Trackside Tuesday: The Content Economy

I feel the plight for my photographer friends. The game is brutal, and by the time you’ve finally “made it” as a bona fide pro-shooter, you’re on the backs of your feet trying to protect what you’ve worked so hard to earn. Over the course of our many adventures, I’ve had the fortunate ability to debate this paradox with my good friend and colleague Scott Jones — maybe you’ve heard of him. I absolutely love Scott’s work, he might be one of the most technically gifted photographers in the MotoGP paddock, and he has an amazing ability to pick-up on the subtleties of situations that are happening in a fraction of a second. For as much of a bromance that we have brewing, I have however never been much of a fan of his website.

CHP Drops Lane-Splitting Guidelines from Website

The California Highway Patrol has removed its guidelines for lane-splitting in the Golden State on the CHP website, after receiving a complaint from a Sacramento citizen. Though lane-splitting has been a long-time established practice for motorcyclists in California, the act is poorly defined and regulated. In an effort to define what it viewed as safe and prudent, the CHP released last February a list of guidelines for motorcyclists to follow while lane-splitting in the Golden State. The guidelines were not law in the de jure sense of the word, but without any other comment from a government entity, they became the de facto rules of the road, which leads us to today.

Ride Review: Energica Ego

Arriving then at Alice’s Restaurant, a local motorcycle hangout near A&R HQ, I had plenty of skepticism packed with my leathers, helmet, boots, and gloves. However, the design of the Energica Ego had begun to grow on me — it wasn’t the same lustful wanting that I had with the lines of the Mission RS though, nor the racing-bred techno-orgasm that comes with the MotoCzysz E1pc — but it was a certain appreciation that the bird-like nose no longer rubbed me the wrong way.Just as the Ego had evolved into something more refined and polished over time, so too had the company. After riding the Ego on a modest trip down one of the SF Bay Area’s favorite twisty roads, the impression was solidified — if I arrived a cynic to the bike launch, I left Alice’s as a convert.

MotoGP: Crutchlow, Dovizioso, & Iannone To Stay at Ducati Corse — Will Ride Radically New Desmosedici GP15

After all the speculation of massive changes in Ducati’s MotoGP team, all is to remain the same. During the World Ducati Week event held for fans of the Italian marque at Misano, both Andrea Dovizioso and Cal Crutchlow announced that they would be remaining with Ducati for 2015. The news means Crutchlow chose not to exercise his option to leave, and Dovizioso was persuaded to sign-on for two more years. In addition, it means that Ducati has exercised its option to extend the contract with Andrea Iannone, with Iannone to be given factory support.

The 5 Most Dangerous Motorcycles in America?

Contrary to what the AMA or motorcycling gentry may believe, not all motorcycles are created equal. Due to a combination of marketing, riding styles, and environment, the following five types of motorcycles are the country’s most dangerous. While the NHTSA doesn’t track motorcycle accidents and crashes based on the type of motorcycle being ridden (among other things), the cultural factors that surround motorcycle injuries and fatalities paint a stark picture, which we’ve shared with you here.

Moto2: Brough Superior Race Bike Will Debut at Silverstone

Despite some early promise, there has been much complaining of a lack of innovation from chassis builders in Moto2. the bikes have followed the same basic layout as all modern race bikes since the late 1980s: aluminium twin spar chassis and conventional suspension arrangements. The only real interest has come from wildcards. At Le Mans, the French Promoto Sport team raced their Transfiormer chassis, with some solid results. Beyond that, the bikes have been pretty much identikit. At Silverstone this year though, another interesting wildcard will get its first public running. The British round of Moto2 will see the Brough Superior make its debut in a competitive race, after making an appearance at the Goodwood Festival of Speed last year.

Up-Close with the Energica Ego Electric Superbike

A project from Italy’s respected engineering firm CRP Racing, I first had the opportunity to see the Energica Ego at the 2011 EICMA show. The machine wasn’t a runner at the time, as CRP was still looking for a drivetrain partner that could supplement CRP’s already extensive knowledge in chassis design. Fast-forward to the 2013 EICMA show, and the Energica sub-brand debuted its first production electric superbike, the Ego. The naming might be a bit tough, especially for us Anglophones, but this 134hp, 143 lbs•ft superbike packs a punch, and is remarkably well-refined.

