Ducati Sets Sales Record for 2014 – 45,100 Bikes Sold

Ducati Motor Holding is reporting another record sales year, and that the Italian motorcycle manufacturer sold 45,100 bikes in 2014. This marks the fifth year in a row that Ducati has shown sales growth, and it’s the third year in a row that the sales figures have been an all-time record for the Italian brand. Sales for 2014 were up 2% over 2013, with the USA again leading as Ducati’s most important market (8,804 units sold in the USA). Unsurprisingly, the Asian market is growing quickly for Ducati as well, up 11% in 2014. Ducati attributes its sales growth in-part to its new water cooler Monster line, where the Ducati Monster 1200 and Ducati Monster 821 helped raise Monster sales by 31%, with 16,409 new bikes sold in 2014.

Newspeak: The Advent of the “Adventure-Sport”

In the past decade the ADV segment has been a confusing amalgamation of differing interests, and over that time-period, two distinct groups have boiled to the surface. First there are the “Long Way Round” hopefuls, who invariably own a BMW R1200GS/A, and seem to be on some sort of perpetual preparation for an African safari. More recently, a second group has appeared: those riders who look to these big ADV bikes as more versatile Sport-Touring machines. All these riders, and their bikes, have been wedged into a single “Adventure” category, and it has created a bit of confusion for the segment. So, I want to introduce the concept of the “Adventure-Sport” and how it differentiates from the previous “Adventure-Touring” category.

MotoGP: Ducati’s Desmosedici GP15 Officially Delayed

As had been widely expected, Ducati will not have the GP15 ready for the first test at Sepang, in early February. In an interview with the MotoGP.com website, due to be shown on 19th January, Ducati Corse boss confirmed that work was still underway on the all-new bike; and that instead, Ducati will be bringing an uprated version of last year’s bike, dubbed the GP14.3, to test aspects of the new design not requiring the new engine. The delays have been trailed by both Dall’Igna and Paolo Ciabatti, speaking to the media at the Valencia test and at the Superprestigio dirt track event in December. The GP15 is a completely new bike, designed from the ground up, with a completely redesigned engine.

1972 Honda CB500, 3D Printed to Life Size

We’ve talked a bit before about the virtues of 3D printing, and how this increasingly affordable technology could change the consumer landscape as far as how we buy basic parts in the motorcycle industry. For as practical as how 3D printing, or rapid prototyping, can be, it can also be beautiful and used for art. This story is sort of a merger of those two ideas. Jonathan Brand has hoped to buy a 1972 Honda CB500 motorcycle, but the birth of his son changed that plan. Where there is a will though, there is a way, and Brand came up with the next best thing — he built a life-size model of a CB500 with his 3D printer.

Mercedes CEO: No Further Acquisition of MV Agusta

Italians are rejoicing over the news that Mercedes-Benz CEO Dieter Zetsche has made it clear that the German car manufacturer is not interested in acquiring more of MV Agusta’s private stock. Loyal readers will remember that Mercedes-AMG purchased 25% of MV Agusta last October, for a rumored €30 million — echoing the move Audi made in Ducati. Talking at the North American International Auto Show in Detroit though, Zetsche said “however, to avoid what happened with Ducati we point out that we have no intention to take over the business or produce motorcycles. MV Agusta can do it better than us.”

Triumph Has Its Best Sales Year Since Its Rebirth

Good news for Triumph Motorcycles fans, as the British motorcycle marque is reporting a banner year for 2014 — with 54,432 units sold worldwide. That figure is up 4% over 2013’s sales figure of 52,089 units, which was the first time that Triumph broke the 50,000 unit mark since the company’s rebirth in 1984. Helping Triumph reach this new high-water mark was the company’s home market, where Triumph accounted for one-in-five motorcycles sold in the UK (over 500cc). Overall, Triumph saw 8% growth in the UK, as modest growth considering the British market was up roughly 10% last year. The news is not all good, however. Triumph previously reported that financial figures for the first-half of 2014 were down, with revenue down £364 million from £369 million, and net income at a loss of £8 million.

Husqvarna 401 Concepts Will Be 2017 Production Models

One of the more intriguing things to come out of the 2014 EICMA motorcycle show in Milan were Husqvarna’s two “401” concepts, the Vitpilen and Svartpilen. The café-styled bikes are based off the KTM 390 Duke platform, though you wouldn’t know it from looking at them. Husqvarna said at EICMA that if there was sufficient interest, the Vitpilen and Svartpilen could go into production. With an overwhelming critical response from the press and fans, it should come no surprise then that our friends at Bike.se are reporting that Husqvarna intends to make the small-displacement machines a part of its 2017 model lineup.

