Ducati Sets Sales Record for 2014 – 45,100 Bikes Sold

Ducati Motor Holding is reporting another record sales year, and that the Italian motorcycle manufacturer sold 45,100 bikes in 2014. This marks the fifth year in a row that Ducati has shown sales growth, and it’s the third year in a row that the sales figures have been an all-time record for the Italian brand. Sales for 2014 were up 2% over 2013, with the USA again leading as Ducati’s most important market (8,804 units sold in the USA). Unsurprisingly, the Asian market is growing quickly for Ducati as well, up 11% in 2014. Ducati attributes its sales growth in-part to its new water cooler Monster line, where the Ducati Monster 1200 and Ducati Monster 821 helped raise Monster sales by 31%, with 16,409 new bikes sold in 2014.

Newspeak: The Advent of the “Adventure-Sport”

In the past decade the ADV segment has been a confusing amalgamation of differing interests, and over that time-period, two distinct groups have boiled to the surface. First there are the “Long Way Round” hopefuls, who invariably own a BMW R1200GS/A, and seem to be on some sort of perpetual preparation for an African safari. More recently, a second group has appeared: those riders who look to these big ADV bikes as more versatile Sport-Touring machines. All these riders, and their bikes, have been wedged into a single “Adventure” category, and it has created a bit of confusion for the segment. So, I want to introduce the concept of the “Adventure-Sport” and how it differentiates from the previous “Adventure-Touring” category.

MotoGP: Ducati’s Desmosedici GP15 Officially Delayed

As had been widely expected, Ducati will not have the GP15 ready for the first test at Sepang, in early February. In an interview with the MotoGP.com website, due to be shown on 19th January, Ducati Corse boss confirmed that work was still underway on the all-new bike; and that instead, Ducati will be bringing an uprated version of last year’s bike, dubbed the GP14.3, to test aspects of the new design not requiring the new engine. The delays have been trailed by both Dall’Igna and Paolo Ciabatti, speaking to the media at the Valencia test and at the Superprestigio dirt track event in December. The GP15 is a completely new bike, designed from the ground up, with a completely redesigned engine.

1972 Honda CB500, 3D Printed to Life Size

We’ve talked a bit before about the virtues of 3D printing, and how this increasingly affordable technology could change the consumer landscape as far as how we buy basic parts in the motorcycle industry. For as practical as how 3D printing, or rapid prototyping, can be, it can also be beautiful and used for art. This story is sort of a merger of those two ideas. Jonathan Brand has hoped to buy a 1972 Honda CB500 motorcycle, but the birth of his son changed that plan. Where there is a will though, there is a way, and Brand came up with the next best thing — he built a life-size model of a CB500 with his 3D printer.

Mercedes CEO: No Further Acquisition of MV Agusta

Italians are rejoicing over the news that Mercedes-Benz CEO Dieter Zetsche has made it clear that the German car manufacturer is not interested in acquiring more of MV Agusta’s private stock. Loyal readers will remember that Mercedes-AMG purchased 25% of MV Agusta last October, for a rumored €30 million — echoing the move Audi made in Ducati. Talking at the North American International Auto Show in Detroit though, Zetsche said “however, to avoid what happened with Ducati we point out that we have no intention to take over the business or produce motorcycles. MV Agusta can do it better than us.”

Triumph Has Its Best Sales Year Since Its Rebirth

Good news for Triumph Motorcycles fans, as the British motorcycle marque is reporting a banner year for 2014 — with 54,432 units sold worldwide. That figure is up 4% over 2013’s sales figure of 52,089 units, which was the first time that Triumph broke the 50,000 unit mark since the company’s rebirth in 1984. Helping Triumph reach this new high-water mark was the company’s home market, where Triumph accounted for one-in-five motorcycles sold in the UK (over 500cc). Overall, Triumph saw 8% growth in the UK, as modest growth considering the British market was up roughly 10% last year. The news is not all good, however. Triumph previously reported that financial figures for the first-half of 2014 were down, with revenue down £364 million from £369 million, and net income at a loss of £8 million.

Husqvarna 401 Concepts Will Be 2017 Production Models

One of the more intriguing things to come out of the 2014 EICMA motorcycle show in Milan were Husqvarna’s two “401” concepts, the Vitpilen and Svartpilen. The café-styled bikes are based off the KTM 390 Duke platform, though you wouldn’t know it from looking at them. Husqvarna said at EICMA that if there was sufficient interest, the Vitpilen and Svartpilen could go into production. With an overwhelming critical response from the press and fans, it should come no surprise then that our friends at Bike.se are reporting that Husqvarna intends to make the small-displacement machines a part of its 2017 model lineup.

