Has Ducati’s Success Flat-Lined?

The saying goes that one time is a fluke, two times is a coincidence, but three times…three times is a trend. Looking at Ducati’s last three years of sales (2012-2014), which spans only a 2% margin of growth, by definition one has to conclude that the Italian company is experiencing sales stagnation. Granted each of the last three years have been record years for the Italian motorcycle company’s sales figures, but each year has been a nudging over the last. Is all of this a sign that Ducati has lost its magic, seemingly during the leadership transition from Gabriele del Torchio to Claudio Domenicali? Or is there growth to be had from the Italian brand, now that it is owned by Audi AG? We examine that thought in more detail, after the jump.

Analyzing the MotoGP Michelin Tire Test

The departure of Bridgestone and the arrival of Michelin as the official tire supplier to MotoGP is an extremely delicate operation, in terms of marketing, tire development, and motorcycle set up. This posed problems for the Michelin test, held on the fourth day of the Sepang MotoGP test. After the factory test riders had tried the Michelins at the first Sepang test, it was the turn of the MotoGP regulars. With major money on the line, the PR gag-order was enforced rigidly, and observed religiously. No official times were released, nor made unofficially available by the teams. A range of times have seeped out from journalists present, but given that only a few laps were timed by a few people out of practice with using a stopwatch, those times can be taken as guidelines only.

Colin Edwards Part of MotoAmerica’s TV Team

MotoAmerica has announced its lineup of TV announcers for the series’ telecast on CBS Sports Network, and the trio is a mix of familiar faces. Motorcycle racing veteran Jonanthan Green will be calling the races from the booth (many World Superbike fans will recognize his voice), and the man helping Green analyze the race should sound familiar as well, as it will be MotoGP star and two-time WSBK Champion Colin Edwards. While the boys are in the booth, Crisy Lee will continue her role as pit lane reporter, something she did with AMA Pro Road Racing under the DMG administration. While CBS may have to hold its hand over the censor button on Colin’s microphone, we think that fans will be pleased with the Texas Tornado’s addition, and the insight he will bring as a veteran racer.

Ride Review: 2015 Yamaha YZF-R1 & R1M

The original R1 design focus was primarily for the street, however that has all changed for 2015, with Yamaha’s Engineer’s instructed to design a bike mainly for the track.
Thus, the 4.5km Brabham circuit provided a world-class test track for the 100 journos who descended from all over the globe to experience the 2015 Yamaha YZF-R1 and R1M for the first time. The diverse range of 18 corners, including one of the fastest turns in Australia, approached at nearly 300kmh, was perfect to test all the attributes of a new motorcycle. Our test group had some quick guys including Josh Brookes, Steve Martin, and Cam Donald, so there was no hanging about.

2015 Suzuki GSX-R1000 ABS Comes to America for $14,399

A late announcement to the Suzuki motorcycle lineup, the 2015 Suzuki GSX-R1000 comes with the banner headline of adding anti-locking brake system (ABS) and a bold new “Suzuki Racing Blue” graphics package (BNG) to the venerable superbike. The added safety of ABS is at least a welcomed change to the now seven-year-old model version of the Suzuki GSX-R1000. Meanwhile, the graphics package is designed to make a link between the GSX-R1000 and Suzuki’s MotoGP race bike, the Suzuki GSX-RR — even though the street bike pre-dates its racing counterpart all the way back to when Suzuki was last entered in the premier class.

Would You Buy This $280,000 Motorcycle?

We have seen a lot of limited-run motorcycles here at Asphalt & Rubber — some have been intriguing, and some have been…well, not. With exclusivity of course comes a price tag of sizable proportions, but it is rare that we see a motorcycle break into six-figures, let alone pass the quarter-million dollar mark. But here we are with the Yacouba Feline. We have featured the work of Yacouba Galle before, as the French designer has done a bit of work in the industry, including a bolt-on design kit for the MV Agusta Brutale, which he calls the Bestiale (a name that might make Anglophones cringe a little). Unlike the Bestiale though, the Feline is a full-on motorcycle, not just a kit…and if you like what you see, it is going to cost you a mint.

XXX: The 2015 Yamaha YZF-R1 World Endurance Race Bike is Pure Sex…with a Headlight

The long-winded “Yamaha France GMT 94 Michelin Racing” team is ready for FIM Endurance World Championship action this year, especially with the all-new 2015 Yamaha YZF-R1 motorcycle. The new R1 offers state-of-the-art electronics, as well as near-200hp from its crossplane four-cylinder engine, and the French team is looking to capitalize on those improvements in the EWC for 2015. Yamaha France took the 2014 title in a convincing fashion, so it will be interesting to see what riders David Checa, Kenny Foray, and Mathieu Gines can accomplish with their new toy. We’ve got a bevy of high-resolution photos for you, after the jump.