Ducati Desmosedici Cucciolo Concept by Alex Garoli

Imagine if you will that the first Ducati, the Ducati Cucciolo, and the most modern Ducati, the Ducati Desmosedici, had a child — what would it look like? That far-fetched question nagged Mexican designer Alex Garoli, so he decided to build a concept of the machine. At the core of the Ducati Desmosedici Cucciolo is the V4 powerplant of Italy’s MotoGP race bike, and around it Garoli has imagined a modern steel trellis frame that mimics the bicycle frame look of the post-WWII motorized bicycles that pulled Italy out of deep recession. Of course the most interesting thing about Garoli’s concept is the fact that it’s a ~12:1 scale model. The work is pretty exquisite, even if you don’t agree with the concept’s ethos.

Is Suzuki Reviving the Katana and Gamma Names?

Signs of life are starting to trickle out of Hamamatsu, as Suzuki finally seems to be working on new models for our riding pleasure. First, it was the news that the turbocharged Suzuki Recursion concept is likely to go into production, and now it’s that the Japanese OEM is reviving iconic names from its past: Katana and Gamma. Suzuki has re-registered the Katana name & logo with both the European and American trademark offices, while the Gamma logo has been re-registered in the EU. What this means precisely in terms of future models is up for debate. As for the name Katana, the evidence might already be in front of us with the Recursion concept. The Suzuki Katana line started life as a performance-oriented machine, and slowly saw its name watered down into the sport-touring segment.

MV Agusta Gets €15 Million Loan for New Business Plan

Good turns for MV Agusta, as the Italian motorcycle manufacturer has secured a €15 million loan from SACE and Banca Popolare di Milano (BPM). The loan, which was issued by BPM and guaranteed by SACE, will go towards MV Agusta’s foreign growth plans, namely the company’s strengthening of its US business, and its push into Brazil and Southeast Asia. The more business-speak version of that statement is that MV Agusta will use the €15 million to implement the company’s 2014-2018 business plan, which has the company expanding its product range and penetrating into “high-potential” markets.

Erik Buell Racing in World Superbike for 2014?

10/23/2013 @ 4:47 am, by Jensen Beeler12 COMMENTS

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While debuting its EBR 1190RX street bike last week at the AIMExpo, Erik Buell Racing announced its intent to begin racing in the World Superbike Championship. At the time, details were light on that intent, though while talking to Greg White, Geoff May let it slip that he and another rider would be forming an American team entry into WSBK for next season.

Using the EBR 1190RX as its racing platform, Erik Buell Racing would be the first American marques to compete in WSBK since the series’ inception in 1988. However one of the big unanswered questions for Erik Buell Racing is how the company plans on meeting homologation requirements.

Here is the 2014 Erik Buell Racing 1190RX

10/16/2013 @ 10:18 am, by Jensen Beeler84 COMMENTS

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Debuting today at the AIMExpo in Orlando, the 2014 Erik Buell Racing 1190RX superbike is already the talk of the event. Based off the company’s uber-pricey EBR 1190RS racing machine, the EBR 1190RX is the RS’s more affordable, yet still potent, street bike sibling.

Featuring 185 peak horsepower in a 419 lbs bulk (sans fuel), Erik Buell Racing is posting some impressive numbers with the EBR 1190RX, though we think the $18,995 is the figure that will really get people excited. Putting the Erik Buell Racing 1190RX in “Ducati territory” for potential buyers, EBR is now a serious street bike company for enthusiasts to consider.

First Photos of the Erik Buell Racing 1190RX

10/15/2013 @ 12:52 am, by Jensen Beeler25 COMMENTS

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The Erik Buell Racing 1190RX is one of the sport bikes that we have been anxious to see this year, as it is EBR’s encore model to the EBR 1190RS superbike. A more consumer-oriented machine, the EBR 1190RX is an important release for the small American brand, and it is debuting this week at the inaugural AIMExpo in Orlando, Florida.

Leaking ahead of the show, we can see that the EBR 1190RX doesn’t stray too far from the lines of the EBR 1190RS, though it does feature a pillion and a slightly modified exhaust can. Minus the race-ready suspension, wheels, bodywork, etc the 2014 Erik Buell Racing 1190RX looks ready to come off the track and head for the street. We will know in due time whether the headlight has been revised, as EBR teased a very aggressive front lamp only two months ago.

Erik Buell Racing 1190RX to Debut at AIMExpo

09/20/2013 @ 11:48 am, by Jensen Beeler13 COMMENTS

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Heavily teased, we now know that Erik Buell Racing will debut its EBR 1190RX sport bike in mid-October, at the AIMExpo in Orlando, Florida. Tipped to be a more affordable version of the Erik Buell Racing 1190RS, the 1190RX has been spotted with a seat for a pillion, has an uber-aggressive headlight, and will likely come without its premium suspension, wheels, and braking components.

“This is the culmination of decades of dedication, innovation and teamwork,” said EBR Founder Erik Buell. “We have been working to create a pure rider’s machine and a true world brand. From the heartland and the heart of America, these are extraordinary motorcycles that discerning riders everywhere will be passionate to own.”

Erik Buell Racing Patents Hybrid Motorcycle Design

08/12/2013 @ 10:58 am, by Jensen Beeler31 COMMENTS

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It seems Erik Buell Racing has been thinking about alternative-fuel vehicles, as the company from East Troy had filed and received a patent for a hybrid drive motorcycle design.

