Another release by BMW Motorrad at the Consumer Electronics Show (CES), the German company says it is working on a motorcycle helmet with an integrated heads-up display (HUD), thus responding to the call for more advanced helmet technology.

BMW already has this technology in its automotive wings, using an optional HUD system that is projected onto the interior of a vehicles windshield.

Now BMW seems to be taking a page from other players in the helmet space, and is looking to bring HUD technology to its motorcycle offerings with the help of California-based company DigiLens.