Ducati Sets Sales Record for 2014 – 45,100 Bikes Sold

Ducati Motor Holding is reporting another record sales year, and that the Italian motorcycle manufacturer sold 45,100 bikes in 2014. This marks the fifth year in a row that Ducati has shown sales growth, and it’s the third year in a row that the sales figures have been an all-time record for the Italian brand. Sales for 2014 were up 2% over 2013, with the USA again leading as Ducati’s most important market (8,804 units sold in the USA). Unsurprisingly, the Asian market is growing quickly for Ducati as well, up 11% in 2014. Ducati attributes its sales growth in-part to its new water cooler Monster line, where the Ducati Monster 1200 and Ducati Monster 821 helped raise Monster sales by 31%, with 16,409 new bikes sold in 2014.

Newspeak: The Advent of the “Adventure-Sport”

In the past decade the ADV segment has been a confusing amalgamation of differing interests, and over that time-period, two distinct groups have boiled to the surface. First there are the “Long Way Round” hopefuls, who invariably own a BMW R1200GS/A, and seem to be on some sort of perpetual preparation for an African safari. More recently, a second group has appeared: those riders who look to these big ADV bikes as more versatile Sport-Touring machines. All these riders, and their bikes, have been wedged into a single “Adventure” category, and it has created a bit of confusion for the segment. So, I want to introduce the concept of the “Adventure-Sport” and how it differentiates from the previous “Adventure-Touring” category.

MotoGP: Ducati’s Desmosedici GP15 Officially Delayed

As had been widely expected, Ducati will not have the GP15 ready for the first test at Sepang, in early February. In an interview with the MotoGP.com website, due to be shown on 19th January, Ducati Corse boss confirmed that work was still underway on the all-new bike; and that instead, Ducati will be bringing an uprated version of last year’s bike, dubbed the GP14.3, to test aspects of the new design not requiring the new engine. The delays have been trailed by both Dall’Igna and Paolo Ciabatti, speaking to the media at the Valencia test and at the Superprestigio dirt track event in December. The GP15 is a completely new bike, designed from the ground up, with a completely redesigned engine.

1972 Honda CB500, 3D Printed to Life Size

We’ve talked a bit before about the virtues of 3D printing, and how this increasingly affordable technology could change the consumer landscape as far as how we buy basic parts in the motorcycle industry. For as practical as how 3D printing, or rapid prototyping, can be, it can also be beautiful and used for art. This story is sort of a merger of those two ideas. Jonathan Brand has hoped to buy a 1972 Honda CB500 motorcycle, but the birth of his son changed that plan. Where there is a will though, there is a way, and Brand came up with the next best thing — he built a life-size model of a CB500 with his 3D printer.

Mercedes CEO: No Further Acquisition of MV Agusta

Italians are rejoicing over the news that Mercedes-Benz CEO Dieter Zetsche has made it clear that the German car manufacturer is not interested in acquiring more of MV Agusta’s private stock. Loyal readers will remember that Mercedes-AMG purchased 25% of MV Agusta last October, for a rumored €30 million — echoing the move Audi made in Ducati. Talking at the North American International Auto Show in Detroit though, Zetsche said “however, to avoid what happened with Ducati we point out that we have no intention to take over the business or produce motorcycles. MV Agusta can do it better than us.”

Triumph Has Its Best Sales Year Since Its Rebirth

Good news for Triumph Motorcycles fans, as the British motorcycle marque is reporting a banner year for 2014 — with 54,432 units sold worldwide. That figure is up 4% over 2013’s sales figure of 52,089 units, which was the first time that Triumph broke the 50,000 unit mark since the company’s rebirth in 1984. Helping Triumph reach this new high-water mark was the company’s home market, where Triumph accounted for one-in-five motorcycles sold in the UK (over 500cc). Overall, Triumph saw 8% growth in the UK, as modest growth considering the British market was up roughly 10% last year. The news is not all good, however. Triumph previously reported that financial figures for the first-half of 2014 were down, with revenue down £364 million from £369 million, and net income at a loss of £8 million.

