Photo of the Week: Here’s to the Unsung Heroes of MotoGP

This, race fans, is Danilo Petrucci, one of the brave souls trying his luck on the future of MotoGP hardware, in his case the doggedly underpowered Came IodaRacing Project machine. Not on a (relatively) zippy Aprilia ART, or a Honda-powered FTR, Petrucci qualifies on the same grid as Casey Stoner and Jorge Lorenzo, and brings to this gunfight a knife that packs a whopping 185 bhp, compared to the factory prototype engines that are rumored to be around 260 bhp. As I photograph a race, I see a much different version of the event than TV viewers. I watch the recorded TV broadcast later, and can tell you that there is a lot going on with the Claiming Rule Team bikes that doesn’t make in onto TV.

Suter 500 Factory V4 – Thank You for Smoking

We are now purely a “suck, squeeze, bang, blow” society, and while that suits many motorists just fine, there are some who enjoy the smell of pre-mix in the morning — you know who you are. You enjoy the sound of angry bees following you from apex to off-camber. You think a displacement for “serious riders” starts at around 250cc. You like your engine compression low, and your powerbands narrow. You sir (or madam), are a two-stroke junky, and we have just the fix you need. Having a bevy of intriguing two-wheeled projects within its walls, the Swiss bike that catches our eye today is the Suter 500 Factory V4: a two-stroke, 500cc, V4, track weapon that puts out over 200 hp and weighs 284 lbs ready to race — no, that is not a typo.

Photo: Five – Two = Podium

Blurred to protect against spoilers, we’ll just leave things simply by saying that World Superbike’s Race 2 at Donington Park is well worth a watching if you haven’t already seen it. Decided right down to the last few turns, race pundits surely will be discussing the race and its outcome over the next week. Unsurprisingly, geography is playing a major a role in how things are being viewed. Though in a race where a number of questionable passes occurred, it is hard to single out this one event from the plethora of others that occurred during the race, but of course this one had the biggest effect on the race outcome. Click past the jump for the he said, she said, and of course for some slightly sharper photos.

Norton V4 Gets Shakedown Test Ahead of Isle of Man TT

More news from Norton, as the British firm has begun track-testing its V4 road race bike, in preparation of the 2012 Isle of Man TT. Focusing on the bike’s handling, Norton has been working hand-in-hand with Öhlins and Dunlop developing the bike’s chassis. The trio has devised the highly sophisticated “165 mph no hands” test, which supposedly checks the stability of the bike, though we imagine Health & Safety would frown upon it. With the bike’s Aprilia RSV4 motor putting out 195hp at the crank, and with the total race package weighing 419 lbs (195 kg) when it is sopping wet, the Spondon-framed Norton may not be exactly what fans of the famous marques were hoping for after seeing the very appealing Norton NRV 588, though it does seem to be a potent package.

2012 Brammo Empulse R – Was It Worth the Wait?

Launching in downtown Los Angeles, the 2012 Brammo Empulse R & 2013 Brammo Empulse broke their cover and officially debuted. Right off the bat from the designations, you can see that Brammo intends for the Empulse R to be a 2012 model, with the base model Emuplse coming out next year (more on that further down). As we expected, the Brammo Empulse R got quite the price bump after its 22-month marination, and will be $18,995 MSRP. Meanwhile when the Brammo Empulse becomes available next year, it will have a slightly more palatable $16,995 price tag.

Up-Close with the Erik Buell Racing 1190RS ‘merica Edition

While the EBR 1190RS race bikes were on the track, their $40,000+ street-legal counterparts were on display outside of the Erik Buell Racing garage. Rocking an American flag livery, I naturally took pictures of this show bike. Eye catching to say the least, nothing says “Made in ‘merica” better than a red, white, and blue color scheme, especially when it is laid over carbon fiber. And while I want to love this bike because of its nuances and outside-of-the-box technical design, I don’t.

Sunday Summary at Estoril: Be Afraid, Be Very Afraid

If there’s one lesson we can take from Sunday’s race at Estoril, it’s this: “I’ve always said we know Casey’s the guy that’s the fastest guy in the world. Maybe over the seasons he hasn’t put the championships together, but by far he’s the best guy in the world.” Cal Crutchlow is not known for mincing his words, and his description of Casey Stoner pulls no punches. But given the fact that Stoner only managed to win the Portuguese round of MotoGP by a second and a bit, is that not a little exaggerated?

