Erik Buell Racing Ceases Operations

News being broke by the Milwaukee Journal Sentinel says that Erik Buell Racing has ceased its operations. The East Troy company plans to also file for protection from creditors under Chapter 128 of Wisconsin’s bankruptcy code. Under Wisconsin law, EBR will be placed into receivership (the company will be run by attorney Michael S. Polsky), and ultimately bids will be made on purchasing the bankrupt company. If no bids are made, the company’s assets will be auctioned off, with the profits going to EBR’s creditors. Though a shock to the whole industry, as well as EBR dealers, the news is perhaps unsurprising given EBR’s lack of success both on the race track and on the dealership floor, the latter being the more important metric.

The Handbuilt Show 2015 – Keeping Austin Weird

Just as it is easy to compare Austin to Portland, one can do the same with the One Show and the Handbuilt Show — in fact, you’ll even find some of the same machines at both events (and that’s not a bad thing). Despite the One Show being our home event, the subtle differences between the two motorbike exhibitions make the Handbuilt Show the superior night out, in our opinion…even if only by a thin margin. Nestled in the painfully hip downtown area of Austin, the Handbuilt Show is free to the public, and offers a little bit of something for every kind of motorcycle enthusiast: sport bikes to street-trackers, cruisers to café racers…there was even a slammed to the ground scooter this year.

Laia Sanz Drops HRC for KTM in Enduro and Rallies

A bit of shocking news in the rally raid world, as Laia Sanz has jumped ship from HRC to KTM for the Women’s Enduro World Championship. The move means Sanz will also compete as a factory KTM rider in the various FIM World Championship rallies, including the Dakar Rally, though only where the schedule permits, as the Women’s Enduro World Championship is her racing priority. Sanz has 13 women’s world titles to her name, and she has won Women’s Enduro World Championship for the past three years in a row. Sanz is one of the leading women in bringing females into motorcycle racing, and she she is also an accomplished rider when competing against the boys. She finished 9th in the 2015 Dakar Rally, where she also scored a Top 5 stage finish — the highest a woman has ever achieved in the event.

MotoAmerica Races Will Air on CBS Sports, A Week After

We’ve gotten more than a few emails (thanks!) from American road racing fans about how to watch the inaugural MotoAmerica race on TV. These eager beavers were quick to point-out that CBS Sports Network has no listings for the Austin round this weekend, with only a season preview listed next week, on April 15th. A quick email exchange with MotoAmerica confirms that the Austin round will be shown a week late, as will the rest of the 2015 rounds. The series hopes to change that for the 2016 season. Fans will also be disappointed to learn that the Austin round will not even be streamed live over the internet, though that option will added for future rounds this season, likely starting at Road Atlanta, MotoAmerica’s next stop.

Is Brammo Racing at the Isle of Man TT?

Our Bothans had been hinting at a secret entry in the TT Zero event at the 2015 Isle of Man TT, and it seems that entry could be Brammo. The tip-off comes courtesy of renowned road racer Lee Johnston, who tweeted that the weather in California was just fine…while sitting next to the Brammo track trailer, and with a Brammo Empulse RR beside him (pictured above). There is really only one reason why “General Lee” would be testing the American outfit’s electric race bike, and that’s if the now R&D company wanted to go head-to-head with Mugen, Saroléa, et al. Many will remember that Brammo participated in the 2009 Isle of Man TT, at the inaugural TTXGP event, and finished 3rd with a 75 mph lap.

Cristiano Silei Becomes Dainese’s New CEO

Our sources are reporting that Cristiano Silei, former Ducati VP of Sales and Marketing, has been tapped to become the new CEO at Dainese S.p.A. Silei will takeover the head position from Frederico Minoli, who many Italian motorcycle fans know as the former CEO of Ducati Motor Holding. Loyal Asphalt & Rubber readers will remember that the aptly named Investcorp recently purchased 80% of Dainese’s private stock, for €130 million, leaving Lino Dainese as the 20% minority shareholder. Frederico Minoli was instrumental in helping Lino Dainese sell his namesake company, and it is perhaps now unsurprising that the former Ducati CEO has pulled from the bench Italian marque for his replacement.

2015 Saroléa SP7 Electric Superbike Debuts

Belgian outfit Saroléa is back for the 2015 Isle of Man TT, after debuting the 2015 version of its SP7 electric superbike this past weekend. If you’re saying to yourself that the 2015 model looks very similar to the 2014 model, you are in fact correct, though the bikes are not actually identical. The 2015 Saroléa SP7 has improved aerodynamics (namely a slimmer body), a revised center of gravity (for better handling), a reduction in weight (more carbon fiber and titanium parts), and proprietary fiber optic network that connect the vehicle control unit to the battery management system. All of those changes are good for a 22 lbs overall reduction, but the biggest change though for 2015 is the new motor, which was built in-house and is rated at 150hp (down 25hp from last year’s machine).

HRC Confirms Stoner Was a Candidate to Replace Pedrosa

Casey Stoner was a candidate to replace the injured Dani Pedrosa. The Australian had discussions with HRC about stepping in to take Pedrosa’s place during his absence. In the end, it was decided that a return would not be possible at such short notice. It was decided that Hiroshi Aoyama would be a better choice of replacement in the circumstances. When we asked via email whether Honda had had discussions with Stoner over replacing Pedrosa, Repsol Honda team principal Livio Suppo confirmed that they had. “We spoke about the possibility for Casey to replace Dani,” Suppo admitted. But Stoner would have faced major challenges replacing Pedrosa for the next two MotoGP rounds.

