Newspeak: The Advent of the “Adventure-Sport”

In the past decade the ADV segment has been a confusing amalgamation of differing interests, and over that time-period, two distinct groups have boiled to the surface. First there are the “Long Way Round” hopefuls, who invariably own a BMW R1200GS/A, and seem to be on some sort of perpetual preparation for an African safari. More recently, a second group has appeared: those riders who look to these big ADV bikes as more versatile Sport-Touring machines. All these riders, and their bikes, have been wedged into a single “Adventure” category, and it has created a bit of confusion for the segment. So, I want to introduce the concept of the “Adventure-Sport” and how it differentiates from the previous “Adventure-Touring” category.

MotoGP: Ducati’s Desmosedici GP15 Officially Delayed

As had been widely expected, Ducati will not have the GP15 ready for the first test at Sepang, in early February. In an interview with the MotoGP.com website, due to be shown on 19th January, Ducati Corse boss confirmed that work was still underway on the all-new bike; and that instead, Ducati will be bringing an uprated version of last year’s bike, dubbed the GP14.3, to test aspects of the new design not requiring the new engine. The delays have been trailed by both Dall’Igna and Paolo Ciabatti, speaking to the media at the Valencia test and at the Superprestigio dirt track event in December. The GP15 is a completely new bike, designed from the ground up, with a completely redesigned engine.

1972 Honda CB500, 3D Printed to Life Size

We’ve talked a bit before about the virtues of 3D printing, and how this increasingly affordable technology could change the consumer landscape as far as how we buy basic parts in the motorcycle industry. For as practical as how 3D printing, or rapid prototyping, can be, it can also be beautiful and used for art. This story is sort of a merger of those two ideas. Jonathan Brand has hoped to buy a 1972 Honda CB500 motorcycle, but the birth of his son changed that plan. Where there is a will though, there is a way, and Brand came up with the next best thing — he built a life-size model of a CB500 with his 3D printer.

Mercedes CEO: No Further Acquisition of MV Agusta

Italians are rejoicing over the news that Mercedes-Benz CEO Dieter Zetsche has made it clear that the German car manufacturer is not interested in acquiring more of MV Agusta’s private stock. Loyal readers will remember that Mercedes-AMG purchased 25% of MV Agusta last October, for a rumored €30 million — echoing the move Audi made in Ducati. Talking at the North American International Auto Show in Detroit though, Zetsche said “however, to avoid what happened with Ducati we point out that we have no intention to take over the business or produce motorcycles. MV Agusta can do it better than us.”

Triumph Has Its Best Sales Year Since Its Rebirth

Good news for Triumph Motorcycles fans, as the British motorcycle marque is reporting a banner year for 2014 — with 54,432 units sold worldwide. That figure is up 4% over 2013’s sales figure of 52,089 units, which was the first time that Triumph broke the 50,000 unit mark since the company’s rebirth in 1984. Helping Triumph reach this new high-water mark was the company’s home market, where Triumph accounted for one-in-five motorcycles sold in the UK (over 500cc). Overall, Triumph saw 8% growth in the UK, as modest growth considering the British market was up roughly 10% last year. The news is not all good, however. Triumph previously reported that financial figures for the first-half of 2014 were down, with revenue down £364 million from £369 million, and net income at a loss of £8 million.

Husqvarna 401 Concepts Will Be 2017 Production Models

One of the more intriguing things to come out of the 2014 EICMA motorcycle show in Milan were Husqvarna’s two “401” concepts, the Vitpilen and Svartpilen. The café-styled bikes are based off the KTM 390 Duke platform, though you wouldn’t know it from looking at them. Husqvarna said at EICMA that if there was sufficient interest, the Vitpilen and Svartpilen could go into production. With an overwhelming critical response from the press and fans, it should come no surprise then that our friends at Bike.se are reporting that Husqvarna intends to make the small-displacement machines a part of its 2017 model lineup.

Ducati Desmosedici Cucciolo Concept by Alex Garoli

Imagine if you will that the first Ducati, the Ducati Cucciolo, and the most modern Ducati, the Ducati Desmosedici, had a child — what would it look like? That far-fetched question nagged Mexican designer Alex Garoli, so he decided to build a concept of the machine. At the core of the Ducati Desmosedici Cucciolo is the V4 powerplant of Italy’s MotoGP race bike, and around it Garoli has imagined a modern steel trellis frame that mimics the bicycle frame look of the post-WWII motorized bicycles that pulled Italy out of deep recession. Of course the most interesting thing about Garoli’s concept is the fact that it’s a ~12:1 scale model. The work is pretty exquisite, even if you don’t agree with the concept’s ethos.

Is Suzuki Reviving the Katana and Gamma Names?