Not-A-Review: 2015 MV Agusta Motorcycles

As promised, here is the second part of our trip down to Fontana, California to meet with MV Agusta USA, go over the company’s new business plan for not only America, but also worldwide, and to ride the current crop of their 2015 machinery. I should preface right out of the gate that this is not a review in regards as to what you’ve come to expect from Asphalt & Rubber. I am not-so-cleverly calling this a “not-a-review” assessment of MV Agusta’s 2015 models. I say this because we had a very limited amount of time on each bike, as there was roughly 10 machines to divide our attention amongst. Think of this article as not far from someone test riding a bunch of motorcycles at a dealership, with similar duration and limits put in place…except that this someone rides motorcycles for a living.

Analyzing The Ducati Desmosedici GP15

Anyone watching the presentation of Ducati’s 2015 MotoGP bike will have learned two Italian phrases: “Emozionante” and “tanto lavoro”. Both were extremely apt. Getting from where Ducati was to where it is now with the Desmosedici GP15 had needed “tanto lavoro”, a lot of hard work, and they still have “tanto lavoro” ahead of them. The results were “emozionante”, a fantastic word nearer to exciting than emotional. But both exciting and emotional were apt phrases. The sense of eagerness was palpable among Ducati staff at Bologna on Monday. For good reason, the GP15 presented in a long, loud, and rather meandering show is radically different from what came before.

Some Thoughts on MV Agusta & A Story About Two Letters

MV Agusta USA recently invited a slew of journalists down to Fontana, California in order to talk about the company’s new business plan, and to ride its current lineup of motorcycles on the infield course. This article is “Part 1″ of that experience, as I wanted to separate my thoughts on MV Agusta, MV Agusta USA, and the general motorcycling climate into one story, and then have my “not-a-review” of the machines for another article. Got it? Ok, let’s go. It is probably easiest to start with where MV Agusta is as a company. MV Agusta has a started a new three-year business plan, which sees the company pushing into a full-range of motorcycles, pushing outside of its Italian boundaries, and pushing out of the “luxury” brand segment.

PPIHC: Motorcycles Shatter 10 Minute Barrier at Pikes Peak

08/12/2012 @ 9:41 pm, by Jensen Beeler20 COMMENTS

With the road to the summit of Pikes Peak fully-paved now, riders not only had to contend with learning the 156 corners that comprise the race to the clouds, but they also had to learn the new asphalt sections that were paved after last year’s race. Getting three days of practice and sunshine on the Pikes Peak International Hill Climb course, on Saturday the weather hit the reset button, bringing rain down on the mountain, which made the road very green for racing the next day.

The sun returned for Sunday’s set of races though, with the motorcycles leading the charge up Pikes Peak. As with the previous years, the talk of class records falling was again high on the discussion list, which is unsurprising since Pikes Peak has added new pavement sections each year to the course. Though, with the asphalt now going all the way to the summit, the big question this year was by what margin the records would fall, and in the motorcycle category, whether a new class of motorcycle would dominate the mountain.

With most of the field still comprised of supermoto bikes and a handful of flat trackers, the 1205cc class showed the most diversity in entries, with BMW, Ducati, Harley-Davidson, and KTM all represented. The PPIHC crew isn’t keen on full-fledged sport bikes racing on the mountain, relegating those entries that did show up into the exhibition class. Though many thought the sport bikers would dominate this year, it was the adventure-touring bikes in 1205cc class that would lay siege to Pikes Peak, in more than impressive style.

PPIHC: Carlin Dunne Takes Pole Position at Pikes Peak

08/10/2012 @ 3:12 pm, by Jensen Beeler5 COMMENTS

Wrapping up their third day of practice on the Pikes Peak International Hill Climb (PPIHC) course, the motorcycles were on the lower section of the mountain, which also serves as the qualifying sector for Sunday’s big race. Repeating his performance from last year, Carlin Dunne took his Ducati Multistrada 1200 S Pikes Peak race bike to the pole-position, clocking a 4’17.951 time on the lower section of the course.

Dunne’s teammate Greg Tracy is only a few seconds back on his Multistrada, posting a 4’20.443 time on the lower section, and taking the second-fastest lap time overall for the motorcycles. With Tracy riding stronger in the other sections, come race day the distinction should matter very little. After all, the hill climb is a race against the clock not the other riders, and Tracy has shown himself to be right on pace to give Dunne a hard time in repeating last year’s victory.

2012 Ducati Multistrada 1200 S Pikes Peak Race Bike

08/09/2012 @ 7:37 pm, by Jensen Beeler24 COMMENTS

Ducati is in Colorado this weekend, taking part in the 90th running of the Pikes Peak International Hill Climb. The second oldest motorsport race in the United States (the first being the Indy 500), 2012 is the first year that the Race to the Clouds will take place on a fully-paved road course, which is sure to bring a new chapter in this historic race.

