Ducati Sets Sales Record for 2014 – 45,100 Bikes Sold

Ducati Motor Holding is reporting another record sales year, and that the Italian motorcycle manufacturer sold 45,100 bikes in 2014. This marks the fifth year in a row that Ducati has shown sales growth, and it’s the third year in a row that the sales figures have been an all-time record for the Italian brand. Sales for 2014 were up 2% over 2013, with the USA again leading as Ducati’s most important market (8,804 units sold in the USA). Unsurprisingly, the Asian market is growing quickly for Ducati as well, up 11% in 2014. Ducati attributes its sales growth in-part to its new water cooler Monster line, where the Ducati Monster 1200 and Ducati Monster 821 helped raise Monster sales by 31%, with 16,409 new bikes sold in 2014.

Newspeak: The Advent of the “Adventure-Sport”

In the past decade the ADV segment has been a confusing amalgamation of differing interests, and over that time-period, two distinct groups have boiled to the surface. First there are the “Long Way Round” hopefuls, who invariably own a BMW R1200GS/A, and seem to be on some sort of perpetual preparation for an African safari. More recently, a second group has appeared: those riders who look to these big ADV bikes as more versatile Sport-Touring machines. All these riders, and their bikes, have been wedged into a single “Adventure” category, and it has created a bit of confusion for the segment. So, I want to introduce the concept of the “Adventure-Sport” and how it differentiates from the previous “Adventure-Touring” category.

MotoGP: Ducati’s Desmosedici GP15 Officially Delayed

As had been widely expected, Ducati will not have the GP15 ready for the first test at Sepang, in early February. In an interview with the MotoGP.com website, due to be shown on 19th January, Ducati Corse boss confirmed that work was still underway on the all-new bike; and that instead, Ducati will be bringing an uprated version of last year’s bike, dubbed the GP14.3, to test aspects of the new design not requiring the new engine. The delays have been trailed by both Dall’Igna and Paolo Ciabatti, speaking to the media at the Valencia test and at the Superprestigio dirt track event in December. The GP15 is a completely new bike, designed from the ground up, with a completely redesigned engine.

1972 Honda CB500, 3D Printed to Life Size

We’ve talked a bit before about the virtues of 3D printing, and how this increasingly affordable technology could change the consumer landscape as far as how we buy basic parts in the motorcycle industry. For as practical as how 3D printing, or rapid prototyping, can be, it can also be beautiful and used for art. This story is sort of a merger of those two ideas. Jonathan Brand has hoped to buy a 1972 Honda CB500 motorcycle, but the birth of his son changed that plan. Where there is a will though, there is a way, and Brand came up with the next best thing — he built a life-size model of a CB500 with his 3D printer.

Mercedes CEO: No Further Acquisition of MV Agusta

Italians are rejoicing over the news that Mercedes-Benz CEO Dieter Zetsche has made it clear that the German car manufacturer is not interested in acquiring more of MV Agusta’s private stock. Loyal readers will remember that Mercedes-AMG purchased 25% of MV Agusta last October, for a rumored €30 million — echoing the move Audi made in Ducati. Talking at the North American International Auto Show in Detroit though, Zetsche said “however, to avoid what happened with Ducati we point out that we have no intention to take over the business or produce motorcycles. MV Agusta can do it better than us.”

Triumph Has Its Best Sales Year Since Its Rebirth

Good news for Triumph Motorcycles fans, as the British motorcycle marque is reporting a banner year for 2014 — with 54,432 units sold worldwide. That figure is up 4% over 2013’s sales figure of 52,089 units, which was the first time that Triumph broke the 50,000 unit mark since the company’s rebirth in 1984. Helping Triumph reach this new high-water mark was the company’s home market, where Triumph accounted for one-in-five motorcycles sold in the UK (over 500cc). Overall, Triumph saw 8% growth in the UK, as modest growth considering the British market was up roughly 10% last year. The news is not all good, however. Triumph previously reported that financial figures for the first-half of 2014 were down, with revenue down £364 million from £369 million, and net income at a loss of £8 million.