She’z Racing at Suzuka — When a Plan Comes Together

We are pleased to have Shelina Moreda writing Asphalt & Rubber’s newest column, “She’z Racing at Suzuka”, which will follow her and Melissa Paris’ venture into racing at the Suzuka 4-Hour endurance race later this month. The American Duo are making the first all-female race team at the Suzuka 4-Hour, and will be campaigning a Honda CBR600RR with the Synergy Force Moriwaki Club team. We hope that you will enjoy the unique perspective that Shelina will be sharing with us. Race day is July 25th.

Bimota BB4 Concepts by Oberdan Bezzi

I had to check the last time we showed you some of Oberdan Bezzi’s work, and it was over three months ago. The Italian designer has certainly been busy since that time though, as he has produced a number of BMW/Bimota concepts for us to ponder about. Imagining the Italian company’s current trend of using BMW power plants — as has been seen with the Bimota BB3 — Bezzi’s drawings instead use BMW Motorrad’s popular boxer engine as their base. The effect is an interesting one, as the BMW’s boxer engine has proven to be the base of the German brands Top 3 selling bikes, and has found interesting applications in the BMW R nineT modular machine, and the BMW Roadster Concept motorcycle.

Sunday Summary at Sachsenring: Marquez’s Perfect Record, Dangerous Starts, & A Spaniard-Free Zone

The former England soccer player Gary Lineker once described the sport as follows: “Football is a simple game; 22 men chase a ball for 90 minutes and at the end, the Germans always win.” It feels somehow fitting to paraphrase that quote on the day that the Germans play in the World Cup final. Motorcycle racing is a simple sport, where 23 people ride a MotoGP bike as fast as they can, and Marc Marquez always wins. He found yet another way to win at the Sachsenring. A heavy rain shower between the Moto2 race and the sighting lap for MotoGP left the grid in disarray, with about three quarters of the field heading in to swap from their wet to their dry bikes at the end of the warm up lap.

Changes in Ducati North America Management

05/03/2011 @ 4:55 pm, by Jensen Beeler2 COMMENTS

Changes in Ducati North America Management Ducati Streetfighter burnout 635x423

More management changes at Ducati North America, as Dominique Cheraki has taken on the newly created position of General Manager, to help CEO Cristiano Silei in the day-to-day duties of running Ducati’s US, Canada, and Mexico operations.

It’s been our understanding that Silei has been filling-in with his interim-CEO duties from Italy, so Cheraki’s appointment should put some direct leadership on US soil, and help fill the day-to-day operations at Ducati North America. This announcement also means that Cristiano Silei will be DNA’s full-time CEO, and no longer an interim role for the Italian.

Ducati North America Reports 68% Sales Growth for Q1 2011

04/04/2011 @ 5:11 pm, by Jensen Beeler2 COMMENTS

Ducati North America Reports 68% Sales Growth for Q1 2011 Ducati Hypermotard 1100EVO SP 635x460

Ducati North America announced today that sales figures for the first quarter of 2011 are up 68% compared to last year’s numbers. The third month in a row of positive sales growth, Ducati’s North American market is clearly recovering from the recession, with all models in the company’s line showing positive growth. “We have had an outstanding start to the year,” said Cristiano Silei, CEO of Ducati North America. “We expect our growth to continue strong for the rest of the year with our most sought out newest product, the Diavel, just hitting dealer showrooms in late March.”

Recall: Ducati Multistrada 1100/1000/620 for Fuel Leak

01/26/2011 @ 3:27 pm, by Jensen Beeler1 COMMENT

Recall: Ducati Multistrada 1100/1000/620 for Fuel Leak 2005 Ducati Multistrada 1100S 635x476

Ducati North America has issued a recall for various Multistrada models ranging from 2003 to 2009, including the 1100cc, 1000cc, and 620cc variants, because of an issue with the fuel tank pump flange seal leaking fuel. Affecting 3,911 models, owners of the following motorcycles could be affected by the recall, and should check to see if their VIN is affected: 2003-2004 & 2006 Ducati MTS 1000, 2005 Ducati MTS 1000S, 2006 Ducati MTS 620, and 2007-2009 Ducati MTS 1100.

Ducati North America Posts Strong 2010 Q3 & Q4 Numbers

01/21/2011 @ 12:05 pm, by Jensen Beeler8 COMMENTS

Ducati North America Posts Strong 2010 Q3 & Q4 Numbers Ducati Multistrada 1200 three colors 635x423

BMW isn’t the only company weathering the storm in the motorcycle industry, as Ducati North America has released some of its own numbers from 2010. At the top of the highlight list is Ducati North America’s 35% increase in December 2010 sales over December 2009′s sales figures.

