Ducati Sets Sales Record for 2014 – 45,100 Bikes Sold

Ducati Motor Holding is reporting another record sales year, and that the Italian motorcycle manufacturer sold 45,100 bikes in 2014. This marks the fifth year in a row that Ducati has shown sales growth, and it’s the third year in a row that the sales figures have been an all-time record for the Italian brand. Sales for 2014 were up 2% over 2013, with the USA again leading as Ducati’s most important market (8,804 units sold in the USA). Unsurprisingly, the Asian market is growing quickly for Ducati as well, up 11% in 2014. Ducati attributes its sales growth in-part to its new water cooler Monster line, where the Ducati Monster 1200 and Ducati Monster 821 helped raise Monster sales by 31%, with 16,409 new bikes sold in 2014.

Newspeak: The Advent of the “Adventure-Sport”

In the past decade the ADV segment has been a confusing amalgamation of differing interests, and over that time-period, two distinct groups have boiled to the surface. First there are the “Long Way Round” hopefuls, who invariably own a BMW R1200GS/A, and seem to be on some sort of perpetual preparation for an African safari. More recently, a second group has appeared: those riders who look to these big ADV bikes as more versatile Sport-Touring machines. All these riders, and their bikes, have been wedged into a single “Adventure” category, and it has created a bit of confusion for the segment. So, I want to introduce the concept of the “Adventure-Sport” and how it differentiates from the previous “Adventure-Touring” category.

MotoGP: Ducati’s Desmosedici GP15 Officially Delayed

As had been widely expected, Ducati will not have the GP15 ready for the first test at Sepang, in early February. In an interview with the MotoGP.com website, due to be shown on 19th January, Ducati Corse boss confirmed that work was still underway on the all-new bike; and that instead, Ducati will be bringing an uprated version of last year’s bike, dubbed the GP14.3, to test aspects of the new design not requiring the new engine. The delays have been trailed by both Dall’Igna and Paolo Ciabatti, speaking to the media at the Valencia test and at the Superprestigio dirt track event in December. The GP15 is a completely new bike, designed from the ground up, with a completely redesigned engine.

1972 Honda CB500, 3D Printed to Life Size

We’ve talked a bit before about the virtues of 3D printing, and how this increasingly affordable technology could change the consumer landscape as far as how we buy basic parts in the motorcycle industry. For as practical as how 3D printing, or rapid prototyping, can be, it can also be beautiful and used for art. This story is sort of a merger of those two ideas. Jonathan Brand has hoped to buy a 1972 Honda CB500 motorcycle, but the birth of his son changed that plan. Where there is a will though, there is a way, and Brand came up with the next best thing — he built a life-size model of a CB500 with his 3D printer.

Mercedes CEO: No Further Acquisition of MV Agusta

Italians are rejoicing over the news that Mercedes-Benz CEO Dieter Zetsche has made it clear that the German car manufacturer is not interested in acquiring more of MV Agusta’s private stock. Loyal readers will remember that Mercedes-AMG purchased 25% of MV Agusta last October, for a rumored €30 million — echoing the move Audi made in Ducati. Talking at the North American International Auto Show in Detroit though, Zetsche said “however, to avoid what happened with Ducati we point out that we have no intention to take over the business or produce motorcycles. MV Agusta can do it better than us.”

Triumph Has Its Best Sales Year Since Its Rebirth

Good news for Triumph Motorcycles fans, as the British motorcycle marque is reporting a banner year for 2014 — with 54,432 units sold worldwide. That figure is up 4% over 2013’s sales figure of 52,089 units, which was the first time that Triumph broke the 50,000 unit mark since the company’s rebirth in 1984. Helping Triumph reach this new high-water mark was the company’s home market, where Triumph accounted for one-in-five motorcycles sold in the UK (over 500cc). Overall, Triumph saw 8% growth in the UK, as modest growth considering the British market was up roughly 10% last year. The news is not all good, however. Triumph previously reported that financial figures for the first-half of 2014 were down, with revenue down £364 million from £369 million, and net income at a loss of £8 million.

Husqvarna 401 Concepts Will Be 2017 Production Models

One of the more intriguing things to come out of the 2014 EICMA motorcycle show in Milan were Husqvarna’s two “401” concepts, the Vitpilen and Svartpilen. The café-styled bikes are based off the KTM 390 Duke platform, though you wouldn’t know it from looking at them. Husqvarna said at EICMA that if there was sufficient interest, the Vitpilen and Svartpilen could go into production. With an overwhelming critical response from the press and fans, it should come no surprise then that our friends at Bike.se are reporting that Husqvarna intends to make the small-displacement machines a part of its 2017 model lineup.