Husqvarna 401 Concepts Will Be 2017 Production Models

One of the more intriguing things to come out of the 2014 EICMA motorcycle show in Milan were Husqvarna’s two “401” concepts, the Vitpilen and Svartpilen. The café-styled bikes are based off the KTM 390 Duke platform, though you wouldn’t know it from looking at them. Husqvarna said at EICMA that if there was sufficient interest, the Vitpilen and Svartpilen could go into production. With an overwhelming critical response from the press and fans, it should come no surprise then that our friends at Bike.se are reporting that Husqvarna intends to make the small-displacement machines a part of its 2017 model lineup.

Ducati Desmosedici Cucciolo Concept by Alex Garoli

Imagine if you will that the first Ducati, the Ducati Cucciolo, and the most modern Ducati, the Ducati Desmosedici, had a child — what would it look like? That far-fetched question nagged Mexican designer Alex Garoli, so he decided to build a concept of the machine. At the core of the Ducati Desmosedici Cucciolo is the V4 powerplant of Italy’s MotoGP race bike, and around it Garoli has imagined a modern steel trellis frame that mimics the bicycle frame look of the post-WWII motorized bicycles that pulled Italy out of deep recession. Of course the most interesting thing about Garoli’s concept is the fact that it’s a ~12:1 scale model. The work is pretty exquisite, even if you don’t agree with the concept’s ethos.

Is Suzuki Reviving the Katana and Gamma Names?

Signs of life are starting to trickle out of Hamamatsu, as Suzuki finally seems to be working on new models for our riding pleasure. First, it was the news that the turbocharged Suzuki Recursion concept is likely to go into production, and now it’s that the Japanese OEM is reviving iconic names from its past: Katana and Gamma. Suzuki has re-registered the Katana name & logo with both the European and American trademark offices, while the Gamma logo has been re-registered in the EU. What this means precisely in terms of future models is up for debate. As for the name Katana, the evidence might already be in front of us with the Recursion concept. The Suzuki Katana line started life as a performance-oriented machine, and slowly saw its name watered down into the sport-touring segment.

MV Agusta Gets €15 Million Loan for New Business Plan

Good turns for MV Agusta, as the Italian motorcycle manufacturer has secured a €15 million loan from SACE and Banca Popolare di Milano (BPM). The loan, which was issued by BPM and guaranteed by SACE, will go towards MV Agusta’s foreign growth plans, namely the company’s strengthening of its US business, and its push into Brazil and Southeast Asia. The more business-speak version of that statement is that MV Agusta will use the €15 million to implement the company’s 2014-2018 business plan, which has the company expanding its product range and penetrating into “high-potential” markets.

Valentino Rossi to Use Aluminum Chassis at Aragon GP

09/15/2011 @ 12:31 pm, by Jensen Beeler12 COMMENTS

Valentino Rossi finally put an end to the speculation today at the MotoGP pre-race press conference, and announced that Ducati Corse will use an aluminum chassis during the Aragon GP this weekend. First tested last week on the Ducati Desmosedici GP12, the FTR-built aluminum frame has improved the front end feeling for the Desmosedici, an issue that has plagued the Ducati all this season. Rossi will first use the new aluminum parts during Free Practice tomorrow, though the team hasn’t confirmed their use in the race just yet.

“We tested last week after the race, and it was not so bad,” said Rossi when talking about Ducati Corse’s post-Mugello test. “We tried something different on the bike to improve the front feeling and turning, and the lap times were not so bad. I was a bit faster than the last time, and basically the feeling was quite good, so we’re moving forward.”

When pressed about what changes Ducati made, and whether or not Rossi test the rumored aluminum frame, the nine-time World Champion was quick to correct. “It is not a frame,” explained Rossi. “The philosophy of the Ducati is the same, but the front part of the bike is a bit different, and is in aluminum, and not in carbon like before. But about the material, it is a question of time. We have to work to try and understand how the bike and with aluminum you need a lot less time compared to the carbon. The bike improved a bit, but this is just the first step. We need to keep working to come back and fight for the front.”

