Ducati Sets Sales Record for 2014 – 45,100 Bikes Sold

Ducati Motor Holding is reporting another record sales year, and that the Italian motorcycle manufacturer sold 45,100 bikes in 2014. This marks the fifth year in a row that Ducati has shown sales growth, and it’s the third year in a row that the sales figures have been an all-time record for the Italian brand. Sales for 2014 were up 2% over 2013, with the USA again leading as Ducati’s most important market (8,804 units sold in the USA). Unsurprisingly, the Asian market is growing quickly for Ducati as well, up 11% in 2014. Ducati attributes its sales growth in-part to its new water cooler Monster line, where the Ducati Monster 1200 and Ducati Monster 821 helped raise Monster sales by 31%, with 16,409 new bikes sold in 2014.

Newspeak: The Advent of the “Adventure-Sport”

In the past decade the ADV segment has been a confusing amalgamation of differing interests, and over that time-period, two distinct groups have boiled to the surface. First there are the “Long Way Round” hopefuls, who invariably own a BMW R1200GS/A, and seem to be on some sort of perpetual preparation for an African safari. More recently, a second group has appeared: those riders who look to these big ADV bikes as more versatile Sport-Touring machines. All these riders, and their bikes, have been wedged into a single “Adventure” category, and it has created a bit of confusion for the segment. So, I want to introduce the concept of the “Adventure-Sport” and how it differentiates from the previous “Adventure-Touring” category.

MotoGP: Ducati’s Desmosedici GP15 Officially Delayed

As had been widely expected, Ducati will not have the GP15 ready for the first test at Sepang, in early February. In an interview with the MotoGP.com website, due to be shown on 19th January, Ducati Corse boss confirmed that work was still underway on the all-new bike; and that instead, Ducati will be bringing an uprated version of last year’s bike, dubbed the GP14.3, to test aspects of the new design not requiring the new engine. The delays have been trailed by both Dall’Igna and Paolo Ciabatti, speaking to the media at the Valencia test and at the Superprestigio dirt track event in December. The GP15 is a completely new bike, designed from the ground up, with a completely redesigned engine.

1972 Honda CB500, 3D Printed to Life Size

We’ve talked a bit before about the virtues of 3D printing, and how this increasingly affordable technology could change the consumer landscape as far as how we buy basic parts in the motorcycle industry. For as practical as how 3D printing, or rapid prototyping, can be, it can also be beautiful and used for art. This story is sort of a merger of those two ideas. Jonathan Brand has hoped to buy a 1972 Honda CB500 motorcycle, but the birth of his son changed that plan. Where there is a will though, there is a way, and Brand came up with the next best thing — he built a life-size model of a CB500 with his 3D printer.

Mercedes CEO: No Further Acquisition of MV Agusta

Italians are rejoicing over the news that Mercedes-Benz CEO Dieter Zetsche has made it clear that the German car manufacturer is not interested in acquiring more of MV Agusta’s private stock. Loyal readers will remember that Mercedes-AMG purchased 25% of MV Agusta last October, for a rumored €30 million — echoing the move Audi made in Ducati. Talking at the North American International Auto Show in Detroit though, Zetsche said “however, to avoid what happened with Ducati we point out that we have no intention to take over the business or produce motorcycles. MV Agusta can do it better than us.”

Triumph Has Its Best Sales Year Since Its Rebirth

Good news for Triumph Motorcycles fans, as the British motorcycle marque is reporting a banner year for 2014 — with 54,432 units sold worldwide. That figure is up 4% over 2013’s sales figure of 52,089 units, which was the first time that Triumph broke the 50,000 unit mark since the company’s rebirth in 1984. Helping Triumph reach this new high-water mark was the company’s home market, where Triumph accounted for one-in-five motorcycles sold in the UK (over 500cc). Overall, Triumph saw 8% growth in the UK, as modest growth considering the British market was up roughly 10% last year. The news is not all good, however. Triumph previously reported that financial figures for the first-half of 2014 were down, with revenue down £364 million from £369 million, and net income at a loss of £8 million.

Husqvarna 401 Concepts Will Be 2017 Production Models

One of the more intriguing things to come out of the 2014 EICMA motorcycle show in Milan were Husqvarna’s two “401” concepts, the Vitpilen and Svartpilen. The café-styled bikes are based off the KTM 390 Duke platform, though you wouldn’t know it from looking at them. Husqvarna said at EICMA that if there was sufficient interest, the Vitpilen and Svartpilen could go into production. With an overwhelming critical response from the press and fans, it should come no surprise then that our friends at Bike.se are reporting that Husqvarna intends to make the small-displacement machines a part of its 2017 model lineup.

