At the Verona Motor Bike Expo, Ducati presented the first customized Ducati Scrambler models. As you may remember from our review, this $8,600 machine is pitched with a heavy lifestyle component, and Ducati hopes that fat margins on t-shirts and jackets will overcome the thin margins on the model itself. To that end, the Italian company has gone to great trouble in making the Scrambler “cool” for the younger “post-authentic” crowd.
As such, Dario Mastroianni (Officine Mermaid), Filippo Bassoli (Deus Ex Machina), and Nicola Martini (Mr. Martini) were given the first crack at modding Ducati’s newest model. The results have been interesting, and first up on our pages is the “Hondo Grattan” by Filippo Bassoli and the Deus Ex Machina crew in Milan.