Asphalt & Rubber made the great trek out to Colorado (braving the far-too-early mornings), and we are here mostly to heckle our boy Carlin Dunne, who won the race last year in his rookie debut (setting a course record no less). Riding with the Ducati Spider Grips Team this year, Dunne will be joining Greg Tracy, as the pair will again ride the Ducati Multistrada 1200 S up to the 14,000+ foot finish line.

Ducati hopes to continue its dominance on the mountain this year, and the Ducati has rolled out another iteration of its Multistrada 1200 S race bike, which we gushed over last year. It is hard to believe that the previous bike feels a bit dated now (though, we still wouldn’t mind a Pikes Peak edition MTS 1200 in our garage), but this year’s machine brings added refinery to the race bike, as well as an understated and classy, yet beautiful paint job.

PPIHC Rescheduled for August 12th

07/05/2012 @ 10:45 am, by Jensen Beeler3 COMMENTS

After postponing the 90th running of the Pikes Peak International Hill Climb (PPIHC) because of the then raging Waldo Canyon Wildfire, PPIHC officials have now announced that the Race to the Clouds will commence next month, on Sunday, August 12th.

Witnessing the enormous draw of safety personnel and resources to the Waldo Canyon fires, PPIHC official decided to cancel its scheduled July 8th running of the race, as the requisite number of support staff would be unable to attend, as they were battling the nearby blaze. Now with the Waldo Canyon Wildfire nearing complete containment, Colorado Springs officials can turn their attention to other matters.

Pikes Peak International Hill Climb 2011 – The Ducati Story

02/02/2012 @ 11:59 am, by Jensen Beeler4 COMMENTS

Grab some popcorn, because this video from Ducati North America is over 14 minutes long. Telling the story of Ducati at the 2011 Pikes Peak International Hill Climb (PPIHC), DNA has put together a great video that really captures how special the racing is at Pikes Peak, and how gorgeous the scenery is of the Colorado Mountains. With Santa Barbara Ducati’s Carlin Dunne winning the overall motorcycle category on his dealership’s Multistrada 1200 demo model, Alexander Smith from the Spider Grips Ducati Team made it a double podium for Ducati in the 1205cc class.

If you’re new to racing at Pikes Peak, or wanted a quick re-cap of last year’s race, Ducati’s video pretty accurately sums up racing on the mountain and the anxiety around last year’s race. A&R was on-hand at the 2011 PPIHC (cameo at the 12:00 mark), and I can still remember the collective breath that was held while we waited for news about Greg, and the jubilation of our good friend Carlin setting an outright record, on his rookie outing no less. If you haven’t been, you owe it to yourself to see Pikes Peak first-hand.

Ducati Announces Pikes Peak International Hill Climb Team with Carlin Dunne & Greg Tracy

02/02/2012 @ 11:29 am, by Jensen Beeler7 COMMENTS

Ducati has announced its factory team for the 2012 Pikes Peak International Hill Climb (PPIHC), and the Italian company has secured the services of last-year’s winner and Rookie of the Year Carlin Dunne as well as six-time PPIHC winner Greg Tracy. Ducati has also partnered with the Spider Grips team, who will help prepare the teams Ducati Multistrada 1200 for the “Race to the Clouds” on July 8th.

For 2012, the Pikes Peak International Hill Climb will be fully-paved to the top of the mountain, which will surely see the speeds of competitors increase, and lap times drop on the 12.42 mile long course that ends at 14,110 feet. Holding the outright fastest motorcycle lap time on the mountain, Santa Barbara Ducati’s Carlin Dunne is eager to defend his title from last year, as well as his status as the fastest motorcyclist on the mountain.

PPIHC: Carlin Dunne Smashes the Pikes Peak International Hill Climb Motorcycle Record – Declared Rookie of the Year

06/28/2011 @ 1:25 pm, by Jensen Beeler4 COMMENTS

Asphalt & Rubber spent the last week waking up at 2am everyday to muster up to the staging grounds for the 89th annual Pikes Peak International Hill Climb, and upon arriving at the second oldest running race in the United States (the Indy 500 being the oldest), we were surprised to see our old friend Carlin Dunne, owner of Ducati Santa Barbara, pitting in the motorcycle paddock with a Ducati Multistrada 1200 race bike.

Now, we’ve always known that Carlin was a wicked fast rider, as this humbled author recalls that at his last track day with Dunne just a year ago, the 28-year-old dirt and street racer lapped him about every third lap at Big Willow. Despite this fact, the hard part has always been describing to other people how fast Dunne truly is, that is until now.

Riding Pikes Peak for the very first time, Carlin Dunne not only stood at the pole position on Sunday’s race to the clouds, and not only did the Santa Barbara native also win the checkered flag in the 1205cc motorcycle class, but the Desmo Devil himself dropped some two-wheeled knowledge on Pikes Peak when he set the outright fastest time ever for a motorcycle on the fabled mountain road and its 156 turns.

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