2016 MotoGP Rules Clarified: 7 Engines, 22 Liters, 157kg, & Performance Balancing

The Grand Prix Commission have filled in the last question marks over the 2016 MotoGP regulations. While the decision on the amount of fuel the bikes would be allowed to run had already been decided last year, the rules on a minimum weight, the number of engines to be used, and how and whether the concessions allowed to manufacturers without a win would be extended into 2016 and beyond. All of these questions were settled at Qatar. The GPC meeting, where Dorma, the FIM, the manufacturers and the teams meet to agree a set of rules, confirmed that all bikes in MotoGP next year will use 22 liters of fuel.

Yamaha YZF-R1M Has Sold Out in Europe

It’s tough cookies if you want to order a Yamaha YZF-R1M in the European Union right now, as what is shaping out to be the superbike of 2015 has sold out in every European country. This means only those riders who pre-ordered an R1M online, on Yamaha Europe’s registration system, will be able to get a 2015 model — perpetuating the saying from the translated French: “you snooze, you lose”. To rub salt into the wounds, all European customers of the R1M will get to join Colin Edwards and other Yamaha racing staff at an upcoming Yamaha Racing Experience events in July. Schwing!

MotoGP: Drive M7 Claim Trademark Infringement Caused Aspar Sponsorship Deal To Fail

03/31/2015 @ 3:41 pm, by David Emmett3 COMMENTS

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Drive M7, the Malaysian energy drink firm, has issued a response to the claims by Aspar that Drive had pulled out of sponsoring team at the last minute.

Last Wednesday, the day before the 2015 MotoGP season was due to kick off, Aspar boss Juan Martinez claimed that Drive M7 had only just told him about their decision to pull out of sponsoring the team the day before. Drive M7 disputes that version of events.

When approached by top British motorcycle racing publication Bikesport News for a response to those claims, the Malaysian energy drink company issued a statement explaining that they understood that the 2014 sponsorship agreement – worth €1.8 million – would not be extended due to ongoing claims of trademark infringement.

MotoGP: Aspar Loses “Drive M7″ Sponsorship Before Qatar

03/25/2015 @ 1:15 pm, by David Emmett10 COMMENTS

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It has been a tough day for sponsorship news in the MotoGP paddock. After news earlier of LCR Honda’s title sponsor CWM being subject of a fraud investigation, the Aspar Honda team have lost their title sponsor, Drive M7.

The Malaysian energy drink firm have withdrawn their sponsorship of the team on the day before the 2015 season was due to start.

According to German language publication Speedweek, the Drive M7 management told team owner Jorge Martinez about the decision on Tuesday night.

The decision was a surprise, as it had been expected that the deal would continue in 2015, with both Nicky Hayden and Eugene Laverty riding in Drive M7 testing colors during preseason testing.

HRC and Red Bull Expand MotoGP Partnership

07/30/2014 @ 1:53 am, by Jensen Beeler7 COMMENTS

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Honda Racing and Red Bull have announced an enhancement to their collaboration in MotoGP through the Repsol Honda team, which sees the energy drink company’s logo featured on Honda’s factory team starting in the 2015 season, as it becomes the official energy drink for the team as well.

The two parties have collaborated over the last nine years, but the Red Bull logo has never before been featured on the Repsol Honda machinery, despite Red Bull supporting both Marc Marquez and Dani Pedrosa with personal sponsorships.

How History Is Repeating with Energy Drinks, And Creating Another Tobacco Disaster in Motorcycle Racing

06/11/2014 @ 6:50 pm, by David Emmett20 COMMENTS

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At the Barcelona round of MotoGP – or to give it its full title, the ‘Gran Premi Monster Energy de Catalunya’ – title sponsors Monster Energy are to unveil a new flavor of their product, called ‘The Doctor’, marketed around Valentino Rossi. This is not a particularly unusual event at a MotoGP weekend. Almost every race there is a presentation for one product or another, linking in with a team, or a race, or a factory.

If anything, the presentation of the Monster Energy drink is even more typical than most, featuring motorcycle racing’s marketing dynamite Valentino Rossi promoting an energy drink, the financial backbone of the sport. It is also a sign of the deep trouble in which motorcycle racing finds itself. Energy drinks are slowly taking over the role that tobacco once played, funding teams, riders, and races, and acting as the foundation on which much of the sport is built.

Red Bull funds three MotoGP rounds, a Moto3 team and backs a handful of riders in MotoGP and World Superbikes. Monster Energy sponsors two MotoGP rounds, is the title sponsor of the Tech 3 MotoGP squad, a major backer of the factory Yamaha squad, and has a squadron of other riders which it supports in both MotoGP and World Superbike paddocks.

Then there’s the armada of other brands: Gresini’s Go & Fun (a peculiar name if ever there was one), Drive M7 backing Aspar, Rockstar backing Spanish riders, Relentless, Burn, and far too many more to mention.

Why is the massive interest in backing motorcycle racing a bad thing? Because energy drinks, like the tobacco sponsors they replace, are facing a relentless onslaught to reduce the sale and marketing of the products. A long-standing ban of the sale of Red Bull – though strangely, only Red Bull – was struck down in France in 2008.