Up-Close with the 2012 Brammo Empulse RR

Brammo is back for electric motorcycle racing in the North American TTXGP series, as the Ashland-based company is set to defend it’s #1 plate this year with Steve Atlas on board ( Shelina Moreda is slated to join the team later in the season). Gaining a title sponsorship from Icon, Brammo arrived at Sears Point with some edgy graphics on the 2012 Brammo Empulse RR. Dropping roughly 35 lbs in weight, and gaining roughly 50hp over the bike they ran at last year’s season opener, Brammo is making most of those gains in its revised motor and power inverter for the newest Empulse RR.

Mea Culpa: The Media’s Hard-on for a Good Penis Story

As you can imagine, the bulk of the commentary, both from readers and from professional journalists, has centered around the absurdity of the claim, with even jokes being offered about how an aged BMW rider should be thanking the German motorcycle brand for saving him money on Viagra, etc. The situation reminds me of the McDonald’s hot coffee lawsuit. You know the story, right?. A woman buys a cup of coffee at McDonald’s, spills it on herself while in the car, and sues the bastards for her incompetence. True to litigious American form, the unthinkable happened, and a jury awarded this gold-digging woman millions of dollars. It is repudiating, and it stands for everything that is wrong with the legal system, or so we would be lead to believe — especially by the media.

An Addendum to Valentino Rossi’s Options for the Future

Never say never, but few are expecting Valentino Rossi to hang up his spurs at the end of the 2012 MotoGP Championship. Going out on a career low-point is certainly not the Italian’s style, especially as it casts a particularly dark shadow on a career that has enjoyed the bright-light superlative of “Greatest of All Time” from some of motorcycling’s most knowledgeable sources. Hoping to cast that phrase with an underlined typeface, and not with an interrogatory question mark, there is sufficient evidence to believe that Rossi will want to end his career in a way that will leave no doubt about the nine-time World Champion’s abilities. The question of course is how those final seasons will play out, and who they will be with.

Shake-Up at Ducati North America

07/09/2010 @ 6:01 pm, by Jensen Beeler17 COMMENTS

Shake Up at Ducati North America Ducati 1198 Superbike grinding track 635x374

UPDATE 2: Michael Lock has officially announced that he will be leaving Ducati North America.

UPDATE: John Paolo Canton, Ducati PR Manager, has responded in the comments that Lock was last spotted slaving away in his office, and it’s business as usual in Ducati North America.

With all the commotion going on today, our last piece of breaking news is the developing shake-up that’s going on at Ducati North America. Presumably involving the departure of Ducati North America CEO Michael Lock, we’ve been told changes at Ducati N.A. are occurring at the highest levels. All day we’ve been unable to reach anyone at Ducati’s Cupertino office, so we cannot confirm the report at this time…hey guys, pick up your phones!

Mission Motors Changes Management Line-up – Appoints Jit Bhattacharya as Interim CEO

02/11/2010 @ 10:20 am, by Jensen Beeler6 COMMENTS

Mission Motors Changes Management Line up – Appoints Jit Bhattacharya as Interim CEO tradition is not a business model mission motors 6 635x423

Mission Motors has announced today that they have replaced co-founder Forrest North in his role as company CEO. The move signals a change within Mission Motors that shows the company focusing on bringing products into production and putting them into consumers’ hands. In their announcement, Mission Motors’ Board of Directors have begun their search for a long-term CEO with experience in product development and automotive manufacturing, but in the interim the company will be headed by its current COO Jit Bhattacharya.

The transition, while seemingly drastic, is one that every startup must face as it moves from a visionary and industry challenging mindset to a functional and operational capacity. This movement in management is one that virtually all startups face at some point or another, and something we’ve talked about here in some detail in our “Tradition is not a Business Model” series, so it’s announcement at this point in time isn’t terribly surprising to this author, and storied lesson in entrepreneurship that transcends even into the motorcycle industry.

Jim Ziemer Steps Down as CEO of Harley-Davidson

12/18/2008 @ 9:00 am, by Jenny GunComments Off

Jim Ziemer Steps Down as CEO of Harley Davidson jim ziemer retires hd 560x391

Harley-Davidson has announced that CEO Jim Ziemer will retire next year. The Board of Directors has formed a search committee to find Harley’s new leadership, both from internal hires to external prospects. Until a replacement is found, Ziemer will remain at his post.

The 58 year-old’s 40 year career at Harley-Davidson is truly an embodiment of the American dream, starting out as a freight elevator operator and working his way all the way to the top.

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