Husqvarna 401 Concepts Will Be 2017 Production Models

One of the more intriguing things to come out of the 2014 EICMA motorcycle show in Milan were Husqvarna’s two “401” concepts, the Vitpilen and Svartpilen. The café-styled bikes are based off the KTM 390 Duke platform, though you wouldn’t know it from looking at them. Husqvarna said at EICMA that if there was sufficient interest, the Vitpilen and Svartpilen could go into production. With an overwhelming critical response from the press and fans, it should come no surprise then that our friends at Bike.se are reporting that Husqvarna intends to make the small-displacement machines a part of its 2017 model lineup.

Ducati Desmosedici Cucciolo Concept by Alex Garoli

Imagine if you will that the first Ducati, the Ducati Cucciolo, and the most modern Ducati, the Ducati Desmosedici, had a child — what would it look like? That far-fetched question nagged Mexican designer Alex Garoli, so he decided to build a concept of the machine. At the core of the Ducati Desmosedici Cucciolo is the V4 powerplant of Italy’s MotoGP race bike, and around it Garoli has imagined a modern steel trellis frame that mimics the bicycle frame look of the post-WWII motorized bicycles that pulled Italy out of deep recession. Of course the most interesting thing about Garoli’s concept is the fact that it’s a ~12:1 scale model. The work is pretty exquisite, even if you don’t agree with the concept’s ethos.

Is Suzuki Reviving the Katana and Gamma Names?

Signs of life are starting to trickle out of Hamamatsu, as Suzuki finally seems to be working on new models for our riding pleasure. First, it was the news that the turbocharged Suzuki Recursion concept is likely to go into production, and now it’s that the Japanese OEM is reviving iconic names from its past: Katana and Gamma. Suzuki has re-registered the Katana name & logo with both the European and American trademark offices, while the Gamma logo has been re-registered in the EU. What this means precisely in terms of future models is up for debate. As for the name Katana, the evidence might already be in front of us with the Recursion concept. The Suzuki Katana line started life as a performance-oriented machine, and slowly saw its name watered down into the sport-touring segment.

MV Agusta Gets €15 Million Loan for New Business Plan

Good turns for MV Agusta, as the Italian motorcycle manufacturer has secured a €15 million loan from SACE and Banca Popolare di Milano (BPM). The loan, which was issued by BPM and guaranteed by SACE, will go towards MV Agusta’s foreign growth plans, namely the company’s strengthening of its US business, and its push into Brazil and Southeast Asia. The more business-speak version of that statement is that MV Agusta will use the €15 million to implement the company’s 2014-2018 business plan, which has the company expanding its product range and penetrating into “high-potential” markets.

Why Asphalt & Rubber Supports Riders for Health

10/03/2013 @ 11:10 pm, by Jensen Beeler11 COMMENTS

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You would have to be living in a hole not to have heard about the video footage of a Range Rover plowing through a group of motorcyclists, and the chase through New York that ensued afterwards.

I say this not because the video has been the highest trafficked article on Asphalt & Rubber this week so far, though it is; nor do I say this because the video has been posted to virtually every motorcycle forum and blog on the internet, though it has; but instead because the video has elevated itself out of our obscure sport and into the national, if not international, public consciousness.

It is rare that motorcycling finds its way into mass media, and unfortunately it is rarely a good thing when it does so. Motorcycling by and large has an image problem in the United States. Few motorists commute via motorcycle, which means our industry is filled with people who come to motorcycles from either a hobby, sport, or lifestyle perspective, and because of this motorcycles remain on the fringe of mainstream society.

For some, that is the allure. Motorcycling is “something different’ which in turns allows a motorcyclist to express their individuality in an obvious manner. To illustrate this point, I am fairly certain that the vast majority of flame threads that start on forums and blogs can be boiled down to the premise that because your enjoyment of motorcycles is different from my enjoyment of motorcycles, it therefore must be wrong.