There is nothing particularly astonishing about EBR’s patent, after all with hybrids being all the rage in the four-wheeled world, it was obviously only a matter of time before that same trend transitioned to motorcycles as well.

However, what is interesting about Erik Buell Racing’s patent is that it doesn’t set forth the Prius-inspired setup that you would expect, where an electric motor takes over or assists an internal combustion engine.

Instead, EBR’s setup is more like the Chevy Volt, with a small petrol-fueled generator being on-board to charge the bike’s batteries once they have been depleted by the electric motor, and thus killing the range anxiety that is prevalent in current EV bike designs.

Erik Buell Racing Teases Us Some More

08/08/2013 @ 3:25 pm, by Jensen Beeler7 COMMENTS

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Erik Buell Racing continues to tease its upcoming models on the company’s Facebook page, and to compliment the two-seater ass shot from several weeks ago, EBR has posted up a shot of a bike hiding in the shadows, with its LED marker lights illuminated.

Though Erik Buell Racing has purposefully doctored the photo, so we can’t decipher more of this bike’s details, the big reveal here is the new headlight design for EBR that replaces the very Roehr/MV Agsuta setup found on the EBR 1190RS.

Are You the Erik Buell Racing 1190RX?

07/25/2013 @ 3:19 pm, by Jensen Beeler22 COMMENTS

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On its Facebook page right now, Erik Buell Racing is teasing a two-seater bike, which looks suspiciously similar to the EBR 1190RS homologation-special racing machine.

With EBR teasing the names of three future machines on its website: the RX, SX, and AX, those who are capable of putting two-and-two together can deduce that the Milwaukee-based company is getting ready to bring another version of its 1190cc street bike to market, complete with a pillion.

Breaking: Hero MotoCorp Buys 49.2% Stake in Erik Buell Racing for $25 Million

07/01/2013 @ 9:34 am, by Jensen Beeler23 COMMENTS

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A plethora of Indian Financial publications are reporting that Hero MotoCorp has bought a 49.2% stake in Erik Buell Racing for $25 million. Hero MotoCorp is India’s largest two-wheel manufacturer, and for a year now has partnered with Erik Buell Racing for technical development, as well as sponsoring the American company’s AMA Pro Road Racing team for the past two seasons.

Today’s news confirms numerous rumors we have heard about the Hero investing in EBR. Acquiring only 49.2% of Erik Buell Racing, Hero has only a minority stake in EBR, and while we cannot confirm the information, we would imagine that the odd 49.2% ownership was done to keep Erik Buell as the majority shareholder in his company.

Photos: A Future AMA Star in the Making

05/10/2012 @ 9:22 am, by Jensen Beeler15 COMMENTS

One of the banes of any photographers existence is when someone walks right into the middle of your shot. There seems to be two schools of thought on how to deal with such an incident, with some preferring to let nature take its course, and wait for the intruder to leave the frame, while others prefer the scream/temper-tantrum school of thought that may or may not include throwing a gear bag in a fit of rage.

Where a photographer falls on that spectrum seems to be a function of how much time he or she spent setting up the shot, how much Red Bull had been consumed that morning, and whether it was another photographer who decided to start working with reckless abandon for his fellow photojournalists. However, there are some incidents where when someone walks into your shot, it is a welcomed addition. Snapping photos of the American flag-clad Erik Buell Racing 1190RS, I had such a moment, which I think touches the inner-child of all of us.

Up-Close with the Erik Buell Racing 1190RS ‘merica Edition

05/07/2012 @ 5:34 pm, by Jensen Beeler67 COMMENTS

Erik Buell Racing had a good weekend at Sears Point, with Danny Eslick riding the Erik Buell Racing 1190RS to its first podium in Race 1, with Team Hero. Making an encore podium in Race 2, Geoff May also put the EBR 1190RS on the third step, this time for Team Amsoil/Hero. With the Erik Buell Racing 1190RS benefiting from Sear Points emphasis on handling instead of horsepower, the EBR has made up a ton of ground in just a short amount of time.

While the EBR 1190RS race bikes were on the track, their $40,000+ street-legal counterparts were on display outside of the Erik Buell Racing garage. Rocking an American flag livery, I naturally took pictures of this show bike. Eye catching to say the least, nothing says “Made in ‘merica” better than a red, white, and blue color scheme, especially when it is laid over carbon fiber. And while I want to love this bike because of its nuances and outside-of-the-box technical design, I don’t.

Trading patriotism for originality, Erik Buell Racing is still pushing the same worn-out Americana marketing plan that Harley-Davidson built for the sport bike company way back when. With two podium victories, a gorgeous product, and a story that is an encapsulation of hard work overcoming adversity, you would think that the folks from East Troy could put away the cheap parlor trick of using Americana to sell motorcycles. One gorgeous bike in its own right, but a played out theme as well. What happened to being innovative guys? Photos after the jump.