Ducati Desmosedici Cucciolo Concept by Alex Garoli

Imagine if you will that the first Ducati, the Ducati Cucciolo, and the most modern Ducati, the Ducati Desmosedici, had a child — what would it look like? That far-fetched question nagged Mexican designer Alex Garoli, so he decided to build a concept of the machine. At the core of the Ducati Desmosedici Cucciolo is the V4 powerplant of Italy’s MotoGP race bike, and around it Garoli has imagined a modern steel trellis frame that mimics the bicycle frame look of the post-WWII motorized bicycles that pulled Italy out of deep recession. Of course the most interesting thing about Garoli’s concept is the fact that it’s a ~12:1 scale model. The work is pretty exquisite, even if you don’t agree with the concept’s ethos.

Is Suzuki Reviving the Katana and Gamma Names?

Signs of life are starting to trickle out of Hamamatsu, as Suzuki finally seems to be working on new models for our riding pleasure. First, it was the news that the turbocharged Suzuki Recursion concept is likely to go into production, and now it’s that the Japanese OEM is reviving iconic names from its past: Katana and Gamma. Suzuki has re-registered the Katana name & logo with both the European and American trademark offices, while the Gamma logo has been re-registered in the EU. What this means precisely in terms of future models is up for debate. As for the name Katana, the evidence might already be in front of us with the Recursion concept. The Suzuki Katana line started life as a performance-oriented machine, and slowly saw its name watered down into the sport-touring segment.

MV Agusta Gets €15 Million Loan for New Business Plan

Good turns for MV Agusta, as the Italian motorcycle manufacturer has secured a €15 million loan from SACE and Banca Popolare di Milano (BPM). The loan, which was issued by BPM and guaranteed by SACE, will go towards MV Agusta’s foreign growth plans, namely the company’s strengthening of its US business, and its push into Brazil and Southeast Asia. The more business-speak version of that statement is that MV Agusta will use the €15 million to implement the company’s 2014-2018 business plan, which has the company expanding its product range and penetrating into “high-potential” markets.

Pikes Peak International Hill Climb Will Have Major Spectator Restrictions in 2014 and Onward, For Safety

04/24/2014 @ 11:09 am, by Jensen Beeler13 COMMENTS

carlin-dunne-pikes-peak-international-hill-climb-lightning-motorcycles-jensen-beeler

The world’s most unprofessionally run international motorsport event is growing up a little bit for 2014, as the Pikes Peak International Hill Climb will finally have spectator restrictions on its mountain-side race course starting with this year’s event.

Instead of having spectators sitting right on the tarmac, in a sort of 12.42 mile free-for-all, event organizers for “The Race to the Clouds” will have severe spectating restrictions, with six designated spectating zones located throughout the race course.

In total, the six spectating zones will account for roughly 1.5 miles of course length, so roughly 1/10 the original area available to PPIHC fans. As such for 2014, a general admission ticket will give a spectator access to the starting line, Halfway Picnic Grounds, Ski Area, Glen Cove, Cove Creek, and the Devil’s Playground.

However, once the race begins, fans will be stuck at whichever location they choose, and law enforcement officers will issue trespassing tickets to those fans found outside those areas, i.e. hiking the interconnecting trails along the race course.

PPIHC: Carlin Dunne Takes Pole Position at Pikes Peak

08/10/2012 @ 3:12 pm, by Jensen Beeler5 COMMENTS

Wrapping up their third day of practice on the Pikes Peak International Hill Climb (PPIHC) course, the motorcycles were on the lower section of the mountain, which also serves as the qualifying sector for Sunday’s big race. Repeating his performance from last year, Carlin Dunne took his Ducati Multistrada 1200 S Pikes Peak race bike to the pole-position, clocking a 4’17.951 time on the lower section of the course.

Dunne’s teammate Greg Tracy is only a few seconds back on his Multistrada, posting a 4’20.443 time on the lower section, and taking the second-fastest lap time overall for the motorcycles. With Tracy riding stronger in the other sections, come race day the distinction should matter very little. After all, the hill climb is a race against the clock not the other riders, and Tracy has shown himself to be right on pace to give Dunne a hard time in repeating last year’s victory.

Pikes Peak to be Fully Paved by 2012

07/18/2011 @ 11:44 am, by Jensen Beeler2 COMMENTS

Probably the worst kept secret on the mountain, the 90th running of the Pikes Peak International Hill Climb will occur on a fully-paved race course. Responding to legal and safety pressures, Pikes Peak has slowly been paving its dirt sections, which during the hill climb week made for spectacular plumes of dust and breath-taking slides from cars and bikes alike. With under 3 miles of dirt section currently remaining on the course, Pikes Peak has slowly been adding more asphalt sections over the past few years, which in-turn have been a major contributing factor to the hill climb seeing records smashed across virtually all classes each year.

While the remaining dirt section resides in a lower portion of the race course (between mile markers 10 & 13), which is relatively safer than the higher elevation sections (do NOT look over the edge), Pikes Peak has been under pressure to increase the safety of the mountain, adding guardrails and paving dirt sections. Even in its current form, our initial impression of the course was that there were seriously risky corners that we couldn’t imagine taking at speed, let alone with a dirt surface.

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