Signs of life are starting to trickle out of Hamamatsu, as Suzuki finally seems to be working on new models for our riding pleasure. First, it was the news that the turbocharged Suzuki Recursion concept is likely to go into production, and now it’s that the Japanese OEM is reviving iconic names from its past: Katana and Gamma. Suzuki has re-registered the Katana name & logo with both the European and American trademark offices, while the Gamma logo has been re-registered in the EU. What this means precisely in terms of future models is up for debate. As for the name Katana, the evidence might already be in front of us with the Recursion concept. The Suzuki Katana line started life as a performance-oriented machine, and slowly saw its name watered down into the sport-touring segment.

MV Agusta Gets €15 Million Loan for New Business Plan

Good turns for MV Agusta, as the Italian motorcycle manufacturer has secured a €15 million loan from SACE and Banca Popolare di Milano (BPM). The loan, which was issued by BPM and guaranteed by SACE, will go towards MV Agusta’s foreign growth plans, namely the company’s strengthening of its US business, and its push into Brazil and Southeast Asia. The more business-speak version of that statement is that MV Agusta will use the €15 million to implement the company’s 2014-2018 business plan, which has the company expanding its product range and penetrating into “high-potential” markets.

Turbocharged Suzuki Recursion Going into Production?

News from Japan seems to suggest that Suzuki is making a production version of its Recursion concept. For those that don’t remember, the Suzuki Recursion Concept was based around a turbocharged 588cc two-cylinder engine. The idea was to achieve liter-bike power from a middleweight-sized machine, thus offering enthusiasts high-power but nimble machines to ride. The news that Suzuki is putting the Recursion into production isn’t too far-fetching, though the original source does seem to be the not-always-accurate Japanese publication Young Machine. We will let you measure out how much faith to give that report, but make no mistake that a new era in motorcycle motor design is upon us.

Behind the Scenes at a Ducati Diavel Commercial

05/19/2011 @ 6:24 pm, by Jensen Beeler7 COMMENTS

We hear the Ducati Diavel is doing quite well in sales, with many dealers reportedly out of stock with the units. Though some dealers still have bikes in stock, namely the ones that jumped on the Diavel bandwagon early-on, it’s clear now that more people than just us here at Asphalt & Rubber were impressed with Ducati’s take on the performance cruiser category. While Ducati’s deal with the Devil got our overall seal of approval, some of this success surely has to be owed to the heavy media blitz from the Italian brand.

Like with the Multistrada 1200 release, Ducati has put the Diavel front-and-center in its marketing machine. Helping win the hearts and minds of the skeptics, Ducati has put together a short video advertisement of the Diavel, and for extra measure, a behind the scenes making of the clip. If you ever wanted to see how much effort goes into a one minute video spot, here’s your chance. Be sure to keep an eye out for the Mercedes-Benz cameo as well. Original advertisement and the behind the scenes footage after the jump.

Recall: Ducati Multistrada 1200 & Ducati Diavel

04/29/2011 @ 2:28 pm, by Jensen Beeler7 COMMENTS

Here’s a type of recall that we’ll begin to see more of in the coming years, Ducati North America is recalling 1,051 Diavel and Multistrada 1200 motorcycles because of a faulty software issue. A certain version of the hands free software package may cause the electronic steering lock to fail to disable during the “key on” process.

The result is that a rider would be unable to move their motorcycle, at least not beyond a small radial path. In the eyes of the NHTSA though, this could mean that a rider could start the motorcycle and attempt to ride off, and then realize they lack the ability to steer (read: not good). While the safety issue here seems fairly benign, the idea that one couldn’t get their bike moving because a 0 should be a 1 would be fairly frustrating to us if we were owners of either machine, hence the recall.

How to Steal a Ducati Diavel in 60 Seconds?

04/26/2011 @ 12:20 am, by Jensen Beeler7 COMMENTS

Ducati News Today must have gotten the same news tip as us, as a IT security blog is purporting to have information on how one can steal a Ducati Diavel (and presumably a Ducati Multistrada 1200) via the bike’s keyless ignition system. It should be stated up-front that the pos referenced is dated April 5th, with the writer of the blog supposedly discovering this information on April 1st…and well all know what sort of Tomfoolery goes on during that time of the year.

According to the post’s author, the Ducati Diavel can be started not only without having the key in the ignition, but without the key at all. While anyone who has ridden the Diavel knows that you only have to have the key in the proximity of the Diavel while you’re riding, the idea that one can start the bike without the key comes from a default code that comes up when such an act is attempted. Where things get sticky though is that the author claims that this four-digit PIN is set from the factory to be the last four digits of the Diavel’s VIN, and that few owners know of security feature.