Ducati Desmosedici Cucciolo Concept by Alex Garoli

Imagine if you will that the first Ducati, the Ducati Cucciolo, and the most modern Ducati, the Ducati Desmosedici, had a child — what would it look like? That far-fetched question nagged Mexican designer Alex Garoli, so he decided to build a concept of the machine. At the core of the Ducati Desmosedici Cucciolo is the V4 powerplant of Italy’s MotoGP race bike, and around it Garoli has imagined a modern steel trellis frame that mimics the bicycle frame look of the post-WWII motorized bicycles that pulled Italy out of deep recession. Of course the most interesting thing about Garoli’s concept is the fact that it’s a ~12:1 scale model. The work is pretty exquisite, even if you don’t agree with the concept’s ethos.

Is Suzuki Reviving the Katana and Gamma Names?

Signs of life are starting to trickle out of Hamamatsu, as Suzuki finally seems to be working on new models for our riding pleasure. First, it was the news that the turbocharged Suzuki Recursion concept is likely to go into production, and now it’s that the Japanese OEM is reviving iconic names from its past: Katana and Gamma. Suzuki has re-registered the Katana name & logo with both the European and American trademark offices, while the Gamma logo has been re-registered in the EU. What this means precisely in terms of future models is up for debate. As for the name Katana, the evidence might already be in front of us with the Recursion concept. The Suzuki Katana line started life as a performance-oriented machine, and slowly saw its name watered down into the sport-touring segment.

MV Agusta Gets €15 Million Loan for New Business Plan

Good turns for MV Agusta, as the Italian motorcycle manufacturer has secured a €15 million loan from SACE and Banca Popolare di Milano (BPM). The loan, which was issued by BPM and guaranteed by SACE, will go towards MV Agusta’s foreign growth plans, namely the company’s strengthening of its US business, and its push into Brazil and Southeast Asia. The more business-speak version of that statement is that MV Agusta will use the €15 million to implement the company’s 2014-2018 business plan, which has the company expanding its product range and penetrating into “high-potential” markets.

Photo of the Week: Hands of Perseverance

04/18/2011 @ 7:04 am, by Scott Jones4 COMMENTS

Sometimes I make an image which, at the time, seems fairly ordinary, but later emerges as something of an unexpected interest. When I saw Toni Elias about to mount up to begin his Moto 2 title chase, I thought it interesting that someone who had been in the premier class for five seasons couldn’t manage to take to the track with matching gloves. When Elias went on to become the first Moto2 champ, I included this image in the MotoMatters.com calendar, thinking it even more ironic that the future class champion had begun the season with this odd equipment choice.

During a speaking appearance at the San Francisco Dainese D-Store, I spoke to assistant manager Mike J. who shed some more insight on the photo. While holding a copy of the calendar open to the October page, Mike pointed out that while Elias had an Alpinestars glove on his right hand, the glove on his left was by Dainese. Due to Elias’ contract with A-stars, Elias had the logo and brand references covered up. I had not recognized the brand, only that the design was different from his Alpinestars glove.

Nicky Hayden Will Lap at the Isle of Man TT

04/14/2011 @ 5:34 pm, by Jensen Beeler8 COMMENTS

This year marks 100 years of racing on the Mountain Course at the Isle of Man TT, which should make for a special event for all of those involved. Usually each year there is a famous motorcycle racer(s) that has the honor of doing a parade lap on the historic road course, and this year should be especially interesting for us Americans as Nicky Hayden will take a lap around the Isle of Man TT course.

The 2006 MotoGP World Champion will be joined by five-time 500GP World Champion Mick Doohan, as well as Ian Hutchinson, who astoundingly won all five solo races in last year’s TT. With Hayden sponsored by both Arai and Dainese (both event sponsors), it perhaps isn’t too surprising that the charismatic American will be taking part in the Arai Parade lap at the TT. Of course it could be the allure of British food and miserable weather that sealed the deal…tough call on that one.

Corser Sits Out Testing After Crash at Phillip Island

02/04/2011 @ 10:23 am, by Victoria Reid1 COMMENT

Troy Corser was forced to sit out the second day of testing for BMW Motorrad at Phillip Island after a crash Wednesday left him heavily bruised. The team was testing at Phillip Island after skipping the official World Superbike test at Portimao in favor of warmer climes, first at Eastern Creek and now at Phillip Island in Australia. Though the team said the test was satisfactory, any crash major enough to force a rider to sit out a day of testing can be worrisome. He is apparently fine, but had “painful bruises” that kept him from riding effectively.

That crash left Leon Haslam to do the bulk of testing for his new team. “We were still focusing on electronics and worked on a setup for this race track,” Haslam explained. “This was important as in three weeks time we are going to have our first races of the season here. We have already found a good base to work on. I am happy; we made some good progress. My lap times were quite good for these hot conditions. Of course we still have some work to do before the season starts but I am happy with the progress we made so far. The bike improved a lot in the last month.”

American Suzuki & Dainese Sign Elena Myers

01/25/2011 @ 9:10 am, by Jensen Beeler15 COMMENTS

Finally we get some good news on Elena Myers’ search for funding for the 2011 season. The 17 y/o phenom spent the 2010 kicking the boys’ butts in AMA Supersport, even winning Race 1 at Infineon, and becoming the first woman to win a professional American motorcycle race (depending on how you look at it), only to be left searching high and low for racing support for the 2011 season.