Ducati, Sometimes It’s Like I Don’t Even Know You

08/23/2013 @ 3:18 pm, by Jensen Beeler62 COMMENTS

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I had a good chuckle last week, you see one of my Facebook groups posted up some rumors they heard about the upcoming Ducati middleweight sport bike — namely that it would have a double-sided swingarm. “That’s ludicrous,” I said to myself, as I posted an even snarkier reply to the Facebook (oh sweet internet, how you bring the asshole out in all of us).

Hrmm…well, it appears I was wrong, as spy photos of the “Ducati 899 Panigale” surfaced just days later, and sure enough, there is a double-sided swinger bolted onto the Babigale™.

While it surely gets my goat that I was pie-in-the-face wrong on this rumor (on Facebook no less), what really grinds my gears was that the new model from Borgo Panigale flies in the face of my basic understanding of how Italy’s iconic motorcycle brand even thinks.

Op-Ed: Truth, Lies, & Useful Idiots

06/23/2013 @ 9:27 pm, by David Emmett22 COMMENTS

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In 1952, Doris Lessing, a Nobel prize-winning author, was one of a group of writers and prominent intellectuals who visited the Soviet Union, then in the iron grip of Joseph Stalin, one of history’s greatest criminals and murderers. She was introduced to the political leaders of the country, and escorted around the nation by the Russian secret police. Lessing, along with the others on the trip, returned home to write gushing praise of the Soviet Union, describing it as ‘a land of hope.’

In her later years, Lessing wrote a damning condemnation of her own naiveté during the visit. “I was taken around and shown things as a ‘useful idiot’… that’s what my role was. I can’t understand why I was so gullible.” She had seen only what had been shown to her, believed what her guides – all of whom worked for the secret police – told her, and accepted the testimony of the workers she spoke to, workers who had been carefully selected, and briefed to project the right message, or sufficiently intimidated to not let any of the real truth slip.

A ‘useful idiot’ is exactly how I feel all too often working in the MotoGP paddock. With no formal training in journalism, and only my gut instinct to follow, it is hard to sift out the underlying facts from the fiction being projected all around me. Most of motorcycle racing journalism – in fact, most of sports journalism – relies almost entirely on the word of others.

A journalist will speak to a rider, or a team manager, or an engineer, or a press officer, and write a news story based on what they have just been told. If they are a good journalist, they will try and verify what they have been told by checking with other sources. If they want to sell newspapers, they will write what suits them, and let the checking be damned.

How the Honda RC213V 90° V4 Engine Makes Us Rethink the Problems with the Ducati Desmosedici

02/19/2013 @ 3:59 pm, by David Emmett44 COMMENTS

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Just over 18 months ago, I wrote a long analysis of what I believed at the time was the main problem with Ducati’s Desmosedici MotoGP machine. In that analysis, I attributed most of the problems with the Desmosedici to the chosen angle of the V, the angle between the front and rear cylinder banks.

By sticking with the 90° V, I argued, Ducati were creating problems with packaging and mass centralization, which made it almost impossible to get the balance of the Desmosedici right. The engine was taking up too much space, and limiting their ability to adjust the weight balance by moving the engine around.

Though there was a certain logic to my analysis, it appears that the engine angle was not the problem. Yesterday, in their biweekly print edition, the Spanish magazine Solo Moto published an article by Neil Spalding, who had finally obtained photographic evidence that the Honda RC213V uses a 90° V, the same engine angle employed by the Ducati Desmosedici. Given the clear success of the Honda RC213V, there can no longer be any doubt that using a 90° V is no impediment to building a competitive MotoGP machine.

The photographic proof comes as confirmation of rumors which had been doing the rounds in the MotoGP paddock throughout the second half of the 2012 season. Several people suggested that the Honda may use a 90° angle, including Ducati team manager Vitto Guareschi, speaking to GPOne.com back in November.