An Analysis of the Troubles with the Ducati Desmosedici

08/09/2011 @ 2:16 pm, by Jensen Beeler4 COMMENTS

The obvious point to make in the 2011 MotoGP Championship is that Ducati Corse is struggling to compete with Yamaha and Honda, despite having the G.O.A.T. himself, Valentino Rossi, riding for the Italian squad. The recent history of the Desmosedici is fraught with bullet points of issues, most of which coming back to the bike’s notoriously vague front-end. Though showing moments of promise, even brilliance, including a World Championship with Casey Stoner at the helm, the Ducati Desmosedici has earned the reputation as a career-ender and a confidence destroyer among its less fortunate pilots.

When the dream team of development came to Ducati, in the guise of Valentino Rossi and Jeremy Burgess et al, the talk before the 2011 season was that the nine-time World Champion and his perhaps even more impressive garage crew could have the Desmosedici figured out in no-time at all. With the now infamous quote from Burgess that the GP10 could be sorted out in about 20 seconds still resonating in the MotoGP paddock, we stand now well over half of the way through the current MotoGP season, and the Championship standings hide what’s been apparent from day one: the Desmoproblema requires more than a quick-fix.

The solution to fixing the Ducati Desmosedici can be broken down into three camps, and depending whose opinion you solicit, you’ll get one of the following causes for Ducati’s uncompetitive season: the motor, the chassis, or the rider. Walking us through that analysis is our good friend David Emmett (bookmark his site MotoMatters.com right now), who may not be the most astute automatic transmission driver we’ve ever seen, but when it comes to comprehensive MotoGP analysis, the man is second to none.

Putting together an exhaustive digest on the issues that are surrounding Valentino Rossi, Ducati Corse, and the Desmosedici, Emmett weighs and measures the different dynamics of the problem at hand. Head on over to MotoMatters with your beverage of choice in-hand, and hear what MotoGP’s most-enlightened journalist has to say on the biggest subject in MotoGP.

Photo: © 2011 Scott Jones Photography – All Rights Reserved

F1 Tracker by Marcus Moto Design

02/21/2011 @ 6:08 am, by Jensen Beeler9 COMMENTS

We really want to hate this F1 Tracker concept by Marcus Moto Design, we really do. While the BMX-style handlebars might be palatable, the huge 1970’s F1-inspired air scoop is not only awkwardly eye-catching, but could potentially make things interesting from a practicality point-of-view. So we won’t hold it against of our dear readers if the comments section is full of snarky anonymous posts blasting the F1 Tracker into motorcycling hell…honest.

But before you set phasers to kill, take a second look at this design, because there is some sheer brilliance in it. Air scoops aside (we must admit, it does grow on you after a while), the F1 Tracker’s lines have a great flat-tracker meets sport bike quality to them that makes you with the Italian company would pick-up on some of the ideas Marcus is putting down here…and then there’s the carbon fiber…everything. We like that.

Dymag Wheels are Back

02/04/2011 @ 3:31 pm, by Jensen Beeler3 COMMENTS

Once thought for dead, Dymag wheels are again be available for motorcycle enthusiasts, as the brand has been bought by CSA International Ltd. Resuming production in the United Kingdom, Dymag finds life again after going into administration in 2009. A maker of racing wheels since the 1970’s, Dymag made the first 3-spoke magnesium racing wheel, which helped propel Eddie Lawson to claim the AMA Superbike Championships in 1981 and 1982 & MotoGP World Championship in 1984.

Talking about the rekindled brand, Chairman of CSA International Limited Chris Shelley said, “Dymag is a legendary brand respected by racing and bike enthusiasts across the globe for design and performance excellence. We are currently investing heavily in new production processes and equipment to modernise the manufacturing process and shorten delivery lead times.”

