Tag

Elettrica

Browsing

I will be honest, I don’t keep that close of tabs on the scooter segment in the motorcycle industry. This is probably because it feels like a separate entity all onto itself. I do try to keep a pulse on the Vespa brand though, and let me explain why.

When you think of scooters, no name is perhaps more iconic than Vespa. So, that makes it an obvious choice, but I also track the movement of the Italian scooter-maker because it acts as a bellwether for the space. Where Vespa goes, surely so too does the rest of the scooter market. 

This is why we have been covering the Vespa Elettrica with a great deal of interest on Asphalt & Rubber. As you can expect from the name, the bike is Vespa’s first electric model, and it is finally ready for public consumption.

Ripping around the streets of Milan, Italy on the the Vespa Elettrica, A&R gets our first feel for what electric urban mobility looks like from Vespa, and we were able to frame that against the company’s other newest model, the potent Vespa GTS Super 300.

As such, here is not-a-review of this intriguing new two-wheeler.

When it comes to scooters, no name is better known than Vespa, as the iconic Italian brand is recognizable around the world, with 18 million scooters carrying the Vespa name in cities globally.

It is of note then that Vespa has jumped onto the electric bandwagon, and unveiled its first electric scooter this week at EICMA. As such, we get our first look today of the Vespa Elettrica, which will be for sale in the latter part of 2017.

Not quite ready for production at this time though, Vespa says that it will be working with leaders in the electric drivetrain business to develop the Elettrica, making the scooter shown at EICMA more of a concept than a finalized vehicle.

However, the Italian company promises that the Vespa Elettrica will continue to bring the attributes the brand is known best for – which in our mind hinges mostly on its classic Italian styling. To that goal, we say mission accomplished.