Also bucking the trend was DNA’s growth in Q3 & Q4 of 2010, where the company sold 8% & 9% more motorcycles respectively than in the same quarters in 2009. Compare that to the North American motorcycle industry averages, which saw a 15% decrease in Q3 and 14% decrease in Q4 last year.

Larry Pegram Says Ciao to Ducati

11/16/2010 @ 5:23 pm, by Jensen Beeler13 COMMENTS

Larry Pegram Says Ciao to Ducati Larry Pegram Racing NJMP Ducati 635x421

Larry Pegram announced today that he will not be riding a Ducati in the AMA American Superbike series. Pegram initially put together the Team Foremost Insurance / Pegram Racing team in 2006 with the help of Ducati North America, and campaigned the Ducati 1198R Superbike last season to a fourth place Championship position. Pegram is expected to announce what bike he will campaign next week, with the idle gossip in the AMA paddock suggesting either a Suzuki or Kawasaki.

Michael Lock Officially Leaving Ducati North America

07/16/2010 @ 10:45 am, by Jensen Beeler13 COMMENTS

Michael Lock Officially Leaving Ducati North America Michael Lock Think electric car

UPDATE: Michael Lock has announced that he has taken on the role of Chief Marketing Officer (CMO) at Think, an electric car manufacturer.

Asphalt & Rubber broke the news last week that Michael Lock was leaving Ducati North America before the company even knew it, and now the news that Michael Lock is leaving Ducati North America is finally official. Leaving the company in two weeks at the end of July, Lock will be moving on to pursue other interests.

Ducati Holdings Vice President of Sales Cristiano Silei will takeover at Ducati N.A. in the interim, as the company looks for a new CEO. With such short-notice on Lock’s departure, we’re left pondering why the successful CEO is leaving the company, more as we find it. Press release after the jump.

Shake-Up at Ducati North America

07/09/2010 @ 6:01 pm, by Jensen Beeler17 COMMENTS

Shake Up at Ducati North America Ducati 1198 Superbike grinding track 635x374

UPDATE 2: Michael Lock has officially announced that he will be leaving Ducati North America.

UPDATE: John Paolo Canton, Ducati PR Manager, has responded in the comments that Lock was last spotted slaving away in his office, and it’s business as usual in Ducati North America.

With all the commotion going on today, our last piece of breaking news is the developing shake-up that’s going on at Ducati North America. Presumably involving the departure of Ducati North America CEO Michael Lock, we’ve been told changes at Ducati N.A. are occurring at the highest levels. All day we’ve been unable to reach anyone at Ducati’s Cupertino office, so we cannot confirm the report at this time…hey guys, pick up your phones!

Ducati Qualifies 1st & 3rd at Pikes Peak

06/24/2010 @ 7:03 am, by Jensen Beeler5 COMMENTS

Ducati Qualifies 1st & 3rd at Pikes Peak 2010 Pikes Peak qualifying Team Spider Grips Ducati 635x421

Team Spider Grips Ducati has qualified 1st & 3rd at this year’s Pikes Peak International Hill Climb, as the team gets set to race a pair of slightly modified 2010 Ducati Multistrada 1200S motorcycles up the 5,000ft ascent near Colorado Springs.

Taking the pole position is Pikes Peak veteran Greg Tracy, with a qualifying time of 5:22:659. Tracy won the 2008 Pikes Peak International Hill Climb on a “skunk works” Ducati Hyptermotard, and is the favorite to win this years’ 1200cc class in the motorcycle division.

Taking up the third position is Alexander Smith, who qualified with a time of 5:45:470, just one second behind the second place qualifying Buell.

Up Pikes Peak with the Ducati Multistrada 1200

06/17/2010 @ 10:11 am, by Jensen Beeler4 COMMENTS

What does racing to the clouds look like on a Ducati Multistrada? Well it looks a little bit like this if you’re Greg Tracy. At the helm of one of the 2010 Ducati Multistrada racing at the 2010 Pikes Peak International Hill Climb, Tracy is looking in-form for the event after this practice session. Also spotted in the video is Team Spider Grips Ducati teammate Alexander Smith, who Tracy catches about a minute into the video.

Ducati North America Posts Record Sales

05/26/2009 @ 1:11 am, by Jensen Beeler3 COMMENTS

Ducati North America Posts Record Sales img 1150 560x420

Ducati North America boosted its market share across the United States in the first quarter of 2009, with record sales fueled by the Monster and Superbike line of motorcycles.

Ducati now boasts more than 10% of the sport and street bike sales in 20 key U.S. metropolitan markets, with the brand capturing 6% sales across the country. 

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