I had personally been lucky enough to catch a glimpse of a naked RC213V engine at one rain-soaked race track in September, but while the glimpse through the window may have been good enough to form the impression of an engine that looked like it may have been a 90°V, it was a very long way from being anything resembling conclusive, and nowhere near enough to base a news story on.

Spalding’s persistence has paid off, however. The British photographer and journalist is a common sight wandering among the garages, either first thing in the morning, as the bikes are being warmed up, or late at night, while the mechanics prepare the machines for the following day.

At some point, the Honda mechanics and engineers – protective to the point of prudishness of displaying any part of their machine to the outside world – would let their guard slip. When they did, Spalding pounced.

So why did Honda elect to use an engine layout which is blamed for causing Ducati so much trouble? And how does Honda make the layout work where Ducati have continued to fail? The first question is relatively simple to answer; the second is a good deal more tricky.

How 3D Printing Is Going To Change Motorcycling

10/05/2012 @ 2:12 pm, by Jensen Beeler31 COMMENTS

For the past few weeks or so, I have been conversing back-and-forth with my cousin-in-law about 3D printing. Apparently, some sort of hobbyist 3D printing shop has opened in his home town of Pasadena, and my geekier-than-me relative has been chomping at the bit to see what the consumer-level 3D printers can build.

Since my special brand of geekiness has already assured that the bloodline stops at my branch of the family tree, you can imagine the uber-nerd fest we both have been having, trading links on Facebook about the different things that rapid-prototype machines and 3D printers can achieve.

For those who are not familiar with the technology, the name really does give away about 90% of the special sauce. Using a plastic in lieu of ink, 3D printer can actually build three-dimensional objects in a process not that dissimilar to your home ink jet printer (Jay Leno has been using 3D printing to replace impossible-to-find parts for his classic car collection).

The more robust and industrial units use lasers to shape and heat the plastic ink, and are able to achieve a high-degree of object resolution. We can think of more than a few electric motorcycle startups that are currently using this rapid-prototyping process to develop their street and race bikes. It’s very fascinating, but also very expensive stuff.

This is where the consumer side of the equation comes in, as the post-industrial form of 3D printing has not only rapidly increased in its ability to flawlessly create a high-resolution object, but the cost of both the 3D printer and its “ink” have dramatically dropped. Hobbyist models are now in the $400-$2,000 range, and could soon be as ubiquitous as the printer sitting next to the computer you are using to read this article.

As the price-point drops and resolution increases further, the consumer end of this technology could rival the industrial side of 3D printing, and that is where things get real interesting for the motorcycle industry, and manufacturing in general.

The Four Killer Apps of the Electric Motorcycle

07/03/2012 @ 1:32 pm, by Jensen Beeler26 COMMENTS

Electric motorcycles: love them or hate them, our two-wheeled future is here my riding brethren. I can hear the collective groan of petrol-heads as this subject is broached though. Yes, it is hard to get excited about electric motorcycles in their current state, and why should you be excited about them? I may not blindly gush about electrics as much as the Kool-aid drinking EV crowd does, but I’m decisively on the pro-electric side of the debate. Yet, even I have a hard time looking at what is available on the market, and imagining a scenario where my hard-earned blogging dollars would grab an electric motorcycle over its internal combustion counterpart.

Part of the reason is that there is no real appealing reason to go electric at this point in time. Oh sure, you can do your part to save the environment, though the net-effect with our coal-dependent energy infrastructure will still play a tremendous detriment on the reality of one-less petrol-burning motorcycle on the road. That being said, electricity out of a home outlet is super-cheap, out of someone else’s outlet it is even cheaper, and the “where our power comes from” debate really should be looked at as separate from the green-vehicle debate. Of course, the break-even analysis on the total cost of owning a 250cc motorcycle compared to even the most robust electric motorcycle is still fairly dubious — and let’s be honest, grouping the current offering of electric motorcycles in with a 250cc commuter bike is probably a disservice to the Honda CBR250R and Kawasaki Ninja 250R’s of the world.

