During an event at the Buffalo Chip venue at the Sturgis Motorcycle Rally, masses gathered to see former-racer, bike designer, and motorcycle lifestyle brand purveyor Roland Sands. Unfortunately for all of those involved, the debut didn’t go quite as planned.

As the video after the jump shows, Roland rides his Hooligan race bike onto the stage (not the new Indian Scout FTR750, as had been reported earlier)…and then right off of it, and into the watching crowd. Right before the bike goes off the stage, you can hear someone say that the bike has no front brakes.