Newspeak: The Advent of the “Adventure-Sport”

In the past decade the ADV segment has been a confusing amalgamation of differing interests, and over that time-period, two distinct groups have boiled to the surface. First there are the “Long Way Round” hopefuls, who invariably own a BMW R1200GS/A, and seem to be on some sort of perpetual preparation for an African safari. More recently, a second group has appeared: those riders who look to these big ADV bikes as more versatile Sport-Touring machines. All these riders, and their bikes, have been wedged into a single “Adventure” category, and it has created a bit of confusion for the segment. So, I want to introduce the concept of the “Adventure-Sport” and how it differentiates from the previous “Adventure-Touring” category.

MotoGP: Ducati’s Desmosedici GP15 Officially Delayed

As had been widely expected, Ducati will not have the GP15 ready for the first test at Sepang, in early February. In an interview with the MotoGP.com website, due to be shown on 19th January, Ducati Corse boss confirmed that work was still underway on the all-new bike; and that instead, Ducati will be bringing an uprated version of last year’s bike, dubbed the GP14.3, to test aspects of the new design not requiring the new engine. The delays have been trailed by both Dall’Igna and Paolo Ciabatti, speaking to the media at the Valencia test and at the Superprestigio dirt track event in December. The GP15 is a completely new bike, designed from the ground up, with a completely redesigned engine.

1972 Honda CB500, 3D Printed to Life Size

We’ve talked a bit before about the virtues of 3D printing, and how this increasingly affordable technology could change the consumer landscape as far as how we buy basic parts in the motorcycle industry. For as practical as how 3D printing, or rapid prototyping, can be, it can also be beautiful and used for art. This story is sort of a merger of those two ideas. Jonathan Brand has hoped to buy a 1972 Honda CB500 motorcycle, but the birth of his son changed that plan. Where there is a will though, there is a way, and Brand came up with the next best thing — he built a life-size model of a CB500 with his 3D printer.

Mercedes CEO: No Further Acquisition of MV Agusta

Italians are rejoicing over the news that Mercedes-Benz CEO Dieter Zetsche has made it clear that the German car manufacturer is not interested in acquiring more of MV Agusta’s private stock. Loyal readers will remember that Mercedes-AMG purchased 25% of MV Agusta last October, for a rumored €30 million — echoing the move Audi made in Ducati. Talking at the North American International Auto Show in Detroit though, Zetsche said “however, to avoid what happened with Ducati we point out that we have no intention to take over the business or produce motorcycles. MV Agusta can do it better than us.”

Triumph Has Its Best Sales Year Since Its Rebirth

Good news for Triumph Motorcycles fans, as the British motorcycle marque is reporting a banner year for 2014 — with 54,432 units sold worldwide. That figure is up 4% over 2013’s sales figure of 52,089 units, which was the first time that Triumph broke the 50,000 unit mark since the company’s rebirth in 1984. Helping Triumph reach this new high-water mark was the company’s home market, where Triumph accounted for one-in-five motorcycles sold in the UK (over 500cc). Overall, Triumph saw 8% growth in the UK, as modest growth considering the British market was up roughly 10% last year. The news is not all good, however. Triumph previously reported that financial figures for the first-half of 2014 were down, with revenue down £364 million from £369 million, and net income at a loss of £8 million.

Husqvarna 401 Concepts Will Be 2017 Production Models

One of the more intriguing things to come out of the 2014 EICMA motorcycle show in Milan were Husqvarna’s two “401” concepts, the Vitpilen and Svartpilen. The café-styled bikes are based off the KTM 390 Duke platform, though you wouldn’t know it from looking at them. Husqvarna said at EICMA that if there was sufficient interest, the Vitpilen and Svartpilen could go into production. With an overwhelming critical response from the press and fans, it should come no surprise then that our friends at Bike.se are reporting that Husqvarna intends to make the small-displacement machines a part of its 2017 model lineup.

Ducati Desmosedici Cucciolo Concept by Alex Garoli

Imagine if you will that the first Ducati, the Ducati Cucciolo, and the most modern Ducati, the Ducati Desmosedici, had a child — what would it look like? That far-fetched question nagged Mexican designer Alex Garoli, so he decided to build a concept of the machine. At the core of the Ducati Desmosedici Cucciolo is the V4 powerplant of Italy’s MotoGP race bike, and around it Garoli has imagined a modern steel trellis frame that mimics the bicycle frame look of the post-WWII motorized bicycles that pulled Italy out of deep recession. Of course the most interesting thing about Garoli’s concept is the fact that it’s a ~12:1 scale model. The work is pretty exquisite, even if you don’t agree with the concept’s ethos.

Is Suzuki Reviving the Katana and Gamma Names?

Signs of life are starting to trickle out of Hamamatsu, as Suzuki finally seems to be working on new models for our riding pleasure. First, it was the news that the turbocharged Suzuki Recursion concept is likely to go into production, and now it’s that the Japanese OEM is reviving iconic names from its past: Katana and Gamma. Suzuki has re-registered the Katana name & logo with both the European and American trademark offices, while the Gamma logo has been re-registered in the EU. What this means precisely in terms of future models is up for debate. As for the name Katana, the evidence might already be in front of us with the Recursion concept. The Suzuki Katana line started life as a performance-oriented machine, and slowly saw its name watered down into the sport-touring segment.