So with all the Negative Nancy about electrics, why am I still talking about them? Because there is tremendous potential with a fully digital powertrain, that’s why. Forget the CD vs. tape cassette analogy, this is a Pandora vs. LP shift in technology — but we just don’t have a killer app yet for electric motorcycles. Defined as “the concept that a singular feature is so prolific that its proves the core value of a larger technological system, often driving consumers to make a purchasing decision on the product or system that highlights the feature,” it is clear that electric motorcycles have yet to define the advantage they represent to motorcyclists — not because there is no value in the system, but because electric motorcycle manufacturers have failed to provide the killer app to their core technology.

As it stands now, electric motorcycles are basically conventional motorcycles with batteries and motors that replace fuel tanks and engines. It is the same basic offering that we have had since the turn of the century, except with three times the cost, forty times the refuel time, and a quarter of the range. While the big hold-up for electrics, battery technology, is still advancing rapidly, at the end of the day consumers are still be making apples-to-apples comparisons between internal combustion and electric motorcycles because only the most basic elements of this new technology is being offered by electric OEMs (i.e. getting you from Point A to Point B).

There is a tremendous amount at stake for electric motorcycle OEMs beyond just the basics of the market status quo, as the first electric motorcycle OEM that figures out how to deliver a killer app to the electric motorcycle space, is going to be the first electric motorcycle company to find real traction with the born-on-gasoline motorcycle riding masses. Progressing from immediate needs to long-term goals, I have compiled a roadmap of four killer apps that the electric motorcycle space needs to bring to market. Each killer app builds off the next, and the whole exercise concludes on what I believe is the most important idea in motorcycling. Now, who is going to be the first to make these ideas a reality?

Lies, Damned Lies, & The MIC’s Electric Range Estimates

06/13/2012 @ 5:58 am, by Jensen Beeler37 COMMENTS

Rewind a few years ago in the electric segment of the motorcycle industry, and you found a landscape where manufacturers published wildly inaccurate numbers relating to speed, range, and power. The situation of over-promising and under-delivering was so bad, virtually any figure quoted, whether it was made with the best or worst intentions, was immediately called into question. The issue of course stemmed from the fact that OEMs were unable to deliver motorcycles with specifications that were remotely acceptable to a savvy motorcycle market. 20 mile ranges? 15hp available continuously? 60 mph top speeds if you’re downhill, tucked in, have a tailwind, and add five to the speedo’s reading? Yup, those were the good old days.

As the industry matured, so did our expectations, and it looked like some sanity was going to come to fruition as the MIC began pooling interest on developing a standard to rate the various performance specifications of electric motorcycles. An industry group setup to look after the best interests of the OEMs and other business in the motorcycle industry, you only need to follow the cash to see whose best interests are really being served by this group.

So, it should not surprise us then that the latest “standard” from the MIC, which establishes criterion on how the highway mileage of an electric motorcycle should be rated, is doing a downright scandelous disservice to consumers and the industry itself, as the proposed standard massively overrates the highway range of electric motorcycles.

No Sub-800cc Motorcycle for India? Why Harley-Davidson Doesn’t Understand Emerging Markets

06/02/2012 @ 7:38 am, by Jensen Beeler24 COMMENTS

Regular readers of Asphalt & Rubber will have noticed by now that I like to talk about what is going on with motorcycling in emerging markets like India, Southeast Asia, Brazil, etc. The fact of the matter is that it is these markets, not North America or Europe, that are going to serve as the future for the motorcycle industry, and the sooner us westerners get used to that idea, the better. For an industry built around and defined by the rebellious archetypes portrayed by James Dean, Marlon Brando, and Steve McQueen, the reality is that motorcyclists as a whole are conservative by nature, and resistant to change…especially in the United States.

