You know what they say about first-generation Italian motorcycles…Yes folks, the superbike of 2012, the Ducati 1199 Panigale, is having its first technical recall. Ducati North America is recalling 375 units of the Panigale because of an incorrect screw was used to attach the rear swingarm to the rear suspension linkage. The faulty screw could cause the swingarm to detach from the linkage, which would in-turn could cause a catastrophic suspension collapse.
What happens when you release the most anticipated, and we’d argue the most important, superbike in the company’s history? Well you have a record month of sales, of course. It should be unsurprising then that Ducati North America posted a 49% sales growth last month, making May 2012 the company’s best month ever sales-wise. Ducati North America pushed 1,782 units in May, for a total of 4,844 units sold in January thru May (up 19% over 2011, and 98% over 2010).
Posting its seventh consecutive quarter of sales growth, Ducati North America has started 2012 on the right foot, posting a 10.2% sales increase in its first quarter over last year’s figures. Seeing growth in all three of its national markets (Canada, Mexico, & USA), Ducati North America managed to buck the trend all through the recent recession, and now with the economy heating up again, the Italian brand continues to see strong sales growth. Ducati’s apparel and accessories sales were also up in Q1, posting a 98% increase over last year’s figures.
If you read A&R with any sort of regularity, you should know by now that the European motorcycle companies have been cleaning house during these otherwise tough economic times, with 2011 being the high-water mark for many of these more premium brands. BMW Motorrad posted its best sales year ever in 2011, while Triumph and KTM have been holding their own as well.
The same has been true for Ducati, and now Ducati North America has posted its sales numbers for 2011, which show a 43% gain over the previous year. This increase in sales has now established North America as Ducati’s #1 market for the first time ever, and the Italian brand continues to grow here in the United States, Canada, and Mexico (while declining back home in Italy).
With an alleged screen capture posted to the Ducati.ms web forum, a tidal wave of sloppy journalism took off as the news spread that Ducati had unknowingly slipped the debut of the 2012 Ducati Streetfighter 1198 ahead of schedule. Though the larger-displacement SF is expected to break cover this month, some unscrupulous person put together a photoshoped screen capture of the Streetfigther S engine details list from Ducati.com, and swapped out the Streetfighter S name for “Ducati Streetfighter EVO SP” in the fading to black background image.
With some typos in the copy, and the use non-conforming use of Ducati’s “EVO” & “SP” nomenclature, the porported screen capture is a bit dubious to begin with, and should have tipped off enthusiasts that were quick to give it authenticity. Another red flag was the quoted 170hp figure, the exact same power output as the Superbike 1198. With the Streetfighter’s more restrictive air intake and smaller airbox, like the 1098cc version, comparable Superbike level power figures will not be achievable. Then of course there’s the whole issue regarding the fact that the 2012 Ducati Streetfighter 1198 will use the Testastretta 11° motor, found currently on the Multistrada 1200 and Diavel, instead of the higher-maintenance 1198cc Superbike lump.
Ducati North America has posted its Q2 2011 sales figures, and business is apparently booming for the Italian company in the US, Mexican, and Canadian markets, as sales are up 61% in the second quarter of this year. Selling over 5,200 bikes to customers so far this year, Ducati North America’s year-to-date sales are also up an outstanding 63%. Helping drive the sales increases are the extremely popular Multistrada 1200 models and the new Diavel. Along with the already sales-topping Superbike 848 EVO and Monster 796, these models account for most of Ducati’s sales growth.
More management changes at Ducati North America, as Dominique Cheraki has taken on the newly created position of General Manager, to help CEO Cristiano Silei in the day-to-day duties of running Ducati’s US, Canada, and Mexico operations.
It’s been our understanding that Silei has been filling-in with his interim-CEO duties from Italy, so Cheraki’s appointment should put some direct leadership on US soil, and help fill the day-to-day operations at Ducati North America. This announcement also means that Cristiano Silei will be DNA’s full-time CEO, and no longer an interim role for the Italian.
Ducati North America announced today that sales figures for the first quarter of 2011 are up 68% compared to last year’s numbers. The third month in a row of positive sales growth, Ducati’s North American market is clearly recovering from the recession, with all models in the company’s line showing positive growth. “We have had an outstanding start to the year,” said Cristiano Silei, CEO of Ducati North America. “We expect our growth to continue strong for the rest of the year with our most sought out newest product, the Diavel, just hitting dealer showrooms in late March.”
Ducati North America has issued a recall for various Multistrada models ranging from 2003 to 2009, including the 1100cc, 1000cc, and 620cc variants, because of an issue with the fuel tank pump flange seal leaking fuel. Affecting 3,911 models, owners of the following motorcycles could be affected by the recall, and should check to see if their VIN is affected: 2003-2004 & 2006 Ducati MTS 1000, 2005 Ducati MTS 1000S, 2006 Ducati MTS 620, and 2007-2009 Ducati MTS 1100.
BMW isn’t the only company weathering the storm in the motorcycle industry, as Ducati North America has released some of its own numbers from 2010. At the top of the highlight list is Ducati North America’s 35% increase in December 2010 sales over December 2009’s sales figures.
Also bucking the trend was DNA’s growth in Q3 & Q4 of 2010, where the company sold 8% & 9% more motorcycles respectively than in the same quarters in 2009. Compare that to the North American motorcycle industry averages, which saw a 15% decrease in Q3 and 14% decrease in Q4 last year.