Amidst all the fanfare over seeing Valentino Rossi wearing Rosso Corsa and sporting his new Dainese leathers, which surprisingly aren’t being sponsored by McDonald’s, one announcement has gotten little attention (and no, we’re not talking about Nicky Hayden). The 2011 Wrooom event signals the end of a three-year strategic plan that’s been going on internally at Ducati, which has seen the Italian company release 12 new models, increase sales across the board, and ship 36,200 motorcycles in 2010 alone.
Dubbed the Best Motorcycle of the 2009 EICMA show, the 2010 Ducati Multistrada 1200 S Touring has a lofty title that we’ve been itching to test since we saw the bike debut in Milan last year. While the new Multistrada 1200 comes in many flavors, we somehow managed to get our hands on the Multistrada 1200 S Touring version, or as we like to call it: “King Duc”. The Multistrada line has been Ducati’s attempt to be more than a sportbike-driven brand, and with this latest incarnation we can see that the Bologna-based company has taken a serious stab at making a go-anywhere GS-killer, with Italian style of course.
We were anxious to bring the Multistrada 1200 to our happy hunting grounds in Santa Barbara, CA where we had just recently test ridden the groundbreaking Honda VFR1200F a month back. Our adventures with the new Multi actually began with a very long and boring two-hour drive into Brea, CA on four wheels. Traveling on four wheels in Los Angeles is the stuff suicide notes are made of, and naturally the return trip from Brea was a more pleasurable experience for a certain test rider, than it was for one editor stuck in LA gridlock. Of course that didn’t stop me from having the pleasurable experience of becoming acquainted with the Multistrada 1200 in its natural territory, the open road.
Knowing the sporty nature of Ducati motorcycles (and the seemingly inverse relationship between sportiness and comfort), we were skeptical of how enjoyable the 150-mile ride back from Brea would be on the Ducati Multistrada 1200 S Touring. Suffering through the almost endless miles of parked cars on the highway that laid between Los Angeles and Santa Barbara, I pulled over and sent the first text message back about the bike, “So much fun!!!!” it read, along with a picture of the Multistrada sitting on the side of dead-end road.
Before anyone cracks the joke, no Ducati is not recalling the 2010 Multistrada 1200 for it’s bird-beaked appearance. Instead, the Italian manufacturer is recalling the sport-touring motorcycle for some faulty screws in the bike’s center stand and steering head, and also for faulty throttle cable routing that causes the cable to rub against the bike’s radiator. Issuing three separate recalls for these problems, the screw recalls affect all MTS 1200 models, while the center stand issue is related only to the Multistrada 1200 S Touring model.
Ducati has reported that the first 500 initial pre-orders for the 2010 Ducati Multistrada 1200 have been filled, and there is now a 60 day waiting period for the new sport-tourer. Citing a strong reception to the Multistrada’s “four-bikes-in-one” capability, Ducati sees an additional 500 units to be sold in the coming months. This last statement seems sort of like a no-brainer, after-all another 500 bikes will be sold eventually, right?
Actually, the entire statement is sort of strange when you consider what 500 pre-sold orders really entails in a markets like the United States & Canada. With a plethora of dealers in these countries, the reality is that this statement amounts to dealerships pre-selling their initial inventory, which consisted of one or two motorcycles. Yes, the Ducati Multistrada 1200 is sold-out for the next two month, but when you ship only 500 units to the entire North American market, you can almost guarantee being sold out on a bike during its release, right?
Why, a lot like this of course. We love the sound of v-twins in the morning.
Source: Ducati News Today
How important is the 2010 Ducati Multistrada 1200 to the Italian company? Consider this, despite releasing a bevy of new and revised motorcycles for the 2010 model year, only the Multistrada 1200 has seen the Bologna company bend over backwards to market its sport-tourer with a bevy of videos. Part of this is due to the extra pocket change seen in the adventure segment of motorcycling, but an even more important reason for Ducati’s aggressive media push is the need for the Italian brand to stand for something more than just expensive sport bikes.
Before there were Hypermotards and Multistrada 1200’s, Ducati still saw the lion’s share of its sales come from the Monster line, despite the company being better known for its Superbike line. Unlike some other companies, Ducati was fortunate enough to realize that you can’t play in only one market segment, and began looking for new ways to expand it’s product lineup…thus the Multistrada 1200 was born. In an effort to keep up with all the marketing around the beak-nosed bike, we’ve compiled all of the Ducati Multistrada 1200 videos we could find, so sit back, grab a beverage, and enjoy them after the jump.
Ducati has announced that the first 2010 Ducati Multistrada 1200 has rolled off the assembly line in Bologna, Italy. The white MTS 1200S with Öhlins suspension got the usual Ducati welcome, with champagne toasts and even a “baptizing” ceremony. The first Multistrada 1200S’s are set to be available by April of this year, while the MTS 1200 base model and ABS version should be out later in in May.
The Multistrada 1200 is an important motorcycle for Ducati as it shows the brand extending its mark beyond the performance bike realm, and into the sport-touring class, which is no easy feat considering the adventure bike/sport-touring king, the BMW GS, is the best selling motorcycle in the world. To help battle the GS, Ducati has made the Multistrada 1200 to have an engine with the longest service intervals in Ducati history: 15,000 miles. Photos of the first production Multistrada 1200 after the jump.
We still have several months before the Ducati Multistrada 1200 is released here in the United States, but Ducati North America has revealed that the cost of owning the $14,995 Multistrada will be even cheaper with the now announced 15,000 mile valve service interval. With the longer mileage between major services, the Multistrada 1200 better positions itself as a touring/adventure option and to compete against the BMW R1200GS.
By now you’ve surely seen the new 2010 Ducati Multistrada 1200, which was launched at the EICMA motorcycle show in Milan. Replacing the collectively agreed upon ugly Multistrada, the MS 1200 also has questionable taste in its design. Love it or hate it, the new Multistrada 1200 competes with the BMW GS at every turn, even in the ugliest bike category.