut Expected at Infineon

02/17/2011 @ 11:52 am, by Jensen BeelerComments Off

New surrounding Erik Buell Racing and its 1190RS street bike continue to pour in, as the company has announced a three-year title partnership deal with AMSOIL for the Erik Buell Racing AMA Pro Superbike team.

While the news of race sponsorship is certainly good for Erik Buell and his crew (Geoff May will continue at the helm of the #99 race bike), we think the company’s goal of debuting the EBR 1190RS as its race bike starting at the Infineon round in May is what will really excite Buell’s legion of fans.

EBR will start with last year’s 1125RR at Daytona, and expects to switch to the then homologated 1190RS, with its larger displacement, starting at West Coast Moto Jam held in May at the Sonoma track.

Erik Buell Racing 1190RS Headed for the Indy Dealer Expo

02/17/2011 @ 10:18 am, by Jensen Beeler6 COMMENTS

Erik Buell Racing just posted this photo on its Facebook page with the caption “Spy photo of the race 1125 and the 1190RS in the van on it’s way to Indy for the big show! Thank you to everyone for your faith and support! It’s going to be an amazing year!” Strapped next to its AMA Pro Racing counterpart, we see that the Erik Buell Racing 1190RS street bike was thankfully completed in-time for the Dealer Expo, and will debut with the exhaust can we were less than enthralled about during other glimpses of the machine.

But after last night’s glimpse of what’s underneath the fairings, we think we’ll forgive EBR on this one, as the 1190RS appears to be a no-compromises race bike with headlights, mirrors, and turn signals attached to it (which is exactly how the machine evolved).

The Erik Buell Racing 1190RS in the Nude

02/16/2011 @ 9:10 pm, by Jensen Beeler2 COMMENTS

The guys at Erik Buell Racing are clearly getting revved up to debut their new EBR 1190RS street bike, posting this shot of the v-twin superbike on the company’s facebook page this evening. In the shot we see the Erik Buell Racing 1190RS without its fairings on, but the headlight operation controls clearly give away that this is the motorcycle Buell intends to sell in limited quantities to street riders this year.

Now I’m Not a Betting Man…

02/09/2011 @ 1:48 pm, by Jensen Beeler1 COMMENT

The Motorcycle Hall of Fame Museum just sent out a press release that Erik Buell will be the guest speaker at the organization’s Fundraiser Breakfast at Daytona. Taking place March 11th during Bike Week, Buell teased in the announcement that he may have something special to make public at the event.

“For me, motorcycling has always been about the journey, about the people, about the ideas behind the machines, and it will be great to connect with enthusiasts at the Motorcycle Hall of Fame Breakfast at Daytona fundraiser,” said Buell. “And who knows? I may have a surprise or two to announce by then.”

What could Buell’s announcement be? How about a certain Erik Buell Racing 1190RS, which was recently teased on the company’s Facebook page?

Source: The Motorcycle Hall of Fame Museum

Is This The Erik Buell Racing 1190RS?

02/04/2011 @ 5:53 pm, by Jensen Beeler15 COMMENTS

Posted to Erik Buell Racing’s Facebook page yesterday, this photo is what we presume is the soon to be released Erik Buell Racing 1190RS street bike. Based off the EBR 1190RR race bike, Erik Buell & Co. have been slowly teasing the idea of producing a limited production street bike, now that certain legal obligations are coming to a conclusion. No word yet on price or quantities, but we don’t expect this to be EBR’s foray into large production, and units are likely to be hand produced at the American company’s race shop.

Erik Buell Racing 1190RS Teaser Video (Part 1) – Awesomeness Comes with an Ugly Exhaust (Maybe?)

09/14/2010 @ 11:41 am, by Jensen Beeler11 COMMENTS

Erik Buell Racing continues to pump the interwebs with material on its EBR 1190RS street bike, the 1190cc v-twin American street bike. In what looks to be Part 1 of a multiple-part video series, EBR throws a bunch of cut-scenes together, giving us only a quick glimpse of the 1190RS. Although details are scarce about the winged-stead, we do know that the Erik Buell Racing 1190RS will be based of EBR’s 1190RR race bike, which was based in-turn off the now defunct Buell Barracuda 2.

Unfortunately Harley-Davidson closed down Buell before the Barracuda 2 could make it into production, thus gaining the ire of Buelltisti (we think that’s a word) around the world. Reports that the EBR 1190RS can be fueled by the sheer will of Erik Buell and tears of a unicorn might be exagereated, but we’re not certain. Enough fluff text, check the video after the jump.

Erik Buell Racing 1190RS Street Bike Announcement Hype Machine Gets Under Way

09/08/2010 @ 7:40 am, by Jensen Beeler13 COMMENTS

Erik Buell Racing has quietly been “tipping” sites off to the fact that Buell’s record label, Rat Pak Records, is selling t-shirts for a Erik Buell Racing 1190RS motorcycle. What is the 1190RS you ask? “The 1190RS will be the new street bike from Erik Buell Racing! The design is currently in the pre-production / testing stage and is not yet available for public sale,” says the website (Asphalt & Rubber brought you the first teaser of the 1190RS way back in July). However, a video of the pre-pre-production 1190RS will be up on September 14th, officially making this a teasing of a teaser video (are you still with us?).

Before you Buell fans start getting all in a tizzy, we have to break the news that the hype being generated about the EBR 1190RS is more about raising money for Erik Buell Racing, than announcing an upcoming motorcycle. Erik Buell & Co. have been making the rounds to investors looking for capital to build-out its production line, reportedly with little success. With a company built around a “never say die” attitude, Erik Buell hasn’t given up looking for cash (buy more t-shirts people!), and the 1190RS announcement is a way for EBR to show that there is a market demand for its motorcycles. Once the market is proven to exist, EBR is hoping investors will then open up their wallets.

«