More change is afoot at Triumph Motorcycles North America, as it has come to light that Greg Heichelbech is no longer the CEO of Triumph’s North American operation. Recently named by Powersports Business as the motorcycle industry’s “Executive of the Year” for 2014, Heichelbech’s departure comes after being with Triumph for the past three years.
At the time this article will be posted, it will make the sixth article relating to Harley-Davdison’s Project Livewire that is on the Asphalt & Rubber homepage. The Motor Company’s first foray into electric motorcycles made its way into not only every motorcycle publication around the world, but it also hit mainstream media like wildfire.
A topic more heavily saturated at this point than Kentucky Fried Chicken, and yet everyone of the publications carrying the story, including A&R, overlooked one critical thing about Project Livewire’s launch. The attached graphic is the five-day stock price of Harley-Davidson (NYSE:HOG), and that large spike is the Livewire’s unveiling time.
Today was a pretty big day in the electric vehicle world, as Tesla CEO Elon Musk wrote in a company blog post that the California based company would not initiate patent lawsuits against anyone who, in good faith, wanted to use their technology.
While the term “good faith” is a subjective one, Musk’s announcement opens up Telsa’s arsenal of patents to any other OEM, with the hope that the adoption rate of electric vehicles at these manufacturers will be improved.
Making Telsa’s patents “open source” effectively creates a minimum standard of technology in electric vehicles, and the move now means that OEMs should only use their own EV technology if it performs better than Tesla’s.
That’s a pretty big win for consumers, since Tesla’s technology is generally highly regarded. It also means that the jumping-in point for OEMs into electric vehicles is substantially lower.
If a small manufacturer, or small product team in a large OEM, wants to start an EV project now, they can use Telsa’s patented technology to jump-start their development, and bring something to market quicker.
At the Barcelona round of MotoGP – or to give it its full title, the ‘Gran Premi Monster Energy de Catalunya’ – title sponsors Monster Energy are to unveil a new flavor of their product, called ‘The Doctor’, marketed around Valentino Rossi. This is not a particularly unusual event at a MotoGP weekend. Almost every race there is a presentation for one product or another, linking in with a team, or a race, or a factory.
If anything, the presentation of the Monster Energy drink is even more typical than most, featuring motorcycle racing’s marketing dynamite Valentino Rossi promoting an energy drink, the financial backbone of the sport. It is also a sign of the deep trouble in which motorcycle racing finds itself. Energy drinks are slowly taking over the role that tobacco once played, funding teams, riders, and races, and acting as the foundation on which much of the sport is built.
Red Bull funds three MotoGP rounds, a Moto3 team and backs a handful of riders in MotoGP and World Superbikes. Monster Energy sponsors two MotoGP rounds, is the title sponsor of the Tech 3 MotoGP squad, a major backer of the factory Yamaha squad, and has a squadron of other riders which it supports in both MotoGP and World Superbike paddocks.
Then there’s the armada of other brands: Gresini’s Go & Fun (a peculiar name if ever there was one), Drive M7 backing Aspar, Rockstar backing Spanish riders, Relentless, Burn, and far too many more to mention.
Why is the massive interest in backing motorcycle racing a bad thing? Because energy drinks, like the tobacco sponsors they replace, are facing a relentless onslaught to reduce the sale and marketing of the products. A long-standing ban of the sale of Red Bull – though strangely, only Red Bull – was struck down in France in 2008.
Tire sales for the first quarter of the year are down 12.7%. It’s certainly not great news, but why are we publishing this figure for you? Because tire sales are the best indicator of how active motorcyclists are during the riding season. With tire sales down 12.7% retailers and brands can expect similar downward trends in apparel, parts, and service items during the same time period.
You can account for the sales drop through a number of factors, though one has to certainly consider the unseasonably cold winter (Polar Vortex) that occurred in the United States – except for us Californians, who just had an extended autumn, despite a slew of new ski gear.
According to the Milwaukee Journal-Sentinal, there is trouble a brewing in the Bar & Shield crowd this week, as Dave Zien was denied a powertrain warranty claim on his 2014 model year Harley-Davidson trike.
For those not in the know, Zien is a former Marine as well as a former Wisconsin State Senator, but he his best known in the two-wheeled community as the man who has logged the most documented miles on a Harley-Davidson motorcycle (~2.5 million), as well as putting over a million miles on his 1991 Harley-Davidson, which now sits in the Sturgis Motorcycle Museum and Hall of Fame.
All those miles aside, Zien’s issue with Harley-Davidson stems from the flags mounted on his trike, and the fact that Zien can often be found bombing around on his trike, with his flags waiving not only during rallies and parades, but also at highway speeds.
Saying that while flags at parade speeds are of course just one of the many ways Harley-Davidson owners can customize their machine, the Bar & Shield brand contends that the aerodynamic forces of two large flags (Zien has seven flags in total mounted on his trike) puts an undue stress on the machine, and thus Harley-Davidson cannot cover Zien’s warranty claim.
Good news for Italian motorcycle fans in California, as MV Agusta license to operate within California has been reinstated. The Italian motorcycle brand saw its license to do business in California revoked earlier this month, after the company failed to renew its license with the Golden State, which had expired in July of last year.
MV Agusta USA had said that the license revocation was due to a paperwork issue, and sources have told Asphalt & Rubber that the American office had confused federal filings as being sufficient for California as well.
Thankfully with help from MV Agusta’s lawyers in Italy, MV Agusta USA was able to rectify the situation in a rapid manner, with dealers in California only being unable to sell new machines for a total of 12 days.
Small affordable video cameras are changing the way motorcycle enthusiasts record their two-wheeling adventures, and one name has dominated the market: GoPro. The San Francisco Bay Area company is looking now to continue that growth; and to help achieve that goal, GoPro is searching for $100 million in capital.
According to documents filed on Monday with the Securities and Exchange Commission (SEC), GoPro will look for that money with an initial public offering (IPO).
Planning to be listed at GPRO on the NASDAQ exchange, GoPro disclosed $985 million in revenue last year, up 87% from 2012; while net income topped $61 million, nearly double the $32 million GoPro earned in 2012.
Tough news today for MV Agusta dealers and potential buyers, as the Italian motorcycle brand is no longer allowed to sell motorcycles in the State of California.
The California Department of Motor Vehicles publishes a list of vehicle makers that are no longer licensed to conduct business within the Golden State’s borders, and as you can imagine, the names are usually those of fly-by-night or foreign entities with less-than-reputable backgrounds.
In its most recent release, sent to dealers and registration services, the California DMV named MV Agsuta USA as one of the companies whose license to operate in California is no longer valid, which means 2014 model year machines can no longer be sold in California (we’re not sure how this affects 2013 and earlier machines that remain unsold at dealerships).
At the Assen round of World Superbikes two weeks’ ago, we caught up with Voltcom Crescent Suzuki boss Paul Denning, to get his vision on how the new technical regulations proposed for World Superbike from 2015 onwards would affect Suzuki’s WSBK effort.
Denning gave us a fascinating alternative view of the regulations, emphasizing that revenue generation was at least as important as cost cutting, and warning against false economies that could end up destroying the close racing World Superbikes has traditionall enjoyed.
Denning also covered just where he saw the biggest costs in World Superbike racing, and how the new TV schedule has impacted the series, and could spell the end of the one-bike rule in WSBK.