Ducati’s Deal with the Devil: A Business Case for the Diavel

03/07/2011 @ 4:38 pm, by Jensen Beeler35 COMMENTS

If you had told me a few years ago that Ducati would build a cruiser-segment motorcycle, I probably would have called you a couple cylinders short of a v-twin. Up until recently, mentioning the thought of the Bologna brand chasing after Harley-Davidson riders would have invited fisticuffs in most Italian motorcycle cafés. And even despite the launch of the Ducati Diavel, you can start a heated debate among loyal Ducatisti by bringing up Italy’s latest power cruiser.

Make no mistake, the 2011 Ducati Diavel is a controversial motorcycle…and that’s putting things lightly (at worst it’s a complete dilution of the Ducati brand). If the Diavel is Ducati’s deal with the Devil, then let me play the Devil’s advocate for a moment, and put forth the business case about why this motorcycle had to be built, and what it means to the Ducati brand — minus the pandering to the Ducati faithful.

Gone Riding: Ducati Diavel

03/04/2011 @ 9:19 am, by Jensen Beeler3 COMMENTS

Things will be a little slow on Asphalt & Rubber today, as we’re in Los Angeles testing the new Ducati Diavel. We’ll be spending most of the day figuring out how to turn with a 240mm rear tire, and getting rocketed by the Diavel’s 162hp reported power figure. You can follow our thoughts on the bike via Twitter, and our last five tweets will automatically post here on this post. While we ride The Devil, the press photos of the Diavel after the jump should tide you over until we finish our ride report.

Primer: The Ducati Diavel

03/03/2011 @ 1:25 pm, by Jensen Beeler6 COMMENTS

Tomorrow Asphalt & Rubber must make the trek down from perfect Northern California, to SoCal and the pits of Los Angeles, where dreams go to die. As we descend down through the lower rings of Dante’s ladder and into hell that is the perpetually sunny and warm Los Angeles, our final destination will in fact bring us face-to-face with The Devil himself. Riding the latest creation from Bologna, the American motorcycle press will get its first chance at the highly anticipated Ducati Diavel.

Since we’ll be bringing you live coverage from the event, and writing a few pieces on Ducati’s stab at the performance cruiser segment throughout the rest of the week, we thought it best to start with a primer on the motorcycle. Find after the jump the 2011 Ducati Diavel‘s technical specs, photographs, and design synthesis, and features.

Watch the Ducati Diavel Get Built in 1 Minute

02/23/2011 @ 10:28 am, by Jensen Beeler6 COMMENTS

Here’s a cool time-lapse video put together by MCN that follows the 2011 Ducati Diavel power cruiser getting built at Ducati’s Bologna factory. Ducati is currently building 40 Diavel’s per day on its rolling assembly line, but that number is set to increase by 50% in the coming weeks as the Italian company predicts strong sales in the summer months. As was seen last year with the Multistrada 1200, Ducati expects the Diavel to lead the company’s sales in 2011.

Ducati Completes Three-Year Strategic Plan

01/11/2011 @ 4:20 pm, by Jensen Beeler6 COMMENTS

Amidst all the fanfare over seeing Valentino Rossi wearing Rosso Corsa and sporting his new Dainese leathers, which surprisingly aren’t being sponsored by McDonald’s, one announcement has gotten little attention (and no, we’re not talking about Nicky Hayden). The 2011 Wrooom event signals the end of a three-year strategic plan that’s been going on internally at Ducati, which has seen the Italian company release 12 new models, increase sales across the board, and ship 36,200 motorcycles in 2010 alone.

Ducati Diavel Diamond Black – You Get What You Ask For

12/14/2010 @ 12:07 am, by Jensen Beeler12 COMMENTS

For the past two weeks, Ducati has been taking feedback online and at motorcycle shows on the new 2011 Ducati Diavel power cruiser. The Bologna brand has clearly taken some of the constructive criticism to heart, as it’s begun tinkering with the design of the Diavel. Replacing the the white version of the Diavel, Ducati has released photos of the Ducati Diavel Diamond Black, an all-black version of the Diavel that has a black anodized headlamp and air intakes.

Ducati Diavel Pricing Confirmed

11/23/2010 @ 7:55 am, by Jensen Beeler10 COMMENTS

Confirming what we already told you last month, Ducati has officially announced the pricing on the 2011 Ducati Diavel power cruiser. With the base Diavel costing $16,995, Ducatisti can spend an extra $3,000 for the Diavel Carbon, which costs $19,995, or purchase the Diavel Carbon “Red” (named for its red frame and rally stripe) for $20,395.

Is the Ducati Diavel not your cup of tea? In an interesting move, Ducati has setup a feature on its Diavel mirco-site for people to sound off their opinions on the new Italian machine by filling out a questionnaire. You can catch the Ducati Diavel, and many of the other recently released motorcycles, in person at the International Motorcycle Show through March.

Source: Ducati North America