MV Agusta Gets €15 Million Loan for New Business Plan

Good turns for MV Agusta, as the Italian motorcycle manufacturer has secured a €15 million loan from SACE and Banca Popolare di Milano (BPM). The loan, which was issued by BPM and guaranteed by SACE, will go towards MV Agusta’s foreign growth plans, namely the company’s strengthening of its US business, and its push into Brazil and Southeast Asia. The more business-speak version of that statement is that MV Agusta will use the €15 million to implement the company’s 2014-2018 business plan, which has the company expanding its product range and penetrating into “high-potential” markets.

Turbocharged Suzuki Recursion Going into Production?

News from Japan seems to suggest that Suzuki is making a production version of its Recursion concept. For those that don’t remember, the Suzuki Recursion Concept was based around a turbocharged 588cc two-cylinder engine. The idea was to achieve liter-bike power from a middleweight-sized machine, thus offering enthusiasts high-power but nimble machines to ride. The news that Suzuki is putting the Recursion into production isn’t too far-fetching, though the original source does seem to be the not-always-accurate Japanese publication Young Machine. We will let you measure out how much faith to give that report, but make no mistake that a new era in motorcycle motor design is upon us.

Ducati Sales Up 3% for the First Six Months of 2014

07/28/2014 @ 4:32 pm, by Jensen Beeler4 COMMENTS

Ducati-Hypermotard-SP-burnout

Could 2014 be another record year of sales for Ducati? If the first six months are any indication, maybe so, as the Bologna brand has reported a 3% increase in sales thus far for the year.

Ducati has sold 26,740 motorcycles so far this year, worldwide, and is aiming to top its all-time record of 44,287 units by the end of the year. Additionally, orders for the month of June were up 11%, causing Ducati to be optimistic about its performance in 2014.

Trackside Tuesday: The Content Economy

07/23/2014 @ 12:22 pm, by Jensen Beeler19 COMMENTS

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A question I pose to my photographer friends: why should I go to your site on a regular basis? For most of the photographers I work with, their websites are more like digital portfolios — selections of their best work, maybe a couple lines of prose to art things up, and a contact button. If they’re really savvy, maybe there are password-protected customer galleries available too…probably being hosted on SmugMug or some other prosumer service.

I get why that is the case, this is the online version of the physical portfolios that photographers used to carry around (some still do) to peddle their wares to editors and fans on race day. Maybe a few years ago, that is the kind of website I would have made as well. Show off my work, get my name out there, I’m starving damn it, buy my prints! Ah, but alas that’s not the kind of website that thrives in the cutthroat digital landscape — we want more, and for free.

As a publisher, I’m constantly juggling the interests of the photographers I work with with the needs and expectations of my readers. I want 10,000-pixel-wide shots that anyone can download without a watermark; that is after all what I would want if I was a reader of Asphalt & Rubber, and that is standard I use when trying to make decisions about this site. “Would I want to read this?” is a common question I ask myself.

For photographers, the game has traditionally been the opposite online. In a world of right-click-save-as, the opportunity for someone to snatch a high-resolution photo for just about any purpose is an easy one. There’s not much that can be done to stop it — for every trick, there’s a workaround. A for every click, money is being taken off the table. They only way to make sure your photo isn’t stolen when publishing online, is not to publish it, and even then…scanners.

I feel the plight for my photographer friends, and perhaps if my own shots were any good, I’d feel just as defensive about my hard work swirling around the interwebs with nary a check coming to my inbox. The game is brutal, and by the time you’ve finally “made it” as a bona fide pro-shooter, you’re on the backs of your feet trying to protect what you’ve worked so hard to earn.

Over the course of our many adventures, I’ve had the fortunate ability to debate these ideas with my good friend and colleague Scott Jones — maybe you’ve heard of him.

I absolutely love Scott’s work, he might be one of the most technically gifted photographers in the MotoGP paddock, and he has an amazing ability to pick-up on the subtleties of situations that are happening in a fraction of a second. I love the fact that I can look his work a dozen times, and each time come away seeing something I didn’t pickup on before. For as much of a bromance that we have brewing, I have however never been much of a fan of his website.

The 5 Most Dangerous Motorcycles in America?

07/17/2014 @ 8:35 pm, by Jensen Beeler57 COMMENTS

Gilbert-Gottfried

Contrary to what the AMA or motorcycling gentry may believe, not all motorcycles are created equal. Due to a combination of marketing, riding styles, and environment, the following five types of motorcycles are the country’s most dangerous.

While the NHTSA doesn’t track motorcycle accidents and crashes based on the type of motorcycle being ridden (among other things), the cultural factors that surround motorcycle injuries and fatalities paint a stark picture, which we’ve shared with you here.

