What happens when you release the most anticipated, and we’d argue the most important, superbike in the company’s history? Well you have a record month of sales, of course. It should be unsurprising then that Ducati North America posted a 49% sales growth last month, making May 2012 the company’s best month ever sales-wise. Ducati North America pushed 1,782 units in May, for a total of 4,844 units sold in January thru May (up 19% over 2011, and 98% over 2010).
Just a little over a year later, debris from the Sendai earthquake and its subsequent tsunami is starting to make its way across the Pacific Ocean, with the first bit major piece of fallout to hit Canadian soil just now being reported. Though the effects to the motorcycle industry were only a small portion of the overall devastation, for our purposes it seems fitting that the first sizable item to wash ashore is a Harley-Davidson motorcycle. Landing in the Haida Gwaii islands of British Columbia, the Harley-Davidson Softail was discovered by Peter Mark, who was riding his ATV along the coast of the isolated beach.
Injury-wise, it has been a treacherous season in the World Superbike paddock so far this year. While everyone patiently waits for good news about Joan Lascorz, this weekend another ride has suffered a neck injury: Canada’s Brett McCormick. Crashing in Race 2 at Assen, the Effenbert Liberty Racing rider was immediately attended to by the circuit’s medical center, where it was deemed he had suffered trauma to his cervical spine (the same area Lascorz injured), but thankfully did not appear to have any damage to his nervous system.
Consider this video as a primer on a larger subject I like to call: The Motorcycle Shop Deconstructed. There is a lot that can be said about why dealerships fail or succeed (we’ve already seen an interesting insight on the subject of shops being open on Sundays), and one aspect on how to be a successful dealership that will surely rise to the top is one of community.
Here, Vancouver-based Motomethod is all about the community, as the do-it-yourself community garden style repair shop has become a place for British Columbian riders not to work on their motorcycles, but also to congregate together with a shared love of riding on two wheels. Not exactly a new concept business-wise, but still a fresh perspective in an otherwise unwilling to change industry. More on this thought process to be published in the coming weeks. Enjoy.
If you read A&R with any sort of regularity, you should know by now that the European motorcycle companies have been cleaning house during these otherwise tough economic times, with 2011 being the high-water mark for many of these more premium brands. BMW Motorrad posted its best sales year ever in 2011, while Triumph and KTM have been holding their own as well.
The same has been true for Ducati, and now Ducati North America has posted its sales numbers for 2011, which show a 43% gain over the previous year. This increase in sales has now established North America as Ducati’s #1 market for the first time ever, and the Italian brand continues to grow here in the United States, Canada, and Mexico (while declining back home in Italy).
The past recession, and its possible double-dipping nature, still has the motorcycle industry on its heels. This fact can be no better exemplified than by the latest move from Yamaha, whose board of directors recently voted to merge its North American operations under one roof. In an effort to restructure itself more appropriately, Yamaha Motor Canada will become a subsidiary of Yamaha Motor USA, which would in turn take responsibility for the entire North American market.
Our French-speaking cousins to the north have apparently been toiling away designing a 185 mile electric street-naked motorcycle. While we only have CAD renderings right now, Lito is set to debut the Sora at the June 12th Formula 1 stop at Montreal. The French-Canadian company says its electric motorcycle features “the best design elements of Bobber and Café Racer/Street Fighter bikes”…whatever that means. Perhaps Lito is waiting to see how the bike is received before putting a label on it, which is fine by us since words aren’t stopping us from digging the look of the Sora.
UPDATE: According to CMGonline, the MV Agusta Brutale 1090R will replace the Brutale 920 only in the Canadian market.
The Canadian importer of MV Agusta motorcycles has once again outed a new model from the Italian company. First it was the entry-level (if you can call it that) 2011 MV Agusta Brutale 920 that broke cover because of our neighbors to the north, and now the Canadians have let slip news of the 2011 MV Agusta Brutale 1090R, another lower-spec version of the Brutale 1090RR (let us pause for a moment while we collectively go “hmmm…”)
Available in Summer 2011, the MV Agusta Brutale 1090R is sporting a $16,695 price tag in Canada, which will likely translate into a sub-$15,000 MSRP here in the United States. At the core of the Brutale 1090R is a 1078cc that’s good for 144 hp, which is based off the Brutale 990R’s motor, but makes similar spec’s as the lump found in the Brutale 1099RR.
If you’re asking yourself why does MV Agusta need another lower-spec Brutale? “It doesn’t” would be the answer, but the Italian company has seemingly quietly nixed the Brutale 920, presumably in favor of the 1090R instead. With the Italian site still listing the entry-level Brutale as a 921cc model, Canada has either outed a new model, or the news that the Brutale 920 will be replaced by the Brutale 1090R (interestingly enough, the Canadian site has done away with almost all reference to the 921cc machine). Either way, details on this bike are after the jump.
The Canucks are getting into the hybrid scene, as news from up north reveals that BRP, with help from the Canadian government, will develop a hybrid model of its Can-Am Spyder three-wheeler. Working alongside the Université de Sherbrooke, BRP is investing $5.1 million CAD ($5 million USD) into the school’s Centre de Technologies Avancees (CTA), while the Canadian government’s Automotive Partnership Canada program is matching funds to the tune of $6.2 million CAD ($6.1 million USD).
BRP and the researchers at Université de Sherbrooke will be building a ground-up hybrid system, since apparently the systems currently available for cars have proven to be inadequate for the confines of motorcycles and trikes. We guess they missed the product releases from MotoCzsyz (D1g1tal Dr1ve D1) and Mission Motors (MissionEVT), both of whom have developed their drive trains from electric motorcycles. More info after the jump, along with an obnoxiously French-Canadian video.
After recently announcing the return of MV Agusta to the Canadian market, MV Agusta’s Canadian distributor Motovan has outed the Italian company’s new Brutale model. While it doe not seem that this model is the 675cc “Brutalina” that Castiglioni hinted at earlier this year, this Brutale instead appears to be an F4 derived street-naked, and is expected to hit the North American markets in mid-summer 2011. With pricing starting at $15,595 CAD, we expect pricing here in the United States to be closer to $14,595.
Likely based off the revised MV Agusta F4, which debuted at EICMA back in 2009, the new Brutale should see a style update to keep the street-naked inline with MV’s current take on the F4. Noticebale from Motovan’s pricing is the new Brutale’s lower price tag amount, which should help move some more units. We expect the new Brutale to have a 920cc displacement, and borrow heavily from the F4’s chassis design and aesthetic.