Ducati Desmosedici Cucciolo Concept by Alex Garoli

Imagine if you will that the first Ducati, the Ducati Cucciolo, and the most modern Ducati, the Ducati Desmosedici, had a child — what would it look like? That far-fetched question nagged Mexican designer Alex Garoli, so he decided to build a concept of the machine. At the core of the Ducati Desmosedici Cucciolo is the V4 powerplant of Italy’s MotoGP race bike, and around it Garoli has imagined a modern steel trellis frame that mimics the bicycle frame look of the post-WWII motorized bicycles that pulled Italy out of deep recession. Of course the most interesting thing about Garoli’s concept is the fact that it’s a ~12:1 scale model. The work is pretty exquisite, even if you don’t agree with the concept’s ethos.

Is Suzuki Reviving the Katana and Gamma Names?

Signs of life are starting to trickle out of Hamamatsu, as Suzuki finally seems to be working on new models for our riding pleasure. First, it was the news that the turbocharged Suzuki Recursion concept is likely to go into production, and now it’s that the Japanese OEM is reviving iconic names from its past: Katana and Gamma. Suzuki has re-registered the Katana name & logo with both the European and American trademark offices, while the Gamma logo has been re-registered in the EU. What this means precisely in terms of future models is up for debate. As for the name Katana, the evidence might already be in front of us with the Recursion concept. The Suzuki Katana line started life as a performance-oriented machine, and slowly saw its name watered down into the sport-touring segment.

MV Agusta Gets €15 Million Loan for New Business Plan

Good turns for MV Agusta, as the Italian motorcycle manufacturer has secured a €15 million loan from SACE and Banca Popolare di Milano (BPM). The loan, which was issued by BPM and guaranteed by SACE, will go towards MV Agusta’s foreign growth plans, namely the company’s strengthening of its US business, and its push into Brazil and Southeast Asia. The more business-speak version of that statement is that MV Agusta will use the €15 million to implement the company’s 2014-2018 business plan, which has the company expanding its product range and penetrating into “high-potential” markets.

Video: Road Warriors 2012

02/13/2013 @ 5:06 pm, by Jensen Beeler14 COMMENTS

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Self-described as an “all access behind the scenes with the fastest riders in America,” Road Warriors is a documentary that follows five riders in the AMA Pro Road Racing Championship over the 2012 season: Josh Hayes, Danny Eslick, Melissa Paris, Elena Myers, and Austin Dehaven.

In a series that desperately needs to promote the sport and the riders within it, Road Warriors looks to be a much needed shot in the arm for AMA Pro Racing. We hope the full-length documentary is just as good as the trailer, and that it helps generate some buzz for the 2013 season. Check it out after the jump, and be sure to follow the film’s Facebook page.

Awesome: Honda TT Legends Team Gets Own TV Show

01/30/2013 @ 12:21 pm, by Jensen Beeler1 COMMENT

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Our riding brethren across the pond have all the luck, as we learn of another cool motorcycle production that will be hitting the British airwaves: TT Legends. An eight-part documentary series that will cover the Honda TT Legends team throughout the 2012 season, TT Legends looks like a cracking good watch, if the trailer (after the jump) is any indication.

Following John McGuinness, Cameron Donald, and Simon Andrews behind the scenes at six events, we get a unique perspective at some of the World Endurance Championship’s best venues like the Bol d’Or, Suzuka 8-Hour, and Le Mans, as well at the Isle of Man TT and North West 200. In addition to the racing footage, TT Legends also shows the stories off the track, as the riders prepare themselves physically, and mentally for the racing season.

With the 30-minute premiere showing on  ITV4 at 8.30pm on Monday, February 4th, there is no word if the documentary will find its way into North America, though we imagine the internet might help in that regard. Check out the trailer after the jump.

Grand Prix Racer – A Documentary on the Manx GP

01/29/2013 @ 1:42 pm, by Jensen Beeler2 COMMENTS

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If you haven’t seen TT3D: Closer to the Edge, the documentary about the Isle of Man TT, then you owe it to yourself to beg, borrow, or steal a copy for your viewing pleasure (we enjoyed it greatly at our viewing at the Isle of Man). A follow-up to that venerable film (no, not this), from the Isle of Man comes Grand Prix Racer, a documentary that covers that other race over the Snaefell Mountain Course: the Manx Grand Prix.

Originally a race for amateurs that was designed to help introduce them to the TT, the Manx GP runs on the same 37 mile course as the TT and uses the same time trial format. Building its regulations to cater to older machinery, the Manx Grand Prix has just recently gone through a brand and format restructuring to make it more of a “Classic TT” event, helping differentiate the autumn race from its summer counterpart.

The restructuring is surely due to the hope by the Isle of Man government to make the Manx Grand Prix as much of a headline and destination event for motorcycle enthusiasts as the TT, and to aid in that effort the island nation has, followed-up the progress made by TT3D by producing Grand Prix Racer.

With a one-hour version of the film set to air on Britain’s ITV4 network on Tuesday, February 5th at 8pm, the film will also be made available to international broadcasters (cross your fingers America). A DVD of the film will be available March 4th. Check the trailer out after the jump.