MotoGP: Repsol Will Sponsor Honda Through 2017

07/16/2014 @ 4:29 pm, by David EmmettComments Off

repsol-honda

At the start of the summer break, Repsol and HRC announced they will be extending their sponsorship agreement for the next three seasons.

The Spanish oil giant will continue to back the factory Honda team until the end of the 2017 season, continuing a partnership which first started in 1995, the year after Mick Doohan won his first title for Honda. The press release of the deal is after the jump.

BMW Motorrad Hits All-Time Half-Year Sales Record

07/14/2014 @ 2:27 pm, by Jensen Beeler6 COMMENTS

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Despite having rough sales in June (-5.7%), BMW Motorrad says it had its best six-month spread every during the first half of 2014, with the German motorcycle maker selling 70,978 motorcycles and maxi-scooters so far this year. Up 9.3% over the same time period last year (64,941 units), BMW Motorrad continues to show solid growth each quarter, and each sales year.

“We have achieved an all-time six-month high in the first half of this year. Never before have we sold this many vehicles in the first six months of a year,” said Heiner Faust, BMW Motorrad Head of Sales and Marketing. “With an increase of 9.3 % in the first half of 2014, we remain on course to achieve an all-time sales high for the year as a whole.”

Daimler to Invest in MV Agusta as IPO Rumors Circulate?

07/11/2014 @ 4:12 am, by Jensen Beeler6 COMMENTS

2014-MV-Agusta-Turismo-Veloce-800

Fresh off the European newswires, reports out of Italy are tipping motorcycle manufacturer MV Agusta as looking to offer up to 30% of the company on the stock market. If true, the move would make good on MV Agusta’s hope of going public by 2016 — noticeably quite ahead of schedule.

Additionally, reports out of Germany are also indicating that Daimler AG (owner of Mercedes-Benz), is looking for a minority stake in MV Agusta, and approached the Italian company these past few weeks about that possibility — a move not to dissimilar to the one that saw Audi AG acquire Ducati Motor Holding.

Brammo Gets Investment from TEAM Industries – Forms Strategic Partnership for Design and Production

07/08/2014 @ 4:59 pm, by Jensen Beeler1 COMMENT

brammo-empulse-r

The folks in Talent, Oregon have some exciting news today, as electric motorcycle manufacturer Brammo has announced a strategic partnership with TEAM Industries, a leading drivetrain technology firm. The partnership with TEAM brings a variety of advantages to Brammo’s production and design process, and it also sees TEAM becoming an investor in the electric vehicle startup.

TEAM’s ability to develop and produce, locally in the United States, will help Brammo not only develop its future products more effectively, but also help lower the cost of its current offering. Talking to Brammo CEO Craig Bramscher, he called TEAM Industries “American manufacturing at its finest,” and highlighted TEAM’s commitment to creating jobs throughout Minnesota, and its ability to work on a wide variety of manufacturing stages

Aside from the capital infusion, which is the lifeblood of any startup company, Brammo seems to be getting a wide array of benefits by working with TEAM.

In the Future, You’ll Wear Leathers That Are Grown in a Vat

06/27/2014 @ 8:35 pm, by Jensen Beeler8 COMMENTS

tasty-cow

A lot of things will change in the future. Cars will drive themselves. Motorcyclists won’t wear helmets (as we know them), and your leather jacket will be grown in a vat…at least, that’s what a new company named Modern Meadow hopes. Having just received $10 million in Series A funding, the New York-based company hopes to change the way we interact with our beloved bovines.

Getting its roots from the bio-technology sector’s research into “bioprinting” organs in a petri dish, Modern Meadow is looking for consumer-level applications to this still young technology, which right now focus on creating grown-in-the-laboratory beef and leather.

Obviously the FDA has a few things to say about creating food products from bioprinting, so Modern Meadow’s first foray will be into creating real leather with stem cells.

Greg Heichelbech Out as CEO of Triumph North America

06/23/2014 @ 6:16 pm, by Jensen Beeler10 COMMENTS

Greg-Heichelbech

More change is afoot at Triumph Motorcycles North America, as it has come to light that Greg Heichelbech is no longer the CEO of Triumph’s North American operation. Recently named by Powersports Business as the motorcycle industry’s “Executive of the Year” for 2014, Heichelbech’s departure comes after being with Triumph for the past three years.

The One Overlooked Detail on the Harley-Davidson Livewire

06/20/2014 @ 10:44 am, by Jensen Beeler38 COMMENTS

harley-davidson-stock-price-june-19th-HOG

At the time this article will be posted, it will make the sixth article relating to Harley-Davdison’s Project Livewire that is on the Asphalt & Rubber homepage. The Motor Company’s first foray into electric motorcycles made its way into not only every motorcycle publication around the world, but it also hit mainstream media like wildfire.

A topic more heavily saturated at this point than Kentucky Fried Chicken, and yet everyone of the publications carrying the story, including A&R, overlooked one critical thing about Project Livewire’s launch. The attached graphic is the five-day stock price of Harley-Davidson (NYSE:HOG), and that large spike is the Livewire’s unveiling time.