She’s cute and she’s fast, and we were fairly dumb-founded to hear she was having trouble finding sponsors to go ride for this season, but luckily that all seems to be past the California native now. Announced this past weekend that she’d been signed to American Suzuki, Myers has also secured Dainese as an apparel sponsor for 2011.  To go along with wearing the Devil on her back, Myers has a very interesting sponsorship deal that American Suzuki has put together, which sees the Californian using social media to engage fans with the Suzuki brand.

The ‘Stars Align for Jorge Lorenzo

01/24/2011 @ 6:02 am, by Jensen Beeler5 COMMENTS

The Yamaha Racing factory MotoGP team may not have a title sponsor for the 2011 season, but reigning MotoGP World Champion Jorge Lorenzo has had no problem getting some personal sponsorships for next season. Rumors were rife a few weeks ago that Lorenzo had made a switch from Dainese to Alpinestars for his leathers, boots, and gloves sponsorship (making an inverse flop with Nicky Hayden who was making the switch from Alpinestars to Dainese), and last week we brought you the first photos of what looked like a photo shoot that Lorenzo did with Rockstar Energy Drink.

Entering into MotoGP for the first time, Rockstar is Lorenzo’s only American sponsor. No terms have been released on the deal, but we hope Lorenzo is getting a boatload of cash from the energy drink producer, as the Spaniard has had some sort of Rockstar emblazoned garment on him at all times during his trip to Indonesia (including scuba diving?).

Valentino Rossi All Dressed Up for Work at Ducati Corse – Finally Talks on the Ducati Desmosedici GP11

01/11/2011 @ 3:36 am, by Jensen Beeler17 COMMENTS

Holding a press conference this morning at the Wrooom media event in the Dolomite Mountains, Valentino Rossi finally got a chance to officially talk to the press about his experience testing the Ducati at Valencia late last year, and his general impressions on riding with Ducati Corse. Commenting that “the Ducati is different from all the other bikes, it’s a proper prototype, the concept is different from the Japanese factories,” Rossi went on to explain that “you need a bit of a ‘dirtier’ style to ride the Desmosedici.”

In addition to his thoughts, official photos of Rossi’s leathers (Nicky Hayden’s as well, but to less fanfare) have been released by Ducati Corse, which see Rossi’s neon yellow color scheme mixed in with the red and white of Ducati Corse. The clashing colors might not please the aesthetically critical, but we have a feeling people will get used to the arrangement. Photos of the GP11’s race livery are expected tomorrow (Wednesday).

First Shots of Valentino Rossi on the Ducati

11/09/2010 @ 6:33 am, by Jensen Beeler23 COMMENTS

Clad in only carbon fiber bodywork, Valentino Rossi made the mental switch from blue to red today, as he swung his leg over the Ducati Desmosedici for the first time — a moment Italy, and the whole of MotoGP have been waiting for the entire 2010 MotoGP season.

As such Rossi and his crew from Yamaha will not be wearing the Rosso Corsa just yet (the former Yamaha crew has instead elected to wear some very smart looking yellow sweaters), but Rossi’s yellow “46” did make it onto the bike for the testing session, which is about all the branding that Ducati & Rossi fans need to see at this point to get in a fervor.

Promoting his VR46 line, Rossi is wearing special one-off Dainese D-Air leathers, which like the D16, is all black with yellow accents, while his AGV helmet has a question mark set between the Italian’s sun & moon logo. We wouldn’t be surprised if a replica version of these became available later this year. Video, lap times, and photos after the jump.

Dainese No Longer “Made in Italy” – Moves Remaining Italian Production to Tunisia

01/19/2010 @ 3:28 pm, by Jensen Beeler10 COMMENTS

Italian apparel manufacturer Dainese, (who also owns Mavet and AGV) is shutting down its Molvena, Italy plant, and moving the bulk of its production to Tunisia. The move is presumably to help lower costs to the Italian brand, as sales have slumpped during the industry-wide economic slowdown. It’s unclear whether Dainese will open a new factory in Tunisia, or add the capacity to one of its two factories already in the North African country.

Dainese to be the Official Safety Partner of the Isle of Man TT

04/21/2009 @ 11:00 am, by Jensen Beeler1 COMMENT

joey-dunlop-isle-of-man-tt

Dainese has announced the renewal of their partnership as the Official Safety Partner for the 2009 Isle of Man TT. Like last year, the partnership will include the first race of the Superbike TT to be renamed “The Isle of Man Dainese Superbike Race”.

The Isle of Man has long been regarded as one of the premiere races in motorcycling, as well as one of the most dangerous. Riders like Joey Dunlop have helped cement the iconic status of the time trial, while his death has also reinforced how dangerous the race still is. The TT races are extremely dangerous because of the high speeds on very narrow, twisting streets, roads and lanes flanked by stone walls and even buildings. Between 1907 and 2007 there have been 225 deaths during official practices or races on the Snaefell Mountain Course.

 

«