Isle of Man TT: A Dangerous Addiction

12/27/2012 @ 11:23 am, by Jensen Beeler21 COMMENTS

Not exactly working at 100%, the Asphalt & Rubber news machine is still draining a bit of ‘nog that was left in the system from the holiday celebrations, and as such isn’t firing on all its cylinders yet. So, if your week is anything like ours, family is still lingering around the house and the daily routine isn’t quite back to normal at the office. Excuses, excuses, excuses…

With the the Christmas to New Years news lull well in affect, what is a motorcycle blog to do? Well, to get the ball rolling, we have a nearly hour-long Al Jazeera documentary on the Isle of Man TT. A good primer to the historic road race for those not familiar with it, we think there is enough meat here for die hard TT enthusiasts to enjoy it the video as well.

Be sure to checkout the cameo of A&R reader, and our favorite man from Lincolnshire, Shay who talks about marshaling at the TT in the video. Truly the lifeblood of the event, the volunteer marshaling squad is perhaps the biggest unsung hero of the TT fortnight. Not just a job for locals, foreigners can volunteer as well, so check out the Isle of Man TT Marshals Association website if marshalling is something that interests you.

Video: Building the MV Agusta F3

12/23/2012 @ 2:37 pm, by Jensen Beeler12 COMMENTS

Have you ever wondered what the backstory was to building a motorcycle? Perhaps no greater version of that story exists than the rebirth of MV Agusta from the hands of Harley-Davidson, and the building of the company’s supersport model, the MV Agusta F3. Making an appearance on National Geographic‘s “Mega Factories” show, the doors of MV Agusta were opened up to the film crew’s cameras, and a fairly candid look at what is behind the curtain takes place.

The reason for the show’s success is because it is always interesting to see what goes into building our favorite machines, and for motorcycle enthusiasts, the insight given by MV Agusta tells more of the saga that surrounded the development and production of the F3, and the reason for its delays to market.

TT3D: Closer to the Edge – A Documentary on the IOMTT

03/25/2011 @ 6:18 pm, by Jensen Beeler7 COMMENTS

Do you like the Isle of Man TT? Do you like the third dimension? Do you like watching bikes hurl down city streets at imprudent velocities? If you answered “yes!” to these questions, then we have the cinematic experience you’ve been waiting for your whole life. TT3D: Closer to the Edge (Facebook & Twitter) is a new movie coming out that documents the 2010 Isle of Man TT, and is the first feature-length 3D sport documentary to boot.

Packed with not only footage from the TT itself, the documentary also tells the story behind the race with segments on Guy Martin, John McGuinness, Conor Cummins, and Ian Hutchinson. The movie is narrated by Jared Leto, and should be hitting the big screen in April. We can’t wait for the premiere, but more importantly we can’t wait for the upcoming 100th running of the Mountain Course at the Isle of Man TT in June.

BMW Unscripted: Tiffany Coates

12/30/2010 @ 11:10 am, by Jensen Beeler7 COMMENTS

Drawing from the same vein the as the BMW Films made in 2001 & 2002, the Bavarian brand has made some short videos that feature unique BMW owners doing what they do best with their German vehicles, and in the case of Tiffany Coates that means riding her BMW R80GS (named Thelma) just about everywhere humanly possible.

An accomplished adventure rider and a celebrity in the genre, Coates has hit five continents on her BMWs. While her narration gets a little advetorial at points, Coates’s travel book, experiences, and perspective, along with the imagery BMW shot for the video, easily make up for it with this rich short film. Check it out after jump, and let us know if you’ve gotten the itch to go exploring after hearing Tiffany’s story.

Lone Racer: The Wayne Gardner Documentary

03/06/2010 @ 5:14 pm, by Jensen Beeler3 COMMENTS

Back when men were men, and GP racing’s crowning event was contested on two-stroke 500cc machines, Wayne Gardner found himself carrying the factory Honda GP team on his NSR 500. This fantastic 1986 documentary, Lone Racer, follows Gardner one year before he won the 500GP Championship, and became the first Australian to win GP racing’s premiere racing class.

The film includes great behind the scenes footage of the Aussie, his fiancée, and his team. So grab a cold beverage, put your feet up, and get ready to spend the rest of your Saturday afternoon watching the 30 minutes of video in this three part series. Videos after the jump.

Ducati Desmosedici Documentary Video, Part 2

04/27/2009 @ 9:31 am, by Jensen BeelerComments Off

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Ducati has released the second part of a multipart documentary on the design and development of the Desmosedici RR. While the first video was a little content light, this next installment should delight the engineering inclined. Those with a social sciences degree we suggest noding, as if you understand what the hell is going on. We sure did. Watch the video (broken into 3 smaller parts) after the jump.

 

Ducati Desmosedici Documentary Video, Part 1

04/04/2009 @ 7:55 pm, by Jensen BeelerComments Off

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Ducati has released the first part of a multipart documentary on the design and development of the Desmosedici RR. This first episode is light on content, but heavy on quick edits, and video effects. The start of this video series seems to be timed well with Aprilia’s release of further information on the RSV4. Coincidence? Perhaps. The less than usual spit and polish on the series so far would seem to suggest time, not quality, was the issue at stake here. Watch the video after the jump.

 

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