2012 Ducati Superbike: +20 HP/-20 lbs

11/24/2010 @ 1:08 pm, by Jensen Beeler18 COMMENTS

2011 marks the end of the current Ducati Superbike 1198 as we know it, and Ducati has been hard at work on the successor to the crown jewel in its model line-up. Undertaking the most expensive model design in the history of the company, Ducati has poured a ton of resources into its 2012 Superbike in order to make it a market leader. Recently stretching the faith of the Ducati loyal by introducing bikes like the Hypermotard, Multistrada 1200, and now the new Ducati Diavel that extend Ducati into non-racing segments, 2012 is the Bologna brand’s answer that it is heavily committed to its Superbike roots.

Starting from scratch with its design, the 2012 Ducati Superbike features two impressive performance figures: an additional 20hp (taking the Superbike up to 190hp), and a weight reduction of 20 lbs across the model line. Host to a bevy of street bike firsts, our Bothan Spies also tell us that the new Superbike is going to be a stunner.

BST Carbon Fiber Swingarm – Asphalt & Rubber Starts Its Xmas List Early

08/20/2010 @ 5:08 pm, by Jensen Beeler7 COMMENTS

Attention Ducati Superbike 848, 1098, & 1198 owners with an extra $5,000 laying around, we’ve found the essential Christmas gift for your holiday wish list: the BST carbon fiber swingarm. Made from that magical composite material that makes motorcyclists spasm with delight, the BST carbon fiber swingarm weighs half of what the aluminum stocker tips the scales at, while increasing stiffness.

The BST swinger is also 16mm longer than the stock unit, which is the same length the WSBK guys use for better stability and handling. If you have the means, we highly suggest picking one up, and BST if you’re reading this, we’ll happily take one into the A&R office “for reviewing purposes”. More photos after the jump.

2010 Bimota DB6 Superlight – The Carbon Fiber Trellis Frame Dream Bike

03/11/2010 @ 6:18 pm, by Jensen Beeler10 COMMENTS

Debuting at the Rome Motodays event this week, Bimota unveiled a very special bike: the 2010 Bimota DB6 Superlight. Unfortunately we weren’t there to witness this wonderful piece of carbon fiber mastery, but the good folks at OmniMoto were, and have a gallery full of delicious photographs that are sure to become your next desktop wallpaper. Why is the Bimota DB6 Superlight so special? It could be it’s carbon trellis frame, or it’s carbon trellis swingarm, or its feather light weight, or it could just be a combination of all of the above. Find out more about the DB6 Superlight after the jump.

MV Agusta Corse Shows Off Carbon F4 at EICMA

11/20/2009 @ 2:46 pm, by Jensen Beeler6 COMMENTS

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For a company with only a handful of models in its 2010 line of motorcycles, MV Agusta sure did take up a large plot of land at the EICMA motorcycle show in Milan, Italy this last week. To help promote and show-off the MV Agusta Corse line of aftermarket and racing parts, MV put together this sinister looking carbon fiber F4. Photos and more after the jump.

Carbon Fiber Vespa Scooter at the Milan Design Week

05/08/2009 @ 2:39 pm, by Jensen Beeler8 COMMENTS

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When one talks about Milan, Italy, it envokes the idea of high fashion, models, runway exhibtions, and the yearly EICMA motorcycle expo. OK, that last one may only occur for the die-hard motorcyclists, but the rest hold fairly true for just about everyone else. The Milan Design Week is a celebration of both artistic and technical design, and this year, Bimota made some waves with its carbon clade DB7 Nerocaronio. But, carbon fiber Bimota’s are a dime a dozen these days.

2009 Ducati Desmosedici GP9 Switches to Carbon Frame for MotoGP

01/14/2009 @ 2:46 pm, by Jensen BeelerComments Off

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Ducati has officially unveiled its 2009 GP9 MotoGP race bike, with the most noticeable change being the switch to a carbon fiber frame, which is Ducati’s first departure from its iconic stell-trellis frame. Pictures and Claudio Domenicali’s response after the jump.