We like our bikes loud, our helmets off, and bikes built by real blue-collar ‘mericans. Our skin prickles at the thought of manufacturing outside the borders of our blessed Union, and every time a company opens a factory in India, Southeast Asia, or South America, we talk about the outsourcing of American labor, the downfall of our economy, or something equally hyperbolic.

This has been the same broken record that has been played for the better part of the past 100 years, and has re-manifests itself each decade to address the next perceived threat to our domestic economy. While there is much to say about the shifting of America’s GDP from manufacturing to service industries, the real germane subject for discussion here centers around the idea that all too often Chicken Little rears his head when an American company opens a factory outside of the United States.

Such is the case with Harley-Davidson, which setup manufacturing in India back in 2011. Contrary to belief that the sky was falling, the Bar & Shield brand was not getting ready to massively outsource its production abroad (though it was heavily re-negotiating with its unionized labor force), but instead very deliberately and wisely chose to bypass India’s extraordinarily high tariffs by building and assembling its Indian market bikes locally. This move allowed Harley-Davidson to competitively and reasonably price its motorcycle in the Indian market, which in turn helped the brand expand its presence in one of the largest motorcycle markets in the world.

While this plan so far has proved to be fruitful for Harley-Davidson, the recent news that Harley Davidson India CEO Anoop Prakash has confirmed that H-D will not be making a sub-800cc bike specifically for the Indian market shows a misstep for Harley-Davidson with its international strategy, especially as it pertains to the major growth markets for motorcycling.

Will 2012 Finally Be Husqvarna’s Year?

03/08/2012 @ 2:08 pm, by Jensen Beeler15 COMMENTS

For the past day I have been plunking away at a spreadsheet, adding in values found in several years’ worth of press releases. You see, while most motorcycle manufacturers go out of their way to hide sales information in their media communications, they still leave enough clues that allow one to decipher these pieces of information in their entirety. A monthly figure here, a quarterly result there, a percent gain over last year mentioned, and you’ve got your self five or more months of sales data extrapolated.

That being said, there is no need to go through this much work to know that Husqvarna has been having a rough couple of years. Even by just taking a straw poll from any of the BMW Group’s many glowing sales reports, you’ll find a three to four sentence paragraph outlining the continued disappointment that the Italian-based Swedish brand has brought the German company. Often not even cracking four-digit monthly sales figures, Husqvarna has been on a sales decline that has spawned BMW Motorrad’s decision to push the once dirt-only brand into the street bike scene.

In its most recent media communication, the BMW Group has praised Husqvarna’s sales success over the past two months. With the subsidiary posting a 50% gain in January, and a 2% gain in February, Husqvarna has thus far this year posted a 15% gain over the first two months of 2011. All is well for Zie Germans, no? You know the setup, continue reading for the take-down.

Lawless Jakarta & Some Thoughts About Southeast Asia

01/10/2012 @ 12:51 pm, by Jensen Beeler41 COMMENTS

Here’s a random factoid delivered in the form of a question for you: when looking at the metrics for the A&R website, A&R Twitter account, and A&R Facebook page, which city do you think is responsible for the most readers? We are an American-based website after all, so your top picks might be New York, Los Angeles, or maybe San Francisco, right? Nope. Half our traffic does come from abroad though, so maybe London? Paris? Rome? Barcelona? Wrong again dear readers, because when it comes to a single city consuming the moto-goodness that we publish on a daily basis, none of them have anything on Jakarta, Indonesia (yes, the title of article gave that one away, huh?).

I recently talked about this phenomenon with another online motojournalist, who was experiencing the same trend, and he concluded that it must be employees using proxy servers so they can read blog while at work. I disagreed however, and when looking at where the industry as a whole is currently headed, I think there is something much more basic at play here. Developing countries are the future of motorcycling, and right now Southeast Asia is a hot bed of growth for motorcycle sales. With a less developed infrastructure, and still a need to get from Point A to Point B, motorcycles provide a cheap and effective means of transportation in countries like Indonesia, and for many, motorcycles have become a way of life.